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One of the most popular types of games in the App Store is the physics-based aim-to-shoot kind. We can attribute the success of the genre to Angry Birds. It may not have been the first, but it was certainly the most popular. If you are a fan of physics-based games, but are getting tired of the same old slingshot style mechanics, there is a new bird in town.
Suited Up uses the idea of aiming to shoot, but players must select the point at which the jumper will arc. Instead of dragging to aim, just tap the screen to mark your target and see where you land…
DesignThe game features one tiny jumper, outfitted with a rocket-propelled suit. He takes off from one platform and lands on another, if you’ve aimed correctly. The background is usually based on some sort of industrial theme, either inside a factory, or outside, surrounded by space stations. However, there are four different worlds, each with a different theme.
The foreground is made up of boxes, girders, planks, and other items that must be hurdled by our vaulting hero. There is always one canister on each level, which is usually out of the way and difficult to reach, but will increase your score if you can get it.
There is also an exit portal that will suck the jumper in if he gets close enough. The goal is to get your jumper into the exit portal.
There is only one control; tap. Players tap the screen where they want the jump to arc. A target appears and then the little guy jumps. If you miss, you can try again and a ghost of your previous attempt will appear so you can remember what not to do the next time.
Every level can be rotated for landscape or portrait gameplay. Some levels are designed different when in one viewing mode or another, so rotate your screen often to see if there is an easier way to reach the exit.
GameplayThe goal is to get to the exit portal as fast as possible and in as few jumps as possible. Each level has a par time and par jump. Make it within the limit to move up in ranks.
When you first start a level, rotate the screen to see if the obstacles are repositioned more optimally at a different angle. Then tap the screen above the jumper to select the target. After the target is set, the jumper will rocket upward and reach the peak of his arc where you selected. Then, he will drop downward at the given trajectory to his landing spot. If you aimed properly, he will land on a crate or platform. If not, he will plummet to his death and you must try again.
Estimating the trajectory is very difficult, and gets harder as levels progress. One slight misplacement and your jumper may be shredded by blades, smashed by a cannonball, or stuck on a platform that is out of the way.
When you get a second try (or third, or fourth), you will see a ghost image of your previous turn. Try to adjust your target based on what you did wrong last time. If the jump came up short, tap the screen a bit further away. If you overshot, back the arc up.
Remember, each level has a time and jump par. So, to get the highest score, don’t hesitate, and don’t miss. The best way to finish the level under par is to find the right target arc for each jump by making mistakes over and over again, and then repeat the level one last time the right way.
In addition to the premade levels, of which I believe there are 40, players can build their own obstacle courses with the level editor. You can make your level look however you want and then upload it for others to play.
Challenge friends to beat your score and give them a shot at attempting to finish your complex levels. You can also play the game with the global ghost to see how other players aimed their target arc.
Players unlock new suits for earning achievements. For example, if you complete the Hanger world with a score of A+, you will unlock the Rusted jumper suit. Replay levels to get a higher score and unlock all 30 suits.
The GoodThis game is very challenging, but keeps you coming back for more. Even though you may complete a level within the jump par, you will find it very difficult to make it within the time par, which will drive you crazy and make you want to replay until you make it.
The BadCurrently, you can’t zoom in or out. Sometimes, the exit portal is off-screen and difficult to find. Luckily, the game’s developer is working on a zoom feature that will be added in the next update.
ValueSuited Up costs $1.99, which is a decent price for a game like this. It may seem a bit higher than most in the genre, but there are no in-app purchases at all. The replay value is through the roof since you will want to keep trying to get the highest score possible on each level. Plus, the level editor makes it possible to play an uncountable number of different courses.
ConclusionFans of physics-based games will love this. It has all of the traditional mechanics, like precision aim, but offers it in a completely different way. If you are looking for something new in the genre, you won’t be disappointed. This game is available on the iPhone, iPad, and iPod touch. Download it in the App Store today.
Related AppsObviously, the Angry Bird franchise is the most popular on iOS, but Cut the Rope 2 is another well-liked physics-based game.
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5 Common Reasons Email Outreach Fails To Hit The Mark
Some say cold emails are always awkward.
You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply.
But I believe that every cold email has a big chance of being opened.
Everything boils down to how you approach it.
In this column, we’ll check out five common reasons email outreach fails.
But first, the baseline.
Personalization is an Email Basic, Not an OptimizationToo often, we see worn-out and overused email outreach templates like the one below.
Spend a bit of time researching the brand you’re trying to contact and invest that bare-bones effort into personalizing your emails.
