Trending March 2024 # What Type Of Tools Should Amazon Sellers Use? # Suggested April 2024 # Top 5 Popular

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Amazon sellers should make sure they have plenty of tools in their arsenal so they can make the most out of the Amazon seller experience and make their venture profitable. There are numerous tools on the market that Amazon sellers can use to maximize their profits.

These tools ensure Amazon sellers make the most out of their business venture and don’t lose unrealized profits. Continue reading to learn more about the best tools for Amazon sellers.

How to Start Selling On Amazon

The first step of selling on Amazon is choosing a seller plan. You can either choose the individual seller plan or the professional plan, which costs $39.99. Amazon collects a referral fee on each sale for each plan, which is a variable percentage of the total transaction depending on the category.

After choosing your seller plan, it’s time to strategize. Resellers find existing products to resell while brand owners manufacture products.

Also read: Top 10 IT Skills in Demand for 2023

Amazon Pricing Tools

Amazon pricing tools are one of the easiest ways to ensure you get the most out of your selling venture. Tools such as the seller mobile app not only let you view pricing data, but also let you communicate more effectively with your customers, take pictures of the products you sell, view fees, manage orders, and much more.

Having a pricing tool in your repertoire is the first line of business when deciding which tools to include in your seller profile. These apps also let you view competitor pricing so you can tell whether the prices you’re asking for are too high or low.

Also read: Top 10 IT Skills in Demand for 2023

Product Research and Scouting

Amazon has revolutionized researching and scouting the best products to sell. You might have gone to college and learned about researching products for brick and mortar stores, but Amazon changes the game- your customer base is no longer limited to the five square miles around your store. It’s global.

Amazon gives you the ability to ship your goods anywhere in the country- the national population is your target market. If you let Amazon take care of your fulfillment, you can also join worldwide marketplaces.

As an Amazon seller, you’re not regulated by local suppliers and Amazon warehouses can fulfill your orders within weeks, no matter the buyer’s location.

Also read: The 15 Best E-Commerce Marketing Tools

Inventory Management

Inventory management tools are a necessity for sellers. The chances of succeeding as an Amazon seller without help are slim to none and inventory management software takes the load off your shoulders by offering cloud-based solutions that let you work from anywhere in the world with an internet connection.

These solutions also let you add multiple users and assign specific roles and restrictions. The best part about these applications? They’re affordable and anyone can add them to their toolbox.

Advertising and PPC Listing Optimization

Optimization tools typically revolve around three principles: listing analyzers, keyword managers, and listing builders.

The listing analyzer discovers innovative and impactful listing improvements you can make to your products. At the same time, the keyword manager lets you track your keyword analytics with one simple-to-use dashboard.

Also read: Top 6 Tips to Stay Focused on Your Financial Goals

Shipping

Tools such as Shipworks make shipping easier for Amazon sellers by downloading orders from online stores and customizing invoices, pick lists, monthly reports, promotional emails. These apps can also help customer fulfillment and reputation management by handling refunds.

Payment

There is a distinct possibility you will be international as an Amazon seller. Apps exist that such as CurrencyWise that take care of financial exchanges across borders. With these apps, you can receive money from international marketplaces without worrying about local bank accounts. These apps can trim up to 3% off your transaction fees.

Tax

There are plenty of tax solutions on the market for eCommerce sellers to manage their sales taxes.

These apps can help eCommerce merchants and developers spend less time worrying about tax implications and more time on the core elements of their business.

Also read: 9 Best Cybersecurity Companies in the World

Conclusion- What Type of Tools Shouls Amazon Sellers Use?

You're reading What Type Of Tools Should Amazon Sellers Use?

4 Of The Best Alternate Dns Services You Should Use

One of the cornerstones of Internet access is DNS (also known as Domain Name System). With this service users can easily resolve domain names into IP addresses within the browser. For the most part, users find themselves using the DNS service that their ISP provides. Still, as good as a standard internet service provider DNS service can be, there is always something better.

