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Without well-written and engaging content, chances of you catching the eye of your target audience are quite slim

Content is the key factor when it comes to SEO, Social Media or any other digital marketing campaigns. Without a well-written and engaging content, chances of you catching the eye of your target audience are quite slim. As such, if you are running an online business then having a strong content marketing strategy is of utmost importance.

When it comes to SEO, specifically, Long-form content has a greater impact compared to Short-form content. This is because most Long-form blog posts are detailed articles that not only help improve audience engagement but also helps generate more traffic and social shares. Longer content also has a direct correlation to higher search ranking, as corroborated by various studies. Thus, if you are in the midst of building a content plan for your next SEO campaign then here is an infographic that explains the ideal content length and the SEO benefits that you can avail from it.

How to analyze content for SEO in Google Search Console

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Based on an in-depth analysis, this infographic highlights the average content length of the top 10 search result in Google and the average content length by domain age. It also gives you an overview of the SEO benefits of long-form content along with how long-form content can help boosts your conversion rate. This content length guide, in addition, also provides powerful tips on how to write an engaging long-form blog post/article. The best part, it has covered the different types of content frameworks and formats that one can make use of.

Now, before we take a look at the infographic, here is a quick glimpse of some of the SEO benefits of long-form content.

Evergreen Content: This is one of the best benefits of longer content. Most long-form articles are Evergreen content which provides long-term SEO value once it’s published. Thus, by creating long-form content you can attract more organic traffic over time and this, in turn, helps improve your ranking in the search result.

Earn High-Quality Backlinks: Most bloggers are more than willing to provide backlinks for a well-researched, statistically enriched and comprehensive blog posts/guides as they are a great resource for their audience. Hence, when you write long-form articles, you are able to improve your chances of earning high-quality backlinks.

Improve Audience Engagement: Longer content also helps improve user engagement compared to short-form content and the reason for this is simple. Since most long-form content offers extensive information about a particular query it helps keep your target audience engaged and in turn, this assists you in boosting your dwell time and rankings in SERPs.

Increase Social Shares: The most noticeable SEO benefit of writing longer content is higher social shares. Long-form blog posts offer readers a greater value and if they like a piece of content and find it useful & informative, then there are higher chances of them sharing it with their friends and colleagues, leading to more social shares. More importantly, increase social shares can also help make your content go viral.

Like these, there are many more SEO benefits of long-form content. Therefore, take a look at the infographic below to know what these are and what the ideal average content length should be. Plus, for future reference, you can download this infographic for free and keep it handy.

So, go ahead and check out this content length infographic now!

Content Length and Its 10 Factors Affecting SEO [Infographic] by the team at Capsicum Mediaworks

Thanks to Nirav Dave for sharing his thoughts and opinions in this post. Nirav is the CTO & Co-Founder at Capsicum Mediaworks, a digital agency based out of Mumbai, India that specializes in all things Web Design & WordPress. He Worships WordPress and Loves to read anything and everything about this exceptional CMS.

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All In One Seo Vulnerability Affects +3 Million Sites

Security researchers at Jetpack discovered two serious vulnerabilities in the All In One SEO Plugin. The vulnerabilities could allow a hacker to access usernames and passwords and also perform remote code execution exploits.

The vulnerabilities are dependent on each other in order to be successful. The first one is called a Privilege Escalation Attack, which allows a user with a low level of website access privilege (like a subscriber) to raise their privilege level to one with more access privileges (like a website administrator).

The security researchers at Jetpack describe the vulnerability as severe and warn of the following consequences:

“If exploited, the SQL Injection vulnerability could grant attackers access to privileged information from the affected site’s database (e.g., usernames and hashed passwords).”

Authenticated Privilege Escalation

One of the exploits is an Authenticated Privilege Escalation vulnerability that exploits the WordPress REST API, allowing an attacker to access usernames and passwords.

The REST API is a way for plugin developers to interact with the WordPress installation in a secure manner to enable functionalities that do not compromise security.

