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Sooner or later, we all make mistakes. Who doesn’t? It’s something that happens to everyone. Eventually we all have our slipups, blunders, misunderstandings – or maybe even a full blown PR disaster.

It can be mortifying, but it doesn’t have to be – especially if you’re prepared.

credit: DoktorSpinn

Because of how quickly social media can facilitate negativity, it’s important to always be vigilant and ready to respond.

Having a PR strategy and responding quickly and intelligently can mean the difference between a diffused PR disaster or one that runs rampant.

The Goal

Effective responses are apologies that don’t create a permanent online footprint and minimize organic spread.

The idea is that you don’t want a permanent reminder of your negative press and you don’t want to inform people of the problem if they don’t already know about it.

The two places you want to publish your response or apology are on social media platforms or a corporate blog.

Apologizing in Social Media

Although it may seem counter-intuitive to post your response on social media, it’s actually a great option. Most social feeds move briskly, so your response quickly disappears – people that are looking for it will see it but not many others.

Twitter is a great place to post a response because it allows you to apologize immediately. The 140 character limit forces you to be concise with your tweet and keeps you from saying too much.

Slower than Twitter, Facebook is still an awesome hub for a PR response. It’s best to create a custom tab with the response displayed as an image rather than posting it on your Facebook Wall.

Instead, by creating a custom tab you’re able to write a long letter that’s displayed to fans. Using an image instead of text makes it harder to share and once the tab is removed, so is the response.

Creating a custom tab to host your PR response can be difficult for a company that is not nimble with a quick PR and development team.

Apologizing on the Business Blog

Finally, if your business has an active blog, it can be a great place to publish your PR response.

However, since blogs are meant to be search engine friendly and are usually optimized for sharing, we have to take a few precautions and make a few changes before publishing the PR response.

Similar to the strategy used with the Facebook custom tab, make sure the response is created as an image. This ensures that users are unable to just copy and paste your text anywhere they want.

Also, once an allotted amount of time has passed, you can remove the image – taking it down from other websites that may have just copied the image URL onto their site.

NoIndex the Article

Since search engines love blogs, it’s important to make sure that your PR response won’t be included in the search index and show up for brand terms.

The best way to achieve this is to make sure that the article is tagged as “NoIndex”. This tells search engines that they should not include the article in their search index.

Next Steps…

Hopefully, you’ll never need the information outlined in this post, but if you do it’s best to be prepared. You should make sure you know where you’ll be posting your response and have templates prepared for each element.

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How To Mine Customer Data The Right Way

You have to run a business, and that requires understanding what interests your customers. But you also want to do the right thing and protect your customers’ privacy.

Here are some simple, nonintrusive methods to track your loyal customers, build your contact lists, and otherwise analyze data to learn about potential opportunities online.

Generate Your Own Lists

You have several ways to generate your own customer lists. One is to write a white paper, post it on your site, and then legitimately collect contact information from anyone who wishes to download the white paper for free. As long as you ask for the minimum of personal information (name, e-mail address, contact phone number), most people will oblige. You could use the same technique to sign people up for a monthly newsletter. MailChimp is a free service that allows you to send up to 12,000 e-mail messages to 2000 recipients each month. Or, you can post a survey on your Website that collects respondents’ contact details, using a service such as SurveyMonkey.

Another way to generate a contact list is to use social networks within their terms of service. You can legitimately set up a fan page on Facebook and use that page to promote your company. Using names, you can search for contacts and request that they join the Facebook fan page. By sending out friend requests, you allow the recipient the option of following the site or not.

Capture Traffic

If your company has a Website, you can monitor who visits it using various services. Sites such as Pardot capture site visitors, integrating those results into Salesforce CRM. Another service, Etrigue, also integrates with chúng tôi as well as with Salesforce’s AppExchange or Microsoft Dynamics CRM.

Buy a List

You don’t have to do the data collection yourself. You can buy and customize lists to suit your specific needs–for example, to target healthcare professionals earning more than $100,000.

However, such lists are not without fault, even when purchased at a premium. You can expect to find some “bounces” even on the best of these services as people change jobs (or at least change their e-mail addresses). Perhaps up to 10 percent of the entries may be “bad,” so plan accordingly.

