Trending February 2024 # Survey: Mobile Users Care About Data Privacy # Suggested March 2024 # Top 11 Popular

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More than half of all mobile-phone app users surveyed have either declined to download an available app or deleted one from their device because of concerns about the collection of their personal data, according to the survey released Wednesday by the Pew Internet and American Life Project.

Fifty-four percent of U.S. mobile app users surveyed have decided not to install an app when they discovered how much personal information it would collect, according to the survey. Thirty percent of app users have uninstalled an app after learning about the personal information it collected. With significant crossover between the two groups, 57 percent have either refused to download an app or deleted one over privacy concerns, the survey said.

The survey has implications for the mobile industry, said Mary Madden, coauthor of a report that accompanies the survey and a senior research specialist at Pew.

“At a time when the use of mobile applications is steadily growing, we find that many app users are taking privacy considerations into account,” she said in an email. “This data suggests that the way personal information is shared or collected by an app can make or break a user’s decision to download or otherwise engage with that application.”

Mobile phones have accelerated the pace at which users collect and generate data, the report said. “Users’ cell phones are now rich repositories of memories and content that chronicle their lives,” the report said. “A staggering archive of personally identifiable information exists about cell users — a reality that is both the consequence of and driving force of the networked age.”

About 17 percent of mobile phone owners surveyed said they use their device for most of their online browsing. Forty-three percent of mobile phone owners now download apps, up from 31 percent in 2011, the Pew survey said.

“Consumers are amassing apps on their cell phones in record numbers,” the report said. “At the same time, some app developers are quietly amassing sensitive and personal data from their users.”

The survey, of 2,254 U.S. adults in March and April, found that 88 percent of the respondents use mobile phones. Thirty-two percent of mobile owners have cleared the browser or search history on their devices, and 19 percent have turned off the location-tracking feature on their phones because of privacy concerns, the survey said.

Nearly a third of mobile phone users surveyed said they have lost a device or had one stolen, and 12 percent said they’ve had another person access data on their device in a way that raised privacy concerns.

The survey shows that mobile consumers are becoming better informed, said Morgan Reed, executive director of the Association for Competitive Technology, a trade group representing a number of mobile app developers.

“Consumers are making individually appropriate decisions about what they want to share,” he said in an email. “As developers, we look to build apps that provide cool features in a way that keeps the customer happy.”

Separately, the U.S. Federal Trade Commission on Wednesday released a guide to help app developers protect user privacy.

Mobile app developers should “tell the truth” about the functionality of their apps, disclose important information clearly and conspicuously, and honor their privacy promises, the FTC’s guide said.

“Chances are you make assurances to users about the security standards you apply or what you do with their personal information,” the guide said. “App developers — like all other marketers— have to live up to those promises.”

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The Coronavirus Doesn’t Care About Your Long Weekend Plans

It has been a frustrating couple of months to say the least. Social distancing has kept us stuck in our homes and away from our work, our schools, and of course our social lives and time with family. #Stayhome has become passé, and the warming weather and extra sunshine has rekindled fond memories of summers past—especially with the extended weekend ahead of us.

Memorial Day has long been the unofficial start to summer, and if there was ever a time where we needed a reason to celebrate the start of watermelon-eating, pool-partying, and beach-going season it would be right now.

We’re ready to get out there; unfortunately, the coronavirus is waiting. Lately, I’ve been trying to remind myself that social distancing is a marathon not a sprint. And the finish line is not Memorial Day Weekend.

So, as you gear up for the holiday weekend ahead, here are all the reminders you need to maintain social distancing—and still enjoy yourself.

The coronavirus has not disappeared. In fact, it’s still rising in many states.

Places like New York City, which were once viral hotspots, have seen a dramatic decline in cases. But the Big Apple is not a microcosm for the rest of the country. In fact, as we reported this week, COVID-19 cases are still rising in many states. A chunk of them haven’t even gotten over their initial waves. In spite of all this, regions of the US are reopening parts of their economy (including those that still have rising cases).