This vulnerability exploits the WordPress REST API endpoints (URLs representing posts, etc.). Attacks on the REST API are increasingly a weak point in WordPress security.

But it’s not the fault of WordPress because the REST API is designed with security in mind.

The fault, if fingers must be pointed, lies entirely with the plugins.

In the All In One SEO plugin the problem was in the security checks that verify if a user accessing an API endpoint had the right privilege credentials.

According to Jetpack:

“The privilege checks applied by All In One SEO to secure REST API endpoints contained a very subtle bug that could’ve granted users with low-privileged accounts (like subscribers) access to every single endpoint the plugin registers.

Hmm… Right?

Authenticated SQL Injection

The second exploit is an Authenticated SQL Injection. This relies on an attacker first having some user credentials, even one as low as a website subscriber.

A SQL injection is the exploitation of an input with an unexpected series of code or characters which then enables the exploit, like providing access.

The non-profit Open Web Application Security Project (OWASP) site defines a SQL Injection like this:

“An unintended data enters a program from an untrusted source.

The data is used to dynamically construct a SQL query”

Jetpack notes that the privilege escalation vulnerability allows an attacker to then mount the Authenticated SQL Injection attack.

“While this endpoint wasn’t meant to be accessible to users with low-privileged accounts, the aforementioned privilege escalation attack vector made it possible for them to abuse this vulnerability.”

Updating SEO Plugin Recommended

This vulnerability affects versions 4.0.0 through The latest version at this time, is the safest version to update to. The security researchers at Jetpack recommend updating to the latest version.

Citations Read the Jetpack vulnerability report:

Severe Vulnerabilities Fixed in All In One SEO Plugin Version

Read What a SQL Injection Is

SQL Injection

What Is Gaggle How Does It Work?

Mental health is an important component of total well-being and good health. According to the World Health Organization, “mental health is a state of well-being in which an individual recognizes his or her own talents, can manage with the normal demands of life, can work effectively, and can contribute to his or her community. If a person is not mentally healthy, he or she may have a variety of problems or acquire mental diseases or disorders, which can be fatal.

We can make better decisions and judgments when we have good mental health. It is critical for happy relationships and mental well-being. Mental health has an impact on self-esteem and self-confidence. Being in excellent mental health contributes to our pleasure and satisfaction in life.

Mental health is also important in how a person views herself, others, the future, and various life events. Everything will appear unpleasant, terrible, and unsatisfactory if one’s mental health is inadequate. A person with good mental health, on the other hand, would examine diverse situations realistically, make wise judgments, and live life to the fullest.

Gaggle is a company that monitors the work and conversations of almost 5 million children in the United States, and schools pay a lot of money for it. Hundreds of business documents reveal a vast monitoring industrial complex aimed at children who are unable to opt-out. Would you desire your mentor and counselor to be an AI-powered app? Is Gaggle a life-saving app or simply another privacy threat?

What exactly is Gaggle?

Gaggle is AI-powered school-monitoring software that analyses kids’ Google and Microsoft accounts for communication. Its main goal is to notify school officials as soon as possible if there is a threat to kids’ physical or mental health, as well as to safeguard them from hazardous information. Its ultimate purpose is to prevent catastrophic occurrences from occurring.

When keywords of concern arise in Gaggle’s systems, it instantly tells school administrators (e.g., it indicates evidence of illicit behavior, strong language, potential cyberbullying, and mentions of self-harm). The existence of such information may enable school officials to act and limit any effects. Many schools spend a lot of money on it. Gaggle keeps track of around 5 million pupils in the United States. While it has the ability to “prevent catastrophes” through real-time content analysis, it also adds an unprecedented level of school surveillance and privacy issues. It deals with delicate topics like mental health, and it might possibly expose them to the general public.