Don’t Scrape

What about copying the contacts from a rival or former company? That is also disallowed, although the legal precedents are still being worked out in the courts. In some cases courts have found that a company’s contact list on their social network site is public, while other courts have found that that is not the case.

Also, not every social network is the same. Facebook grants members only noncommercial rights, but LinkedIn is designed for professionals to use in building up contacts, so usage of its information for commercial use may be all right.

Use a Targeted Approach

So, on which social networks should you build a page and collect friends and contacts? If you already have a mailing-list program, you can use it to find out which social media services your clients use. The program SocialPro employs MailChimp-generated mailing lists to crawl social media sites and return raw numbers of contacts using Facebook, Twitter, and LinkedIn, among others.

Beware of Unintended Risks From Applications

Despite the given privacy policies of a site, when creating an application make sure that your developers follow some form of secure software development lifecycle. Building Security In Maturity Model (BSIMM) is an open framework, adaptable for both small and large businesses; it is derived from the secure development practices employed at Google, Microsoft, Wells Fargo, and 27 other companies worldwide. By securing their code at the beginning, businesses can avoid the embarrassment of seeing their application singled out as having “privacy issues” by third-party security products.

Follow the Rules

Whatever method you use to build up customer lists, abide by these few simple rules.

Always be clear as to what contact information you are asking the customer to provide.

Don’t overstep; ask for the bare minimum from your customers.

Clearly state what opt-out options exist. If sending a newsletter, include an opt-out option within each issue.

Create a privacy policy that explicitly states how your company will use the collected information. The greater transparency your company offers, the fewer problems.

Design apps that follow the best security practices to avoid embarrassing privacy issues later on.

Fix Nba 2K23 Error Code 727E66Ac The Right Way

This post features solutions to fix Error Code 727e66ac in NBA 2K23. NBA 2K23 is a basketball video game developed by Visual Concepts and published by 2K sports. But recently, users have complained about Error Code 727e66ac in the game. Fortunately, you can follow some simple methods to eliminate this issue.

Fix NBA 2K23 Error Code 727e66ac

Follow these suggestions to fix Error Code 727e66ac in NBA 2K23 on your Windows PC:

Check System Compatibility

Check NBA 2k23 Servers

Verify the Integrity of Game Files

Modify DNS Settings

Reinstall the Game

Now let us see these in detail.

1] Check System Compatibility

Before getting started with different troubleshooting methods, check if your device meets the minimum requirements. It’s possible your device doesn’t meet the minimum requirements to run NBA 2K23.

OS: Windows 7 64-bit, Windows 8.1 64-bit, or Windows 11/10 64-bit

Processor: Intel Core™ i3-2100 @ 3.10 GHz/ AMD FX-4100 @ 3.60 GHz or better

Memory: 4 GB RAM

Graphics: NVIDIA® GeForce® GT 450 1GB/ ATI® Radeon™ HD 7770 1 GB or better

DirectX: Version 11

Network: Broadband Internet connection

Storage: 110 GB available space

Sound Card: Directx 9.0x

2] Check NBA 2K23 Servers

You can also check the NBA server status. It’s possible the website servers are under maintenance or facing downtime. You can check the server status on NBA 2K’s Official Website.

3] Verify the Integrity of Game Files

Sometimes game files can get corrupted due to a bug or a recent update. It could also be the reason why this issue is troubling you. Verify the integrity of game files on your PC using the Steam client and check if the issue is fixed. Here is how it’s done:

4] Modify DNS Settings

As the Error Code 727e66ac on NBA 2K23 is a server-related error, modifying the DNS settings can help fix it. Here’s how:

Select Internet Protocol Version 4 (TCP/IPv4).

Primary DNS Value:

Secondary DNS Value:

5] Reinstall the Game

If none of these steps can help you, consider reinstalling the game. This has been known to help most gamers get over this error.

Fix: NBA 2K22 Career Mode not working

Why do I keep getting error code 727e66ac on 2K22?

The error code 727e66ac on NBA 2K22 mainly occurs due to some server errors. You will need to modify your device’s DNS settings to fix this. However, reinstall the game on your Steam client if the error code still appears.

How do I fix corrupted files on 2K23?

