Trending March 2024 # The Content Marketing Hub: A Blueprint For Content Marketing # Suggested April 2024 # Top 3 Popular

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An infographic explaining how inbound marketing works together with content marketing

Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it.

Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search.

The ‘free bonus’ is that you’re link-building and gaining social signals for search engine optimisation as well creating great content – something so often over-looked and under-valued.

The Content Marketing model infographic

This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.

Content marketing blueprint

People liked it so much we thought it deserved a more polished design with Smart Insights input – so here it is along with a few notes.

Have a look, and please let us know what you think.

A simple model that still requires hard work to implement

While not making light of the reality of hard work involved in considering how to integrate this model with your wider plans, including ongoing social and search marketing, I hope the simplicity of this process still really jumps out. We’ve have much more detail on how to apply it to create a content marketing strategy here:

Recommended Guide: Content marketing strategy

: Content marketing strategy

Our 88 page Ebook features a workbook format with checklists and examples that makes it quick to scan to develop a strategy and apply the practical tips and tools.

Excellent branded content

You’re not in the game without it, I’m afraid.

It’s easy to over-egg the channels, especially social media, yet even social media experts will tell you that without the objects around which to socialise and share there is little chance of interaction or sharing.

And, for most of us, the best object is relevant, quality, branded content (by definition that’s not quick or easy!) that’s exceptionally well seeded.

Develop a connected hub

This may be a fascinating and well considered hub like American Express’ Open Forum or something relatively simple like Eloqua’s much applauded and popular Revenue blog.

Don’t over state it – it’s still a blog but it’s a brilliant and relevant one. Design your hub in line with other assets, think about the positioning (how great is Elqoua’s Revenue proposition considering they sell marketing software), and then get your quality content on there.

The high end will consider the awesome but extremely pricey Gigya, or cheaper Janrain.

Publish and promote

This is the crucial step, the bit that really is hard work.

How and where to seed with influencers in your market, the portals and the bloggers who have the credibility and reach that you need.

And, don’t forget the social networks, communities and forums where your audience is already talking about related stuff.

‘Free’, no, ‘Easy’, no – since when was great marketing ever easy though?

Spark interaction

All that content needs to drive somewhere, to your content hub most likely, although the idea of ‘fulfilment’ can take place anywhere, really.

Suffice to say that in return for making it worth someone’s while to interact with you,you capture new potential customers and, more importantly, their permission to continue an ongoing dialogue that moves them, presumably, towards the sale of a product or service.

The focus is on the relationship, which is why email and social media combine so well.

Relationship building or interaction takes place wherever your audience is, in social network, on your site, etc.

Sell

I toyed with omitting this from my blueprint list but, at the end of the day, it’s the commercial reason we create valuable content.

If you’re offering a solution your target market finds very valuable, then content marketing is simpler for you.

Focus on providing valuable solutions to your target market, don’t pitch and scream about your products off the bat. People are looking for solutions, not your product or service.

Offer them what they need and want – the secret to effortless selling.

Free SEO prizes

The issue of miss-selling of ‘SEO’ by so many of the agencies plying this trade is almost too tempting to ignore here. In my experience these agencies are often guilty of making what’s actually quite a simple process (I did not easy!) seem like a dark art. I’ll avoid the temptation to pursue this now and keep my supporting thoughts to myself until another time!

If you succeed in creating great content, you should benefit from two free bonus prizes in relation to your natural search marketing:

Free prize #1 – If you (or your SEO agency) follow this content marketing process, I hope its ability to drive link-building is evident. The most important factor in gaining the desired search rank is: develop content worth re-sharing and worth linking to!!

Free prize #2 – Your quality content, well marketed on the most relevant sites, ensures that you develop a brand footprint in Google and Bing that’s wider than the one ordinarily enjoyed by your chúng tôi don’t have to directly rank for everything; indeed, this is increasingly hard to do.Imagine an extreme example – the BBC website picks up on your content and publishes it, quantum leaping you up in SERP visibility. Who equates to the BBC in your market?For example, a Gap travel company might strive to have content worthy of Lonely Planet or relevant specialist blogs or forums, such as niche opportunities in volunteer travel or snowboarding.