We know from past experience what could happen if we break social distancing

Many comparisons have been made between the 1918 influenza pandemic and our current SARS-CoV-2 pandemic, but this one warrants a reminder: On September 28, 1918, when cases were just starting to climb, Philadelphia went ahead with its Liberty Loan war-bonds parade anyway. Flu cases spiked just a few days later, and despite invoking social distancing measures immediately afterward, the city still ended up with one of the deadliest outbreaks in America.

While it might be tempting to bend the rules given that we’ve already been social distancing since at least mid-March, and we aren’t about to have giant, city-wide Memorial Day parades, even random acts of breaking social distancing can accumulate and ignite an uptick in cases. It’s far better to err on the side of caution.

As long as you practice social distancing, spending time outdoors is a low-risk way to spend your long weekend.

While many events have indeed been canceled, no one is cancelling walking outdoors. In fact, scientists and public health officials have maintained that with proper social distancing, the risk of catching COVID-19 from being outside is very low. Recent reports, including one from the CDC state that coronavirus is mostly transferred from close contact with infected people, especially in enclosed spaces with little air flow.

That all means that spending the weekend social distancing outside is a great low-risk way to spend your time.

We can do hard things

This week, The New York Times ran a story about what we can learn about social distancing from endurance athletes. As a marathoner myself, this struck a chord with me. Two key factors, pacing and patience, are key. During endurance events, studies show that our minds tell us to stop far before we actually run out of energy. The same can be said for social distancing: we aren’t out of fuel yet.

Bugs And Fixes: Adobe Gives Users Privacy Controls; Skype Patches Extremely Dangerous Vulnerability

This month Skype released a long awaited patch for a vulnerability that is extremely dangerous and could allow an attacker to remotely gain control of a system. Adobe released privacy controlls earlier this month, allowing you to control how much privacy you want. Microsoft also released a tiny Patch Tuesday.

Pure Hacking says that that “the long and the short of it is that an attacker needs only to send a victim a message and they can gain remote control of the victims Mac. It is extremely wormable and dangerous.”

This vulnerability, according to Skype, is not being explotied in the wild, but Skype urges you to update to the latest version of Skype for Mac (fixed in 5.1.0.922 and later) to avoid any possible attacks.

Additionally, on May 9th, Skype released another update for Skype for Mac users but they did not specify the issues addressed in the new update and will not until a significant proportion of their user-base has upgraded–to avoid making them vulnerable before they can update. To read more about these updates–and to download them–visit: Skype Security Blog-May 6, Skype Security Blog May 9, and Pure Hacking’s Blog.

Adobe Patches Security Vulnerabilities With User Controlled Privacy

In Adobe Audition 3.0.1 and earlier versions a critical vulnerability, which could allow an attacker to run malicious code on your system, has been identified. To be affected by this vulnerability the attacker would have to convince you to open a special malicious binary Audition Session (.ses) file (if you don’t know what this is it probably does not affact you). Another vulnerability affecting Adobe Flash Media server 4.0.1 and earlier versions causes data and memory corruption. Both of these vulnerabilities could allow arbitrary code execution on your system and as usual you should up date your system as soon as possible.

Microsoft Releases Tiny Patch Tuesday

Vulnerability MS11-035 affects Windows Internet Name Service (WINS), a name server and service for another system called NetBIOS (if you don’t know what either of these are then it probably doesn’t affect you). In order for an attacker to use this vulnerability you would have to receive a specially crafted WINS replication packet on an affected system which is running the WINS service. WINS is not pre-installed on any affected operating system and only affects you if you manually installed the component. This vulnerability is rated critical for all servers running all supported editions of Windows Server 2003, Server 2008 (except Itanium), and Server 2008 R2 (except Itanium).

Vulnerability MS11-036 affects Microsoft PowerPoint and could affect you if you opened a specially crafted PowerPoint file. If an attacker successfully exploited these vulnerabilities they could gain the same rights as the logged-on user. MS11-036 affects all supported editions of Microsoft PowerPoint 2002, 2003, 2007, and Microsoft Office 2004 and 2008 for Mac. To prevent this attack you could install and configure Office File Validation (OFV) which scans Office binary file formats before opening them in Office documents.

