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If you’re looking to take your investment strategy up a notch, you may want to consider an aggressive investment approach. This type of investing involves more risk than traditional methods, but it can also lead to greater rewards. Before getting started, it’s important to understand the basics of aggressive investing. This includes knowing what types of assets are suitable for this strategy and being comfortable with the risks involved.
Once you have a firm understanding of these concepts, you can begin to implement an aggressive investment strategy. With careful planning and a bit of research, you can reap the rewards of this high−risk, high−reward approach to investing.What is an aggressive investment portfolio?
An aggressive investment portfolio is a collection of investments that are higher risk and have the potential for higher returns. This type of portfolio is appropriate for investors who are willing to take on more risk in order to potentially earn higher returns. While there is no guarantee that an aggressive portfolio will outperform a less risky portfolio, over the long−term, these portfolios have tended to produce higher returns.
If you are thinking about pursuing an aggressive investment strategy, it is important to first understand the risks involved. These portfolios typically involve investing in stocks, which can be volatile and subject to sharp swings in price. This means that there is the potential for losses, which must be prepared for financially. However, if you are comfortable with this level of risk and are willing to stomach the occasional loss, an aggressive investment strategy may be right for you.Why use an aggressive investment strategy?
There are many different investment strategies that investors can use, and each has its own set of pros and cons. An aggressive investment strategy is one that involves taking on more risk in order to potentially achieve higher returns. While this strategy can be risky, it can also be rewarding if done correctly.
Some reasons why an investor might choose to use an aggressive investment strategy include the following −
The investor has a high tolerance for risk.
The investor is young and has time to recover from any losses.
The investor believes that the market will soon rebound .
Of course, there are also some risks associated with using an aggressive investment strategy. These include the following −
The investor could lose a significant amount of money.
The investor could miss out on potential gains if the market does not rebound as expected.
Before deciding whether or not to use an aggressive investment strategy, investors should carefully consider their goals, risk tolerance, and time horizon.When to use an aggressive investment strategy
There are two main times when an aggressive investment strategy may be appropriate−
When an investor has a long−term time horizon
When an investor is seeking to generate high returns
If you have a long−term time horizon, you can afford to take on more risk because you have the time to weather any short−term losses. This makes an aggressive investment strategy ideal for young investors who are looking to build their wealth over the long term.
Similarly, if you are seeking to generate high returns, an aggressive investment strategy may be right for you. While there is no guarantee that you will achieve your desired return, taking on more risk gives you a better chance of achieving above−average returns.How to create an aggressive investment portfolio
First, you’ll need to choose the right mix of investments. This will typically involve a higher percentage of stocks and other growth−oriented assets, as opposed to bonds and other income−producing assets. The exact mix will depend on your individual risk tolerance and investment goals.
Next, you’ll need to take a more active approach to managing your portfolio. This means monitoring your investments closely and making changes as needed in order to keep your portfolio on track. It also means being willing to accept more short−term volatility in exchange for the potential for higher long−term returns.
If you’re comfortable with taking on more risk, an aggressive investment strategy can be a great way to boost your returns. Just make sure you’re aware of the risks involved and are prepared to handle them if they do materialize.Conclusion
An aggressive investment strategy is one that involves a higher level of risk in order to achieve greater returns. While this type of strategy can lead to increased profits, it also carries with it the potential for greater losses. As such, it is important to carefully consider your goals and risk tolerance before embarking on an aggressive investment plan.
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One of the most challenging concerns for investors to avoid when it comes to cryptocurrencies is getting caught up in the excitement. Cryptocurrencies have swiftly become a prominent part of many individual and institutional investors’ portfolios. On the other hand, analysts have continued to warn investors about the crypto’s volatility and uncertainty. If you’re1. Are you able to understand the market?