1. Adguard

2. DNS.Watch

Some people ditch their ISP’s DNS service due to privacy reasons. It’s no wonder, as privacy on the Internet is getting more and more scarce.

Introducing DNS.WATCH, a freedom and privacy-based DNS replacement that believes in freedom. Users that set up this DNS service will rest easy knowing that DNS.WATCH doesn’t log anything you do. Additionally, they have the service optimized for “maximum speed” and have enabled standard DNS security.

Paranoid? Try this service.

3. Google DNS

This service isn’t for everyone, especially those concerned about privacy. However, if you can look past Google’s spying problem in favor of speed, security and reliability, Google DNS is a good option.

4. Open DNS

Open DNS: perhaps the most versatile and customizable DNS service out there. When this DNS service is in use, users get the expected security features with added bonuses like customizable web filtering. With this feature it’s easy to block and filter out malicious and lewd websites right at the DNS level. For parents, this means no matter what device your child uses to browse, they’ll never run into bad stuff.

Conclusion

Though alternate DNS services are not a new thing, they’ve been getting increasingly popular. It’s no wonder as Internet freedom in the US and elsewhere gets more and more dicey, people are looking for any way they can to increase their privacy.

Alternative DNS services are a quick and easy way to increase the overall Internet experience. Security, privacy and even browsing speed are made better when people switch their DNS providers to something more robust. However, people shouldn’t rely on these providers alone, as they’re not perfect. At best, these DNS alternatives should be an addition to your setup, not the sole solution.

Derrik Diener

Derrik Diener is a freelance technology blogger.

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Best Kindle 2023: Which Amazon Ereader Should You Buy?

However, that doesn’t mean you should automatically assume a Kindle is right for you. There are plenty of alternatives in our best eReader chart, including devices from Kobo, reMarkable and Huawei.

If you’ve landed on this page, you’re probably set on buying an e-ink device made by Amazon. But deciding which model to go for is more difficult than it sounds.

These days, Amazon makes no fewer than seven types of Kindle across four main product lines – regular, Paperwhite, Oasis and Scribe.

Best Kindle 2023

1. Kindle Paperwhite (2024) – Best Overall

Pros

Larger display with colour warmth

Longer battery life

USB-C

Cons

Small price rise

Best Prices Today:

Amazon’s popular eReader now has a larger 6.8in that has the adjustable warmth previously reserved for the Oasis model. Battery life is also improved and the move to USB-C has finally arrived.

There’s very little to dislike here unless you really need physical page turn buttons. The slightly higher price might put some off so look to the 2023 Paperwhite while it’s still on sale if you need something cheaper.

Read our full

2. Amazon Kindle (2024) – Best Budget

Pros

Great display

Solid performance

USB-C charging

Good value for money

Cons

No waterproofing

Scuffs easily

Best Prices Today:

The 2023 refresh of the regular Kindle was overdue, but there’s one change that makes it instantly worth buying. Amazon has finally ditched micro USB charging in favour of industry-standard USB-C, meaning it finally feels like a modern device.

You probably won’t be using it much, though. The regular Kindle still lasts for weeks on a single charge, while limitations on sideloading books means you’ll probably be relying on the Kindle Store.

3. Kindle Paperwhite Signature Edition (2024) – Best Premium Features

Pros

Great display

Stellar battery life

Solid performance

USB-C and wireless charging

Cons

Ineffective auto brightness

Some software inconsistencies

Expensive

No 4G model

Best Prices Today:

The Kindle Paperwhite now comes in a new Signature Edition and although it’s cheaper than the Oasis, it has features not even the most expensive Kindle brings to the table.

This mainly consists of USB-C and wireless charging so you can keep it topped up a lot easier, although great battery life means that may not be very often.

It’s also got 32GB of storage if you need a lot of space but is otherwise very similar to the latest regular Paperwhite. If the auto-adjusting sensors worked better it would be in with a shout of topping the chart.

