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The Bluetooth Special Interest Group announced today it added Apple and Nordic Semiconductor to its board of directors. According to a statement, both companies were appointed for two years by unanimous vote of the current board of directors and will officially begin on July 1, 2011. Nordic Semiconductor is well-versed in wireless health sensors, a fit for the lower power requirements of the Bluetooth 4.0 standard.

Apple, of course, has a penchant for industry verticals such as medical where its iPad has become the physicians’ favorite tool (especially in Australia). Apple’s appointment to Bluetooth SIG’s board of directors  might also help popularize dedicated wireless accessories for iOS devices, such as this dongle that lets you take your own electrocardiograph readouts. Full release below.

Bluetooth SIG Adds Apple and Nordic Semiconductor to Board of Directors Industry Leaders Support Expansion of Bluetooth Technology into New Markets

Kirkland, WA – June 21, 2011 – The Bluetooth Special Interest Group (SIG) today announced two new members to its board of directors from Apple and Nordic Semiconductor. Leaders in their perspective markets, Apple and Nordic join household names Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson AB, and Toshiba on the Bluetooth SIG board. These companies, plus the more than 14,500 additional Bluetooth SIG member companies, will drive Bluetooth technology’s expansion into platform and sensor markets.

“We see the importance of platform development and ultra-low power sensor silicon for Bluetooth technology and believe guidance and board participation from Apple and Nordic, industry leaders in these perspective fields, is essential,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “We have set the ambitious goal of shipping five billion devices in 2023 – to get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device. These additions to our board will ensure we succeed in new markets we have targeted for growth.”

The way consumers utilize digital devices is undergoing a fundamental shift – mobile phones, laptops and tablets, TVs and even cars now stand to serve as hub devices that capture data from small sensors monitoring everything from footsteps, heart rate activity, blood pressure and sugar levels to house temperature. Hub devices turn that data into useful information at the application layer, then may push that information to the cloud. Apple and Nordic understand this shift; insight from Apple on platform development and Nordic for sensor silicon demands will ensure a smooth growth trajectory of Bluetooth v4.0 into these new areas.

Nordic Semiconductor’s Svein-Egil Nielsen brings extensive experience in R&D as well as his entrepreneurial spirit to the Bluetooth SIG. Nielsen’s vast understanding of the ultra-low power space and its demands will help guide continued development of the Bluetooth v4.0 specification.

“Bluetooth technology has been the main R&D focus at Nordic for the last six years and we are now in a position to enable new and exciting products for consumers,” said Svenn-Tore Larsen, CEO Nordic Semiconductor. “ With our success in ultra-low power wireless technology, we know the market, applications and the customers. Nordic is proud to have the opportunity to extend this knowledge to the Bluetooth community.”

Apple and Nordic’s two-year appointments were agreed upon by unanimous vote of the current board of directors and will officially begin on July 1, 2011.

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Do You Want To Join A Board Of Directors?

Do you want to start a career in corporate governance? Do you have the ambition to join a board of directors? Here are some top tips to get you started.

There are a few key things to keep in mind for senior business managers and executives who aspire to become board members and corporate governance professionals. 

First and foremost, it’s essential to have the right skills and qualifications for the job. 

Secondly, it’s helpful to get started in the field by working in a related role or on the board of a charity or NGO. 

Finally, it’s critical to stand out from the competition when applying for jobs by highlighting your unique skills and experience. 

With these tips in mind, you can begin your journey toward a successful career in corporate governance.

Become qualified in corporate governance

Corporate governance is an important area that has recently gained significant attention, and learning how a company should be structured, managed, and operated is essential for aspiring board members.

Governance training is focused on setting organisational objectives, increasing performance, and minimising the risk of unethical behaviour.

For aspiring directors, understanding corporate governance is essential for anyone in a leadership role, as it’s about protecting stakeholders’ interests and satisfying their needs.