You're reading The Content Marketing Hub: A Blueprint For Content Marketing

Content Marketing Online Training Course

Content Marketing Learning Path Learn how to create and implement an integrated content marketing strategy to fuel your marketing activities How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team learn how a strategic approach to content marketing can help elevate your business performance on a multitude of levels – from visibility to brand loyalty and conversions. You’ll learn how to create your own content marketing plan, tailor it to your current activity and identify areas of potential.

As you work through each topic in the course, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to review the current contribution of content marketing to their organization and then create and implement a planned approach to increase the effectiveness of their content marketing and apply practical content marketing techniques.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Explain the benefits of content marketing and structure a content marketing plan

Evaluate your process for managing content marketing in relation to your competitors

Complete a comprehensive audit of website assets and compare content effectiveness and group related pages

Review and select from different content types and format to meet your communications objectives and optimize the performance of on-site content

Understand the difference and intersection between earned and owned media and effectively implement influencer relationship management (IRM)

Describe communications goals of different types of landing pages while reviewing and optimizing landing page effectiveness using analytics

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Content marketing opportunities

Define a planned approach to content marketing

Benchmarking your content marketing

Complete a content audit

Understanding consumer keyword behaviour

Make the case for investment in content marketing

Topic 2 – Content marketing Strategy

Define content marketing strategy

Ideation for content marketing

Define content strategy to earn links

Create a content editorial calendar

Influencer marketing

Define marketing communication budget

Topic 3 – Improve content marketing activities

Practical blogging techniques

Define landing pages

Define data capture and profiling

Building cornerstone content

Compete using ‘Skyscraper Technique’

Online copywriting essentials

Evaluate content marketing ROI

Roles who will find this Learning Path useful

Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers

Marketing executives or specialists

Consultants or agency account managers

Content Marketing For Small Businesses: 9 Tips For Success

In this article, we’ll discuss 9 tips for small businesses to succeed in their content marketing efforts, so you can start seeing results for your business.

What is Content Marketing?

Content marketing is a strategy that involves creating and sharing valuable, relevant, and engaging content to attract and retain a specific audience. It can take many forms and is designed to build trust and establish businesses as experts in their field. 

This is especially important for small business owners, as it can be a cost-effective way to compete with larger companies and reach potential customers.

Why Is Content Marketing Effective for Small Businesses?

Content marketing is highly effective for small businesses for several reasons:

Builds brand awareness: By consistently creating and sharing valuable content, small businesses can increase their brand awareness and establish themselves as thought leaders in their industry. A competitive content strategy can lead to more exposure and visibility for their brand.

Builds trust and credibility: By providing helpful and informative content, small businesses can build trust and credibility with their target audience. This can lead to increased customer loyalty and a stronger reputation in the marketplace.

Increases customer engagement: Content marketing can help small businesses engage with their target audience and build relationships with potential customers. By creating content that is relevant and interesting to their target audience, small businesses can encourage engagement and interaction.

9 Small Business Content Marketing Tips

It may seem difficult to know where to start with content marketing for a small business. Here are 9 top content marketing ideas to help you get started.

Know Your Target Audience

To create content that resonates with your audience, understanding their needs and interests is vital. Conducting market research and developing buyer personas are essential steps in tailoring your content. By understanding your target audience, a small business owner can create engaging content, leading to increased brand awareness, loyalty, and sales.

Build a Consistent Brand Voice

To have a great content marketing strategy, building a consistent brand voice is crucial. Tips include being genuine and transparent, defining your brand voice and tone, training your team, using a style guide, and monitoring your content to ensure consistency. A consistent brand voice can help establish a strong brand identity, build trust and loyalty with your audience, and ultimately lead to more sales for your business.

Consistency is Key

Consistency is key in content marketing to build trust with your audience. Tips include developing a content calendar and setting realistic goals to ensure regular publishing of quality content.