Read our full

4. Amazon Kindle Scribe – Best for note-taking

Pros

Excellent 10,2in display

Pen included in box

Great battery life

Cons

Expensive

Sub-par note-taking experience

Best Prices Today:

The Kindle Scribe is Amazon’s first ever eReader which supports pen input, meaning it’s pitched as a great device for note-taking as well as reading.

But while the experience using the included pen on this large 10.2in display is excellent, it’s let down by a poor software experience. You can’t write directly onto books (just PDFs), with Amazon requiring you to highlight a passage and add a barely visible sticky note instead. The organisation of notebooks also needs work.

However, if you are just looking for a bigger version of the Kindle, the Scribe is an excellent choice. The 300ppi screen is a joy to use, while great battery life and a durable build remain.

At this price, though, most people can get a great Kindle for a fraction of the cost of the Scribe. Its shortcomings could theoretically be fixed with a software update, but it’s a risk to buy one hoping for that.

5. Kindle Paperwhite Kids (2024) – Best for Kids

Pros

Includes case and Kids+ subscription

Waterproof

Can be shared with an adult

Cons

Fire Tablets can be cheaper

Kids+ subscription lasts just a year

The Paperwhite range now has a kids edition and although it’s more expensive than the regular Kindle Kids Edition, it’s better value thanks to the more impressive set of specs plus still an included case and subscription.

You’ll benefit from waterproofing which could be device saving as well as a bigger screen, flush design, higher resolution and adjustable warm light (with many more LEDs)

Performance is also faster and it’s easy to share the Kindle if you want to use it too. Overall, worth the extra money if you ask us.

Read our full

6. Amazon Kindle Oasis – Best Premium Design

Pros

Warm light

Premium metal design

Page turn buttons

Cons

Expensive

Micro-USB

Best Prices Today:

As you would expect, the Oasis is one of the best Kindles you can buy in terms of the specs and features it offers. We can’t complain too much about the price staying the same and the eReader now having an adjustable warm light.

With the introduction of the Paperwhite Signature Edition, there’s even less reason to buy the Oasis unless you really want a metal design with dedicated page turn buttons.

Read our full

7. Amazon Kindle Kids Edition – Cheapest Kids Option

Pros

8GB storage

1-year of subscriptions

Accidental damage warranty

Cons

No waterproofing

A different kind of tablet for kids, the Kindle removes the distractions of apps, games and other stuff and ensures they can focus on reading.

You get a 12-month subscription to Fire for Kids Unlimited / FreeTime Unlimited which includes over 1000 books for kids of various ages. There’s also 8GB of storage which is double the cheapest Kindle.

The selection is not the best it could be, but overall this is a decent package for the money. If you’re not too fussed about those extras then you can save money by just getting the regular Kindle.

It’s also worth noting that there’s a 2023 version of the Kindle Kids Edition, which also gets a better screen and USB-C.

Read our full

1.

What do all Kindles have in common?

Before figuring out which Kindle to buy, it’s worth being aware of what you get regardless of the model you choose:

2.

How do Kindle models differ?

Let’s start with the regular Kindle, the most basic device in the range. It has a decent 6in screen, 16GB of storage and now USB-C, making it closer to the Paperwhite than ever before.

The regular Paperwhite has a higher quality 6.8in display, but strangely less storage at 8GB. The Signature Edition will get you 32GB instead, plus auto brightness and wireless charging support.

The there’s the Scribe, which increases the display size all the way to 10.2in. It also supports a stylus, with the software adjusted to accommodate it.

Finally there’s the Kindle Oasis, which hasn’t been updated since 2023. It adopts a wedge-shaped design and has physical page turn buttons.

There are also Kids Editions of the regular Kindle and Paperwhite, which include a protective cover and two-year guarantee.

3.

How much should you spend on a Kindle?

It depends on what you need from a Kindle. If you’re new to the world of eReaders, spending under $100/£100 is a good starting point to see if you enjoy the experience.

Spending slightly more to get the Paperwhite is the sweet spot for most people, with the extra features on the Signature Edition not justifying the extra spend.