Read more: Download the course brochure for the Diploma in Corporate Governance 

Governance is about understanding strategy

At its core, corporate governance consists of creating rules that help promote the interest of shareholders, customers, employees, and other stakeholders while ensuring that the board of directors respects each stakeholder’s rights.

Therefore, it’s essential to understand corporate governance and apply best practices so companies can protect themselves from potential liabilities while abiding by laws and regulations as they achieve their goals.

Read more: What does culture eats strategy for breakfast mean? 

Skills and qualifications needed for a career in governance

Governance is a complex, multi-faceted field requiring candidates to possess unique capabilities and qualifications. 

Successful corporate governance professionals must have strong analytical and problem-solving capabilities to identify risk areas and implement strategies for mitigating those risks. 

Good communication skills are also essential since communicating the results of an analysis to stakeholders is critical to successful corporate governance oversight.

In addition, a qualification in governance from an accredited institution is strongly recommended, as well as in-depth knowledge of different legal regulations.

Other qualifications that may be beneficial include certification from professional bodies as well as experience in auditing or financial analysis.

Stay compliant, stay competitive

Build a better future with the Diploma in Corporate Governance.

Download brochure

Book a call

Stay compliant, stay competitive

Build a better future with the Diploma in Corporate Governance.

Download brochure

Book a call

How to get started in the field of governance

If you are interested in starting a career in the field of corporate governance, there are several steps you must take:

1. Obtain an education by earning a professional diploma in corporate governance.

2. To join a board of directors, it’s critical to stay informed, as regulations and standards for corporate governance change frequently. You should also invest time in staying up to date on the latest industry news and trends to help set best practices for your organisation or clients.

3. Seek volunteer or leadership roles within organisations specialising in corporate governance so you can learn from experienced professionals and build your professional network.

With dedication and hard work, getting started in the world of corporate governance can be a rewarding experience.

Read more: How much are board members paid? 

How to stand out and join a board of directors

Aspiring board members and directors have an extremely competitive job market to navigate. 

Specific steps can be taken to showcase their capabilities and make them stand out. 

Obtaining the relevant certifications, such as a Diploma in Corporate governance, is a must. 

Joining relevant professional networks, such as the Corporate Governance Institute, is also an avenue into your desired roles. 

Aspiring directors may also find it helpful to seek mentorship and networking opportunities with experienced directors. This can help aspiring directors learn from the experiences of others and make connections within the industry.

Finally, crafting unique and compelling personal statements that reflect individual character traits can further prove aspirational corporate directors’ worth in this highly competitive field.

Read more: What makes a great board member? 

How the Corporate Governance Institute can help

The Corporate Governance Institute offers a comprehensive suite of resources and tools for those who wish to join a board of directors. 

The institute provides membership, educational programs, conferences, webinars, and workshops on the various aspects of corporate governance.

Additionally, the institute’s programs are designed to aid professionals in developing the skills necessary for success in this field.

The Diploma in Corporate Governance will help you become an effective leader and make any company you work with more successful. You’ll learn about the principles of good governance and how to implement them in your business.

With this professional diploma, you’ll be able to create value for shareholders, protect against risk, and steer your company through difficult times. 

You’ll also have the skills to identify and manage conflicts of interest.

And finally, you’ll know how to uphold the corporate values crucial to your success.

Find out more about the Diploma in Corporate Governance below and become a member of the Corporate Governance Institute here. 

Bluetooth 5.0 Explained: A Glimpse Into The Future Of Wireless Apple Products

One of Apple’s most controversial moves in recent years was the removal of the headphone jack on the iPhone 7. However, nearly two years later now, Apple has continuously worked on improving its plan for a wireless future with features such as wireless charging on the iPhone 8/X, AirPlay 2, and the W1 chip.

Something that has gone under the radar with the latest iPhone revisions, however, is the inclusion of Bluetooth 5.0, a very important step into creating a more streamlined wireless future. The technology is also included in the 2023 revision of the MacBook Pro with Touch Bar and the HomePod.