Optimize for Search Engines

To launch proper Search Engine Optimization, conduct keyword research and use keywords strategically in high-quality content, focusing on long-tail keywords. Avoid keyword stuffing and prioritize providing value to your audience throughout all SEO optimized content.

Use Different Formats

Using different content formats is important for keeping your audience engaged. A blog post, videos, infographics, landing pages, and social media posts are all effective formats to use. Use a mix of formats to appeal to different learning styles and preferences.

Use Social Media

Here are some tips for using social media as an essential tool for small business content marketing:

Share your content on different platforms with eye-catching visuals and captions

Use relevant hashtags to increase visibility of your content

Promote user-generated content to build trust and a sense of community

By being authentic, consistent, and monitoring metrics, you can build a loyal following and increase visibility for your brand.

Offer Value in Every Piece of Content

Write Strategically

Writing strategically is crucial for small business content marketing. To write strategically, one should write for both search engines and human users, use keywords strategically, use formatting tools to improve readability and focus on quality over quantity. By following these tips, businesses can attract new customers, establish their authority, and grow their brand.

Measure Your Results

Measuring your results is essential in small business content marketing. Use analytics tools like Google Search Console to track the performance of your content, set goals and track progress, monitor engagement on social media, and adjust your strategy accordingly. Continuously improving your content marketing strategy can help you attract more customers, build a stronger brand, and grow your business.

Content marketing is vital for the success of small businesses in any industry. Utilize these tips to develop a strategy that works for your business.

Expert Content Marketing for Small Businesses

In conclusion, Elevato is a top-notch provider of expert content marketing services for small businesses. Our team understands the importance of creating high-quality, valuable content that resonates with the target audience, and we are dedicated to helping small businesses achieve their goals. 

From creating engaging content to optimizing it for search engines and tracking its performance, Elevato provides comprehensive content marketing solutions that can help small businesses attract new customers, build a loyal following, and ultimately, grow their businesses. 

Elevato is a trusted partner for any small business looking to improve its content marketing strategy and achieve better results. Schedule a free consultation today to talk content!

5 Days To Successful Content Marketing

Day 1 - Answer the key content marketing strategy questions

In this practical, 5 day series, I’ll help define a ‘quick-and-dirty’ 5-day plan to help towards improving your content marketing strategy, without spending a fortune on paid media content distribution.

I’ve said this series is ‘quick and dirty’ since we believe that The perfect is often enemy of the good. When it comes to content strategy, it’s easy to spend a vast amount of time thinking about what you’re going to do and worrying about how to get it just right… without actually getting any content created or distributed.

But there comes a time when the Why needs to turn into the How. If you wait for all your strategic ducks to line up in a perfectly formed row, there’s a good chance the opportunity that content offers your business will drift off with the competition.

That doesn’t mean you should start producing content at random and hope for the best. A good content marketing plan is vital to turn your strategy into an agile, flexible operation – one that, thanks to the nature of digital, you can test and refine as you implement it.

So here is our quick-and-dirty plan for getting a strategic, well-planned, effective content marketing operation off the ground in just 5 days…

Day 1: Answer the big questions as best you can

Today you’re going to try and answer the big strategic questions as far as you can – in 1 day.

You’re going to work with what you know, and make intelligent guesses about what you don’t.

Take a look at the questions below and jot down the answers on 1 document, which you can then share with the team.

You can return to and update this ‘strategy’ whenever you want to tweak it in the light of new insights or decisions, or when you’ve had more time (or more budget) for research.

Sit yourself somewhere quiet on your own, or if you can gather your team run this as a group session.

Don’t invite all of the interested stakeholders unless you can be sure of alignment and a speedy output. Remember this is a quick-and-dirty approach!

Finally, write down, as far as you can, the answers to these questions:

Q2. Who are we trying to reach? Summarise personas, demographics and any other customer data you have easy access to. Again, focus on the top 3.

Q3. How will we know if our content marketing is working? Make a quick list of easily achievable and available measurements – social shares and likes, email data capture, newsletter opens, search traffic, bounce rates etc.

Q4. What’s our tone of voice? If you don’t have tonal guidelines, find a piece of previous content you all liked and use that as a shorthand reference. Pick out 5 things from it to act as guidelines for future content.