In conventional markets, a solid rule of thumb is never to buy shares in a firm whose business plan you don’t understand when it comes to stock investment. To put it differently, if you don’t know how a company is making or controlling its money, don’t invest in it. The same concept applies to cryptocurrency. While cryptocurrencies have the potential to grow in value, the inverse might also be true. The same can be said for traditional stocks, but stocks have been around for a long time, whereas cryptocurrency is a recent concept with significantly more speculative potential. As a result, before adding anything to your portfolio, be sure you thoroughly understand it. Once you’ve decided which2. Is the asset provider legal in your nation?
Bitcoin was created to be a universal, borderless currency that anyone with access to the internet could use. Although it, like other cryptocurrencies, is technically unrestricted by borders, legalities should not be overlooked by investors. What is legal in one place may not be legal in the other, and regulations are constantly changing as authorities, regulatory bodies try to stay updated. Always check the jurisdiction in the domestic market, and try to remain regional whenever possible. Check out the most recognized digital asset companies and see if they’re available in your country. Look for firms that have been around for a while and look into its history of hacks and breaches in the record. Consider how it was dealt with as well. Because the laws of digital assets vary by jurisdiction, it’s crucial to do your homework and find out if it’s legal in yours.3. Can you ensure security and avoid counterparty risk?
Since digital currency and assets are stored online, they are subject to hacking. There are, however, ways to keep your investments safe and secure. A risk management strategy should always include counterparty risk. Check the corporation’s level of security. You must conduct due diligence on the counterparty to ensure that you are investing safely. The issuer of digital assets must have facilities that can secure digital assets. It’s pointless to buy Bitcoin from a corporation that is vulnerable to attack. As the cryptocurrency market becomes more regulated, you must confirm that the provider follows know-your-customer (KYC) and anti-money-laundering (AML) standards. Choosing reliable companies that follow these guidelines will ensure that you are not obtaining digital assets unlawfully from an unauthorized regulation provider. The presence of certain disclosures on a website is required by law. If a supplier isn’t following AML and KYC rules nowadays, they’re almost certainly going to be in trouble with regulators. If not tomorrow, then in the next few weeks, your investment could be at risk.4. How credible are asset managers?
If you decide to hire an asset manager to help you with your investing strategy and asset protection, make sure they’re licensed. The majority of jurisdictions enact strict asset management licensing rules. Because digital assets differ from fiat currency, they must comprehend and possess a fundamental understanding of how they work. Anyone can be an asset manager, so do your work ahead of time to check out their track record and experience with digital asset management. They’ll have a portfolio of prior and present clients on hand to keep track of. The importance of due diligence in this situation cannot be stressed enough while investing. Also, see if they’re working with a credible KYC partner. Not all organizations provide trustworthy KYC services. Some organizations sacrifice quality. Covid-19 has made it practically impossible for people to meet face to face, which has traditionally been a requirement for financial service providers to approve applications. Secure identity verification is becoming increasingly important as the world becomes more decentralized and remote.5. Can you ensure that you’re not buying tainted cryptocurrencies?
As more people buy Bitcoin, its reputation as a tool for unethical activity has shifted over time. But its application in criminal activities isn’t entirely gone. Investors are looking for “clean coins” with no contaminated history. Thus it’s critical to locate providers who can deliver on this promise. We now have cutting-edge crypto analytics technologies that can ensure that coins are not linked to unlawful acts. If financial firms and digital asset providers offer tainted coins with a malicious history, they risk substantial fines. Companies that use compliance controls reduce money laundering and criminal activities on their platforms while also meeting legal standards and minimizing investment risk.Conclusion
Finally, keep in mind that cryptocurrencies are high-risk investments. Many other investors have put money into the digital token world to watch it disappear. The story has been the opposite as well for investors who turn into billionaires through theirAuthor
Vividness bias is the tendency to focus on certain attributes of a decision or situation while overlooking other elements that are equally or more important.
Vividness bias examplePeople often prioritize a prospective employer’s reputation, the prestige of a title, or a higher salary over other things that they may value more, such as work-from-home possibilities or a shorter commute to work. Prioritizing prestige over what we actually value most is a sign of vividness bias.What is vividness bias?