So let’s take a look at Bluetooth 5.0. What’s new, why it’s important, and what could users expect in future OS releases from Apple?

What’s new and why it’s important?

There’s a few important pillars of Bluetooth 5.0: Speed, range, throughput, and mesh.

If you recall back to the original watchOS 1.0 days, where everything was being transferred from the phone onto the Apple Watch, then you’d remember how painfully slow of a process that was. Apps and Siri took upwards of 30 seconds to load. At the time, Apple Watch was transferring everything over Bluetooth. With later revisions such as Apple Watch Series 3, the Watch transfers data over Bluetooth, but most apps run independently on the Watch itself, with the aid of both Wi-Fi and Cellular to load data in quicker.

However, if that original watchOS method of apps was still being used today, Bluetooth 5.0 would be super beneficial. With the latest version of Bluetooth 4, version 4.2, the throughput is 1Mbps, but with Bluetooth 5.0, that is doubled with speeds up to 2Mbps. This is great for things such as smartwatches, but it’s also a welcome addition for audio as Bluetooth 5.0 will allow for higher bitrate streaming.

While Apple likely won’t make use of higher bitrate streaming for now (Apple Music already streams at 256Kbps and iOS only supports AAC which has a max bitrate of 256Kbps anyways), Bluetooth 5.0 lays the groundwork for potentially lossless streaming over a wireless connection.

What’s more likely to happen is Apple will allow multiple Bluetooth audio devices to hook into a single iOS device. As we’ve seen with countless other Android handsets that include Bluetooth 5.0, Apple could add support for multi-audio streaming over Bluetooth. Since Apple Music and most other audio is around 256 to 320Kbps, Apple could enable the ability to connect to 2 or even 3 separate Bluetooth devices. Of course, there needs to be an upper limit as other Apple services such as AirDrop and Apple Watch also relies on that bandwidth.

Some Bluetooth headphones, for example, already allow you to connect to two devices at once (granted, music can only be playing from one device).

Arguably the more substantial enhancement is in the range department. With Bluetooth 5.0, the wireless technology is capable of 4x the range, going from 200 feet (60 meters) to 800 feet (240 meters). Range is one of those things users won’t typically notice until audio either starts cutting out or completely stops working because the device is out of range. Of course, just like any other wireless tech, obstructions such as walls will play a role.

Mesh has been making its rounds in the Wi-Fi universe, and Bluetooth 5.0 adds support for mesh networking as well. While it doesn’t sound significant, mesh will help with a lot of IoT/smart devices. HomeKit doesn’t support it yet, and smart devices are slow to adopt, so this will take a while, but should improve both range and reliability of smart devices that communicate over Bluetooth. HomePod already supports Bluetooth 5.0, so it’s only a matter of time.

And lastly, speed. While Apple is typically really good with keeping audio in sync over wireless tech, apps can sometimes act wonky. This is because of lag or latency. With any wireless technology, latency is an issue. Especially with video or gaming, latency plays a key role into your general experience. While there aren’t any hard numbers on this, the Bluetooth marketing material from the Bluetooth Standards Organization says you’ll get up to two times the speed with Bluetooth 5.0. Again, that’s fairly vague so we’re not sure if that means improving latency.

Theoretically, however, this could mean going from 90ms lag with AAC (what Apple uses) down to around 40-50ms lag. That’d be a pretty respectable latency as most Wi-Fi networks fall between 20-50ms lag.

What does this mean for Apple users?

Right now, nothing. As we mentioned earlier, Bluetooth 5.0 is currently supported on iPhone 8, iPhone 8 Plus, iPhone X, HomePod and the 2023 MacBook Pro with Touch Bar. However, in the future, as more Apple products adopt the technology, we could see faster AirDrop speeds, better audio streaming, and potentially new innovations from Apple that rely on wireless technology.

As Apple starts to move away from wires and into the wireless world, there are very few things that remain. Nearly everything Apple does is now wireless: Apple Pay, wireless charging on iPhone 8/X, AirDrop, Apple Watch, Bluetooth audio such as AirPods, Magic accessories for the Mac, AirPlay 2 for devices such as HomePod, and of course Wi-Fi and cellular.