For example, what’s wrong with this email?
It doesn’t include even a pinch of personalization.
The sender doesn’t address me by name and there isn’t even the slightest hint that they tried to research my company (or what we do), or the types of articles we usually post on our blog.
But a lack of personalization is not the only reason why many pitches end up in the trash folder.
1. Sending Emails to the Wrong PeopleYou can tailor your message in the most creative and engaging way, but it won’t work if you send it to the wrong person.
And too often, good email outreach pitches end up in the wrong inboxes.
I like this simple pattern for our link building campaigns:
Search for a person who is responsible for SEO or link building in the company.
If a business doesn’t have such a specialist, search for someone who’s responsible for creating content for this brand.
Of course, there’s still a chance you won’t find anyone that would fall under SEO/link-building profile.
In that case, really rethink why you are pursuing a partnership with such a business.
Keep looking for a brand with an active content strategy.
2. Following the Wrong Logic in Your PitchWhen I think about this reason, I always recollect an old Greek proverb about Epictetus, a famous philosopher and stoic.
After one of his speeches, the philosopher’s students began praising him for his ideas. Epictetus replied,
“If you are wasting time praising me, it means you hardly have anything valuable to share with me.”
I liken this to the nature of email outreach pitches known as ego-bait.
Basically, the sender praises the addressee, stuffs the email with compliments, and then asks the addressee for a favor.
I even see these pitches in my LinkedIn inbox from time to time:
The problem with ego-bait pitch emails is that they typically offer nothing truly valuable or meaningful in return for that favor they’re asking.
Think about a personalized offer that would definitely grab the addressee’s attention and win them over, instead.
For instance, you could check their blog for outdated content, find broken links, and suggest replacing them with something more relevant.
In my practice, we’ve done a successful outreach campaign by pitching an idea of replacing old data with fresh content.
3. Thinking That Adding a Name Is Proper PersonalizationMany email outreach pitches all look the same, except for one thing: the name of the person they are addressing is different.
This is what happens when the sender applies the same template to every outreach email, changes the name, and calls it personalization.
In reality, you will hardly get someone’s attention with your pitch just by adding their name to it.
Besides, some tools do it automatically.
That’s why you need to think about other, more meaningful personalizations.
Some of the same email outreach tools can help.
Using Pitchbox as our example: it allows you to insert so-called merge fields in the body of your email. You can improve your message by including the person’s geolocation or simply mentioning the latest blog article they’ve written.
4. Starting the Outreach With EmailWait, aren’t we talking about email outreach campaigns?
What do you mean it’s not the best way to start communicating with a prospect?
It would be more productive to start the communication with a prospect via LinkedIn than to send numerous emails and follow-ups.
Email is more of a private domain, while LinkedIn is a social space suitable for networking.
People expect to hear from their network here.
Besides, on LinkedIn, you can check the profile and make sure you’re contacting the right person.
Speaking of LinkedIn, I should also add that it’s a great place for small talk, which inevitably takes place in the initial stages of building a relationship with a prospect.
As a result, you can use all that to establish a rapport and win the prospect over.
5. Failing to Offer Something in ReturnThe value of your professional relationships grows from mutual benefit.
It would be great if everyone was the Good Samaritan and offered stuff for free just because they want to help.
And maybe there are such people in your industry, but you can’t rely on that.
Same story for email outreach.
In our latest link building email outreach campaign, we found that about 50% of people asked about the benefit they would get if they gave us a link.
What can you offer that would be effective enough to persuade a prospect to give you that link?
If sharing ideas for updating outdated content and fixing broken links doesn’t fit your business profile, you could offer something else—Starbucks gift cards, for example, which has worked out quite well for us.
Another of my industry peers has shared their success with me in sending swag as a thank you for securing a link.
If you have media properties at your disposal — a newsletter or blog, for example — you could offer to feature them in your publication.
You can always use guest posts for that purpose, too.
Offer the prospect a link back to their website in your guest post.
Keep in mind though that if you set out to build hundreds of links to your site, you’ll have to write a good number of guest posts per month.
The choice is yours, but make sure you take your budget and resources into account.
Approach Email Outreach Like a Business DealIn this article, we’ve discussed the five most common mistakes in email outreach campaigns.
From the lack of email personalization to sending your messages to the wrong people, focusing too much on praising someone, and not offering anything in return, these are the reasons your email outreach campaigns aren’t bringing the results you expect.