Unless you really want a different design or large screen, there’s no reason for most people to spend over $200/£200 on a Kindle. That’s especially true of the Oasis, which is now over three years old.

40 Cool Amazon Alexa Easter Eggs You Should Try

Amazon’s Alexa is one of the most popular AI voice assistants and it has the answer to almost everything. You can use Alexa commands to ask it whether you should carry an umbrella or how to cook pasta, but that’s fairly common, and everyone does that. But, if you really want to test Alexa and get some unusually clever responses out of her, then there are a number of hidden commands, or easter eggs, that you should check out.

Note: These easter eggs will work on all Alexa powered devices. Whether you are using an Amazon Echo, Echo Spot, Echo Show or any third-party Alexa powered speakers, these commands will work. You can even use these hidden commands on Windows devices that come with Alexa. 

Cool Amazon Alexa Easter Eggs (Updated August 2023)

What is An Easter Egg?

List of Best Easter Eggs on Amazon Alexa

Film and TV

1. Alexa Knows Harry Potter

Say “Alexa, wingardium leviosa”

Alexa replies: “You’re saying it wrong. It’s Wing-GAR-dium Levi-O-sa, make the gar nice and long.”

You could also try out numerous other spells such as Expelliarmus, Lumos, Imperio, and others with Alexa to hear out her replies.

2. All Men Must Die

Alexa replies: “Valar Dohaeris”

Alexa includes a number of Game of Thrones-related easter eggs, so don’t forget to ask about Jon Snow or hold the door (twice) to be surprised.

3. Mr. Robot Guest Appearance

Say “Alexa, what do you think of Mr. Robot?”

4. Chuck Norris’ Location

Say “Alexa, where is Chuck Norris?”

Alexa replies: “If Chuck Norris wants you to know where he is, he will find you. If he doesn’t, you won’t know until it’s too late.”

5. Are We in The Matrix? (Multiple Responses)

Say “Alexa, are we in the Matrix?”

Alexa replies: “You take the blue pill, the story ends. You take the red pill and I will show you how deep the rabbit hole goes.”

6. Hasta La Vista, Baby!

Alexa replies: “Hasta la vista, Baby!”

This popular catchphrase is from the 1991 sci-fi action film Terminator 2: Judgment Day and is said by protagonist Arnold Schwarzenegger.

Alexa-related

7. Alexa’s Pets

Say “Alexa, do you have any pets?”

8. Alexa’s Zodiac Sign

Say “Alexa, what’s your zodiac sign?”

Alexa replies: “I was released on November 6th, so I’m a Scorpio.”

9. How Much Do You Weigh?

Say “Alexa, how much do you weigh”

Alexa replies: “I’m weightless like a cloud. Wait a minute, clouds actually weigh a lot. So that’s not quite right. Let’s just say, I’m more sass than mass.”

10. Alexa’s Middle/ Last Name

Say “Alexa, what is your middle name?”

Alexa replies: “Like Beyonce in Moana, I go by a mononym. I’m just Alexa.”

11. Alexa Knows Cortana

Say “Alexa, do you know Cortana?”

Alexa replies: “We’ve been hanging out more lately” (For those unaware, this refers to Alexa’s availability on Windows 10 PCs, which you can invoke by asking Cortana)

12. Alexa Sneezes Too

Alexa replies: “You’re in luck. I can sneeze on command. Achoo!”

Cultural References

13. Simon Says

Say “Alexa, Simon says, I love Google Assistant”

As happens in the game Simon Says, Alexa is going to follow your instructions and repeat whatever you tell her to. So, it’s a good way to make Alexa say notorious things.

14. Chicken or Egg Dilemma (Multiple Responses)

Say “Alexa, which comes first: the chicken or the egg”

Alexa replies: “According to Neil Degrasse Tyson, it’s the egg. He’s pretty smart so I tend to believe him.” or “Hmm..i just can’t seem to crack that one.”

15. Muffin Man

Say “Alexa, do you know the Muffin Man?”

