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Substack has launched Substack Chat, a discussion feature allowing authors to communicate with their audiences directly via a mobile app.

This move positions Substack as a direct competitor to Twitter, which is experiencing turmoil in the wake of Elon Musk’s acquisition and subsequent firing of top executives.

The release of Substack Chat comes just days after the company began openly targeting Twitter users.

New Feature Allows Community Creation Without Outside Platforms

Intended to help creators cultivate a community of support, Substack Chat seeks to fill a need the San Francisco-based company has observed in its offerings.

Substack says in a blog post:

Designed more like a traditional chat app rather than a scroll-to-read timeline, it seeks to facilitate natural discussions while keeping authors in control over topics and tone.

Musk’s Twitter Role Causing Uncertainty

Twitter has been a popular social media platform for content creators since its inception, but its recent takeover by Musk has many users uncertain about its future.

The company is allegedly undergoing internal strife as employees brace themselves for widespread layoffs. Additionally, employees claim to have been under additional pressure as Musk pushes the company toward a paid subscription model.

According to an article in The Verge, the Tesla and SpaceX CEO wants to raise the price of Twitter Blue from $4.99 per month to $19.99 per month.

In addition to giving users early access to features, the increased price will also include verification. According to reports, anyone who does not opt into the new subscription version will be stripped of their blue checkmark.

Other Companies Seeking To Compete With Twitter

Twitter founder and former CEO Jack Dorsey has also unveiled plans to compete with Twitter. Bluesky Social, his new company, is currently accepting beta testers for a platform that is intended to give users more control over their algorithm via what it’s calling the AT Protocol.

Mastodon, a decentralized Twitter competitor, saw more than 230,000 new users following the Musk acquisition. 

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Field Hockey Sets Sights On Patriot League Title, Ncaa Tournament

Field Hockey Sets Sights on Patriot League Title, NCAA Tournament Terriers to host crosstown rival Boston College tonight

After missing last season because of a leg injury, Grace Boston (CAS’18) looks ready to make a serious impact on the field. Photos by BU Athletics

Fresh off an impressive road trip, the BU field hockey team will hit the turf at New Balance Field tonight for what’s sure to be an epic matchup with the Boston College Eagles, who are number 10 in the NCAA Field Hockey RPI. The number 19 Terriers (3-1, 0-0 Patriot League) are off to a hot start this season. They are looking to build upon the successes of last season, which brought them their first Patriot League title before they fell by one goal to Syracuse (the national runner-up) in the first round of the NCAA Tournament.

“It let the girls know how close they are to really being a Final Four type of team,” says Sally Starr, who is entering her 35th season as head coach this year.

That possibility is not lost on this year’s team, as all but one of last year’s starters are back for another season. Cammy Jensen (CAS’17) has stepped up to fill the void in goal after 2014 Patriot League Goalkeeper of the Year Valentina Cerda Eimbcke (Questrom’15) graduated in May.

“It’s a confidence-booster,” says cocaptain forward Sofi Laurito (COM’16). “It’s not a whole new team—it’s like the same team growing even more. We have six amazing freshmen. Everyone is way more confident, and we really believe that we can go far.”

That confidence and depth is evident on the field—the Terriers have already delivered three impressive wins in the young season. Patriot League experts are taking note: they named Laurito Patriot League Preseason Offensive Player of the Year, cocaptain defender Rachel Coll (Questrom’16) Preseason Defensive Player of the Year, and midfielder Hester van der Laan (ENG’17) Offensive Player of the Week for her impressive play in the squad’s first two games.

The Terriers started the season in fine form, taking down New Hampshire, 4-3, in a thrilling home contest as part of the Tri-Conference Cup on August 28. Later that weekend, however, UMass Amherst, then number 18, got the better of the Terriers, with the Minutewomen sneaking out of New Balance Field with a slim 2-1 victory.

That lone loss wasn’t enough to get the Terriers down. The team next trounced Hofstra, 6-3, in a neutral-site contest in Orono, Maine. Two days after that win, the Terriers were back at Orono to take down the hometown Maine Black Bears, 2-1, in overtime.

Terrier performance so far this year is a good indication of what to expect over the course of the season. While there is still work to be done, the Terriers have already demonstrated some of what makes them great.