Vividness bias is a phenomenon in social psychology in which the most evocative information dominates our thinking and greatly influences our decision-making. In general, the “vividness” of information is the degree to which it is emotionally engaging, concrete, imagery-producing, and personal.
In other words, vividness is essentially the information that is most persuasive or that stands out the most. Recently, vividness bias has become popular specifically in the context of job negotiations, where vividness highlights our concerns to seek status and prestige. Because of vividness bias, we tend to “fall for” the flashier option and are often led to decisions and choices that do not fully align with our priorities and values.What causes vividness bias?
Vividness bias is believed to be caused by the so-called vividness effect. Here, “vivid” information inherently influences our judgment more than non-vivid information. Vivid messages are thought to be more effective in changing our opinion or behavior. This is because vivid information is more readily available in our memory—we tend to pay more attention to it and recall it more frequently.
Vividly designed communications usually incorporate images, metaphors, and concrete, colorful language. These are more impactful than abstract messages and ideas, like statistics or charts, because the latter fail to draw or hold our attention.
Studies suggest that vividness does not affect persuasion, but rather what people think would persuade others, regardless of their own reactions.Vividness bias example
Vividness bias can explain why we’re more drawn to the fun or bold aspects when faced with an option, such as which company to work for.
Example: Vividness bias in the workplaceMany tech companies in the recent past have tried to outdo one another in their offerings of fun workplace perks, such as ping-pong tables and free gourmet meals. Hiring managers thought that these vivid elements would attract young talent.
Although it seemed like a generally accepted belief that fun work perks were effective, the idea probably worked well at the very beginning, when hiring managers would walk prospective employees through the office. Over time, employees could see through all of that.
These perks served as the vivid elements of the job offer and although some employees were (or might still be) lured by them, recent studies have shown that this is not what young employees want. Instead, workers younger than 35 place more value on respect, which is reflected in some of the increasingly popular perks like flexibility, paid time off, and mental health support. It seems that the longer people are in the workforce, the less interested they are in the vivid aspects of a role.How to avoid vividness bias
Vividness bias can harm negotiations, so it’s important to have a strategy in place to avoid it. The following steps can help you do so:
Be conscious of your priorities. We can’t stop and think about every little decision we make in our daily lives. However, before entering a negotiation or making a decision that can have a major impact on our lives (such as where to study or which job to choose), it’s worth pausing for a moment to think about what is most important to you. Setting our priorities straight beforehand can shield us from vividness bias.
Avoid the pitfall of social comparison. We are often tempted to compare ourselves to others, particularly to individuals that society considers successful. This is part of human nature. However, when we compare ourselves to people who have different values to us, we are bound to fall for vividness bias. We might accept the position that comes with the flashier title or expensive electronics, when in reality what we want is a company culture that aligns with our values.
Reflect on your choice. Once you have made up your mind, look at the factors you are most drawn to. Are these your true priorities or vivid factors? Thinking through your choice will help you pinpoint vividness bias. Taking a moment to reflect can also help us avoid other types of bias that influence decision-making, like anchoring bias and the availability heuristic.Other types of research bias Frequently asked questions about vividness bias
Why is vividness bias important?
Vividness bias is important because it can affect our decisions and negotiations. It causes us to assign more weight to vivid information, like a perception of prestige, rather than other factors that, upon greater reflection, are more important to us. As a result, we get distracted and lose sight of our goals and priorities.
What is a real-life example of vividness bias?
A real-life example of vividness bias can often be observed in the outcome of business negotiations. Price is usually the most vivid information, while other aspects, such the complexity of implementation, or the time needed to complete the project, might be ignored.
What is the vividness effect in communication?
The vividness effect in communication is the persuasive impact that vivid information is thought to have on opinions and behaviors. In other words, information that is vivid, concrete, dramatic, etc., is more likely to capture our attention and sway us into believing or doing one thing rather than another. On the contrary, information that is dull or abstract is not so effective. The vividness effect relates to the vividness bias.Sources in this article
We strongly encourage students to use sources in their work. You can cite our article (APA Style) or take a deep dive into the articles below.