Hopefully the next generation of audio devices from Apple will include an updated “W2” chip that supports Bluetooth 5.0.


Should you go out and replace all of your devices to get Bluetooth 5.0? No, absolutely not. Just like any other technology, especially wireless ones, this will be a slow, drawn out process that heavily relies on other manufacturers to latch on.

Even if something like your iMac or MacBook Pro supported it, you won’t likely see the benefits with your Bluetooth 5.0-enabled mouse or keyboard. If you don’t have issues with Bluetooth right now, there’s absolutely zero reason to upgrade your devices just for it.

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Opinion: There Are Signs Apple Is Starting To Target Mid

If there’s one certainty in life where Apple is concerned, it’s that it targets the premium end of the market. Apple would tell you that it aims to make the best products, and that these cost money to make. A more cynical observer might say that Apple aims to make the highest margins and makes the products (and adds the marketing) it takes to achieve this.

But either way, the company has always targeted those customers willing to pay the big bucks for premium products. That approach has meant that while Samsung sells almost twice as many smartphones as Apple, it’s the Cupertino company that hoovers up almost 80% of the total profits in the industry.

But there are signs that Apple may be broadening its horizons …

In a way, Apple has long aimed to have a range of products to appeal to consumers at different price points. In Macs, for example, we had the Mac Pro versus the iMac for the desktop market, and within the iMac range we have the 27-inch 5K flagship and the 21.5-inch 4K option at the more affordable end. For laptops, there’s the now very expensive MacBook Pro range at the top end while the MacBook Air still hangs in there at $999.

But the company has more recently been more actively targeting mid-market smartphone buyers by specifically designing products for them. There was the failed iPhone 5c initially, and the iPhone SE today. The latter also emulated the iPad mini in targeting both budget-conscious consumers as well as those of us who prefer a more pocketable device.

The iPhone SE has been a big success for Apple. It became the third best-selling smartphone in the U.S. and achieved even higher satisfaction ratings than later and more expensive models. It’s almost certain we’ll see a new model next year.

And just this year Apple launched a low-cost 9.7-inch iPad costing just $329, less than half the cost of the cheapest iPad Pro model, and roughly a quarter of the cost of the most expensive one. The company’s recent earnings reports strongly indicate that this has been a massive hit.

Finally, we come to services revenue. Tim Cook noted in the company’s Q2 earnings call that Apple’s services business was ‘well on the way‘ to the size of a Fortune 100 company in its own right – and confirmed that it hit this milestone in Q3.

Services revenue climbed 22% year-on-year to total $27.8B in the last 12 months. That’s not just a Fortune 100 sized business, but – as the WSJ noted – more than Facebook’s total revenue for 2023. As the above Business Insider chart shows, services are now worth more to Apple than either Mac or iPad.

The WSJ again:

“The business is really impressive when you think about it in terms of scale compared to other publicly traded companies out there,” said Jeff Dillon, chief executive of Jackson, Mich.-based Dillon & Associates, which counts Apple among its largest holdings. “There’s a long runway to go there.”

That ‘long runway’ is another way to say that the more hardware devices you sell, the more money you stand to make from services. Apple’s 30% share of app sales is a big chunk of it, of course, but there’s also its take from other iTunes sales, Apple Pay, iCloud storage, Apple Music and its doubtless profitable AppleCare business.

In fact, if you look at the trends in Apple’s income, growth in iPhone, iPad and Mac sales is all below that seen in 2023. But services revenue is soaring.

That’s not to say that Apple is going to head too far downmarket. The App Store makes twice as much money as Google Play despite a much smaller market, and that’s precisely because Apple targets better-off consumers who are willing to spend more on apps and other services. But targeting the mid-market should significantly increase its market for services income.