Perhaps the biggest reason of all that is underlying all of these mistakes is that you simply don’t treat email outreach as a business deal.
Outreach is just one step in developing a relationship with a client.
However, your outreach emails are your first impression.
Don’t miss out on the opportunity to make a good one, because it’s unlikely that you will get a second chance.
More Resources:
Image Credits
Featured image and all screenshots by author, January 2023
Quick Review: Sensibo Sky Smartens Up Your In
There are now a few HomeKit-enabled window mounted air conditioners on the market, but what about the millions of installed and working dumb air conditioners already in homes and apartments? Does it make sense to trash a perfectly good air conditioner just to get a smart one?
Perhaps! But an Israeli-based company called Sensibo has a quicker/easier/better solution. For most air conditioners with a remote, the Sensibo Sky is will add an app/web controlled and timer equipped thermostat to your air conditioner in minutes, and today it is $99 as part of Amazon’s Prime Day.
Sensibo Sky HardwareThe Sensibo unit is a 5V/1A micro USB powered dongle that is placed near or on the legacy air conditioner. Inside, it has a Wi-Fi chip to connect it to the web and an infrared output to control your air conditioner. It also contains temperature and humidity sensors to guide its thermostat features. On the bottom is a double-sided tape-like surface that will affix it to your air conditioner or somewhere nearby.
Sensibo AppSensibo is available for iOS or Android and even has a web app if you want to control it from your Mac/PC/Chromebook. That’s a nice touch for those of us that don’t want to leave the desktop to control our IoT devices. The app isn’t beautiful, but it is very easy to use and understand.
Sensibo Set UpSet up was fairly easy and more importantly straightforward. I generally rate devices where I don’t need to look at an instruction booklet much higher than ones that require following pages and pages of reading. Here’s how it goes down.
Plug in the Sensibo to the Wall – a blue light will start blinking, install the app and open it, create an account.
The app will ask you to take a picture of the small 2D code on the back or enter a 10 digit code
You’ll then set it to use your local Wi-Fi connection
You’ll need to identify the remote control by pointing it at the Sensibo or identify the AC model number from a list. (I chose the list option which worked on my LG AC)
Set up preferences like geo location where the AC turns on automatically when you get home, high and low temperatures and voice support.
Sensibo Homekit/Alexa/Google Home support?Official Sensibo Sky HomeKit support is coming around the holidays according to Sensibo or via third-party now. It supports Amazon Alexa or Google Home out of the box. I didn’t try the HomeKit hack since I have both Google Home and Alexa in my house, but if you want to use Siri to control your AC this summer, you’ll need to use HomeBridge. I’m definitely going to hook up HomeKit for next year.
Conclusion:I wasn’t really looking for smart support in my remote office/cottage. When it is hot I just turn my AC on and I try to turn it off when I leave.
With the thermostat feature I can put in my comfort range, even if it is just a few degrees, and don’t have to worry about adjusting the AC every few minutes.
I have now set it to turn on when I get close geographically so I don’t even need to really think about it.
When I want to get the place primed on a particularly hot day, I just bring up the app and turn it on.
Boy is this thing going to save me time and money. I imagine it will pay for itself in a season or two. How? By turning off when I’m not in the office, not overcooling and allowing me to remotely turn it on and off instead of just letting it run all day.
Some things that could use some improvement:
I wasn’t initially able to set up the AC by pointing a remote at it. That needs to be improved. It was easy however just to select my make from a list and have it work instantly.
HomeKit ASAP. “December 2023” is OK but I want HomeKit out of the box.
More integrated than a dongle. I’m not in love with how this looks in my place (below).
Sensibo Sky $99 at Amazon Prime Day only. Be sure to check out more Amazon Prime Day Specials.
FTC: We use income earning auto affiliate links. More.
How To Set Up Your First 3D Printer
For the last 10 years or so, 3D printing has been a popular buzzword. Proponents have long hyped the idea that if you think of something new or break something you own, you can just push a button on your computer and print a new one in minutes. Perhaps these ideas were overblown at one point, but after finally obtaining a printer following years of skepticism, it seems that many of the early issues with these devices have been worked out. I use mine all the time, for projects from printing a replacement part for a lamp, to crafting the body of a small rocket-launching robot.
Make your choiceIf you search the web for “3D printer” you’ll find a variety of models with prices ranging from less than $200 to well over $1,000. There is, of course, some difference in quality among printers at each price level, and you’ll want to consider specifications such as resolution, the materials it can print with, print speed, and print area, which determines how big of a print you can make.
