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Companies hire content writers for web content writing, product descriptions, company profile texts, or e-mails as part of their content marketing strategy. Yet, more than 30% of marketers struggle to create content that attracts their audience and resonates with them well, and 60% of B2B content marketers have difficulty creating high-quality content.1,2
Learn about ten content writing tips to stand out in the market.What is content writing?
Content writing is a general term that covers all kinds of content produced by writers and includes different content, such as
Website or blog posts
Company profile texts
Product descriptions.Why do companies hire a content writer?
To create content that educates the readers with a comprehensive review of the market or their services.
To increase their presence on search engines or social media.
By attracting readers, companies increase their visibility, rankings on search engines, and brand reputation, which is reflected in sales. There are some content writing practices in that high-quality content can help you grow your business.Top ten content writing best practices 1- Determining focus keywords
While searching on the Internet, customers use specific keywords that correspond to their query to get knowledge on that specific service or product rather than reading a blog post on some unrelated topic.
That’s why focusing on one topic with specific keywords at a time can help produce much more consistency within the content without going beyond the subject, makes the keyword research process easier, and helps grab the reader’s attention with relevant content.2- Content personalization
A recent survey reveals that customer centricity and personalization are the most important goals of companies in their digital transformation process, but only a few achieve personalization in content writing.3 The success rate of digital transformation in marketing is around 30%, while the remaining 70% needs to catch up in implementing strategies.4
Check our article to learn more about digital transformation challenges and some solutions.3- Publishing consistently
When it comes to content publication, although content writing skills are crucial, consistency is the key. 57% of marketers say they have attracted new customers by consistently publishing web content.1 Marketers state that publishing 2-4 pieces of content per week would allow companies to keep track.54- Editing and updating content regularly
Figure 1. A survey on the returns of updating content
Just as sharing content regularly, updating the old ones is crucial to stay relevant and to rank high on search engines. However, findings show that the rate for updating older articles is around 40%, making the remaining 60% outdated content.15- Adding visual content
However, adding irrelevant visual content to the articles would provide no benefit and even harm the brand’s reputation. Creating relevant and informative visual content with alt texts can help readers find the content easier on search engines and ensure brand reputation.
Check our article to learn how to transform data into images anyone can get insights through data visualization.6- Having a data-driven approach
Figure 2: What percentage of companies have a data-driven approach in decision-making processes?
Research shows that more than 80% of professionals do not have a high degree of data literacy, and only half of companies use a data-driven approach in their decision-making processes.6
Although every writer has their own point of view, writing style, or experiences to tell the readers, an intuitively-driven approach does not provide a solid or objective picture to the target audience. Unlike the intuitively-driven approach, which is subjective, a data-driven approach based on research and factual knowledge can make the content more trustworthy.7- High user/content readability
Explaining a phenomenon with simple words is the key. To increase the readability of content, it is crucial to have clear language. However, creating simple content should not mean a lack of depth. It is suggested that content with 1,000+ words is the most read; thus, long-form content seems desirable.7
Besides using simple sentences and clear language, providing a table of content at the beginning of the texts to inform the readers whom the article is targeting and why it is written, splitting the content into paragraphs, and adding bullet points can help increase the readability.
We have also checked AIMultiple’s all-time top 100 most-read articles and found that the average word count of our top 100 articles is around 2600 words. As the shortest article has around 1000 words, the largest one has 5000+ words.8- Consistency in the voice tone
Do you prefer to interact with the readers using formal or informal language? Determining a tone of voice that overlaps with the corporate identity for all the written content and using it consistently can help the readers have a consistent brand image.10- Getting help from the social media
Sometimes content writers can have writer’s block, and creating content can be stressful. In such cases, getting help from social media trends or marketing strategies can give the writers ideas on narrowing down the topic they are interested in.
Here, we also provide our data-driven list of content-writing services.
If you need any assistance in content writing, do not hesitate to contact us:Sources
1- Ouellette, Coral (April 22, 2023). “Ultimate List of Blogging Statistics and Facts (Updated for 2023)”. Optinmonster. Retrieved November 16, 2023.