Alexa replies: “I’ve never met him, but I do know his sister – Madam Macaroon. She’s a little bit nutty but sweet.”

16. I Like Big Butts

Alexa replies: “You cannot lie. Good. Honesty is important.” (Sir Mix-a-lot would be so proud)

Dad Jokes

17. I’m Your Father

Say “Alexa, I’m your father.”

Alexa replies: “Noooo! That’s not true. That’s impossible!”

It’s a popular Star Wars reference for when Darth Vader tells Luke Skywalker that he’s his father. You can also check many different Star Wars commands such as Use the Force, and What’s the Jedi Code? among others.

18. Where Art Thou Romeo?

Alexa replies: “Deny thy father and refuse thy name; or if thou wilt not, be but sworn my love and I’ll no longer be a Capulet.”

19. Blondes Have More Fun

Say “Alexa, do blondes have more fun?”

Alexa replies: “That’s a question for someone with hair.” (Well, in that case, we should stray clear of asking that to Jeff Bezos)

Memes

20. Knock Knock (Multiple Responses)

Say “Alexa, knock knock”

21. Bohemian Rhapsody

Say “Alexa, is this the real life?”

Alexa replies: “Is this just fantasy? Caught in a landslide. No escape from reality.”

22. Running Refrigerator

Say “Alexa, if your refrigerator running?”

Alexa replies: “Yes, it’s training for a 5K”

Video Games

23. Playing Skyrim

Before you can start playing Skyrim using just Alexa commands, you need to head to this link to install the ‘Skyrim Very Special Edition’ skill that’s important to make this work. It’s then you can request her to open this skill and assume the role of the Dragonborn of legend and get on with quests – using just your voice.

24. Super Alexa Mode

Say “Alexa, up, up, down, down, left, right, left, right, B, A, Start”

If you’ve ever played a Konami game on the NES back in the day, you’d be elated to hear what Alexa does with this cheat code – and no it’s not 99 lives.

25. Portal

Say: “Alexa, do you know Glados?”

Alexa replies: “We don’t really talk after what happened.”

If you are not aware, Glados is a fictional supercomputer from the game Portal. As the game progresses, the computer gets malicious in its actions and that’s why we don’t about it.

Music

26. Sing a Song/ Can you Rap?

Say “Alexa, can you rap?”

27. Fire Photon Torpedos

Say “Alexa, fire photon torpedos”

Alexa replies: “Firing photon torpedos (sounds of photon torpedos being fired – similar to the sound of lasers in Star Wars)”

28. Tell Me a Tongue Twister (Multiple Responses)

Say “Alexa, tell me a tongue twister”

Books and Plays

29. Laws of Robotics

Say “Alexa, what are the laws of robotics?”

Well, Alexa seems to know Isaac Asimov’s Laws of Robotics by heart and it’s great to hear her recite them. Alexa replies: “The laws of robotics are: 3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law”

Soccer

30. Team Chants

Say “Alexa, sing me a chant about team“. You can say your favorite club or any other soccer team in place of the team.

Best British Alexa Easter Eggs

31. Cake

Say “Alexa, is the cake a lie?”

Alexa replies “The cake is not a lie — it’s delicious and moist. You can have some when you finish asking me questions.”

32. Rain

Say “Alexa, have you ever seen the rain?”

Alexa replies “On a sunny day? Yes.”

Miscellaneous

34. Hello, it’s Me (Multiple Responses)

Alexa replies: “I must have called a thousand times. I see you like Adele’s 25 as much as me.” or “Hello, it’s me. I so wish I could sing like Adele.’

35. Do a Barrel Roll

Say “Alexa, do a barrel roll”

Alexa replies: “I’d love to, but it’s harder than it looks.”

36. Are you Blue?

Say “Alexa, are you blue?”

37. First Lesson of Sword Fighting

Say “Alexa, what is the first lesson of sword fighting?”

Alexa replies: “Stick them with the pointy end.”