“It was probably about 90, 95 degrees on the turf in Orono,” says Starr. “It was a really fast-paced game and kids were really getting tanked out on the field. We were able to get some fresh bodies on the field without dropping down in our ability at all. Our depth—and it’s across the board—is definitely a strength for us this year.”

Being able to draw on that depth and on the experience of so many seasoned players should serve the Terriers well tonight when they host the Eagles (3-1, 0-0 ACC) under the lights at New Balance Field.

“BC had a great win this weekend beating Maryland, which is the first time they’ve ever done that,” notes Starr. “We had an outstanding scrimmage against them about two weeks ago that ended in a tie. I’m really expecting an outstanding hockey game. It’s a Friday night game, it’s a home game, and an opportunity for us to play a really good team. After the success BC had this past weekend, their ranking is going to be even higher, so we’re looking forward to it.”

After taking on the Eagles, the Terriers will be back in action Sunday for a nonconference home matchup with Providence (0-4, 0-0 Big East). Conference play begins next Saturday at home against Lafayette (3-1, 0-0 Patriot League).

The weeks ahead will see the Terriers take on a series of tough competitors, including number 12 Wake Forest, number 4 Duke, number 3 Syracuse, and number 1 Connecticut, but the players say they are undaunted.

“A Patriot League championship is first on our list,” says Coll. “Also an NCAA bid. We’re really looking to get to at least the Elite Eight this year.”

The BU field hockey team takes on Boston College tonight, Friday, September 11, at 7 p.m. at New Balance Field, 286 Babcock St. The team will host Providence at 1 p.m. on Sunday, September 13, also at New Balance Field. All games are free and open to the public.

Zach Waller can be reached at [email protected].

Branch: A New Place To Chat

Although the social networking world is a busy place, startup Branch believes that it could easily blend with the bevy of networks on the Web. According to its co-founder Josh Miller:

We absolutely see ourselves as being complementary to everything else. We don’t like the way that other companies point out negatives about other sites. We think Twitter is amazing. We think Facebook is amazing…. I think we’ll fit right in.

How Branch Works

The day’s hot topics are listed on the site’s main page, while conversations on Branch are open to the public. However, it doesn’t have a feature to search for a particular user or topic as of the moment.

What’s best about this is that Branch conversations are available on Google’s search engine results. Users are even encouraged to share conversations. As Miller pointed out:

Other platforms want you to have your conversations just on that platform. We take a completely different approach. You can invite people by email or Twitter. When you’re done, you can embed it on your blog, or share it on Facebook or Twitter. We want to be intertwined with the rest of the Web.

Tough Competition on the Social Media Market

On the other hand, Jim McGregor of TIRIAS Research believes that it would be difficult for Branch to gain traction.

Conversations could be done with the tools that are available today, namely Facebook and Twitter. I think this is more of a solution looking for a problem than the other way around. At this point, there are so many tools available that I think it is going to be difficult for any newcomer to standout from the crowd, not to mention finding a way to make money at it.

Nevertheless, Branch has a lot of support. In fact, it is backed by Obvious Corp., the company started by Twitter co-founders Biz Stone and Evan Williams. As of the moment, Branch is in public beta with invitations only available by request.

Google Now Integrating Twitter Into Its Search Results

Twitter suddenly becomes more important to marketers with the latest integration – now rolled out to desktop as well as mobile

Importance: [rating=5] For Digital Marketers, Social Media Marketers and SEO consultants

Recommended link: Google’s original announcement of new Twitter Integration

So, they’ve made up! You may remember how Google used to partner with Twitter and take their firehose to display tweets in near real-time – I remember it was sub ten seconds. Then they fell out and this feature disappeared back in July 2011. Well a new form of the integration is back as has been previewed over the last few months. I’ve been taking a look to see how significant it will be for businesses. It looks like a great deal for Twitter to me and an acknowledgment by Google that Twitter, not Google+ is THE source for real-time updates as it had hoped.

What marketers need to know about Google’s Twitter integration

1. The new ‘Popular on Twitter’ feature was available on mobile only to start with, now on desktop too.

This integrated was first launched in mobile on the 19th May 2023, when we originally announced it, but we’ve updated this post since it’s now live on desktop as well, meaning it has finished rolling out worldwide.