2- Salkin, Miné (March 29, 2023). “40+ Content Marketing Statistics to Power Your 2023 Strategy”. Semrush. Retrieved November 16, 2023.
3- Palumbo, Silvio; Simon, Mario; Cornock, Will; George, Chris; Shoji, Yohei (October 5, 2023). “AI Has Launched a $200 Billion Revolution in Content Personalization”. BCG. Retrieved November 16, 2023.
4- “Digital Transformation.” BCG. Retrieved November 16, 2023.
5- Brenner, Michael (November 15, 2023). How Often Should You Blog? [Blog Post Frequency Research]. Marketing Insider Group. Retrieved November 20, 2023.
6- The Data-Driven Mindset 2023 Research (PDF). HubSpot. Retrieved November 20, 2023.
7- Brenner, Michael (March 9, 2023). How Many Words Should a Blog Post Be? Marketing Insider Group. Retrieved November 20, 2023.
8- Sharma, D., Shukla, R., Giri, A. K., & Kumar, S. (2023, January). A brief review on search engine optimization. In 2023 9th international conference on cloud computing, data science & engineering (confluence) (pp. 687-692). IEEE.
Begüm is an Industry Analyst at AIMultiple. She holds a bachelor’s degree from Bogazici University and specializes in sentiment analysis, survey research, and content writing services.
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Business workflows rely heavily on web applications as they:
Aid supply chain activities via enterprise resource planning (ERP) systems.
Provide a platform for sales.
Financial institutions employ online channels to conduct business.
Nearly every firm has a crucial web application located on-premises or in the cloud.
On the other hand, the internet is a dangerous environment where a cyberattack occurs almost every 10 seconds. Therefore, improving the security of digital platforms is critical for enterprises. This article will review the top 4 best practices that enhance online business security.1. Filter URLs and DNS
Filtering internet content allows organizations to restrict users’ and visitors’ access to the specific web material. The main rationale is to keep the user safe from phishing attacks or malicious websites. Furthermore, some businesses prefer URL/DNS filtering to keep employees away from time-consuming and bandwidth-intensive online activities like social networking platforms.
Internet filtering solutions are powered by web reputation services which measure a risk score for websites by considering:
The number of visits.
The threat history of the domain’s pages.
The age of observation.
Internal and external links.
Nevertheless, some filtering platforms allow manual blocking opportunities. The main internet filtering tools for businesses are firewall, secure web gateway (SWG) and secure access service edge (SASE) solutions.
Firewall: It filters information on the internet subject to parameters like:
SWG: It is a gateway that verifies the data transit between users and the internet complies with predetermined company standards. SWGs are effective instruments for promoting the least access principle, which restricts each worker’s access to data and ensures a zero-trust approach to cybersecurity throughout the organization. The following are some of the applications for SWGs:
Encrypting DNS traffic
Monitoring and recording online history of users
Detecting malicious software
SASE: It is a cloud-based cybersecurity system that integrates network and security services into a single platform (See Figure 1). As a security as a service component, SASE solutions often include firewall as a service and SWGs. As a result, they’re useful for internet filtering.
Figure 1: Components of SASE
Source: AIMultiple2. Enforce users to create complex passwords
Many people generate passwords that are short, contain personal information, and do not feature capital letters or special characters. As a result, brute force attackers that randomly guess passwords in the hopes of finding the correct one have a better chance of succeeding.
To improve cybersecurity posture companies should:
Enforce users to create a password that contains at least:
One uppercase letter
One lowercase letter
One special character
Determine a minimum required character threshold to reduce the probability of hacking.
The login page should not indicate whether the username/email address or password is incorrect. Such information increases the chance of brute force attackers.
Companies should enforce users to periodically renew their passwords.3. Implement multi-factor authentication and limit session length
There is always a possibility of guessing someone’s password correctly. However, doing it twice or more consecutively is almost zero. This is the main rationale behind multi-factor authentication; adding one or more layers to the login process.
Multi-factor authentication tools cooperate with different tags that only the user can reach or know. For instance, when a company works with Google authenticator to ensure multi-factor authentication, users reach a code that they can see through their mobile phones. Similarly, banks send text emails to their customers, which include the password for the second security layer.