And the killer feature of services revenue is that it’s recurring – and even does so reliably in the case of subscription services like iCloud storage, Apple Music and Apple’s cut of in-app subscriptions. That’s particularly important at a time when people are holding onto hardware longer.

And there’s one especially attractive element of the mid-market: students, and those early in their careers. There’s a decent chunk of these people who would like to buy Apple kit but can’t quite manage or justify it at present. If you can bring them into the ecosystem now, they will become premium product customers in the future.

So it makes perfect sense for Apple to broaden its target customer base. It will never go after the budget market – the hardware margins are too slim, and the prospect of significant services sales too poor. But going after the mid-market is a gain in the short-term, and likely a far bigger win in the long-term.

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How To Find Board Roles

Once you’ve become a certified director and crafted a great CV, your next step is to put yourself out there and look for board positions.

It’s important to know how to find board roles. There are certain places to start, and in this guide, we will give you the practical tips to succeed and find paid board positions.

As with any other job search, your first task is to take stock of your career to date and ensure that your experience and skills are clearly described on your CV and LinkedIn profile.

Volunteer board positions are a great way to learn the ropes before you join a corporate board as a non-executive director. To find out how to join a board of directors of a non-profit, read this guide. 

When looking for roles on corporate boards you must understand the duties and responsibilities of a non-executive director.

The role of the non-executive director (NED) places great emphasis on your communication skills, your personality and ability to persuade, not just your professional achievements.

Think of it this way; the NED must be a strong, independent, but instrumental voice in the boardroom.

For example, do you feel comfortable challenging bad decisions? Do you have good diplomatic skills? Are your persuasion abilities strong?

Read more: How to become a non-executive director 

Throughout your CV and on your LinkedIn profile, you should demonstrate your independent thinking, ability to get things done, and willingness to make good decisions.

NEDs must still have a breadth and depth of executive experience:

For the benefit of the shareholders, they must remain highly independent and ask provocative, often difficult questions

They must have excellent interpersonal and communication skills

As well as being prepared to listen, they should also be prepared to speak up

Stay compliant, stay competitive

Build a better future with the Diploma in Corporate Governance.

Download brochure

Book a call

Stay compliant, stay competitive

Build a better future with the Diploma in Corporate Governance.

Download brochure

Book a call

How to find board roles: non-executive directorships

As you can see from the above, many executive search firms specialise in NED recruitment.

NED and board roles also regularly appear in the press, where the recruitment sections of The Financial Times, The Times, The Irish Times and The Guardian are the ones to watch.

Boards now want members from less ‘traditional’ backgrounds

With scrutiny of public company leadership increasing, corporations are feeling the pressure to get one step ahead of criticism by examining and adjusting the composition of their boards.

Business leaders, especially those from underrepresented groups and nontraditional backgrounds, are now in high demand. 

For decades, boards of directors recruited almost exclusively from the ranks of CEOs, CFOs or existing board members from similar firms and they were mostly white men of a certain age.

In the current economy, several trends are converging to make membership on boards more accessible than ever before, increasing opportunities for leaders who haven’t held C-suite posts.

Research has shown that diverse boardrooms result in more robust corporate performance, and diversity isn’t just about gender and ethnicity.

In today’s business environment, diverse board candidates can offer valuable insights and skills that are particularly welcome, if not vital.

Read more: 40% of FTSE boards should be women

Companies must have a variety of perspectives and experiences around the table to better understand opportunities, anticipate challenges, assess risks, and weigh the implications of various decisions. Nontraditional candidates can benefit from this trend.

Companies are also facing increasing external pressures to diversify their boards. For example:

Goldman Sachs said it wouldn’t underwrite IPOs for companies with all-white male boards. 

The state of California requires that all publicly traded companies headquartered in the state have at least one female director.

Glass Lewis, a proxy firm, votes against nominating companies’ chairs without at least one female director.