Another attack called “DLL load hijacking” or “binary planting” is under review by Microsoft but is still not fully patched according to Acros Security, a security research lab. Since applications don’t call DLL’s (dynamic-link library-Microsoft’s library which allows multiple programs to use it at the same time) full path name and only use the filename, attackers can trick your system into loading a malicious file with the same name allowing for remote code execution. According to Acros, the vulnerabilities affect Windows 7, Vista, and XP.

Follow James Mulroy on Twitter and on Stumble Upon to get the latest in microbe, dinosaur, and death ray news.

Market Survey Research In 2023: Benefits, 3 Use Cases & Tips

It is estimated that the market research services industry will exceed $90 billion in 2025. Understanding the market is not only required in the establishment phase of a company or while you are launching a new product or a service but also crucial to understand the existing trends to stand out in the market. That’s why B2B and B2C companies regularly conduct market research surveys. 

 In this article, we aim to: 

Highlight the benefits of conducting market research surveys,

Provide some suggestions before investigating the market through surveys,

Review some applications of market research in different industries,

And give some general tips to improve your market research

Why should you conduct market research surveys?

To position your brand in the market.

To get customer insights and improve customer experience

To determine the optimum pricing for your products or services

To measure the effectiveness of your marketing strategies

To get a grasp of the opinions and preferences of the public

Here are some suggestions to consider before investing your resources and money into new survey research:

Conduct web and social media research to learn about the market to build your research upon the existing knowledge.

Determine your scope if you aim to focus on a specific target. Otherwise, you can randomly select the participants.

Decide when you plan to finalize the study so you can have a systematic process and know when you will be done.

List all expected outcomes, what you want to learn most, and what you expect from the study.

Three real-world use cases of market research in different industries 1. Energy Industry – Shell

Shell, one of the largest energy companies in the world, conducted market research and segmented customers based on their pain points by recording more than 500 videos of customers from the US and China. 

They have analyzed the customer’s voices and opinions to grasp their emotions, thoughts, etc. Thus, they could understand the challenges customers face through real-world examples. 

2. Food Industry – Endangered Species Chocolate (ESC)

Endangered Species Chocolate (ESC) is not a regular company that sells chocolates. Their products’ organic ingredients and efforts to protect wildlife make them stand out in the market. They donated more than $2.6 million to the farmers in Africa through fair trade sourcing.

To understand their customers better, they conducted a market research survey and asked their customers about their preferences, demographics, lifestyles, consumptions, etc. With the insights they gathered from the research, they have started to work on producing new flavors and products, positioning their brand in the market, developing new multimedia strategies, and reaching new targets. 

3. Car Industry – Mercedes Benz

Mercedes Benz is a German luxury car brand ranked 38th in Fortune 500. The company’s success mainly depends on understanding its customers well. 

The company makes a segmentation analysis based on geographic, demographic, and behavioral data of the public to understand what percentage of the population can afford to buy the cheapest and most basic vehicle of Mercedes Benz. As they can determine their target through their comprehensive market research surveys, they can identify customer groups better and develop different strategies for each group. 

Here are some general tips and best practices for your market research survey. 1. Use focus groups if the existing knowledge of the market is limited.

There are some industries newly emerging or gained popularity over the last years, such as commercial space travel or lab-grown meat. If the existing knowledge does not provide enough insights, you can start with a focus group and learn how they approach the emerging industry. Focus groups usually consist of ten people, and you ask them questions about the market, product, or service.

2. The number of respondents does not necessarily mean high-quality responses. 

You may intuitively think that the more respondents you have, the more accurate results will be gathered. However, studies show that this is not the case. Even though 150 responses would provide you with more precise results than just 30 people, as the number of respondents grows, variability in the responses decreases.

Figure 1. The graph shows how the variability of the responses changes with the sample size. 3. Apply different sampling methods depending on market types

If you are interested in the B2C market, try to be as inclusive as possible and survey a representative group of customers or potential ones. However, if you want to focus on the B2B market, then make sure you balance the number of vertical markets and include businesses of different sizes. 

You can find more tips that increase the number of responses in our recent article on online survey research. 

If interested, here is our data-driven list of survey participant recruitment services.