This Scribbr article
Nikolopoulou, K. Retrieved July 10, 2023,
Cite this article
Criterion validity (or criterion-related validity) evaluates how accurately a test measures the outcome it was designed to measure. An outcome can be a disease, behavior, or performance. Concurrent validity measures tests and criterion variables in the present, while predictive validity measures those in the future.
To establish criterion validity, you need to compare your test results to criterion variables. Criterion variables are often referred to as a “gold standard” measurement. They comprise other tests that are widely accepted as valid measures of a construct.
Example: Criterion validityA researcher wants to know whether a college entrance exam is able to predict future academic performance. First-semester GPA can serve as the criterion variable, as it is an accepted measure of academic performance.
When your test agrees with the criterion variable, it has high criterion validity. However, criterion variables can be difficult to find.What is criterion validity?
Criterion validity shows you how well a test correlates with an established standard of comparison called a criterion.
A measurement instrument, like a questionnaire, has criterion validity if its results converge with those of some other, accepted instrument, commonly called a “gold standard.”
A gold standard (or criterion variable) measures:
The same construct
Conceptually relevant constructs
Conceptually relevant behavior or performance
When a gold standard exists, evaluating criterion validity is a straightforward process. For example, you can compare a new questionnaire with an established one. In medical research, you can compare test scores with clinical assessments.
However, in many cases, there is no existing gold standard. If you want to measure pain, for example, there is no objective standard to do so. You must rely on what respondents tell you. In such cases, you can’t achieve criterion validity.
It’s important to keep in mind that criterion validity is only as good as the validity of the gold standard or reference measure. If the reference measure suffers from some sort of research bias, it can impact an otherwise valid measure. In other words, a valid measure tested against a biased gold standard may fail to achieve criterion validity.
Similarly, two biased measures will confirm one another. Thus, criterion validity is no guarantee that a measure is in fact valid. It’s best used in tandem with the other types of validity.Types of criterion validity
There are two types of criterion validity. Which type you use depends on the time at which the two measures (the criterion and your test) are obtained.
Concurrent validity is used when the scores of a test and the criterion variables are obtained at the same time.
Predictive validity is used when the criterion variables are measured after the scores of the test.Concurrent validity
Concurrent validity is demonstrated when a new test correlates with another test that is already considered valid, called the criterion test. A high correlation between the new test and the criterion indicates concurrent validity.
Establishing concurrent validity is particularly important when a new measure is created that claims to be better in some way than its predecessors: more objective, faster, cheaper, etc.
Example: Concurrent validityA psychologist wants to evaluate a self-report test on body image dissatisfaction. The concurrent validity of the test can be assessed by comparing the scores of the test with a clinical diagnosis that was made at the same time.
Remember that this form of validity can only be used if another criterion or validated instrument already exists.Predictive validity
Predictive validity is demonstrated when a test can predict future performance. In other words, the test must correlate with a variable that can only be assessed at some point in the future, after the test has been administered.
For predictive criterion validity, researchers often examine how the results of a test predict a relevant future outcome. For example, the results of an IQ test can be used to predict future educational achievement. The outcome is, by design, assessed at some point in the future.
Example: Predictive validitySuppose you want to find out whether a college entrance math test can predict a student’s future performance in an engineering study program.
A student’s GPA is a widely accepted marker of academic performance and can be used as a criterion variable. To assess the predictive validity of the math test, you compare how students scored in that test to their GPA after the first semester in the engineering program. If high test scores were associated with individuals who later performed well in their studies and achieved a high GPA, then the math test would have strong predictive validity.
A high correlation provides evidence of predictive validity. It indicates that a test can correctly predict something that you hypothesize it should.What can proofreading do for your paper?
Scribbr editors not only correct grammar and spelling mistakes, but also strengthen your writing by making sure your paper is free of vague language, redundant words, and awkward phrasing.
See editing exampleCriterion validity example
Criterion validity is often used when a researcher wishes to replace an established test with a different version of the same test, particularly one that is more objective, shorter, or cheaper.