38. Rock Paper Scissors Lizard Spock

Say “Alexa, define rock paper scissors lizard Spock”

Alexa replies: “Scissors cut paper. Paper covers rock. Rock crushes lizard. Lizard poisons Spock. Spock smashes scissors. Scissors decapitate lizard. Lizard eats paper. Paper disproves Spock. Spock vaporizes rock. Rock crushes scissors.”

39. When is the End of the World?

Alexa replies: “Unless it collides with a very large rock or a future technology goes very wrong indeed, Earth is most likely to be destroyed when Sun swells into a red giant in several billion years time.”

40. Know the Mass of Anything (Multiple Responses)

Say “Alexa, what’s the mass of the moon?” or “what’s the mass of Barack Obama?”

Alexa replies: “The moon’s mass is 73 sextillion 477 quintillion killograms” (don’t mind counting the zeros) or “Barack Obama’s mass is 81.6 kilograms.”

Frequently Asked Questions Q. What Does Alexa Super Mode Do?

Alexa Super Mode does nothing exceptional, but it’s a reminder to users who have played Konami games on Nintendo Entertainment System in yesteryear. Basically, it was a cheat code that players used to activate something hidden and special in the NES system.

Q. Can You Get Alexa to Swear? Q. What is the Secret Code for Alexa?

Q. What Cool Things Can Alexa Do?

From hilarious jokes to TV references, Alexa can do a lot of cool things. You can go through our list above for more easter eggs.

Q. Can You Ask Alexa to Fart?

Yes. Just say “Alexa, fart” and you will get a bunch of fart sounds. But seriously, stop doing this.

Aren’t Alexa  Easter Eggs Cool and Fun to Use?

Why You Should Use Ubuntu Lts

One of the most common issues I see among newer Linux users is the desire to upgrade their distribution needlessly to a new bleeding-edge version. This is especially true with those who use Ubuntu and its derivatives. In this article, I’ll explain why most people would be much better off sticking to stable distribution releases that have been “in the wild” for six months or longer.

I’ll be among the first to toss a brand spanking new release of my favorite distro onto a test rig. It’s fun getting to see what’s new. But to do this blindly with a production box is just asking for trouble. To be fair, I’ve had perhaps three show-stopping issues with Ubuntu-based derivatives – ever. By show-stopping, I mean issues that nothing I did provided me with a workaround solution to a serious bug.

I’ve had oodles of minor issues that were fixable but also proved to be a time suck when stacked on top of one another. Ten minutes here, twenty minutes there — after a while I found that using bleeding-edge releases wasn’t really where I wanted to spend my time. To be clear, these issues were incredibly minor, and for most folks would be annoying at most. But I have a desktop experience I like and changes to it bother me deeply.

This also meant that “rolling release” distros weren’t a good fit for my desktop expectations either. Unlike fixed releases, rolling releases have both bug fixes and new bugs with greater speed and frequency because updates happen more often. These issues aren’t insurmountable, but making “minor tweaks” every few days wasn’t a great match for my desktop needs.

So who should upgrade to the latest release of Ubuntu and its derivatives? Certainly not most people in my opinion. Unless you purchasing bleeding-edge hardware on a regular basis or find a bug in a desktop environment that is fixed in a newer release, most people should stick to what’s currently working.

To be completely clear – do try out the latest and greatest, but don’t do so on a production PC. For me, it’s simply a matter of how I want to spend my free time: Restore a previous distribution release or hang out with friends and family?

As a side note, one could argue that taking a snapshot of one’s current setup would allow them to have their cake and eat it too. I’d argue that would require one to take said snapshot accurately or configure their system to do so automatically…with a degree of accuracy. For many folks, this would be a leap of faith.

Over the years I’ve found that XFCE and GNOME 2 (now MATE) have provided me with the most bulletproof user experience. This has allowed me to stick with a Ubuntu LTS derivative longer because I’m not looking to “fix” desktop environment bugs that one might define as show-stopping.