Reach us if you have any questions about conducting research surveys:

Begüm Yılmaz

Begüm is an Industry Analyst at AIMultiple. She holds a bachelor’s degree from Bogazici University and specializes in sentiment analysis, survey research, and content writing services.

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Deenkee Robot Vacuum Cleaner Takes Care Of All Floor Cleaning

Admit it. There’s nothing worse than a dirty floor, whether your floors are carpeted, hardwood, ceramic tile, etc. When you wake up in the morning and are walking barefoot to the kitchen to make your coffee, you don’t want to feel dirt and debris underneath your feet. And while pets can be great to have around, their hair isn’t, and on a wet day, their pawprints aren’t fun to clean up inside.

But who wants to keep cleaning their floors everyday to keep them pristine? This is what always made me want to try a robot vacuum cleaner. I tried the Deenkee Robot Vacuum Cleaner and was pleasantly surprised to find it took care of all my floor cleaning. My morning walks to the kitchen are on smooth floors, and I’m not picking up dog hair on my socks.

About the Deenkee Robot Vacuum Cleaner

The Deenkee Robot Vacuum Cleaner has three functions. Not only does it vacuum your floor, it will also sweep and mop. It works on many different floor types, be it hardwood, carpet, or tile. I have mostly laminate flooring, but also carpeting, ceramic tile, and vinyl flooring in my home. The Deenkee works well on all of these surfaces.

With that type of power, 1000Pa to be exact, you would expect it to be quite noisy, but it’s not. It’s listed at 50DB, and while I can hear it running, I can also still hear my music playing. Other than the first couple of days, it doesn’t even freak out my dog, and he’s normally bothered by my hair dryer.

The battery will last for about 100 minutes of cleaning time on a full charge, and when it reaches the low-battery point, it will return to its charging base. It will also return home on its own when it’s done cleaning, but I’m impatient and have never waited it out. When my floors look clean, I stop the vacuum. However, when I do that and send it “home,” it reduces its power and turns and leaves, and seems quite “sad” in the process to be done working.

Using the Deenkee Robot Vacuum Cleaner

To say the Deenkee ships with everything you need is an understatement. It even includes a small screwdriver. Packed in the box is:

the vacuum cleaner itself

remote control

charging base

AC power adapter

two extra side brushes

extra filter

magnetic strip roll

cleaning brush

water tank

mop cloth

user manual

screwdriver

There is virtually no setup, other than charging the robot vacuum for the first time. The manual says you need to insert the battery first, but mine was already in place. Two AAA batteries do need to be inserted into the remote, though. The charging station needs to be plugged in with plenty of room around it, and the vacuum is placed in there to charge. That’s really all there is to setting it up.

After touching the button on the vacuum twice, It takes off from there and begins to clean. It moved around and easily cleaned up everything in my home. There wasn’t anything it left behind.

In the image above, you can see that the vacuum appears to be trapped under the table, between the legs of the stools and the power strip. But the wall sensors on either side as well as a front sensor allow it to gently bounce off things to turn itself around. The same sensors allow it to not fall down the stairs.

It easily moved over other obstacles with its great climbing ability. These include a mat placed by my sliding glass door and floor registers.

A remote control is included so that you can have further control of the robot vacuum. Along with being able to pause the vacuum and manually move it forward, backward, left, and right, you can set it to

do normal auto cleaning

do edge cleaning

do single room cleaning

schedule cleaning

change the clock

return to the charging base

The Deekee robotic vacuum will mop your floor as well. The included water tank can be filled up with water, and the mop cloth fits on this securely. This whole thing snaps onto the underside of the vacuum. It moves about your floor the same as when you’re vacuuming, except it mops from the back of the unit while it moves along.

The cloth can be rinsed clean when you’re done, or it can also be tossed into the washer and dryer. Additionally, there is a dust bin on the vacuum that can be easily emptied. A filter can be cleaned up and rinsed as well, but it looks like the screwdriver is needed to access it, so I haven’t attempted this yet.

Magnetic stripping is provided to aid in blocking off areas you don’t want to run the vacuum. I haven’t used that, as I found it just as easy to block things off by adding my own barriers, such as large pillows, laundry basket, etc.

