Trending March 2024 # The Collection Of Seo And Web Accessibility Tools # Suggested April 2024 # Top 11 Popular

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Like I previously pointed out SEO and web accessibility should come hand in hand. So here is the collection of web accessibility tools (similar to SEO Tools) that can be also effectively used for SEO purposes:

General page viewers and accessibility checkers:

1. Wave offers a graphical representation of found accessibility issues right on the web page:

2. Lynx Viewer shows a text-only version of the page for you to see if it contains sufficient information no matter what browser-enhanced functionality (e.g. CSS or JavaScript) is disabled;

3. Opera browser: see the guide on checking the page accessibility in Opera browser;

4. Functional Accessibility Evaluator: provides both summarized and extended accessibility report on:

Navigation & Orientation;

Text Equivalents;

Scripting;

Styling;

HTML Standards

Table accessibility evaluators: Image accessibility evaluators:

1. Image Analyser: the width, height, alt, and longdesc attributes are examined for appropriate values;

2. Alt Text Checker shows the summary of image alt text used.

Color accessibility tools:

1. Color Contrast: evaluates color accessibility by analyzing the internal and external CSS of a web page to test the color contrast and color brightness between the text and background colors (based on W3C accessibility standards):

2. Accessibility Color Wheel allows to pick text and background colors and instantly evaluate the color combination accessibility.

3. ColorFilter – color blind web filter – shows how each page is seen by a color blind person.

Page link evaluator: FireFox accessibility extensions:

1. Web Developer FireFox extension allows to disable Javascript, CSS, linearize page, display form details, display alt attribute, etc:

2. Fangs – screen reader emulator – gives you an idea of how your page will be rendered by a screen reader and also provides a page outline based on

H1-H6 elements;

page link anchor text.

3. Firefox Accessibility Extension adds a handy toolbar that allows for both SEO and Accessibility evaluation options:

An overview of page headings, forms, links, titles, navigation, frames, data tables, etc.

Text equivalents for images, objects and abbreviations;

Scripting information;

Styles information;

Page checking with keyword enhancements;

Various validating options.

Disclaimer: Please don’t solely rely on information any tool reviewed here provides. I recommend running multiple tests before arriving at any conclusions (also please share your test results here if you please). I recommend to only use SEO tools as additional source of information. No tool should be used as your sole tool for Search Engine Optimization.

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The Best Web And Cloud Hosting Services Of 2023

Types of Web Hosting Offered

Bluehost provides shared hosting, VPS, dedicated servers and WordPress hosting. It offers several plans for each, and its pricing is on par with competitors. Shared hosting is the least expensive, with dedicated servers and VPS sporting costs up to $200 per month. These hosting types differ from shared and WordPress hosting in that the company allocates separate servers for these customers.

Dedicated servers and VPS are best suited for large corporations that need higher storage and bandwidth than shared or WordPress hosting can provide. Also, because VPS and dedicated servers are private, there’s even higher uptime. These types of hosting are typically not necessary for standard small business websites. Shared and WordPress hosting are cost-effective options that cover the needs of most small businesses.

Bluehost Pricing and Plans

Bluehost provides shared hosting plans at slightly lower rates than many of its competitors. It has four shared hosting plans: Basic, Plus, Choice Plus and Pro. The Basic plan is $2.95 per month, the Plus plan and Choice Plus plan are each $5.45 per month, and the Pro plan is $13.95 per month.

Keep in mind that this is all promotional pricing that was listed at the time of this review. The web hosting industry is a competitive space, and companies often display promotional pricing to attract new buyers. Bluehost does this, claiming the plans are reduced from $7.99, $10.99, $14.99 and $23.99 respectively. Often, web hosting promotional pricing is only valid for the first year or billing term, and then you’ll be charged the original rates upon renewal.

As with just about every business service, the longer you commit to Bluehost, the lower the monthly price. If you’re worried about getting hit with a higher rate when you need to renew your contract, make sure you address this with a member of the Bluehost sales team before you sign up.