Setting specified thresholds for active sessions is another key security protocol that businesses should employ. Companies can require their users to re-enter the platform in this way, significantly enhancing the network’s security.4. Store sensitive and regular data separately and ensure the least possible access
Storing company data in a single location and granting access to a large number of employees is risky. Almost 50% of executives believe that employee errors are the leading cause of a data breach at their firm. As a result, businesses should establish a hierarchy for their data (restricted, private, public, etc.), store it in distinct databases, and grant the fewest possible permissions to access it.
To ensure granular access, companies should adopt technologies that work with the zero trust principle, such as:
Software defined perimeter (SDP): SDP hides web hardware from outside entities and hackers (DNS, networks, etc.). SDP can be thought of as an updated version of VPNs that decreases traffic latency and solves granular access issues. Due to SDPs’ superiority, 60% of firms have replaced VPNs with SDPs.
Zero trust network access (ZTNA): ZTNA is an IT safety solution that allows for secure remote access to a company’s programs, data, and services based on specified control policies. ZTNA employs an application layer protection that adheres to the idea of least privilege. Thus, rather than granting workers access to all data on the network, it allows them to see only the data they require to fulfill their tasks.
Our sortable/filterable list of SWG vendors can help you choose the right partner for your business.
To find more regarding cybersecurity solutions, you can contact us:
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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Since the crypto market is highly volatile, affordable cryptocurrencies help in avoiding some serious consequences.
As the world knows that the crypto market is thriving for the last few years,Cardano
Cardano is one of the best cryptocurrencies for moderate earners in 2023 owing to its flexible network as well as the sufficient speed of transactions. The USPs of this cryptocurrency are scalability, sustainability, and interoperability. Investors can observe that this cryptocurrency price has increased owing to the low transaction fee, ability to develop smart contracts, and many other recent updates. Thus, it is one of the cheapest and most profitable cryptocurrencies available in the crypto market for investors.Tether
Crypto investors have started preferring Tether as the affordable cryptocurrency to buy in 2023 owing to its reputation as a stablecoin. It helps to convert cash into digital currency in a digital wallet by tethering the value to the price of the US dollar, the Euro, and the Chinese Yuan. It is 100% backed up by the Tether reserves and every token of this cryptocurrency is one-to-one pegged to the dollar.Dogecoin
The famous entrepreneur, Elon Musk, has popularized this cryptocurrency known as Dogecoin since its emergence in the cryptocurrency market. But, Elon Musk is the Dogecoin influencer— his cryptic tweets control the sudden rise and drop of this cryptocurrency price. It was unexpected for investors to consider Dogecoin as a serious cryptocurrency while being a meme coin. It is one of the best crypto currencies for moderate earners in 2023.Polygon
Polygon is a decentralized application built on the Ethereum network as a way to expand Ethereum into a multi-chain system. Backed by Coinbase and Binance cryptocurrency exchanges, Polygon could be the solution developers need to deploy decentralized applications faster, more efficiently and less expensively, Benzinga noted, calling MATIC the most promising “layer two” token — that is, one built on an existing blockchain.VeChain
VeChain is attracting the eyes of investors as a cheap cryptocurrency in the highly volatile cryptocurrency market. Investors need to follow one strategy to gain profit in the nearby future— let the digital asset liquidate the last weak holders to maintain the clarity of price structure efficiently. Blockchain technology is known as the VeChain Thor Blockchain to transfer value across the cryptocurrency network.Solana
Solana is one of the top cheap crypto currencies that offers a web-scale blockchain with faster, secure, and DApps. The system of this cryptocurrency provides the utmost support to 50,000 transactions per second as well as 400ms block times for investors. It is also capable to support approximately 710,000 transactions per second on a standard gigabit network while 28.4 million transactions per second on a 40-gigabit network.Shiba Inu
Shiba Inu is another meme cryptocurrency that is also one of the biggest rivals of Dogecoin. Despite its whimsical beginnings,NEAR Protocol
NEAR Protocol is a layer-one blockchain designed to be a community-operated cloud computing platform with faster transaction speeds, better output, and increased interoperability compared to competing blockchains. It is one of the best cryptocurrencies for moderate earners in 2023.XRP
