Trending March 2024 # Where Links Fit Within The Marketing Funnel # Suggested April 2024 # Top 6 Popular

You are reading the article Where Links Fit Within The Marketing Funnel updated in March 2024 on the website We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested April 2024 Where Links Fit Within The Marketing Funnel

“Just link to my product pages!”

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request.

If you’re an in-house marketer searching for an SEO vendor, please don’t make this request.

This may seem counterintuitive since product pages are typically your most valuable pages in terms of conversions, but conversion value doesn’t necessarily translate to link-worthiness.

For some reason, when it comes to links, we see clients forgetting how their marketing funnels work, focusing solely on bottom funnel pages.

Of course, SEO and link building should influence the search visibility of your most important, bottom funnel pages (category and product pages), but in this post, I want to explain:

How links fit within the marketing funnel.

How to sustainably earn links that feed your entire funnel.

Different Pages for Different Stages

The pages on your website serve different purposes and functions, and different pages are meant for different types of visitors.

A complete website will feature pages that serve every stage of your marketing funnel – from awareness to purchase – to ensure you’re reaching all your audience and moving them towards becoming loyal customers.

For example, the website of the company I work for has:

Service pages that inform visitors who are considering an SEO vendor.

Guides and resources that provide information for visitors who are new to SEO and looking to learn more.

Each of your pages should serve a specific purpose and select portion of your visitors. Not all pages on your site are going to relevant to all users.

Because there are pages on your site that aren’t relevant to segments of your own audience, it makes sense that there are also pages that won’t be relevant to the audiences of other sites.

If your page isn’t relevant to another site’s audience, the human that manages that site is never going to link to that page – there is no benefit for them to link.

Therefore, some pages are more linkable than others, because they have a broader appeal to larger audiences.

(Most) Link Opportunity Exists at the Top of the Funnel

Pages with a broader appeal are typically more linkable, and these pages usually live at the top of your marketing funnel.

Informational, top funnel pages are link-worthy for a couple reasons:

There is usually more search demand surrounding these topics.

These types of pages provide inherent value (free information).

The lower you go down the funnel, the more specific and smaller an audience you’ll target – more people are searching for [how to mount a TV] than are searching for a specific TV mount model.

So, your page about how to safely mount a TV will be relevant to many more websites (link prospects) and their corresponding audiences than your page about a specific mount.

From a site manager’s perspective, a page that instructs readers on how to do something is much more useful to their readers than a page trying to sell them a product.

Site owners want to link to pages that benefit their audience, and they are much more likely to link to the how-to page because it bolsters their own reputation as a trusted resource.

This is why SEOs cringe when a client wants to emphasize their product pages for a link acquisition campaign – securing links to product and category pages isn’t sustainable.

However, it’s possible to influence the visibility of these pages by linking internally to them from more link-worthy, top funnel pages.

Internal links can pass link equity and topical authority to other pages, and an effective link building strategy will leverage internal links to impact bottom funnel pages.

With all that being said, it’s not impossible to earn links to product pages and other pages at the bottom of your funnel.

But the problem is that these opportunities are very limited, and you can not sustain a long-term link building campaign with mid and low-end funnel pages.

To better understand why link opportunities dissipate the further down the funnel you go, I’ll share some examples of the different opportunities at each stage.

Link Opportunities at Each Stage of the Funnel

While most link opportunities exist for top funnel content, it is possible to earn a handful of links for mid and bottom funnel pages.

Consider the different types of content you have at each stage of the funnel and think about how large the potential audience might be for those pages.

If you’re unsure of which pages fit where in your funnel, check out this helpful guide from HubSpot on creating content for each stage of the buyer’s journey.

Here are some of the common opportunities available for each type of page.

Top Funnel Pages

Typically, these are the most linkable pages on your site. There is a wealth of link opportunity for this type of content:

Audience resource pages

Enthusiasts and clubs

Online communities and groups

Public agencies (schools, government, etc.)