You can read more about Bluehost’s additional fees in the terms of service. Some important fees to note involve registering or transferring a domain name. Bluehost offers a free domain name for the first year, but you may have to pay a yearly fee thereafter. This is a standard practice hosting companies use to attract new customers.

There are also some conditions for your 30-day money-back guarantee. If you cancel your subscription within the first three days of activation, you have the option to keep your domain name for a $15.99 fee. If you cancel after three days, you will be required to pay the $15.99 domain fee.

If you decide to cancel after the first 30 days, you are not entitled to a refund of any kind. Bluehost only refunds credit card payments.

Bluehost Web Hosting Features

Bluehost’s shared hosting plans have solid features. Its pricing stands out, but the relatively low cost doesn’t undermine the services you get. The company’s transparency with listing the features in each plan is another benefit. Instead of digging for information, business owners can get a quick view of what the company has to offer and decide whether the services meet their needs. Many companies we reviewed provide this breakdown.

Storage and Bandwidth: Bluehost provides unlimited storage on its Plus, Choice Plus and Pro plans. Basic plan holders only have access to 50GB of SSD storage. The bandwidth is unmetered for all plans. Most hosting companies provide unlimited storage or unmetered bandwidth; however, these terms do not mean they’re infinite. Bluehost uses statistical analysis to define the average parameters each consumer must stay within each month. It monitors your usage and contacts you if you’re using more than the allocated amount. Some web hosting companies even suspend service until the usage declines. If you’re concerned about the level of bandwidth and storage you need, it’s be a good idea to talk to someone from the Bluehost sales team about it.

Security: Compared to other web hosting companies we reviewed, Bluehost provides limited security measures. It does offer site backups, restoration, resource protection and an SSL certificate on each of its plans, but some plans require you to pay extra for security features like SiteLock and CodeGuard. Bluehost doesn’t provide a lot of information on DDoS prevention, firewalls or other security measures. This is another good topic to discuss with the Bluehost sales team before you sign up.

Domain Transfer: Bluehost includes a free domain name with the activation of a shared hosting plan. This means when you sign up for the service, you won’t get hit with an additional fee to set up your domain name. If you sign up for other plans, you may not have access to a free domain name.

Reputation and Customer Service

Bluehost is not an accredited business with the Better Business Bureau. This is concerning, as most companies have at least some kind of BBB score. Its parent company, EIG, has an A- rating but a lot of negative reviews. The company has also logged nearly 400 complaints. Compared to its competitors, these are negative marks. Bluehost has mixed positive and negative ratings elsewhere online, so it’s not clear how supportive its customer service is.

Bluehost offers support via phone and a live chat window. It also has a unique company blog that provides additional online resources for customers to learn more about web hosting services. Since Bluehost offers some desirable web hosting plans, it is worth testing out its customer support on your own to see how helpful it is.

Limitations

The company does not have a good online reputation, lacking BBB accreditation and having racked up a flurry of negative reviews and customer complaints. Also, most web hosting companies provide a service-level agreement, which details the company’s uptime policy and any credits it provides for downtime or measures it will take to ensure its service. There is no SLA available from Bluehost.

Bluehost no longer offers cloud hosting plans to its consumers, instead focusing on its WordPress and shared hosting options for small businesses. Although cloud hosting may not always be the best web hosting type for small businesses, Bluehost removes the option altogether. If you are seeking cloud hosting, you’ll have to find another web hosting provider.

6 Steps To Bake Seo Into The Web Design Process

Assuming you’ve passed the first challenge of letting your client know that you or your agency are fully capable of working with their web designer/agency, the path to creating an SEO friendly website lies in the ability to bake SEO into the design process.

Here are 6 steps to make that process as easy, enjoyable, and productive as possible when working with the designer who will ultimately create structural and navigational elements of the client’s website. It’s important to be involved in the design process from the start, as I’m sure you’ve got valuable nuggets to impart, right from the wireframe stage that sets the tone for the site architecture.