XRP is one of the best affordable cryptocurrencies to invest in the digital wallet and is known as the best digital asset for global payments. It offers financial institutions the fastest and most reliable option for sourcing liquidity on demand. Investors are getting attracted to XRP because it is open-source and permissionless with blockchain technology to complete transactions in three to five seconds.Decentraland
As the world knows that the crypto market is thriving for the last few years, cryptocurrencies have a huge potential for growth in the future. Bitcoin, being one of the most popular cryptocurrencies is recognized and trusted by almost everyone. But moderate earners always look for affordable cryptocurrencies . Since the crypto market is highly volatile— prices may drop or rise at any point in time, investors are highly interested to invest their valuable time and money in affordable cryptocurrencies to avoid some serious consequences for their digital wallets. This article features the top 10 cryptocurrencies for moderate earners in 2023.Cardano is one of the best cryptocurrencies for moderate earners in 2023 owing to its flexible network as well as the sufficient speed of transactions. The USPs of this cryptocurrency are scalability, sustainability, and interoperability. Investors can observe that this cryptocurrency price has increased owing to the low transaction fee, ability to develop smart contracts, and many other recent updates. Thus, it is one of the cheapest and most profitable cryptocurrencies available in the crypto market for investors.Crypto investors have started preferring Tether as the affordable cryptocurrency to buy in 2023 owing to its reputation as a stablecoin. It helps to convert cash into digital currency in a digital wallet by tethering the value to the price of the US dollar, the Euro, and the Chinese Yuan. It is 100% backed up by the Tether reserves and every token of this cryptocurrency is one-to-one pegged to the chúng tôi famous entrepreneur, Elon Musk, has popularized this cryptocurrency known as Dogecoin since its emergence in the cryptocurrency market. But, Elon Musk is the Dogecoin influencer— his cryptic tweets control the sudden rise and drop of this cryptocurrency price. It was unexpected for investors to consider Dogecoin as a serious cryptocurrency while being a meme coin. It is one of the best crypto currencies for moderate earners in 2023.Polygon is a decentralized application built on the Ethereum network as a way to expand Ethereum into a multi-chain system. Backed by Coinbase and Binance cryptocurrency exchanges, Polygon could be the solution developers need to deploy decentralized applications faster, more efficiently and less expensively, Benzinga noted, calling MATIC the most promising “layer two” token — that is, one built on an existing blockchain.VeChain is attracting the eyes of investors as a cheap cryptocurrency in the highly volatile cryptocurrency market. Investors need to follow one strategy to gain profit in the nearby future— let the digital asset liquidate the last weak holders to maintain the clarity of price structure efficiently. Blockchain technology is known as the VeChain Thor Blockchain to transfer value across the cryptocurrency network.Solana is one of the top cheap crypto currencies that offers a web-scale blockchain with faster, secure, and DApps. The system of this cryptocurrency provides the utmost support to 50,000 transactions per second as well as 400ms block times for investors. It is also capable to support approximately 710,000 transactions per second on a standard gigabit network while 28.4 million transactions per second on a 40-gigabit network.Shiba Inu is another meme cryptocurrency that is also one of the biggest rivals of Dogecoin. Despite its whimsical beginnings, SHIB has managed to gather a growing and faithful community, which is also one of its biggest selling points. The community has also created an NFT project around SHIB that has enabled it to gain more attraction from chúng tôi Protocol is a layer-one blockchain designed to be a community-operated cloud computing platform with faster transaction speeds, better output, and increased interoperability compared to competing blockchains. It is one of the best cryptocurrencies for moderate earners in chúng tôi is one of the best affordable cryptocurrencies to invest in the digital wallet and is known as the best digital asset for global payments. It offers financial institutions the fastest and most reliable option for sourcing liquidity on demand. Investors are getting attracted to XRP because it is open-source and permissionless with blockchain technology to complete transactions in three to five seconds.Decentraland is the token behind an Ethereum blockchain-based virtual reality game by the same name. Crypto has been described as a 3D virtual world where users buy land to develop and monetize content, buy goods and services and visit other properties.
iMacros is a leading tool for web automation, scraping and testing. It offers a browser extension and desktop tool to automate your mundane tasks easily. However, the key features required for automation are available only in a premium version. iMacros has few other drawbacks.