Output: A core strategy document outlining goals, audience, tone of voice guidelines and success indicators.

What’s coming next in our 5 part of our content marketing series?

Day 2: What’s your content brand? What kind of content will support your core strategy and how are you going to figure this out? A great example to learn from is included.

Day 3: How are you going to produce this content? Create your team structure, sources and workflows.

Day 4: Idea generation and editorial planning – quick ways to produce a detailed calendar in 1 day and some case studies to help you along.

Day 5: How are you going to build momentum and keep all of this going? Find out how to kick the whole thing off and create a blueprint for growth and learning in just 1 day.

Image/Copyright:@PA Images

How Are Content Marketing Leaders Getting Success?

Examples of rich, long-form, long-haul, brand-led content that don’t add to the noise

Let’s face it, success in marketing generally is difficult. In digital channels we can only see this getting harder and harder. In fact research this week by EMC showed evidence that there’ll be 32 Billion connected devices on the Internet by 2023. How brands get cut-through in the volume of traffic and data on that scale is therefore huge. Of course, with all the potential, it also reveals vast opportunity for those that can get it right.

What works in this emerging reality? There’s no “one size fits all answer”, and yet rich, visual and long-form content marketing – complimenting real-time, social media and micro content – uses much higher levels of consideration and quality, it’s already demonstrating where brands can steal a march on their noisier, less considered competitors. We’ve seen long form content work wonders for brands such as Patagonia, more on that in a minute.

In a world where consumer attention and time are scarce it’s tempting to think that all content has to be created for the ADD culture. But it’s simply answered by strategy, what’s right for your brand vs your objectives. Your channels and market, and the unmet needs of your consumer base. We’d suggest a mix of micro and long form content is more likely the right obvious.

Long form content marketing?

There’s no trick to understanding the term - It’s marketing, delivered through content such as writing, audio, or video, and it’s long – meaning longer than a 30 second TV spot, a one-page magazine ad, or a billboard. Longer than a casual 200-300 written blog post. Think 1500+ words, or a 1 min+ video explainer.

It’s harder to create, more expensive, and so much more likely done poorly – therein the opportunity. Typically longer text articles with visual content embedded – for the sake of this blog post I include other in-depth content that takes time and effort. We’ve seen ebooks come and (for now) go from many brand agendas, even quality infographics have fallen out of favour amongst the deluge. Richer long form pieces such as video are now staples of a quality marketing agenda, as are next generation apps and interactives. What do all these have in common? They enable the much mooted ‘storytelling’ that marketers love at the minute. There’s a narrative – time for a start, a middle and an end – you can’t do that in micro-content.

What makes for successful rich and long form content, is there a formula? Probably, yes:

It’s always about the intended audience, your consumer, first and foremost

The brand has a purpose and a permission to talk about the subject, it’s credible because it is or because it’s designed a way to be

There’s narrative, this is why we see journalists now so popular in effective content marketing teams – they know how to source and structure the story

You, the brand, by virtue of the piece add a tangible value amongst the wider of-the-moment and Oreo-esque noise, somehow, otherwise save it ’til you do

Quality – it’s not easy or quick – quality this is what matters most in long or short form. It sets apart brands on the content landscape in terms of structure, language, design and engagement

Don’t sell

A B2B example in our very own industry is Moz’s original beginner guide to SEO is a great example, visited more than a million times, which according to Majestic SEO has garnered over 36,000 inbound links. Success, you might say?

“Content marketing is a marathon and not a sprint. The only way that brands will mature is if they stop with the tactical approach and actually take a long-term strategic approach backed by sound marketing objectives. The best indicator of content marketing effectiveness is if you have a strategy at all. It’s that simple.”

Joe Pulizzi, Content Marketing Institute

“Marathon not a sprint” – a cliche?

It may sound a cliche – but in an industry accustomed to 1–3 month campaign sprints, it’s easy to understand why quick-burst solutions, lacking in strategy and integration, also appeal to early adopters of content marketing. Brands budget this way, agencies have been designed to serve those quick bursts, the peaks of activity.