The Kick Off Phone Call – The purpose of this call is to affirm your role as a supportive entity that complements the web designer’s work. The call with the client and his/her web designer will help set deadlines, process, and types of communication between the project’s stakeholders.

Setup A Wiki or Similar Collaboration Resource – Email isn’t necessarily the best way to manage a project, and it’s often much better to establish a central resource for sharing information, wireframes, checklisted SEO recommendations, and similar files. It’s important to keep the access open to the client if they wish to see how SEO is being integrated into the design process.

Schedule Regular Phone Calls – Email is great to get communication in and out fast, but not necessarily when you want anything actionable to happen. You can’t file a scheduled phone call away, and it forces both the SEO and web designer to focus project milestones so that deadlines are met.

Explain Your Recommendations – While some might think it’s not worth the extra time and effort in educating the web designer, I’ve found that putting some rationale in your recommendations can speed up the work flow. Baking SEO into the design process asks the designer to make changes into their existing work habits, and change isn’t always easy to accept.

Review The Implementation – Don’t expect 100% of your SEO recommendations to be implemented. There are many reasons why they might not be implemented, ranging from time involvement, to the web developer not putting importance to any given recommendation such as relative versus absolute internal links. There’s often a trade-off to be had between design and SEO, but it’s important to be in control of what those trade-off’s are.

Close The Loop & Celebrate – There’s a fair bit of rinse and repeat in the phone-call, wiki, implementation, and review process, but at the end of the day you can be happy because your client is. Life is a learning process, and I’ve learnt more tricks of the trade in web design from the agencies I’ve worked with, as I’m sure they’ve learnt about SEO too from me.

Dev Basu is a regular contributor to Search Engine Journal. He owns Powered by Search, a full service internet marketing agency located in Toronto, Canada; and blogs about online marketing for small businesses, search marketing, and all matters in local seo and social media. Catch up with him at his blog, twitter, or connect on Linkedin.

Twitter Seo – The Future Of Keywords

The future in search appears to be how real-time data is going to be accessed by users. Twitter is at the forefront of this with its enormous feed of status updates from its users.

As we speak, the data is being parsed by hundreds of websites that use the Twitter API. This data is manipulated in many different ways. However, there is one way to search this data that will always be true, keywords.

We all know how important keywords are in content thanks to Google. Twitter is teaching us how important these keywords are in our Tweets. Relationships are created via the keywords that are in the Tweets and people are finding Tweets based on those keyword searches.

There are two types of keywords on Twitter.

The first is actual keywords as you imagine them, such as “seo” and then the hash tag version of keyword, such as “#seo”.

The first version, the actual keyword, is where I believe the future of Twitter exists. Let us take Google as an example. As we all know, arguably, meta data holds very little to no weight with Google (specifically the meta keywords). Hash tags are essentially meta keywords.

But for this particular article, I will focus on the first version of a keyword (without hash tags). I will address hash tags in depth in a following article.

The future of keywords on Twitter.

In a character constrained world, timing and placement is everything. That is to say that where and how you use keywords in your Tweets is important.

There are a few things you must remember when using keywords on Twitter:

On more than one occasion, I have witnessed an exclamation point next to a keyword be picked up as part of the keyword. e.g. “apples!” Which means I did not show up for that search (apples) because I placed my intended keyword next to punctuation (in this case, an exclamation point). I would expect this to be fixed in the ensuing months.

A search for “apple” will not yield results for “apples” and vice versa. Due to this, it is important to use different variations of a keyword in a tweet if it applies.

Twitter currently does not have the ability to understand that “closetdoor” is two words. It also does not understand misspelled words. However, “closetdoor” will show in search results for “closet”.

I recently did research into shortened URLs and found that keywords located in the shortened urls are as important as keywords in the Tweet, arguably more.

In the real-time search world, the timing of your tweet is critical. This could be why popular tweeters blast out 5-10 tweets simultaneously at peak hours.