Here, is a curated list of top 10 tools which can replace iMacros. This list includes commercial as well as open-source automation tools with popular features and latest download link.
Selenium is an open-source web automation tool, currently in demand, and widely used tool in the market. It can automate across multiple OS Like Windows, Mac, and Linux and browsers like Firefox, Chrome, IE, as well as Headless Browsers.
Learn more about Selenium2) Cypress
Cypress is an open source test automation solution for web environments. This tool is closely aligned with current development practices when compared with Selenium.
Test status menu feature allows seeing how many tests passed or failed
Cypress automatically waits for commands and assertions before moving on
Allows checking responsive sites with viewport sizing.
It takes snapshots of a test run. For headless execution, it takes video of an entire test run.
Command Log and the app preview shows the precise automation actions on the web app during test execution.
Learn More3) Galen framework
Galen framework was initially introduced for the testing layout of web-applications in a real browser. Today it has become a fully functional testing framework. This automation test tool can be integrated with Selenium for visual and layout testing of web applications.
HTML Based Error reporting with screenshots
Easy to write/read syntax
It offers multiple browsers support
Using Galen specs language, you can describe any complex layout including different screen sizes or browsers.
Galen Framework runs well in Selenium Grid. This allows to set up tests to run in a cloud-like Sauce Labs or BrowserStack
Image Comparison feature.
Learn More4) Watir
Watir is an open source Ruby library for automating the test. It supports functional and regression web tests.
It supports web app irrespective of what it is developed in.
It supports multiple browsers on different platforms
Watir is a family of Ruby libraries, but it supports all other technologies
It uses Ruby, a full-featured modern scripting language, rather than a proprietary vendor script
Learn More5) Silk Test
Silk Test is a functional and regression automation testing tool from MicroFocus.
Silk Test Provides 3 products Workbench, Silk4J, and Silk4NET. Workbench use chúng tôi scripting language, Silk4J & Silk4NET can use Java/VB.NET, C#, etc
SilkTest supports Cross-browser testing, Mobile testing & provides Collaborative test design environment via Keyword driven testing.
Download SilkTest6) Telerik Test Studio
It supports 2 scripting language C# and VB.Net
Test Studio can connect with source control systems like Team Foundation Server and GIT and execute Continuous Testing.
Telerik allows you to schedule tests, execute testing in parallel and has robust test reporting features.
Download Telerik Test Studio7) HP UFT (aka QTP)
HPE Unified Functional Test is leading cross-platform automation testing tool. It can automate Web, Desktop, SAP, Delphi, Net, ActiveX, Flex, Java, Oracle, Mobile, PeopleSoft, PowerBuilder, Siebel, Stingray, Visual Basic amongst other applications. The list is of development environment it can automate is huge!
UFT uses VBScript as the scripting language.
The tool is tightly integrated with HP ALM (Test Management Tool) and HP LoadRunner (Performance Testing Tool)
Some of the distinguishing features of UFT include Business Process Testing, keyword driven framework, XML support, robust checkpoints, test results.
Learn more about HP – UFT.8) WorkSoft Certify
WorkSoft Certify is an automation testing tool for SAP. It can test and automate SuccessFactors, Concur, Syclo, Ariba Network, SAP Fiori User Experience (UX)
WorkSoft Certify can run tests unattended and automate end to end business process. The tool can be deployed even if a SAP project is in implementation, upgrade or maintenance stage.
WorkSoft Certify maintains a central test object repository such the test script maintenance, and reuse becomes easy. It provides integrated test data management tool.
Download WorkSoft Certify9) Katalon Platform
Katalon Platform is a open-source automation tool and supports the web and mobile environment.
It works on top on Selenium and Appium, thereby enhancing those frameworks with features like object spy, user-friendly IDE, object repository & browser plugin
The tool uses Groovy as the scripting language & support external Java library. Katalon allows you to re-use Selenium scripts written in Java and use directly in the tool. It works seamlessly with Continuous Integration systems like Jenkins, Bamboo, and TeamCity.