Google announced the rollout with a Tweet to Twitter, and Twitter was pretty happy about it!

You got it, @google. We’ll bring the Tweets. ?

— Twitter (@twitter) August 21, 2023

One example of the importance of this change shows in this example of a brand or navigational or search, which you’ll know is one of the main ways people reach sites when they’re already aware of the business.

You can see that Twitter is now in second natural position after the Google Sitelinks and displacing Facebook to third even though this is more important.

If you update your Twitter regularly it will populate results straightaway – within seconds and displays the time of the update with an image to help show your brand as more dynamic.

In some cases, as here for a celeb, the carousel appears right at the top of the listing. I’m surprised about this since I’m not sure this is what users will want, but it does vary by type of search and Google’s OneBox featuring different types of content such as images automagically changes position depending on how popular it is.

3. It’s typically displaying for ‘trending topics’ only not for product or brand information. As would be expected, it only displays for when something is being shared actively on Twitter. This means the ‘Popular on Twitter’ often displays below the ‘News’ box when that is triggered. Adding a hashtag also makes the carousel more likely to appear.

So it looks like it’s should encourage more ‘Real-Time marketing’ where brands look to be involved in broader conversations.

Google’s intro post suggests this too:

‘It’s a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments’.

Brands may appear if Twitter is added to the search string:

4. It was in English only originally but it is being rolled-out to all languages. Google say:

‘To start, we’re launching this on chúng tôi in English in the Google app (on Android and iOS) and on mobile browsers, rolling out gradually. We’re working on bringing it to more languages and to desktop, so stay tuned’.

Twitter Will Label Politician Tweets That Break Its Rules

Twitter will label politician tweets that break its rules

Twitter has something of a tricky situation on its hands. Sometimes, public figures – specifically, people in government – say things on Twitter that violate the company’s rules, forcing Twitter to make a tough decision. Does it enforce its rules and remove the offending tweet, or does it leave the tweet published because it’s in the public interest to do so?

It’s not a question that has an easy answer, but now it seems that Twitter has decided on something of a compromise. As tweeted by CEO and co-founder Jack Dorsey, Twitter will now in some cases leave tweets that break its rules published, but it will do so by flagging them with an alert that informs other users that the tweet breaks Twitter’s rules on abusive behavior.

— jack (@jack) June 27, 2023

Dorsey linked to a post on the Twitter blog which goes into more depth about this new alert and the thought process behind implementing it. The company explains that it’s important for users to be able to interact with their elected officials on platforms like Twitter, so even for tweets that violate the website’s rules, it still may be in the public’s interest to leave them accessible.

These new rules apply to only a limited number of accounts, it seems. Twitter says that the account must “be or represent a government official, be running for public office, or be considered for a government position.” That last bit applies to political appointees who may not need to be elected but still must go through a confirmation process. Accounts also must have more than 100,000 followers and be verified. It sounds like accounts that don’t meet those three conditions will have their tweets which break Twitter’s rules be removed.

Twitter shared an image of what the alert will look like, saying that it will appear your home timeline and other areas like search. The company then ran down of list of considerations it’ll make when it comes to deciding when to actually use this notice. Check out all of the factors Twitter will consider below:

• The immediacy and severity of potential harm from the rule violation, with an emphasis on ensuring physical safety;

• Whether preserving a Tweet will allow others to hold the government official, candidate for public office, or appointee accountable for their statements;

• Whether there are other sources of information about this statement available for the public to stay informed;

• If the Tweet provides a unique context or perspective not available elsewhere that is necessary to a broader discussion.

If a tweet violates Twitter’s rules but doesn’t meet fulfill considerations listed above, Twitter says that it will require the account owner to remove the tweet instead of placing its notice on it. Furthermore, tweets that are flagged with this alert will be less prominent across the service, as they won’t appear in safe search, explore, the notifications tab, push notifications, or the “Top Tweets” timeline view.

Twitters goal, it seems, is to make sure it uses this notice sparingly. “The notice won’t be applied to any Tweets sent before today and, given the conditions outlined above, it’s unlikely you’ll encounter it often,” the company wrote. “We cannot predict the first time it will be used, but we wanted to give you more information about this new notice before you come across it on Twitter.”