Informational resource pages

Guides and how-to’s

Information hubs

Authoritative lists

Business list resource pages



Partners pages

Sponsor pages

Vendors that sell your products or services


Mid Funnel Pages

Mid funnel pages address the consideration stage of the funnel and usually reference your products or services, but more in the sense of their application rather than describing their features.

Common link opportunities for these pages include:

Unlinked brand mentions

You have no control over mentions as these opportunities are completely reliant on other people talking about your brand.

Industry comparison sites

These pages often involve affiliate partnerships and won’t link to non-affiliates.

Bottom Funnel Pages

Again, these are the most difficult pages to attract links to because they are commercial and don’t provide broad value. However, there are a few limited opportunities here:

Unlinked product or service mentions

Again, reliant on product or service recognition and popularity.

Product listing pages

Typically tied to affiliate programs.

Local guide pages

Contextual depending on industry and not deeply scalable because you’re limited by location.


Limited opportunities for quality directory listings – is there a section of the directory that is topically relevant to your page? Are people visiting the directory? Is it indexed? Does it cost money to be listed?

It’s possible to secure links to mid and lower-end funnel pages on your website, but the further down the funnel you go, the narrower your audience becomes and subsequently, link opportunities become much more limited.

A complete SEO strategy aims to influence the overall visibility of your site, helping your potential customers find your website in search.

All pages won’t rank for all things, but strategic SEO helps you identify search intent – and what stage of the funnel they’re at – and matches those searches with your corresponding content.

Additionally, a comprehensive SEO strategy will inform content creation to ensure you’re addressing your entire funnel and audience.

Since links are such a powerful ranking factor, we often see clients assume that they must link directly to their product pages to rank those converting pages.

However, targeting top funnel pages, which have far more link opportunity, and then leveraging internal links from those pages is a much more sustainable link acquisition strategy for impacting rankings of bottom funnel pages.

More Resources:

Image Credits

Featured Image: Created by author, February 2023

You're reading Where Links Fit Within The Marketing Funnel

How Event Marketing Should Fit Into Your Online Marketing Strategy

When it comes to promoting products and services, organizing events offers opportunities for companies to effectively raise the level of public attention and generate interest around their brand. While the means by which companies have capitalized on such events differ, at inSegment we have discovered that integrating a strategic digital marketing campaign throughout each step of the planning process—before, during, and after—will result in the overall reduction of costs and a substantial increase in the marketing ROI of the event.

Plan at every stage of the event to create a memorable experience for your existing and potential customers. This includes the pre-planning and the final evaluation stage, which should help you assess the overall success. Carefully approaching the campaign from every angle and understand that setting up KPIs increases the likelihood of having a productive and rewarding event for your business.

Before the Event

Supplementing your event with effective online marketing tactics boosts chances of increased attendance, interest, and overall success. Tactics as simple as promoting upcoming events via social media are being used by marketers for optimized lead generation, with 59% of marketers using social media for 6 hours or more each week.

Here are some tips for approaching your strategy:

Setup a private company event at the tradeshow or conference. Rent a suite and do a special seminar, insider’s group event or a party. You can even sell (or comp) tickets for this event by using a ticketing program, such as Eventzilla, to accept payments and issue tickets. Eventzilla has tools to promote your events through social media platforms like Twitter, Facebook, and Google+. It also allows you to send email blasts to people who signed up, letting them know about logistical changes.

Give bonuses for those who promote your event postings on social media. Many brands will give out free parking at the event or merchandise when fans prove they are following the group dedicated to event on Facebook. If you have any participating sponsors, invite your followers to like their pages as well, for a possible discount or to enter a raffle.

If your company executives give a keynote speech or a master class at the industry event, display an event countdown. Include a speaker’s bio and links to their personal website and/or social media profiles. Get people excited and show them how they will benefit from the attending the presentation.

Use social media software, such as HootSuite or Buffer, to schedule and organize your posts during the weeks leading up to the event. This will help you keep track of what to post and when, and you can easily discover trends within your most successful posts. Be adaptable – if certain posts aren’t performing great, explore different methods. Find out which one works most effectively with analytics tools offered by these platforms.