If your MyCAREER file goes missing or gets corrupted, you will receive an error message while trying to load it. The message will say, ‘This save file is corrupted, and cannot be loaded.’ It’s recommended to re-download the save file and check if the issue is fixed. However, if re-downloading the file doesn’t work, contact 2K support and explain your issue to them.

How do I get to the Neighborhood in 2K23?

To get into the neighborhood, you must press the start button once you enter your career and select Neighbourhood. Once you’re into it, you can explore the city and perform all activities.

Why can’t I use the elevator 2K22?

Try moving away from the elevator in the promenade if it doesn’t work for you in NBA 2K22. Once you do that, keep trying to get back into the elevator. It’s a temporary bug that should be fixed after a few tries.

Read: NBA Error code EFEAB30C or 4B538E50 on Xbox and PC.

How To Choose The Right Laptop For You

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If you’re in the market for a new laptop, you’d be forgiven for feeling a little bewildered by the amount of choices. There are, after all, a huge selection of models on the market, what with hardware makers pushing out dozens of new models every year.

The good news is that you don’t need to look at every single laptop out there in detail, because you can quickly narrow your options down by asking a few questions about what you want in your next computer.

Consider both portability and power

Every laptop is a compromise between portability and power, and they all vary on where they draw that line. A faster and more capable machine needs bigger internal components and more room to keep them cool—which means it will end up larger, heavier, and more battery-draining than a less-powerful computer.

As portable computing power has improved over the last few years, this compromise has become less of an issue. Today, decent processors and graphics chips slip into svelte laptop frames. Still, if you want a laptop capable of the most demanding tasks—primarily gaming and video editing—it’s going to have to be relatively chunky.

You can find laptops to suit every point along the portability-power scale, so you’ll need to decide which is most important to you. How much of your time will you be spending carrying your laptop from place to place? Will it have to last a long time between battery charges? How much heavy use do you want to get out of it? Answer those questions, and you’ll be able to quickly pare down the list of suitable choices.

Pick an operating system

If you’re already comfortable with an operating system, you may prefer to stick with it rather than switching things up. Bahman Adlou via Unsplash

Your choices for a laptop operating system are Windows, macOS, and Chrome OS, and they’re all speedy, stable, secure, and reliable. Each OS has its pros and cons, and it’s hard to definitively rank them in any objective way. Ultimately, most people tend to just stick with what they’re already familiar with, which can make picking a new laptop a little easier.

Windows remains the most popular of the three, which also means it’s the biggest target for malware and viruses, so make sure you have a robust security system in place (the built-in protections will be fine for most users). As many different manufacturers make Windows devices, you’ll have a broader range of laptop designs to pick from—standard ones, folding laptops that double as tablets, and more.

Apple’s macOS has a stronger reputation for stability and security, and it comes with a host of software, from office apps to music-making tools (compare the best laptops for music production). On the flip side, there’s a smaller choice of laptop designs to pick from, and prices tend to be toward the higher end of the scale. This OS plays well with other Apple devices (from the iPhone to the HomePod), but less well with non-Apple gadgets.

Chrome OS is essentially just the Chrome web browser, so you’re limited to web apps (no Microsoft Office or Adobe Photoshop here), but it also means the lightweight, streamlined OS needs little in the way of maintenance. Chromebooks running Chrome OS are available in a variety of designs and are usually competitively priced, too.

That’s a whistle-stop tour of your three main options, but it should give you a flavor of what each has to offer. Unless you’re buying your first ever laptop, you’re already going to be familiar with at least one of these operating systems. If you’re thinking about switching to something else, try a test run on a laptop owned by a friend or family member to see how you like it.

Microsoft, Apple, and Google all make laptops to show off their respective operating systems: Check out the MacBook Pro for macOS (from $1,299 from Apple), the Surface Laptop for Windows (from $999 from Microsoft), and the Pixelbook Go for Chrome OS (from $649 from Google). They should give you a better idea of what each platform can do.

Related: Best 2-in-1 laptops

Select your specs

When choosing a processor, make sure you know what generation it is and what all those numbers mean. Roman Spiridonov via Unsplash

Browse through the laptops at your local store, and you’ll see a whole host of specifications—but don’t get overly worried about the small print. As a useful shortcut, just look at the prices, which will often tell you which computers are more powerful than others. Still, it helps to know a little bit about what you’re dealing with.