Example: Criterion validityA school psychologist creates a shorter form of an existing survey to assess procrastination among students.
Although the original test is widely accepted as a valid measure of procrastination, it is very long and takes a lot of time to complete. As a result, many students fill it in without carefully considering their answers.
To evaluate how well the new, shorter test assesses procrastination, the psychologist asks the same group of students to take both the new and the original test. If the results between the two tests are similar, the new test has high criterion validity. The psychologist can be confident that the new test will measure procrastination as accurately as the original.How to measure criterion validity
Criterion validity is assessed in two ways:
By statistically testing a new measurement technique against an independent criterion or standard to establish concurrent validity
By statistically testing against a future performance to establish predictive validity
The measure to be validated, such as a test, should be correlated with a measure considered to be a well-established indication of the construct under study. This is your criterion variable.
Correlations between the scores on the test and the criterion variable are calculated using a correlation coefficient, such as Pearson’s r. A correlation coefficient expresses the strength of the relationship between two variables in a single value between −1 and +1.
Correlation coefficient values can be interpreted as follows:
r = 1: There is perfect positive correlation
r = 0: There is no correlation at all.
r = −1: There is perfect negative correlation
You can automatically calculate Pearson’s r in Excel, R, SPSS or other statistical software.
Positive correlation between a test and the criterion variable shows that the test is valid. No correlation or a negative correlation indicates that the test and criterion variable do not measure the same concept.
Example: Measuring criterion validitySuppose you are interested in developing your own scale measuring self-esteem. To establish criterion validity, you need to compare it to a criterion variable.
You give the two scales to the same sample of respondents. The extent of agreement between the results of the two scales is expressed through a correlation coefficient.
You calculate the correlation coefficient between the results of the two tests and find out that your scale correlates with the existing scale (r = 0.80). This value shows that there is a strong positive correlation between the two scales.
In other words, your scale is accurately measuring the same construct operationalized in the validated scale.Other interesting articles
If you want to know more about statistics, methodology, or research bias, make sure to check out some of our other articles with explanations and examples.Frequently asked questions about criterion validity Cite this Scribbr article
Nikolopoulou, K. Retrieved July 10, 2023,
Cite this article
A review of the costs and benefits of more investment in CRO / analytics
According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimisation (CRO) activity. Instead, it seems that many people / business are opting for reinvention every few years and focussing on other marketing activities.
It prompts the question of why conversion rate optimisation is under-rated by so many businesses. However, it’s good to see that many business are investing in Conversion rate optimisation since its complex, exciting, far reaching, multi-skilled and most importantly a results driver.
If your business is not yet utilising CRO principles then you should certainly start to consider how you can help your team and business by building the business case for it. It will require some work but well worth it and ensures you and your business continue to be ahead of the pack. Consider the following steps:
Pull together current spend (across RACE) and current performance
Show how an amount of money could be moved from acquisition based activity to conversion specific.
Finally show if new budget was made available and acquisition continued what would happen by bolting in CRO activity would do
A few tips:
Create an exec summary with a powerful headline (like… Adding 15% to our bottom line with zero additional budget)
Always talk profit not revenue
Don’t make out any activity to be better than others, talk about them all working together (an eco-system)The benefits of an always-on optimisation strategy
Some say the world is moving faster than ever, I am not sure how true that is compared to the past but things change quickly, entire industries change in a year. Waiting for the “right” time or putting all your hopes on one big project is futile and will always fail. Big projects are not exciting, they are long, painful and expensive. What is exciting is living, marketing and working in the moment, with one simple caveat, use data to inform the filters on what you will do versus not. An always on optimisation strategy will:
You learn daily and can apply knowledge to the next day / week / months activities rather than waiting months for data.
Create a culture of innovation and idea generation.
Understand what actually does change consumer behaviour and drive results (instead of relying on best practice or case studies which can be incredibly misleading).