Heeding the Manufacturer’s Warning

The instruction manual informs that the sensors on the bottom should be wiped clean regularly. This was something I didn’t pay attention to but should have.

The other day the vacuum didn’t stop at the stairs as it had for the entire week before. It somersaulted down the laminated flooring stairs and ended upright. And yet it kept on going!

This durable vacuum has some scratches on the surface, and a bumper needed to be pushed back into place, but it’s no worse for wear. I read through the manual and found the mention of cleaning the sensors. Once I did that, it was back to steering clear of the stairs.

Pros and Cons

Pros

Suitable for nearly every type of floor

Vacuums, sweeps, and mops

Easy to use

Ships with extra parts

Durable

Remote control

Low cost

Cons

Does not work in smart home system

Screwdriver needed to clean/replace filter

Regular maintenance required

Recommendation

I recommend the Deenkee Robot Vacuum. With all things considered, between features and value, I’d give it a solid four stars out of five. It has done everything I wanted it to do, and well. It even kept working after my own negligence. While it doesn’t have options to include it in a smart home environment, for me that’s not necessary. The remote was sufficient for me.

But the best part is that this vacuum is cheaper than the expensive vacuums you’ve heard so much of. If you’ve been wanting a robot vacuum but have held off because of the price, get the Deenkee Robot Vacuum for $229.99. But if you act before October 30, you can get $70 off with the code HRJD3G3F to bring the price down to just $159.99.

Deenkee Robot Vacuum Cleaner

Laura Tucker

Laura has spent nearly 20 years writing news, reviews, and op-eds, with more than 10 of those years as an editor as well. She has exclusively used Apple products for the past three decades. In addition to writing and editing at MTE, she also runs the site’s sponsored review program.

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Facebook Privacy Settings Changes Run

Facebook Privacy Settings changes run-down (December 2012)

It’s time again to take a peek at your Facebook Privacy Settings and see if you’re still on-board with sharing everything and anything with the public – or if you want to hide it all down deep inside your hidden account. Of course there’s no one real way to hide everything you’ve ever added to Facebook, but the changes made this week make it one whole heck of a lot easier to do some mass-sweeps for your dirty, dirty past.

Facebook has announced this week that they are, first and foremost, improving their privacy protections. This includes “Privacy Shortcuts” that you’ll be able to change-over across the board for masses of people. In short, this means that there’s a one-button-link for most of the different ways you can block someone or block everybody – if that’s what you want to do.

Facebook has broken this all down into three Privacy Shortcuts that make it simple to understand for all: “Who can see my stuff?” being the first. Next is “Who can contact me?” and “How do I stop someone from bothering me?” This set of links is designed to help alleviate some of the massive amounts of stress Facebook feels on the daily from users new and old looking to stopper up the leaky ship that is their Facebook account.

In addition to these quick-links there’s also a set of updates for apps inside of Facebook – starting with the permissions workflow. Where before there was one box, there’s now two, with Facebook splitting up permissions for reading and writing. It’s clearer now, or Facebook hopes it is, what you’re allowing each app to do. You can allow the app to read your public profile now without also allowing it to post on your behalf.

“Decoupling these requests gives people greater control when deciding what personal information they want to share with the app. For example, a person can grant an app the ability to read their public profile and friends list in order to sign up for the app, but decline to allow it to post to Facebook on their behalf.” – Facebook’s Alex Wyler

In-product Education has been ramped up with messages appearing now near every action you take: for example if you hide a post from your timeline, you now also get the option to undo, but also get a message about how the post may still be available for viewing in search, news feed, and other places on Facebook – clarity!

The Request and Removal tool will likely be the most-used element added to this privacy masterpiece Facebook has whipped up. You’ll soon be able to go to the “Photos of you” tab, select a massive amount of photos, and hit a button that asks your friends to take the photos down. You can also mass-untag photos if you want out quicker. The only thing that doesn’t rock about that is the fact that, per Facebook, “while untagged photos don’t appear on your timeline, they can still appear in other places on Facebook, such as search, news feed, or your friends’ timelines.”

All of these changes will be unleashed gradually with the massive amount of them being revealed for the full Facebook universe starting near the end of 2012 – see them soon!

[via Facebook]

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