The central processing unit, also known as the CPU, or simply, the processor, is the brains of the operation, controlling all the calculations that hum through your laptop’s circuitry. To find out how capable a computer’s CPU is, look for references to a clock speed (in gigahertz), which is how fast it does its thinking. Also keep an eye out for the number of cores, which are basically mini CPUs: More cores means more simultaneous thinking.

These specs are often hidden behind brand terms, like Intel’s labels of i3 (low-end), i5 (mid-range), i7 (high-end), and i9 (power users). Watch out for the generation of the chip, too (Intel’s 10th-gen CPUs are the top of the line in 2023)—a new generation means better performance with less battery drain. That’s why, when a new generation of processors arrives, you’ll often see laptop prices updated across the board.

Another important spec is the RAM, which essentially controls how much your laptop can think about at any one time. More RAM means more support for lots of browser tabs, bigger images, more open applications, and so on. Basically, RAM lets you have a lot more going on without forcing your machine to come to a grinding halt. The absolute minimum these days is 4GB, though if your needs are even somewhat demanding, you’ll probably want to go above that.

Next up: The graphics processor, or GPU, which is basically just a CPU dedicated to graphics. It’s important for gaming and video editing, but not so important for anything else. If visuals are important to you, make sure you look at resolution, which is measured in pixels. More pixels means a sharper screen (and unfortunately more of a drain on the battery). If you see an otherwise decent-looking machine for a relatively low price, the discount may be because the screen resolution isn’t up there with the best.

There are a few other specs to consider. The hard drive size indicates the amount of room a computer provides for files and applications. If you’re planning to keep your videos, photos, and music on your machine (as opposed to storing them in the cloud), make sure the hard drive you buy can handle all your data with room to spare. Also pay attention to the number of input and output ports a laptop has, especially if you’re planning to connect it to a lot of peripherals (like external hard drives or wired speakers).

Don’t forget price and hands-on appeal

The one big factor in your decision that we haven’t really talked about yet is price. If you’re on a budget, this is another way to quickly narrow down your choice of laptops. To save some cash, look for older models that have since been superseded by something new. This is a particularly good option if you know you won’t be taxing your laptop too hard and thus won’t need cutting-edge specs.

Two final tips: Use laptop reviews in tech publications to get a sense of which machines are currently more impressive than others, and actually walk into a store to handle some sample laptops. This can give you a feel for screen sizes, build quality, and so on—even if you intend to buy online.

Attract Investors With The Right Marketing Strategy

For any business, a good marketing strategy is often the difference between landing the next customer and closing shop. As the number of new business ventures continues to rise worldwide, marketing strategy is quickly becoming one of the most crucial factors in landing investors.

While new businesses fuel the economy’s growth, they are also gradually establishing a fiercely competitive funding environment, with each new entrant fighting to secure capital from a limited number of investors. One of the few tools available for businesses that want to find and attract investors is an outstanding marketing strategy.

Just like customers, potential investors can’t find you unless you put the word out. They also won’t invest in a business that hasn’t figured out its customer acquisition strategy – a key goal of any sound marketing strategy. 

To help you find and appeal to the right investors, we’ll explore some general marketing best practices along with nuanced investor-focused marketing tips. 

Editor’s note: Looking for the right online marketing services for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

How marketing can help you attract investors

Marketing is about identifying your target market, understanding the needs of people in that market, and communicating how your company can solve their problems. Typically, companies do this to find potential customers. 

However, you can also use marketing skills with the end goal of convincing people or organizations to invest money in your company. Here are five steps to take if you want to market to investors. 

1. Discover investor needs.

The first step is finding out what potential investors need or want in a business investment. Investors tend to focus on a few crucial factors: 

Is the company profitable?

Is the company in an industry on the upswing?

Will the company’s executive team be able to take it to the next level?

Is the company offering a unique product or service difficult for competitors to replicate?

Depending on your specific business, product, or industry, investors may look for additional factors, including strategic alliances, technical know-how, a critical mass customer base, or intellectual property.

Figure out what factors are most crucial to your potential investors. 