Help you and others understand the importance of data and prioritisation
Will help you celebrate more and therefore keep people motivated.Costs associated with it
Not all costs are literal monetary expenses, costs that come with such a culture include:
Training or re-training of teams
New skill / resource requirements
Setup time, it will take time and potent
You will get some stuff wrong (though that goes for every activity)
Download Expert member resource – Conversion Rate Optimisation Briefing
A marketers guide to running structured AB and multivariate tests to boost results from websites.
Access the Conversion rate optimization briefing
If you would like to learn more about CRO activities to strengthen your business case or just to swot up on the tactic please check out the Smart Insights CRO guide here. Happy optimising!
On Tuesday, Apple laid out its clearest vision of their education strategy to date. That strategy revolves completely around the iPad in classrooms. Apple is keeping the iPad at the center of everything it does in education. Read 9to5Mac‘s recap for a rundown on everything Apple announced yesterday, and read on for my take from a classroom IT management perspective.
I attended the event and ran the live blog for 9to5Mac. While writing the live blog, it was simply a matter of trying to keep up. Since there was no live stream, I was attempting to provide first-hand (lightning fast) details of what was being announced.
I didn’t have time to digest everything from the keynote until later. I discussed some quick observations on today’s 9to5Mac Daily episode recorded shortly after the keynote, but I still wanted some time to think about how this sets Apple up for the next three years or so.
While flying home from Chicago to Chattanooga, I turned off Overcast and put my AirPods in my bag so I could think. Based on the announcements this week, what did I think Apple is saying with their education strategy?
To start, I took some time to go back and watch the last education event in 2012.
The key thing Apple talked about then was the goal of reinventing the textbook. Apple announced iBooks 2 which introduced interactive books. Did they succeed in changing the world of textbooks? Hardly. In fact, no one has. I would argue they failed before they began.
The textbook market is controlled by a few of companies, and these companies weren’t interested in Apple managing the technology. Even the books that were available weren’t cost-effective for schools. Unlike apps, schools couldn’t buy a block of books and reuse them year to year.
Once books were assigned to an Apple ID, they were unable to be used again. This model is manageable for colleges and universities, but a typical K–12 school will take all of their books back up at the end of the year and reuse them the next year. A textbook might be in circulation for five years.
Apple then did a demo of iBooks Author. iBooks Author was a Mac-only application for building these interactive textbooks. Creating iBooks finally came to the iPad yesterday, but as a feature of the new Pages app for iPad. It’s not actually a total 1:1 replacement.
“Anyone can create stunning interactive books.”
Who’s anyone? Which teacher has time to make custom books for his or her class? One of the things I’ve become concerned about is the number of items we tend to keep adding to a teacher’s plate. They have to manage a classroom of 15–30 kids, understand all of the material they teach, learn all of the systems their school uses, handle discipline issues, grade papers, and help students learn.
When do we start to take things off of a teacher’s plates? When do we give them more hours in the day? Whatever Apple envisioned in 2012, it’s clear that did not play out.
The iBooks Author strategy was failed from the beginning. I think Apple should have bought a major textbook company to create great books for the iPad. Imagine if Apple had bought a major textbook publisher in 2012, recreated all of their books in iBooks Author, and released them for free on the App Store. How would that have changed the marketing message to schools: Buy textbooks for $X, or buy iPad for $X and get all of your textbooks for free.
Apple mentioned the $14.99 price point in their last education keynote, and that the students would own their digital books. They mentioned the publishers Apple was working with to create these books. The first flaw, as I mentioned earlier, is that the students often don’t need to retain ownership with physical books. If schools have to re-buy $14.99 digital textbooks every year for all students, the digital book buying process becomes more expensive very quickly (compared to physical books that might be used for five years).
I follow Apple in education closely, and I haven’t heard a thing about iBooks textbooks in the real world in many years. I don’t know of a single school who has based their book-buying strategy on iBooks.
Eddie Cue was out next to talk about iTunes U at the education keynote in 2012. “We’re going to help teachers reinvent the curriculum. We want teachers to be able to create full online courses.”