People all across the globe are affected by mental illness. Addiction and other unpleasant, stressful, and harmful effects can result from poor mental health. A mental health condition affects one out of every four people in the world. This is a really concerning scenario. It makes no difference if a person is white, black, short, tall, young, or elderly; mental illness may afflict anyone.

In the United States alone, one out of every 12 people suffers from a Substance Use Disorder, which can be the result of poor mental health or lead to other mental and physical health issues. In the United States, 1 out of every 24 people has a major mental illness, and 1 out of every 5 people has a minor mental disease.

How does it Work?

Many schools spend a lot of money on it. Gaggle keeps track of around 5 million pupils in the United States. While it has the ability to “prevent catastrophes” through real-time content analysis, it also adds an unprecedented level of school surveillance and privacy issues. It deals with delicate topics like mental health, and it might possibly expose them to the general public. Gaggle monitors flagged communications and material that may signal a school safety risk with the help of an in-house team of certified safety specialists. Members of the Gaggle team who monitor these areas have backgrounds in specialized fields. Law enforcement, psychology, social work, suicide prevention, and crisis management are all examples of this. This group assesses reported information and categorizes online occurrences to determine the severity of a situation.

The team notifies district employees when anything has been tagged and flagged. This system notifies them of any rules breaches, offensive content, or serious mental health concerns. It will also keep them informed about anything that looks to pose a threat to pupils. Gaggle also catches obscene photos and messages about weapons carried to school, among other things.

Threats that may be a problem Employee qualifications

The lack of openness in Gaggle’s business model and the credentials of its employees raises concerns. While the corporation claims that its personnel “have degrees in subjects such as criminal justice, psychology, communications, health administration, and education,” it’s unclear whether this information applies to all levels of the organization. We also know very little about Gaggle’s training and certification programs.

What’s more concerning is that Gaggle’s job postings for Level 1 personnel don’t need applicants to have prior expertise in mental health or young-adult therapy, but they must be familiar with social media vernacular. It’s also unknown if they get any perks or insurance. These issues raise questions about how sensitive information is handled.

Invasion of privacy

While Gaggle claims to have prevented hundreds of suicides and has identified 722 suicide-related references, it is impossible to determine if Gaggle has played a significant impact on such prevention. Its detractors argue that the high level of surveillance is unjustified and damaging to pupils. Parents and students have also raised reservations about third-party surveillance of such private and sensitive matters.

Leaks of information

Gaggle, like most other platforms, is not immune to data leaks. If such sensitive information goes into the wrong hands and is released to the public, the results might be devastating. Given the amount of data breaches that occur every day throughout the world, this scenario is not implausible.

Inaccuracies are possible

While Gaggle’s recruiting practices raise concerns, the company’s use of artificial intelligence might lead to mistakes, causing further hardship to those engaged. AI algorithms aren’t flawless, and they can misunderstand statements if they aren’t given enough context.

Yourphone.exe – What Is It And How To Disable It Safely

YourPhone.exe – What is It and How to Disable It Safely Everything you need to know about this built-in feature




Yourphone.exe is a system feature that helps you to link your PC with mobile devices.

You can disable this app via the Settings app or Task Manager.

If you want to remove the app, you can do it by running a command on PowerShell.



To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

Some users have wondered what the chúng tôi process is in Windows 10. That is, as some might now guess, a Your Phone process that sends notifications from mobiles to Windows desktops.

Your Phone is a UWP app included with Windows 10 1903. That is a Microsoft app that synchronizes Windows 10 with Android and iOS phones.

It lets users sync photos across Windows 10, Android, and Apple devices. In addition, users can utilize Your Phone to send SMS texts from desktop or laptop.

Is Your Phone exe a virus?

As mentioned earlier, Your Phone is a background app that integrates Windows with mobile devices. Hence, it is not a virus, and you have nothing to worry about.

But, if you are still looking to disable the app, we will show you the best ways to do it in this guide.

How do I disable chúng tôi in Windows 10? 1. Use the Settings app

The first method to disable Microsoft chúng tôi is to turn it off under background apps. With this, the app will stop using your resources, and it will not be visible in Task Manager.