The Ender 3, which costs a little more than $200, is a popular choice for its generous 220-by-220-by-250-millimeter print area, while the Prusa i3 MK3 is a well-respected printer that’ll run you about $1,000. Personally, I purchased a Monoprice Select Mini 3D Printer V2, which is an exceptionally popular small-budget printer. It’s pretty basic, features-wise, with a relatively small 120-by-120-by-120-millimeter print area, but it cost less than $200 and worked extremely well out of the box for me.
Getting startedAfter unboxing your printer, you’ll need to level the bed, which simply means adjusting screws at each corner of the printing surface to ensure it’s a consistent distance from the tip of the extruder—the part that prints. More capable printers often feature an auto-leveling function, but the Monoprice Select Mini does not.
Instead, I had to move the extruder nozzle—the tip of the extruder assembly that molten filament flows out of—to positions near the four bed adjustment screws and turn them until it was 0.05 millimeters above the bed. The manual suggests measuring this by attempting to slide a piece of paper underneath, and says that when it slides with only a slight amount of resistance, the adjustment is correct.
This method seemed a little haphazard, so I turned to a set of feeler gauges. It worked well and I didn’t have to adjust anything again for several months, but if you don’t have these gauges handy, the paper method will likely work well enough.
With bed leveling done, feed filament into your extruder. This may mean some messing about with the material until it feeds correctly, and cutting the end of the filament at an angle can assist in this endeavor. Set the extruder to the proper temperature for the material you’re using, then push filament through your extruder until you see molten plastic start to appear. Your printer may vary in its setup procedure, but after this process you’ll be ready to print.
Start printingA 3D printer producing the main body of a button-dispensing machine. Jeremy S. Cook
My printer came with a sample model on the included SD card, which is a good place to start if you want to see if your printer actually works. Personally, I had no interest in a small plastic cat, and instead turned to Thingiverse to find a small enclosure for an electronics project I was working on.
These files generally come in a stereolithography (STL) format, and you’ll need to load them into a slicing program like Cura to generate the actual G-code file that controls your printer.
Obtaining files in an STL format means you can modify the models you download to fit your printer and adjust how you want things printed. For example, you may want certain wall thicknesses, print speeds, or infill properties (how solid the inside of your print will be) that affect the final product.
There are a wide variety of printable items available on Thingiverse and many other download locations, but in my opinion, the real magic of 3D printing occurs when you design custom parts. Personally, I design most of my projects in Autodesk Fusion 360, but programs such as Tinker CAD and OpenSCAD are also popular modeling options.
After making projects for years with more traditional tools, it’s amazing to be able to simply press a button and have my printer generate a part. In my case, these have usually been brackets and small spacers for robotics and other projects, but more decorative items are also quite popular and can be finished and painted to make them really stand out.
Beautiful Wallpaper Apps To Spice Up Your Android Phone
Smartphones are amazing tools that allow us to communicate, stay connected and be productive. There’s only one little problem. They all kind of look the same. Regardless of manufacturer or OS, almost every smartphone available is a bar-shaped device with a touchscreen. Of course, Android users can flash custom ROMs, and iOS users can jailbreak if they wish to modify the look of their device. Unfortunately, this often results in tossing your warranty out the window as well as a potentially bricked phone.
Luckily, Android users can spruce up the look of their devices in a few different ways. Custom launchers can dramatically transform the look and behavior of Android devices. However, if you like the look and feel of your current launcher, you can still add some personality without rooting or flashing new ROMs. The often forgotten wallpaper can inject some much needed flair into your Android experience. Have a look at some incredible eye-catching wallpaper apps you can try right now.
GalileoPlanet Earth is truly majestic. With the Galileo app you can bask in the beauty of the natural world with gorgeous topographical photography. Galileo curates a large library of stunning high-res photographs of the surface of the Earth that can be applied as your device’s wallpaper. The app organizes the photos into collections including coasts, fields, deserts, mountains and cities. The number of photos currently available sits around one-hundred, however the app is being updated with new images.
Smart WallpaperWhile the name isn’t very inspired, Smart Wallpaper utilizes a simple idea. The Smart Wallpaper app allows users to set different wallpapers for different situations. Users simply open the app and select wallpapers to be automatically applied at certain times or when particular situations arise. For example, lets say you need to feed your four-legged friend when you get home from work. You can use Smart Wallpaper to apply a photo of your furry companion as your wallpaper at 5:00 PM to act as a reminder. You can even have a different wallpaper applied when you connect to different WiFi networks like home or work. Smart Wallpaper can inject some much needed variety into the Android experience with minimal effort.