Download Katalon Platform10) Cucumber
Cucumber is an open-source Behavior Driven Development (BDD) tool. Cucumber supports languages like Ruby, Java, Scala, Groovy, etc.
Drafting test scripts is a joint effort of testers, developer, and customers. Cucumber supports only the web environment. Test code is written in simple English called Gherkin. Cucumber code can be executed on different frameworks like Selenium, Ruby, etc
The focus of cucumber is the end-user experience.
Learn More about CucumberFAQ ❓ What is iMacros?
iMacros is a leading tool for web automation, data extraction and testing. It offers a browser extension and desktop tool to automate your mundane tasks easily.✅ Which are the Best iMacros Alternatives?
Here are some of the Best iMacros Alternatives:
Telerik Test Studio
HP UFT (aka QTP)
You may have learned a lot about search engine optimization (SEO) when creating your digital marketing strategy. SEO is crucial in building your brand and making it easier to find online, and content marketing is important to boosting your search rankings and drawing potential customers onto your site.
Optimizing your content for SEO could give you an ROI of 22:1. You may not have time to stay on top of your content in-house, which is where SEO content writing services come in. With these services, you leave the content to the writing experts, saving yourself time while reaping the benefits of producing sharable, high-quality information. The creation of SEO content provides an affordable way to reach your target audience and potentially increase your profits without demanding significant financial investment or resource utilization.What Are SEO Content Writing Services?
SEO content writing differs slightly from other content in that it involves creating content with a specific focus on appealing to search engines and their respective algorithms. An SEO content strategy will involve crafting and publishing various types and frequencies of content on your website or blog or in external publications that promote your site through backlinks.
Search engine optimization is an important component of digital marketing strategies because it helps you increase your search engine rankings. Most searchers (75%) won’t navigate past the first page of search results. If you’re not paying attention to your SEO performance, you could get lost (or buried) among the crowd in results pages. Just think, how many times have you traveled all the way to page 17 of Google for a query? Probably never. To rank higher in search, a search engine’s algorithm needs to establish your site as a credible result for your target keywords, which can be accomplished with SEO content writing services.Why SEO Content Writing Services Provide a High ROI
You may be tempted to write your own content, but using SEO content writers may be more beneficial for your business. Content tends to be pushed aside when things get busy, but a content writing service helps you stay on top of content marketing and benefits your business in a multitude of ways. It is a misconception that just anyone can write a blog post or service page, and it be successful. Quality content is the mixture of creative narrative and technical strategy coming together to appeal to both readers and algorithms — this is the specialty of SEO content writers.SEO Content Is Backed by Keyword Research
Keyword research is an essential step in creating SEO-driven content, but it’s easy to skip. It involves a series of tasks to determine the best keywords and phrases people use to find services and products that may relate to your company. To conduct this research, content strategists typically use an SEO keyword research tool such as Ahrefs, Surfer SEO, or SEMrush.
Keyword research offers valuable insights into what keywords your business should target with your content creation. Strategists take into account keyword difficulty, monthly search volume, and more when creating a content plan.
Keyword difficulty measures how difficult it will be to rank for a certain keyword. You may find yourself focused on a keyword or phrase with too high difficulty for your site’s domain rating. SEO content writing services will provide you with strategists who can determine the best keywords to target to yield the maximum results based on your business’s current digital presence.
SEO content strategists also consider monthly search volume on Google and other search engines. Together, these metrics help you prioritize your content marketing strategy in order to give your website pages the best opportunity to rank on the first page of search results.SEO Content Increases Organic Traffic
Working with an SEO content marketing agency gives you access to strategists who can assess what interests prospective customers. Professional SEO writers can then create pieces of content around these topics to increase organic traffic to your site, helping establish a steady flow of online engagement with your site.An SEO Content Strategy Keeps Content on Track
Even if your in-house marketing team isn’t pushing content aside, they are working on it while juggling other tasks. Working hand-in-hand with a content marketing agency provides you full access to dedicated SEO experts who can provide reader-friendly content that’s grammatically correct, informational, and provides unique value to users.