2. End the process in Task Manager

If chúng tôi is running, you can disable it for good in Task Manager by following the steps above.

3. Reset the app

Sometimes, you might want to disable chúng tôi because it is consuming too much resources or because it encountered a problem. The best thing to do is to reset the app and it should be back to normal.

4. Remove the app completely

If you want to remove chúng tôi on Windows 10 and 11 for some reason, you only need to run the commands above. Thankfully, you can download it in Microsoft Store if the need arises.

Can I delete Your Phone exe?

Your Phone is not an essential Windows process, so you can disable or remove it. We have shown how to uninstall the app in solution 4 above.

So, you can always follow the step if you need to.

So, that’s how users can disable the chúng tôi process in Windows 10. You will find this guide useful if you are also looking to remove the app completely.

If you want to keep the Your Phone app but it won’t connect to your mobile device, check our detailed guide to solve the problem.

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The Beginner’s Guide To Tiktok: What It Is, How To Get Started On It

You might know TikTok as “that lip-syncing app for kids”, or “whatever another lip-syncing app for kids chúng tôi turned into”. The truth is, until today TikTok has been downloaded over 1 billion times worldwide, which makes it ridiculously popular. 

If you don’t belong to the younger generation, you might find TikTok confusing. Is it a social network, a video editing app, or an artsy tool for creators? There are many things mixed into this app, but that’s what makes it such an interesting phenomenon. 

Table of Contents

This beginner’s guide to TikTok will explain what it’s all about and whether you should start using it. 

What Is TikTok?

TikTok originated in China, owned by a Chinese company called Bytedance (considered one of the most successful startups in the world). It first became popular under the name chúng tôi before they did a rebranding. That’s why some people still confuse the two. 

In a nutshell, TikTok is about creating short 15-second videos that are soundtracked by music (anything from songs from popular artists to little clips from movies and TV shows). 

Surprisingly, that’s it. People create those videos and share them on TikTok. Of course, you can also add various filters, do some fancy editing, and get really creative with it. But really it all boils down to how simple it is to start using TikTok. 

At the same time, with all its simplicity, the app can seem rather confusing. It’s a giant mix of elements of other services like Vine, Snapchat, and Spotify – all crammed together in a single app. 

Who Is a Typical TikTok User?

Aside from its fascinating background story, TikTok also has some interesting demographics. According to statistics, the majority of the users are female. But only 66% of all users are younger than 30. 

This straight away makes TikTok an app every parent should know about. If you believe that your kid is too young for TikTok’s content, you might want to look into ways to kid-proof your smartphone.

At the moment, TikTok is attracting more and more audience outside its expected “lip-syncing 13-year-old” profile. It’s been getting the attention of social media influencers, popular starts, comedians, and big brands too. 

TikTok is also extremely popular among millenials, due to its being the starting point of many popular memes and challenges. 

How To Get Started On TikTok

The beauty of this network is that if you wanted to become a part of it, it’s extremely easy to join in. You don’t even have to want to create videos. You can just use TikTok for your own amusement, killing time while browsing through funny (and sometimes cringey) clips. 

If you just want to give TikTok a try and see what kind of stuff you can find on the network, this is what you need to do:

Download TikTok app for iOS or Android. 

Open the app. 

Start browsing the videos following a quick tutorial. 

If you’re feeling more creative than that or get inspired by the videos you find on the app, you can set up an account and start sharing your own videos. 

How To Create Your Own TikTok Video 

Before you get to share your videos, you’ll need to set up your TikTok account. There are multiple ways to do that. You can use your phone number, email, Facebook, or Instagram. 

Creating your first TikTok clip is much easier than for example making your first YouTube video. So even if you’ve never dealt with that kind of content before, you should do just fine following these steps:

In the bottom part of the screen you can choose the length of your clip (15 or 60 seconds). 