2. Ensure your business is strong in areas critical to investors.

When you’re ready to sell your house, you might enhance the landscaping and declutter the interior to make it more appealing to potential buyers. You’ll go through a similar exercise with your business when trying to secure private investors. Once you know what investors are looking for, it’s time to ensure your business is vital in those areas. 

Follow these steps to shore up your business: 

Analyze your business performance. Make changes to strengthen your profit margin, build your customer base, and increase sales.

Hire the experts you need. If you don’t already have the right expertise on your team, bring on people who can fill the gaps. For example, hire a digital marketing expert, social media manager or bookkeeper if necessary.

Protect your intellectual property. Take steps to protect your intellectual property with patents and trademarks, if applicable.

Enhance your website. Ensure your website design is attractive and that the site functions well and is filled with quality content.

Check your other marketing materials. Ensure your general and specialized marketing materials and strategies are effective. For example, ensure your email marketing campaigns are correctly targeted.


If you need to grow your customer base, consider sending out free or discounted products to generate buzz, and highlight positive reviews, customer feedback, referrals, and testimonials.

Did You Know?

Angel investors are high-net-worth investors who generally focus on local startups. They have skin in the game and often develop an emotional attachment to the companies they fund.


Use one of the best social media management and marketing tools to develop specific strategies, track mentions, and update and maintain your social media accounts.

The Easiest Way To Cue Up Calming Sounds On Your Iphone

The fastest way to get ambient sound burbling out of an iPhone is now built into the device itself. With iOS 15 and iPadOS 15, Apple has introduced Background Sounds, an accessibility feature meant to hide unwanted background noise, reduce distractions, and help people focus, calm down, or rest.

You can enable this function in about 10 seconds by tapping through the Settings app, but that’s a relatively glacial pace compared to what you can do with shortcuts. Anyway, enough dawdling, let’s get to it.

The fastest way to use Background Sounds

To do so, open Settings, find Accessibility, scroll down to Accessibility Shortcut, and select Background Sounds. Now, you can press the Home or side button on your device three times to bring up your list of shortcuts. From there, tap Background Sounds to bring the noise. Activate the shortcut again to turn it off.

The limits here all have to do with customization. There’s no way to change the sound you’re listening to, so you’re stuck with whatever your phone has queued up. You can adjust the volume with the buttons on your device, but that’s about it. You’re also beholden to whatever other options Apple has enabled by default.

Background Sounds settings

So, about those options. To really dig into this feature, open Settings, go to Accessibility, tap Audio/Visual under the Hearing heading, and find Background Sounds. You can use the toggle switch up top to turn them on and off, but you already know there are faster ways to do that.

Underneath that switch, you can choose one of six sounds, each representing a different stage in the water cycle. You’ve got rain, stream, and ocean, signifying the path a drop of H2O takes from heaven to earth, and also bright noise, balanced noise, and dark noise, signifying what will happen to water when the sun eventually engulfs the Earth before the inevitable death of the universe itself. Our metaphorical connections—not Apple’s.

[Related: Do binaural beats benefit your brain?]

You can also adjust the noise volume (though you can adapt on the fly with your device’s buttons), and how loud it is when you’re listening to other music or watching something. This is key: Background Sounds won’t stop unless you make it, so it will keep fizzing along behind your favorite playlist if you want it to. People are already using this to fine-tune their vibes.

Finally, you can tell Background Sounds to Stop Sounds When Locked. This is off by default, likely because most people will want to use the feature for extended periods—much longer than they will (or should) have their device unlocked.

The best way to use Background Sounds

For a comfortable mix of speed and customization, add a Background Sounds widget to your Control Center. Open Settings, find Control Center, and tap the green plus icon next to Hearing.

Now, whenever you open your Control Center (by swiping down from the top right corner of the screen or up from the bottom, depending on your device), you’ll see an icon that features a human ear. Tap that, then tap the matching icon at the bottom of the next screen to turn Background Sounds on or off. You can also change the sound by tapping the name of the sound that’s currently playing, and adjust the volume via a slider on the same screen.

An added benefit to all of this is that Background Sounds works whether or not you’re connected to any type of internet or cell service. So the next time you’ve got your phone in Airplane mode and need to hear the soothing sounds of gurgling water, just smash that side button.

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