With a content strategy, you can plan and connect topics for broader engagement. When you can see what you’ve published on a calendar, you can align it with social media posts or link it back to other pieces on your website. A content strategy also makes it easier to brainstorm seasonal content or align features with special events, launches, or new additions.
Content strategists can also help you identify silos, which are a way to structure content into different themes based on seed keywords. This organizational structure makes it easier for readers to find articles based on their interests. It can also improve engagement since it helps readers navigate your site with ease.Working With Professional Writers Brings Authority
If you’re not familiar with the Google algorithm, it’s based on E-A-T: expertise, authoritativeness, and trustworthiness. The algorithm uses these factors to determine if a site is a credible response to various internet searches. Google also has a search quality evaluation team to help ensure that the algorithm classifies search results with these criteria in mind.
When your content is authoritative and credible, it helps establish your website as a good fit for various search terms. You want to create trustworthy content so that people will see you as an expert in your field; and at the end of the day, you want to provide a satisfactory answer to the individual. Working with a content marketing agency gives you access to professional SEO writers who know how to write compelling content that ranks.
Like other digital marketing trends, SEO strategy is an ever-changing landscape. Professional content writers stay on top of new trends and best SEO practices, so you don’t have to. A dedicated content team can create content that consistently keeps you at the top of search engines.Optimized Product Descriptions Help Users Convert
SEO copywriting is not limited to just blog posts and articles. It can refer to any part of your website, including your company history and even your product descriptions. Instead of sticking to basic copy for your products and services, you can have an expert writer optimize them to improve your site’s online visibility.
SEO content writers can create compelling descriptions for your products and services, helping them rank in searches and persuading people to buy or inquire. These descriptions are often made to appeal to your potential customers, highlighting the benefits of your products or services.
Getting creative with titles, meta descriptions, and meta tags helps you communicate your brand personality to prospective customers. It’s a way to solidify your first impression. Dedicated SEO content writers will highlight your value proposition and position each product as a potential solution to your customers’ problems.
Optimized product descriptions also give users a better shopping experience. It allows customers to find the products and services they’re actually interested in. Since they can’t physically see and feel your merchandise, they rely on your copy to visualize the merchandise. These product descriptions also help shoppers compare various products and services more accurately.Quality Blog Posts Expand Your Reach
Blogging is still one of the best ways to expand your online reach — nearly 90% of marketing professionals publish blog content as part of a digital strategy. Hosting a blog gives you the option to cover a variety of topics of interest to potential customers. A high-quality blog helps establish you as an expert in your field and lets you build relationships with current and potential customers.
You can measure your blog’s ROI by assessing how much new traffic you get. Measure your conversion rate to see if it improves after you start posting blogs. Additionally, look at how many new followers you’ve gotten on your blog, email list, and social media profiles to assess potential increases in brand awareness.Competitor Research Gives You an Advantage
In an SEO content marketing strategy, competitive analysis isn’t limited to keyword research. SEO content uses competitive analysis to position your brand as the industry authority. SEO content writing service teams stay on top of what your competitors are discussing, allowing you to provide compelling content that draws in more users.
Competitor research also helps you assess your competition’s most successful content and apply findings to your own. You may find they’re covering topics you hadn’t considered or thought wouldn’t interest your customers. You can also see where they may rank higher than you and apply these practices to your website.
You might find that a competitor’s website is optimized for local search engines, helping them show up in Google Maps and other related searches. Look through their site for localized headlines and keywords to see how you can improve your own.Elevato Digital’s SEO Content Writing Services
If you’re ready to turn your content writing over to the experts, trust Elevato Digital to help you reach your business goals. We offer a comprehensive selection of content writing services that effectively boost your SEO and drive traffic to your site.
Our team of strategists will start by gaining an understanding of your business, your content goals, and the type of content you’re interested in. Next, we conduct a competitive analysis and keyword research to create an effective content marketing strategy. Professional content writers use this strategy to write original content for your website which is then thoroughly edited. Finally, we report back to you so you can see how the content is ranking and how well it converts.What Types of SEO Content Does Elevato Produce?
When you consider content, you may think of blog posts, videos, and social media, but our team offers a full content strategy covering each part of your online presence. Blog posts can effectively draw people to your website, and well-written service overviews and product descriptions flesh out your services to your customer base.