LoopwallLive wallpapers are visually stunning and can be a real conversation starter. Unfortunately, live wallpapers can chew up CPU processing power, resulting in serious battery drain. The Loopwall app gets around this problem in a pretty ingenious way. Instead of relying on animations, Loopwall uses GIFs. Since GIFs only have to be loaded once, they consume very little processing power. This enables you to have an animated live wallpaper without having to constantly worry about the status of your battery. The app comes with over two-hundred GIF animations ready to be used as your wallpaper, or you can add your own.
Chameleon WallpaperThe appropriately named Chameleon Wallpaper changes color based on your surroundings. Users simply set Chameleon as a live wallpaper and launch the app. This will open your device’s camera app. Snap a photo of something in the environment, and the Chameleon app will analyse the colors of the object. The app will then apply those colors to your wallpaper automatically. The only downside is that the app only works with two pre-installed wallpapers styled after the default Lollipop and Marshmallow themes. However it is possible to create your own themes with a separate app called Kustom.
BlackerIf you are a fan of dark backgrounds, then Blacker is a must try. With over 20 categories like cityscapes, abstract images and architecture, Blacker has a large collection of striking wallpapers. In addition to the eye-catching wallpapers, Blacker has the ability to conserve your battery if you have a device with an AMOLED display. AMOLED screens are known for the ability to produce blacker blacks. They are able to do this because AMOLED displays can actually turn off individual pixels resulting in a true black as opposed to the very dark greys produced by traditional LED screens. So if you are using a background with significant amounts of black, those portions of the screen will be switched off. This helps to save your battery and prolong the life of your device.
What are your favorite Android wallpaper apps? Do you use any of the ones we mentioned above? If so, let us know what you think of them!
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How To Up Your Facebook Marketing Game Using Facebook Groups
Facebook’s organic reach has declined.
By a lot.
The average organic reach versus page likes is a whopping 5.17%, meaning only about 5% of your fans are actually seeing the content you’re sharing on Facebook organically.
Facebook is still one of the top social media networks for brands to be on, though.
Regardless of what kind of brand, size, or service offerings, Facebook has become the Google of social networks and isn’t going anywhere anytime soon.
With Marketplace, Groups, Messenger, Pay, Instagram ownership, and so much more, the social media giant is a one-stop social media shop for a user to do almost anything on a single network.
This forces all brands to have a presence, a very established one, on the social network and remain active updating business information, sharing new content, and communicating with their fans.
By now though, most of us have come to realize in order to succeed on Facebook one must pay-to-play, especially with organic reach percentages so low.
But there is another workaround if you aren’t ready to fork out the big bucks for that extra post reach.
Cue drumroll….
Facebook Groups.
Brands can and should be using Facebook groups as a way to ensure their most important content is actually seen by their target demographic and as another way to communicate with potential and existing customers.
Let’s explore the many different ways brands can utilize Facebook groups for marketing.
Introduce New Products & Services in Your Branded Facebook GroupA branded Facebook group is simply a group that is created by a brand/company, has employees as the admins, and usually consists of core fans and newbies as group members.
It’s also the perfect place to gather your top customers and potential new ones, ultimately creating an intimate community around the brand.
You can do all of these tasks inside of your branded Facebook group by simply posting updates or by having a watch party of an upcoming product launch.
This gives the Facebook group users the first look at your newest product line.
This will give you plenty of feedback on what to expect when you share it with the public in a future marketing campaign.
Make sure to spread out a mix of your post types inside your group, just like you do on your Facebook Page.
For example, a good content mix for a branded Facebook group looks like this:
Monday: Weekly inspiration post.
Tuesday: Memes/fan engagement post.
Wednesday: News/company updates.
Thursday: Memes/fan engagement post + News follow up post.
Friday: Poll/fan engagement post.
Branded Facebook groups are a great place to collect feedback and perform audience research on a core group of fans.
Dive deep into audience research by hosting a social learning group.
This is similar to regular groups but allows admins more features like how posts are displayed and the way users engage with them – ultimately giving you more data.
As you collect information about your new products, content, or services, pay extra attention to who is leaving the feedback.
Are they your target demographic?
Are they existing customers from your database or new to your brand?
Check their Facebook profiles to – at the very least – identify their gender, age, and location.
When in doubt, simply ask the group members what kind of content, products, or services they want to see next from you.
And be on the lookout, because members of Facebook groups are not afraid to speak up.