When something like Twitter comes along and produces results that aren’t exactly what we are looking for even if it is showing results for exactly what we searched for, it makes us realize how good we had it with Google. Google was once explained to me as, “They just know what I am looking for.”.

This is why I believe the future is in natural keywords in the tweets. Soon Twitter will not need us to tell them which keywords are important with a hash, they will just know. I may be giving them too much credit and over-simplifying search, but Twitter will become better at search either by themselves or opening up their data to someone such as Google.

Food For Thought

Joshua Odmark is a technology consultant at Simply Ideas LLC and also blogs for Performance Marketing Blog. Follow him on Twitter or connect with him on LinkedIn.

#Askanseo: Rapid Fire On Header Tags, Seo Resources & Tools, And More!

Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media.

We had some more terrific questions this month, so let’s get to them, rapid-fire style!

Will my site have SEO issues if I have two H1 tags of the same title? One will be visible in mobile and the other one is just visible in desktop.

No. Because the H1s will only be visible in one or the other, as long as you’re using a media query command or another similarly supported command to communicate this to the search engine, you won’t have any problems. Even if you had two H1s on a page in desktop, Google will treat the first H1 as the primary and the second one will be treated as regular body text. It’s never something that you’d have significant issues for, even though every major SEO tool will warn you of it.

In terms of on-page SEO structuring- can H3 tags go on top of the page first instead of H1? In the first content of my page is a slider containing titles and excerpts of products. Since it’s a slideshow of products, I’m listing their titles as h3. Then at the next row below the slider is the h1 title of the page. Will my site have issues with Google SEO in the way I structured it?

No. This also won’t cause any issues. Google will know that the H3 appears before the H1 on the page because they fetch the complete code. But the way you describe it, you shouldn’t have any issues. The more pertinent question is – why is the slider appearing before the headline on the page? Is that the best use of space for the users’ experience? I would think you’d want to give them a clear indication of what’s on that page (with an H1) before presenting them with options.

This is sort of like asking what car is the best, or whether crunchy or creamy peanut butter is better. The answer is there are dozens of tools that provide competitor data at different levels. Some people would say free is better, some would prefer tools where you can earmark certain competitors. Some tools are better for retail and e-commerce, some are better for B2B and lead generation.

What are the best resources for learning about SEO?

There are too many to name. My favorites are SEOBook, the Moz workshops, and the SEO 101 posts here on Search Engine Journal. The only series I suggest staying away from is chúng tôi as I’ve watched some of their SEO training, and they seem outdated, with recommendations to use tactics that I would steer you away from.

For in-person training, attend a conference like SEJ Summit, SMX, or Pubcon, and take a masters’ workshop before it starts. I also have to put a plug in for ASPE, a company that I do in-person training with at locations all over the country. The Google Bootcamp class is my favorite, but it covers SEO, PPC, and Analytics. The SEO Bootcamp class might be better for SEO-specifically, but I don’t teach that one.

What are the must-have tools for SEO professionals?

A brain. I’m kidding, but not really, because all tools are just data crunchers. You have to have the right mindset and a clever brain to interpret them. That being said, the tools that I rely on daily are: Screaming Frog, Deep Crawl (for larger sites, longer use), SEMRush (competitive), Majestic (links), and some form of ranking analysis tool (I like Conductor and Searchmetrics).

As long as you have a tool that you like and can rely on in these key areas, you will have what you need.

How can PPC spend impact SEO CTR for generic terms?

The bottom line for me is that you need to test it. I strongly recommend having a paid presence for branded keywords as well as any non-branded (generic) keywords that you want to always be present for. Because organic results change so frequently and are so dependent on the user, if you want to guarantee you will be seen for a keyword, you need to pay for it.

What is the difference between SERP description when logged-in vs incognito?

Generally, there is no difference based only on this. However, because the description that Google chooses to use isn’t static and varies depending on device type, location, user behavior, etc., you may often see different results when logged in vs. incognito.