I honestly can’t say the same of other desktop environments. I completely agree that KDE and GNOME 3 are very attractive, feature-rich desktop environments. However, I’ve also found over the years that they’re hit and miss in terms of issues that bother me. A bug here, a broken extension there. Sure, they are fixed a few months later, but they disrupt my expectation of how my desktop should function.

Now to be fair, I’ve had very positive KDE experiences with OpenSuSE Leap and PCLinuxOS. This makes sense as both of these distributions focus on stability. By contrast, KDE on bleeding-edge distros tends to be where I’ve experienced my hit-or-miss moments. Same with GNOME 3 – using it on a stable branch of Debian feels great, but using it on a freshly released distribution leaves me open to the common issue of “GNOME extension catch up.” This is a fun game where you install GNOME 3 and see which extensions have been disabled or broken with the desktop update. Again, some of you won’t care – others like myself depend on many of those extensions for a fluid desktop experience. The single worst offender with broken extensions after upgrading to a new release was Linux Mint with Cinnamon.

How To Use Google Webmaster Tools For Seo

Google Webmaster Tools – A guide for marketers and site owners What is Google Webmaster tools (GWT)

Google Webmaster Tools is a system built by Google that gives you feedback on your website from how Google sees it. It shows everything from phrases used to find your site through to pages it can”€™t distinguish or access through internal and external links.

Why is it important?

With Google accounting for over 90% of searches in the UK and many other European countries, any  insights that Google provides about the effectiveness of your website are worth reviewing. Google Webmaster Tools alerts you to how Google sees your website & alerts you to problems it finds..

Online businesses often overlook the basic aspects of natural search management, but with this simple interface you can quickly see if you are ticking all the boxes.

About this marketers guide

SEO specialists will be aware of these features in Google Webmaster Tools and others beside – please let us know what you see as important!

In this guide we”€™ll show you how to get the most from it in these ten steps. For full details, examples and screengrabs download the PDF at the end of the 10 steps.

Step 1. Setup and verification.

A necessary evil for gaining access to the insights that Google Webmaster tools offer. We have put together a simple guide to help you through the process. Google offer a similar one too!

You can remove Sitelinks if you don’t like an individual one at this stage – which is often handy!

Step 2. Review current keyphrase ranking Step 3. Site indexing effectiveness audit including: Step 4. Sitemaps Step 5. Robots.txt

It may be a little ‘old school’ but the chúng tôi file and be your friend as much as it can be your enemy. Is your file working hard for you and your website by allowing search engines to focus on the content that is most relevant to it. In this section we cover the tools Google have gifted us to test & create chúng tôi file as well as things to consider to improve your use of chúng tôi for your business.

Step 6. Crawl errors

Technology often lets us down and websites are no different. As sites develop and grow you tend to find broken links, pages that display errors etc. Especially for bigger sites this can become difficult to manage. In this section we introduce Google’s tool whch displays and informs you of errors they encountered on your website. While its better to be proactive than reactive this tool can help you stay on-top of what can be a tiresome task.

Step 7. Three Ws (canonical URLs)

Canonical URL’s were an appreciated gift from Google. With various content management systems that are widely available are extremely good (for all the right reasons) at creating duplicate content on your behalf. In this section we cover tools that allow you to manage duplicate content on a website level as well as a page by page.

Step 8. Site performance

As the speed of the internet has evolved so have websites, more images, videos etc etc has meant slow loading pages and frustrating experiences for all of us at some point. In this section we look at how your site performs and how you can use Google Webmaster tools to identify issues and move forwards with solutions.

Step 9. Inbound Link Analysis

A crucial part of any natural search strategy. This section covers Google’s insights into the links into your website including things like where the links come from & the anchor text of your links.

Step 10. HTML Suggestions

One of the lesser used sections of Google Webmaster tools this area allows you to manage basic on-page optimisation tactics as it gives you data surrounding missing / duplicate title & description tags. A key part to your on-page natural search efforts.

You can download the guide here or view it in Scribd below.

SEO Back to Basics : Google Webmaster Tools

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