It’s about designing for the long-haul. To get traction, content campaigns need a fair amount of time, and once that starts to happen, you need the appropriate resources to continue to publish consistently and build momentum. Create a valuable channel for your brand to communicate with your consumer, increasing the likelihood of people returning to that later and of course referring that content to their networks.

Three great ideas for long haul content

Content hubs. All the rage with digital agencies with a penchant for web development, from our perspective, there’s no question that a centre-piece for a brand platform is critical as a means to drive a conversion. It’s not that there’s a specific rule as to what constitutes a hub. Our current favourite of a brand that’s truly defined itself and promotes content (albeit infrequently on low levels) it Patagonia. Their campaign, The Footprint Chronicles tracks the company’s textile chain and planetary impact – the focus on lessening the impact on the planet holds no bars. It ties beautifully to another recent campaign Worn Wear that seeks to drive an anti-consumerist approach to Black Friday – driving the message of clothing repair of long loved Patagonia items. Practically begging people to not buy more – a first and a great idea that’s on-brand and speaks to a specific audience? You’d have to think so.

Rich video content. We’ve long been in love with Chipotle’s approach to video based campaigns, as the brand pursues its quest to destroy fast food and target younger, earth conscious demographics. Check out Back to the Start and the Scarecrow hub, film and accompanying game – is there better long-form, long haul content marketing out there right now – probably not? Then there’s this beautiful piece by Qatar Airways, sponsor of for Barcelona FC. Video, once part of a wider campaign is still likely the most powerful tool to demonstrate brand narrative – it’s not cheap and yet there’s a longevity to it.

Time to get your long-form on

So what’s there to learn here? Despite our natural, human ADD deficiencies – audiences are still eager to engage with long-form storytelling when it’s worth their while, and even more so when it does something new and exciting – and relevant!

What’s more exciting to us, is that these pieces are all far from perfect. There’s so much scope to improve the output. The visuals can be as distracting as they can be inspiring. For brands, interactive long-form content provides the opportunity to be associated with powerful brand values and characteristics: innovation, design, the cool factor, quality, and – most importantly – the potential to connect with hundreds of thousands of consumers.

Why Content Marketing Services Are Growing So Quickly

The term “content” has become a real buzzword. You hear it thrown around a lot with people saying you need to jump on content creation and hire content marketing services right away.

Everyone who says you need to be on top of content creation is correct. In a digital world, content is the best solution for engaging with and attracting audiences. After all, the average consumer spends around 8 hours a day online. 

As modern humans, we’re constantly consuming some form of content, whether for work, education, or entertainment. Various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) curate all manner of content, including videos, images, and posts. Then, they push it directly in front of audiences around the world.

‌The Enduring Power of Content Marketing 

As an older form of marketing, many people mistakenly assume that content is dead. However, that belief couldn’t be further from the truth. Content has become such a highly effective method of marketing that many companies are doubling, tripling, and even quadrupling their production to attract the right audience. 

The future of marketing flows through content. More and more businesses in all different industries are coming to realize this. The result has led to marketing agencies devoting more resources and hires to focus on content marketing services. They’re tackling the brainstorming, creation, and implementation of successful content marketing strategies.

The question then becomes, why is content growing in popularity? Let’s take a closer look at some of the most common factors behind the growth of content marketing services and how they can benefit businesses like yours.

Reasons for Content Growth and Why You Will Benefit

The subsequent proliferation of content has made it harder for businesses to stand out from one another. It’s become more challenging to achieve a high ranking on search engines and social media. The competition for the top spot is fierce.

While this might sound off-putting at first, the benefits of content far outweigh the challenge of outranking your competitors. What it really means is that your online content quality needs to be better. 

The message of anything you create has to be on-brand for your business and your audience. The content itself also needs to be unique and exciting. In doing so, you set yourself apart from everyone else and get closer to the top of search results and social media.