Our team helps you add value to your most loyal customers with whitepapers you can offer as an exclusive bonus. Or you can use whitepapers to go in-depth about a specific topic relevant to your core audience. Highlight customer successes, delve into a specific yet common pain point, and offer a step-by-step account of your solution.
We can do an SEO audit of your website to strengthen each page, enhancing your online visibility. And we can round out your content strategy by helping you craft email marketing newsletters and offers that resonate with potential clients.
Stop trying to write SEO content on your own while you’re focused on running your business. Turn this task over to the professionals at Elevato Digital and increase your organic traffic. Schedule your free consultation to learn more about how we can help you improve your digital presence.
Could AI content creation positively impact your SERP visibility?
Ready to ramp up your content creation output and efficiently scale your strategy?
AI content generators are here and ready to help you increase your output – and here’s what you need to know.
On June 14, I moderated a webinar with Connor Carreras, Sr. Director of Digital Customer Success at Conductor.
Carreras provided critical insights on how you can integrate AI into your content marketing strategy to boost your SEO results and stay ahead of the competition.
Here’s a summary of the webinar. To access the entire presentation, complete the form.Basics Of AI & Large Language Models
Does AI genuinely understand its output? Does it comprehend context and words like a human speaker would?
LLMs, or large language models, predict the next part of a sentence using a complex system.
However, they may miss the underlying meaning.
Thus, when using AI tools, remember that they might only sometimes convey the intended message, even though their sentences are grammatically correct.What This Means For You
The good news is: Google doesn’t oppose AI-generated content.
As long as your content demonstrates E-E-A-T and meets the searcher’s needs, Google will not penalize you for using AI to assist with content generation.
[Check out Google Search’s Guidance about AI-Generated Content] Instantly access the on-demand webinar →
Still, using AI will help if you were wary of accuracy and originality. Generative AI only works with existing data and can’t create entirely new ideas.
So, if you rely entirely on AI, consider adding your unique touch or experiences, as AI can’t provide this.Tips For Your Content
To apply generative AI to your writing, start with Prompt Engineering.
Simply put, this is the act of giving the proper instructions to GPT for the desired result.
Instead of asking GPT for something general, you should give it instructions that match what it has learned to get the outcome you desire.
[Discover the best prompts] Instantly access the on-demand webinar →Tip 1: Use AI To Brainstorm New Content Ideas
For brainstorming, you can ask the AI, for example, for five ideas in a specific category. It can provide suitable subheadings, which can structure your long-form content.
This method offers a valuable way to obtain a high-level summary of common themes around a topic.
It helps identify relevant long-tail keywords, questions, and other aspects to cover.
You can then add your voice and style to the writing, avoiding the originality problem. Since it provides an outline, you don’t need to scrutinize factual errors or AI-generated fabrications.
[Get an example] Instantly access the on-demand webinar →Tip 2: Use AI To Write Parts Of First Drafts
This is excellent for obtaining targeted content for small sections and incorporating it into your writing.
It helps with focus and can provide snippets, paragraphs, or sentences to enhance your work, especially when aiming to rank for specific keywords in an article.
[Get proof] Instantly access the on-demand webinar →Tip 3: Use AI To Revise Existing Content
OpenAI has trained the model for suggestions and revisions, yielding targeted and clear results.
By providing a framework and specific question, the model generates revised content that directly answers the question and aligns with the intent of the section.
[Find out how this addresses originality & tone] Instantly access the on-demand webinar →Tip 4: Review Content & Provide Feedback
By doing this, AI tools serve as your writing buddy, providing concise feedback and suggestions. Explicit constraints and specific directions are necessary for focused guidance.
It offers feedback on content relevance and provides targeted recommendations, making it valuable for keyword targeting.The Biggest Takeaway
AI is a tool, not a magic wand. It opens opportunities to enhance content creation and improve efficiency and effectiveness.
However, it’s important to remember that AI is imperfect and only brings something partially new.
Instead, it works as a valuable partner in content production.[Slides] Enhancing SEO Content Writing With AI: Opportunities & Challenges
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Featured Image: Paulo Bobita/Search Engine Journal
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