If you want to make a classic TikTok video, try adding music to it. In the top of your screen, find the Sounds button. There you can access a vast collection of different clips to choose from. For a lip-syncing video, add sound before you start recording. Otherwise, just do this step after.

Other add-ons you can use include filters, beauty effects, changing the speed of your video, or flipping your picture.

Hold the record button to start recording. You can shoot your clip in one or several takes. To get different angles or points of view, press the record button several times. Just make sure you stay within the time limit you have chosen (that’s 15 or 60 seconds). 

When you’re finished recording, you can edit your clip before publishing. Some of the TikTok’s post production tools include video trimming, adding (and editing) sound, effects, stickers, and cover images. 

Remember that this is a very basic TikTok video tutorial. There are actually many ways that you can have fun on the app creating truly interesting, funny, and engaging content. 

Spend some time exploring TikTok, learn about the tools, and see what other users are sharing to get a feel of the app’s full potential.

Should You Use TikTok?

The big question is, should you start using TikTok or sit this one out instead? Well, that really is down to your goals with the app and how much free time you have. 

Even though creating and sharing TikTok videos doesn’t seem time-consuming, you will soon find yourself mindlessly browsing other users’ videos whether you intended to do it or not. 

In the end, TikTok for you will be whatever you want to make it. Most importantly, remember the app’s original purpose and just have fun with it. 

What Is The Right Price For Your Agency’s Seo Services?

The Customer Segment Makes a Difference

Your SEO agency’s DNA will inform how you determine your client segments, whether based on geographies, size, or industry.

Also, according to the range of services you offer, you’ll know what clients don’t suit your needs – for instance, an early-stage startup won’t be a good SEO client for various reasons (lack of product-market fit, lack of budget, no SEO foundations to begin with etc.).

Furthermore, think about the difference in creating SEO value for a startup and an established ecommerce company with a few technical issues.

You can use a strategic tool like the business model canvas to start mapping your current client portfolio and determine who’s your ideal client profile, answering questions like:

Who are the customers?

Where are they in their growth stage?

What are their revenue streams?

Maybe you specialize in a specific vertical like medical SEO, lawyers SEO, B2B SaaS etc. Or perhaps you’re interested in focusing on online businesses only or enterprise only.

It’s also crucial to look into your agency’s history and analyze your failures in selecting clients and projects. You’ll remember the bad deals and the misaligned offers – map them and learn from them:

How were your profit margins for each one of them?

How many hours did you spend?

What other resources did you use?

What was the monthly recurring revenue?

How did all of the above affect your income?

Knowing who to refuse to secure specific pricing and not destabilize your policy is just as important as identifying your preferred client segment. That way, you don’t start negotiating from scratch every time a potential client contacts you.

After all, if it’s not a qualified lead, you must say no.

Articulate the (Perceived) Value & Forecast It

After figuring out what clients you want to work with (those who make sense from a pricing point of view), you need a straightforward process to help them understand your value.

Even if you know your gross margin (the gap between your costs and your potential pricing) and your lead qualification principles, you must evaluate a rather uncertain input to make the formula complete – the perceived value of your agency’s services.

There are many possible variables in your qualified lead’s head: your brand, your referrals, other players in the market, other offers received, their history with other vendors, etc.

It’s hard to take all of them into account and it’s a slippery road, anyway.

It’s more efficient to establish a data-driven process through a reliable forecasting methodology. It will make a difference in your positioning and help you be transparent and trustworthy while bypassing the subjectivity inherent to perception.

Translate SEO Results to Business Outcomes

In order to determine the relevant inputs that will impact the client’s business, you need to take into account:

The non-brand organic traffic that you can directly impact through the SEO campaign.

Search seasonality and the year-over-year trend of your targeted keywords.

The inertial traffic influenced by seasonality only (as if the website’s rankings would stand still).

The performance in time towards the visibility improvement target, whether linear or exponential.