There are so many incredible benefits of content marketing services and content creation. It’s versatile, it’s affordable, and most importantly of all, it works. A content marketing campaign can include a wide range of original content, including email marketing, audio content, and social media marketing. If you haven’t started making content yet or you’re not putting enough time and attention into it, here are a few benefits that could help motivate you to get moving.

It’s Versatile

When most people think of content marketers, their minds tend to jump straight to blog posts. You may even have a blog on your website that you update periodically. While they’re well-known (and can be incredibly effective), blog articles and other forms of written content are just the tip of the iceberg.

You have other pieces of content like pictures, infographics, and, more recently, memes and GIFs. Video content is also skyrocketing in popularity. Not only do you have a variety of content forms, but you also have various platforms on which to share them. 

You can post a blog article or video to your website. You can create visual content like a meme, infographic, or other image and share it on your social media pages. Or, you can even go live on some social platforms and interact directly with your audience in real time. 

Another part of what makes content so versatile is that it’s shareable. You can put a snippet of your blog post on your company’s Facebook page, share an article you wrote on LinkedIn, or post a small segment of a live interview you did.

What’s more, you can repurpose your content in a variety of different ways. For example, you can transform a long-form blog post or lengthy video into an easily digestible infographic. You can take a picture that you shared and create a blog post that tells its story. Videos can become written articles that are much easier (and faster) to skim through.

It’s Affordable

There is one thing you should keep in mind, though. Creating high-quality, relevant content that can stand out against your competitors does take time, especially if you’re splitting your time between creating content for your blog and social media pages. 

It may also take a while before you start seeing the rewards of your efforts and meeting your business goals. If you have a lot of responsibilities on your plate, having a content marketing agency on your side can be a substantial asset.

It’s Effective

Content marketing can be incredibly effective when you do it well. In fact, it’s the most effective search engine optimization strategy. Websites that publish blog content typically have 434% more search engine-indexed pages than those that don’t create any.

Having more types of content means search engines have more pages to index and show potential customers in the search results. Also, boosting your content offers additional opportunities to rank for relevant keywords. This could lead to more website visitors and boost your online presence. 

However, more doesn’t always mean better. Just because you publish several posts a week doesn’t necessarily mean you’ll have more website traffic. Your content marketing efforts should be geared at making compelling content to reach a wider audience. The most effective digital marketing strategy makes your target audience want to stay and learn more. In other words, it gives them a reason to linger on your website and explore around. 

A content marketing agency can create the type of content that makes visitors want to stay, poke around, and even make a purchase. It provides them with relevant, useful information that can help establish you as an authority in your industry. Not only that, but visitors spending more time on your website can also help to boost your search engine rankings. 

It Has Longevity

While you’ll likely have some content that has a set relevancy period (such as seasonal information or temporary changes happening within your business), most of what you create should always be relevant to your site visitors. It’s evergreen content. Like evergreen trees, which stay green year-round, evergreen content is sustainable and long-lasting. 

A quality agency that offers content marketing services has the experience and skill to create a long-lasting content strategy for your business. It can create the type of content that continues to bring in organic traffic and attention over long periods. This can help to keep your business relevant in the long run too. 

It Shows Your Personality

Today, a vast majority of businesses have a website. The internet itself is home to more than 600 million blogs. Not every business website and blog is in direct competition with you. However, you’ll still be up against quite a bit. Essentially what this means is that you’ll have to work hard to stand out in your industry. A good content strategy allows you to do just that.

With a content marketing team, you can showcase your personality and your voice. It enables you to show off what makes you different, and ultimately better, than your competitors. And, you can do all of these things (and more) in a way that’s easy to share with your target audience.

Establishing and maintaining a personality for your brand makes it easier for your audience to connect with you on a more personal level. They’re more likely to be drawn to companies that exhibit human qualities. They’re also more likely to latch onto companies that have personalities similar to their own. Your content makes it possible to achieve these connection goals.

Why Is Content a Smart Investment for Your Business?

The saying “content is king” has always been and continues to be true. Today’s consumers are hungry, and content is the main course on the menu. 

Opting out of content creation is a misstep you don’t want to make. Rather than delaying your business growth, set it on a course for success by investing in high-quality content marketing services.

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