Provide Customer Service Through Facebook GroupsBrands should always utilize groups to share new products and updates, but one of the biggest benefits for brands to use Facebook groups is to provide another layer of customer service.
We recently did a social ad campaign to help grow a Facebook group for an appliance parts company.
I think we can all agree appliance parts aren’t the most captivating thing on the internet these days, especially for a whole Facebook group.
Yet, the group became one of their top revenue sources from social media simply because it became a resource for customers and potential customers to ask the brand questions and communicate shared experiences of broken appliances with other customers.
This resulted in new purchases made because solutions were provided inside of this group, both by employees and fellow customers.
The parts company dedicated a whole new department of content just for inside of this group.
Providing how-to videos, installation tips, and guides so any member of the group received dedicated customer support and educational content.
Sure, a customer can always call that 1-800 number or fill out a contact form, but there is a different human component of going to a brand’s Facebook group and posting a question.
It’s a more neutral place to share experiences and get solutions from the real people behind a brand, the ones who are admins of the group, and fellow customers who have already worked with the brand.
With a branded Facebook group, a customer can come to your new group and share their questions and get real answers from real people.
This is a huge win as it gives you the opportunity to address the questions and have the responses seen by other members of the group, potentially addressing other people’s questions and providing even more solutions.
Which brings me to the next benefit of marketing with Facebook groups: user-generated content.
Collect User-Generated Content From Facebook GroupsFacebook groups are notorious for collecting reviews and testimonials, without looking like a 1-star rating on Google.
And after frequent activity in the group (regular posting from admins and conversations from both the admins and users), you’ll find group members doing this on their own.
This is the kind of real-life content that does so well when shared by a brand on other social networks like Instagram, blog posts, and email campaigns.
The second opportunity brands have is to find new brand ambassadors inside of Facebook groups.
The extra-bonus step here is to contact the person through messenger and offer them a 10% discount or free product as a way of saying thanks for spreading the word about your brand.
Join the Conversation & Monitor Brand Sentiment as a Business OwnerNow thinking outside of your branded Facebook group, you can join other Facebook groups as your Facebook Page or as a user.
When it comes to marketing on Facebook Groups though, you may want to consider joining as a user first.
According to Bambu, people are 16 times more likely to read a social post from a friend versus a brand.
This gives you the opportunity to speak up as an individual if anyone talks about your business or brand in one of these local groups from an employee or business owner perspective.
Be aware though, not everything people share in groups is positive, and to help keep track of your brand sentiment as a business you need to be aware of all conversations related to your brand.
“Karen, we’re so sorry to hear you experienced that. Please call our 1-800 so we can make it right.
– Mike, Home Depot Oregon”
Instead, provide more comfort with a human response from your own profile:
“Oh no! That is not at all what we are trying to represent at X Depot, Karen. I’m so sorry you had that experience. I’ve been the Store Manager there for the past 9 months and want to make things right with you. I’ve sent you a DM and we’ll figure out a better solution for you.
– Mike Reed”
Become the Talk of the Town (Or Industry) While Monitoring the TalkWhen I moved to Oregon from California I quickly joined as many local Facebook groups as I could so I could get a feel for the new area and start collecting recommendations.
As we’ve remodeled our home, every contractor we’ve worked with we’ve found as a recommendation in a local Facebook group – not once heading to Google.
Facebook groups have such a huge impact on local businesses and have become a hub for local business recommendations from real customers.
Even if your brand isn’t limited to local-only services, you should join several local Facebook groups with your Facebook profile and sign up for notifications for the groups so you’re aware each time a new post is shared.
Especially the ones who need recommendations.
Non-local businesses can do this on a similar scale, joining groups related to their industry or product.
For example, that appliance parts client not only created their own branded Facebook group to offer a more casual form of customer service but it also joined several DIY home improvement groups.
Which in the end, isn’t it the goal of any marketing strategy to provide a solution to a customer’s problem utilizing your service or product?
Facebook groups work best when you utilize them as a place for two-way communication, both asking and listening to the group members.
Ready to go create your branded Facebook group?
Here’s how from Facebook.
Facebook Group Marketing: Key Takeaways
Ask for feedback on new services and products in your branded groups.
Create a Facebook Group as another way to provide customer service, having a dedicated member of your team as the admin.
Discover new brand ambassadors and influencers inside of Facebook groups.
Join other Facebook groups to keep track of brand sentiment.
More Resources:
Image Credits
All screenshots taken by the author, November 2023
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