So, in walking a fine line between enforcing its rules and making sure the words of government officials stay accessible through its platform, this seems like a pretty good solution. We’ll see how often Twitter’s notice is used soon enough, but given the current political climate, Twitter might be a little optimistic when it says users shouldn’t expect to see it frequently.

Complete Guide On Talend Tmap With Its Component

Introduction to talend tMAP

As the name suggests, this tmap is used to map the input and output values. This is one of the core components of talend, and this is basically used for mapping purposes. As tmap is often used in jobs, in short, basically what it does is it map the input field with the output field and helps us to transform the data of input file to the corresponding output column. It is a graphical tool that makes the mapping for us easily by providing the UI to the developers. As we know, it is used to map one schema to the other schema. And this component is basically part of the processing family because it processes our input to the corresponding output. With the help of this, we can also join multiple inputs; in the coming section, we will see in detail how it internally works and how we can use it to map our input and output values correctly for better understanding and clarity.

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What is talend tMAP?

As we have already discussed and known, the talend tmap is used to map the data; with the help of this, we can do the following things, which are mentioned below, to get more detailed knowledge about it;

2) By using this, we can not only map single input to the output but also join multiple inputs to the multiple outputs.

3) Other than that, we can also filter our data inside the tmap component.

4) To map the values here, we use the mapping expression.

In the coming section of the article, we will have a detailed look at the working and creation of input and output expressions to transform the data for more understanding.

How to create a talend tMAP?

In this section, we will see the creation of the talend tmap; for this, we will follow a few steps mentioned below. So let’s get started;

1) For this, first, we will be going to create the job, which a b named as ‘tMapFilter.’

2) Now, we can add the metadata file to it in the second step. This will act as the input here.

3) In the third step, we will add the tmap component, which will help us modify the component by providing the and output values. Also, we can filter out the columns.

How to Connect and talend tMAPAdding

In this part, we will see how we can configure our component in tmap, so we will see the step that needs to follow. Let’s get started to see below;

1) The first step is to load the metadata to the workspace. Here the source table is called people_age

3) Now create the second one by drooping the metadata to the workspace again; it will open one popup which will display the list of options; select the above one as ‘tMySqlInput’ and name it; as ‘large_data_volume.’

4) Now, we have to perform the same step by drooping the metadata to the workspace, and it will give us one popup; from that, we have to select one option, that is ‘tMysqlConnection,’ now it will generate a permanent connection for us.

5) Now, in this step, as we already know that tmap is the part of the processing family, so pick it; the other two are ‘tMysqlOuput’ and ‘tMySqlCommit,’ which belongs to the database family to the right-hand side of the pallet.

6) In this step, we have all the necessary components which are required so that we will connect them together

7) Now, we have to release the link on the tmap component; it will set up the main flow for us.

8) Now, we can rename this main flow to any name we want or remember easily, as per the requirement.

9) Now, we can repeat the same process and create the tmap; also main flow link will be automatically created, which can be renamed afterward if we want.

So all these steps we have to follow to connect or configure the components inside the tmap, which can then be used to filter and map data.

Talend tMAP Component

If we talked about the tMap, it comes up with so many different properties which we can discuss this section so let’s get started with it,

1) Map editor: this property of tMap allows us to define the tMap transformation and routing properties.

2) Temp data directory path: here, we entered the temp path where we wanted to store our data.

3) Mapping links: we have three different types of mapping, which are as follows;

a) Lines: this mapping represents straight lines

b) Auto: it shows default mapping, which is curves.

c) Curves: this mapping represents curves

4) Preview: This helps us view our mapper data’s instant view. It will be in action once the mapper has been filled with data. This can only be done once the actions are saved.

5) Replicated join: this is a checkbox that is used to perform the join between input flows.

Talend tMAP metadata

Metadata provides information, and documentation of other data within talend. This present inside the repository is a folder that stores the useful information stored on the database, files, and systems needed by us o create the job in tMap. We can store this information which can be used later, which will be helpful in setting up the connection parameter or any relevant information needed for input and output fields. See the below image to view the metadata in talend see below;

Conclusion Recommended Articles

This is a guide to talend tmap. Here we discuss how it internally works and how we can use it to map our input and output values correctly. You may also have a look at the following articles to learn more –

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