This photo shows where iTunes U has ended up today after Apple’s vision for it in 2012 was shuffled into the Podcasts catalog last year:
iTunes U is an iPad-only application, with a grade book that doesn’t connect to a student information system or a major learning management system.
What school district is basing key student data (grades) on iTunes U? How do I archive that data for 15 years? It’s a pie in the sky service that looks great on a marketing page, but I can’t see a reason a major school district would get behind iTunes U as a primary place to store data.
So here’s something to consider: how much from Apple’s 2012 education keynote has made a difference in the years since? I’d argue nearly nothing.
For me, that is an important thing to note as we look at the 2023 education keynote. If the 2012 strategy didn’t have any lasting impact, why will the 2023 edition be any different? Are the visions really that different?
After a two-hour flight, I settled on this for where we are today:
I think I’ve finally figured how to sum up my thoughts from today.
Tim mentioned they’ve been working in education for 40 years.
Book 1 was the Mac
Book 2 was the iPad. Today’s announcement is chapter 6 of book 2.
I’m looking for Book 3, and I hope it’s being worked on.
— Bradley Chambers (@bradleychambers) March 28, 2023
The desktop/laptop form factor was book 1. The iPad was book 2. And I’m waiting for book 3 which should primarily be based on services in the cloud. I love Apple, but the company is only a small part of my school’s technology stack in practice.
Renweb handles my student data (and offers a learning management system). G-Suite (Google) handles all of our email and document management. Right now Apple only provides the devices and the App Store for those devices, but not many of the services I need. Apple hypes that its all in on education. I want Apple to allow me to be all in on them.
As I rewatched the 2012 keynote and pondered the 2023 keynote, I realized that Apple is yet again trying to craft a future for education that I am not sure fits with reality.
Some teachers will look at some of the new apps that Apple has created for educators, but will 50% of teachers in the US explore new solutions? I highly doubt it. Teaching is a hard job. Apple even had a video where students talked about how hard their teacher’s job was. Being a teacher can be a thankless job. Teachers put in a lot of hours outside the classroom for a salary that is less than they deserve. I’m not sure the average teacher is getting excited about another new app to learn (and then explain to students).
Apple’s latest education story is 100% based on that iPad which is the same price it was last year — with newly added Apple Pencil support. They’ve introduced more apps that still don’t fit into a school’s existing systems (SIS, LMS, etc).
Do you hear of any CIOs/CTOs getting excited about the Schoolwork app coming in June? Imagine if you are a school district CTO with 15,000 students. Is this something you are rolling out in August?
Like I said in my tweet, this week’s announcements are a continuation of the existing iPad story. If you loved chapter 3, then you’ll love chapter 6. If you’re looking for a more comprehensive solution from Apple, this week’s news is probably nothing to get excited about for your school district.
Apple’s next book for education needs to be about reinventing everything. Part of the Tim Cook doctrine is this:
“We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.”
They should build a viable alternative to G-Suite that makes it easy for schools to manage communications. They should do all of this at a price where the least affluent districts can deploy it as easily as the most affluent ones.
They need to build an “all in solution.” Apple is targeting teachers, but Google is targeting IT departments. Google is touting ease-of-management and deployment. Apple is touting new apps with Apple Pencil support.
Apple’s problems in education actually have less to do with the iPad being $299 or $259. They have a lot more to do with the story that they are framing in education being considered a pipe dream for a lot of the education market.
Education didn’t need a faster iPad. Education didn’t need Apple Pencil support. Those are great features for a consumer-friendly iPad, but education needed a clearer signal from Apple that they understand how school districts actually operate around the country and around the globe.
At the end of the day, students still have to pass standardized tests. They still have to meet all of their mandated requirements. I’m not sure an iPad with Apple Pencil support and some new GarageBand sound packs are really going to make that big of a difference as fun as they may be.
Thanks to Setapp for sponsoring our live coverage of Apple’s Education event this week.
FTC: We use income earning auto affiliate links. More.
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