How to find board roles: getting noticed

Promote yourself. Your resume and skills have probably been honed over a long period. Unfortunately, that’s not enough. Don’t be afraid to let people know what value you have created in prior companies, and broadcast your desire to find non-executive director roles. Speak at conferences and publish articles to boost your visibility. You should build your brand early on and continue to do so throughout your career.

Identify your speciality. An increasing number of companies are hiring board members with expertise in emerging fields like artificial intelligence, machine learning, and cybersecurity

An increasing number of companies are hiring board members with expertise in emerging fields like artificial intelligence, machine learning, and. Additionally, companies are looking for professionals knowledgeable about digital transformation and customer insights.

Look for the right opportunity. Board service requires a significant time commitment. Do not jump at the first opportunity you see. Take the time to consider whether this is a position in which you will be able to grow and make a significant contribution based on your strengths.

Take the Diploma in Corporate Governance. One of the most important steps you can take is ensuring you know how boards work and your responsibilities as a director. A Diploma in Corporate Governance will prepare you to be an effective, in-demand board member.

Apple Adds More Drivers To Its Autonomous Vehicle Program

We have the latest numbers on autonomous vehicle programs from the California DMV. Apple has added 10 drivers to its team. Since our last report in late January, many of the top manufacturers have added drivers to their teams. Some have also added vehicles to their autonomous fleets. A notable exception is Waymo, which has decreased its fleet size and its number of licensed drivers.

Changes since our last report in late January

Mercedes has added 7 more vehicles to its fleet.

Waymo has decreased its driving team by 121 and the number of vehicles in its fleet by 60.

Cruise has made a massive cut to its driving team, cutting it by 307, but has increased its number of vehicles by 18.

Zoox, with the third-largest program behind Waymo and Cruise, has increased its driver team by 84 and its number of vehicles by 15.

Nvidia has increased its number of licensed drivers by 18.

Apple has added 10 drivers to its team. has added 4 drivers.

Nuro has increased its number of drivers by 4 and fleet size by 19.

Motional has increased its number of drivers by 15 and its number of vehicles by 1.

Fleet volumes from California DMV as of March 25, 2023

Manufacturer NameDriversVehiclesMERC BENZ8944WAYMO1405630TESLA8622CRUISE 757236ZOOX472105NVIDIA 24414APPLE 15869PONY.AI7041TOYOTA 3534NURO13234MOTIONAL4024

Driverless programs

Apple has still not applied for a driverless permit in California. Other than Waymo, those manufacturers that do have a driverless program have kept their fleet volumes the same since our last report in January this year.

Waymo has added 17 cars to its driverless fleet.

Driverless fleet volumes as of March 25, 2023


Driverless deployment

There have been no changes to the lineup of manufacturers who hold a permit for driverless deployment since September 2023. At that time, Cruise and Waymo joined early entrant Nuro to form the current trio of manufacturers who have permission to deploy their driverless vehicles.

Issue DateManufacturerDec 23, 2023NUROSep 30, 2023CRUISESep 30, 2023WAYMO

Collision volumes

As more self-driving vehicles are deployed, we will see more crashes. California requires a special report to be filed whenever a self-driving car is involved in a traffic accident. These collision numbers include accidents of varying severity. The numbers also do not distinguish whether the crash happened in autonomous mode or while a driver was in control. They include both collisions where the autonomous vehicle was at fault and collisions where the other party was at fault.

Although some collisions can be more serious, we know, for example, from the collision reports that Apple’s two collisions that occurred in February were:

In conventional (not autonomous) mode, an Apple test vehicle clipped the side mirror of another vehicle, damaging both vehicles’ side mirror housings.

In conventional mode, an Apple test vehicle ran over road debris that was then kicked up and scratched the side of the test vehicle.

Notable changes since our last report in January:

Waymo has upped its collision number by 41 since January.

Cruise has added 5.

Zoox is up 3 collisions.

Apple has added 3 more collisions to its total.

Collision numbers as of March 25, 2023


Previous coverage on Apple’s autonomous vehicle program

Early coverage on Apple’s autonomous vehicle program

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