Moreover, you’ll be able to highlight the difference in traffic with and without your proposed SEO campaign. This means you’ll also be able to calculate what the equivalent in PPC looks like – an objective number to anchor the price in.

Bringing in this external comparison will show the worth SEO brings, giving clients a chance to research and assess the projected outcome with a clear context in mind.

Set the Right Price

With this equivalent at hand, you’ll not only create a trustworthy pitch, but you’ll also know the perceived value benchmark. Plus, you’ll be transparent from A to Z, an added value in terms of client relationship building.

Let’s say you have a client whose estimated Google Ads Value is $875,000 for the 12 months forecasted scenario. A $10,000 retainer may not sound as far-fetched anymore, considering this client must be a player in a highly competitive international market and the added conversions you can generate are no small feat.

Or maybe it’s a client with a $63,000 estimated Google Ads Value for the 12 months timeframe. Then, a $500-700 retainer seems more plausible – it’s probably an SMB within limited geography, needing help to raise the bar in their market.

No matter the client profile you want to serve at your agency, with this efficient use of search data you’ll be able to create realistic business scenarios that help dictate your pricing without the painful guesstimations.

Once again, you can make the point that SEO is an investment and the traffic you’re generating for the client is there to stay. There is a cumulative value that goes beyond the paid media results if you think long-term.

Plus, for accountability purposes, you can go one step further and set your SEO objectives following the forecasting benchmarks, thus having a reliable starting point to measure against.

Monthly Retainers. One-Time Projects. Success Fees.

Considering the agency business model and that SEO is a long-term investment, the monthly recurring revenue (MRR) is the pricing that makes the most sense.

But the question of one-time projects will appear – should you or shouldn’t you accept them?

As with any clarification process, it depends on how your defined pricing policy integrates exceptions.

Sometimes, accepting a one-time deal can bring benefits if you consider:

Technical audits as a separate service.

Consultancy services.

SEO training.

It can also work if you feel there’s a distinct benefit to be gained.

Maybe it’s a new vertical you want to enter, or an experimental project your agency wants to explore. In these cases, you can agree on a 3-month project and set the expectations accordingly – no rigid results, but an experimental setup to pinpoint SEO potential.

Another added value for your SEO offers is the success fee. You should do it every time you start a collaboration. You’ll not only communicate confidence from the get-go, but you’ll add an extra layer of motivation for your team to deliver beyond the agreed-upon results.

Do We Consider Competition?

The right price is mainly influenced by your costs, your profit margins, and your client profile. Yet, you should be aware of your agency’s competitors and their pricing policies, in order to see if they anchored the perceived value on a different scale.

If you find yourself on a different level than what the market is accustomed to, your positioning and perceived value play a major role in the final decision.

In business theory, this approach to pricing is called the value-based approach.

In an HBR article, A Quick Guide to Value-Based Pricing, you’ll find the following definition:

“Value-based pricing is the method of setting a price by which a company calculates and tries to earn the differentiated worth of its product for a particular customer segment when compared to its competitor.”

Now, with all of the inputs at hand, you’ll know how to set and explain the differentiated worth of your agency.


Creating a pricing strategy that resonates with your agency’s business model can be a tough endeavor.

Analyzing cost, price, and perceived value, you get to think about all the components that keep the balance between your incentive to sell and the client’s incentive to buy:

The cost structure of your agency.

The customer segments that you want to cater to.

The customer profiles to whom you’ll say no.

The perceived value of your SEO services, calculated through a reliable and transparent forecasting method (making the case for the additional visits and conversions you can bring and how that might look in a PPC campaign by comparison).

SEOmonitor’s forecasting module highlights the Google Ads value equivalent, letting you see all the calculations down to a keyword’s level, for the sake of a transparent and valuable pricing decision (which you can present to your clients).

This is just one of the many solutions we’ve developed to help SEO agencies acquire, manage, and retain more customers.

Join us in our journey to bring more transparency to the SEO industry.

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