My question is about Google penalties. I am new and trying to inform myself as much as I can about white/black hat SEO as to not make any mistakes. I am running a directory website that is new. In exchange of free profile listings for therapists I have only one requirement that is for them to put a back link on their website of our homepage as to gain authority in Google. It is also written on the join us page and now I am wary of this exchange as I do not want Google to penalize the website. Is this considered bad seo in Google’s eyes?

Yes, this is against Google’s guidelines. Please see their answer on “Link Schemes.”

Chances are good that you have already triggered a penalty (manual or filter) as a result of this behavior. You need to communicate with your users that you are discontinuing this practice and making all outbound links nofollow. You need to request that they do the same on their websites.

A good general rule of thumb is to ask yourself if you would feel comfortable telling a Google Search Quality representative what you are doing. If the answer is no or even that you’re not sure, you probably shouldn’t do it.

Image Credits

How To Use Google Webmaster Tools For Seo

Google Webmaster Tools – A guide for marketers and site owners What is Google Webmaster tools (GWT)

Google Webmaster Tools is a system built by Google that gives you feedback on your website from how Google sees it. It shows everything from phrases used to find your site through to pages it can”€™t distinguish or access through internal and external links.

Why is it important?

With Google accounting for over 90% of searches in the UK and many other European countries, any  insights that Google provides about the effectiveness of your website are worth reviewing. Google Webmaster Tools alerts you to how Google sees your website & alerts you to problems it finds..

Online businesses often overlook the basic aspects of natural search management, but with this simple interface you can quickly see if you are ticking all the boxes.

About this marketers guide

SEO specialists will be aware of these features in Google Webmaster Tools and others beside – please let us know what you see as important!

In this guide we”€™ll show you how to get the most from it in these ten steps. For full details, examples and screengrabs download the PDF at the end of the 10 steps.

Step 1. Setup and verification.

A necessary evil for gaining access to the insights that Google Webmaster tools offer. We have put together a simple guide to help you through the process. Google offer a similar one too!

You can remove Sitelinks if you don’t like an individual one at this stage – which is often handy!

Step 2. Review current keyphrase ranking Step 3. Site indexing effectiveness audit including: Step 4. Sitemaps Step 5. Robots.txt

It may be a little ‘old school’ but the chúng tôi file and be your friend as much as it can be your enemy. Is your file working hard for you and your website by allowing search engines to focus on the content that is most relevant to it. In this section we cover the tools Google have gifted us to test & create chúng tôi file as well as things to consider to improve your use of chúng tôi for your business.

Step 6. Crawl errors

Technology often lets us down and websites are no different. As sites develop and grow you tend to find broken links, pages that display errors etc. Especially for bigger sites this can become difficult to manage. In this section we introduce Google’s tool whch displays and informs you of errors they encountered on your website. While its better to be proactive than reactive this tool can help you stay on-top of what can be a tiresome task.

Step 7. Three Ws (canonical URLs)

Canonical URL’s were an appreciated gift from Google. With various content management systems that are widely available are extremely good (for all the right reasons) at creating duplicate content on your behalf. In this section we cover tools that allow you to manage duplicate content on a website level as well as a page by page.

Step 8. Site performance

As the speed of the internet has evolved so have websites, more images, videos etc etc has meant slow loading pages and frustrating experiences for all of us at some point. In this section we look at how your site performs and how you can use Google Webmaster tools to identify issues and move forwards with solutions.

Step 9. Inbound Link Analysis

A crucial part of any natural search strategy. This section covers Google’s insights into the links into your website including things like where the links come from & the anchor text of your links.

Step 10. HTML Suggestions

One of the lesser used sections of Google Webmaster tools this area allows you to manage basic on-page optimisation tactics as it gives you data surrounding missing / duplicate title & description tags. A key part to your on-page natural search efforts.

You can download the guide here or view it in Scribd below.

SEO Back to Basics : Google Webmaster Tools

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