During the Event

Invite attendees to use the hashtag that you create specifically for the event. This is an excellent way to get people talking, and collect all the videos and photos taken by the guests. Take it a step further and provide a prize for the most creative photo using your hashtag.

Plan time to organize face-to-face meetings for your customers, partners and journalists with your company executives during lunch breaks, after-hours cocktail or reception. Not only will they feel appreciated, but networking at your event can be the catalyst towards future business opportunities or getting favorable press coverage.

After the Event

Even after the last guest leaves, you are still far from finished. Go the extra mile and leave a lasting impression on your guests by assuring every one of them that they were vital to the event’s success. Here are a few tactics to really wow your attendees:

Send follow up emails to each guest. Remind them that the event would not have been possible without them. Keeping in contact with your guests long after the event is finished is a great way to make them remember you. Use a separate nurturing stream utilizing your marketing automation system, such as Marketo, Eloqua or Pardot.

Thank the guest speakers you invited, even if they couldn’t make it. This will show them that you still value their expertise and will be grateful if they participate in your next event.

Don’t forget to update your event app or microsite with the recap of the event and give an opportunity for them to sign up for a newsletter to get future events updates.

To Wrap Up…

A great supplement to any company’s event marketing, online tools can reap big rewards when done with purpose. An extensive understanding of your company’s selling points, relentless planning, and killer online marketing campaign is key to success.

Image Credits

Screenshot taken April 2024

12 Tools That Can Improve Your Marketing Funnel

Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You may have a fantastic product, a lot of great ideas and motivation to run your business, but unfortunately, that is not always enough to succeed. This blog will review how optimizing your marketing funnel can help you overcome this dilemma!

According to Forbes, eight out of ten entrepreneurs who start businesses fail within 18 months. If you don’t want to repeat their fate as a businessman, you need to understand how to sell your product or service. To do that, you need to be able to build an effective marketing funnel.

Download our Individual Member Resource – Inbound marketing Quick Wins template

Our template includes the latest inbound marketing techniques across the full customer lifecycle structured around the Smart Insights RACE planning approach so you can apply a consultant’s approach yourself by following the questions you need to ask.

Access the Inbound marketing Quick Wins template

In this article, we will share 12 tools you can use to improve your marketing funnel. The tools are sorted into their respective groups to make everything easier to follow.

Tools for creating lead magnets

The average time people spend on a page is only 15 seconds. This means that a big chunk of visitors that are on your site for the first time won’t remember you for long, even if they found the information they came for.

That’s why it’s important to build email lists or pick up other contact info such as telephone numbers. This gives you the ability to follow up with your prospects and lead them through your funnel. What is the best way to get that valuable contact information? The answer is lead magnets.

Over the years, marketers came up with a wide variety of different lead magnets – ebooks, checklist, white papers, quizzes, contests, webinars, to name just a few.

However, great lead magnets don’t just pop-up out of thin air. You need to create them. Luckily, there are a lot of different tools you can use to speed up the process of creating any type of lead magnet we just mentioned.

Here are some of our favorites:


Did you ever thought about transforming your blog posts, podcasts, or videos into lead magnets but gave up on that idea because it was too much work? You can use Designrr to automate the whole process and quickly create eBooks, Flipbooks, and Transcripts you can use as your next lead magnets.

Canva Typeform Wishpond

If you want to take interactivity to a whole new level and focus more on user-generated content, Wishpond can help you smoothly run a variety of social media contests.

When do you need these tools?

The answer is almost always.

You need incentives to pull visitors into your funnel. All of these tools give you an ability to provide incentives that are strong enough to get that valuable contact info.

A great time to explore your options is if you are in the process of building up your website and you are still unsure what kind of incentives you can or should offer.

For those that have been running their business for a while and want to spice things up, it is never too late to look at different lead magnet ideas and then search for tools that can help you create whatever caught your eye.    

Grow your business and professional marketing skills

Rapidly gain the skills to reach and convert more customers with 30% off RACE Framework training

Find My Plan

Tools for creating landing pages

Some marketers don’t believe in landing pages because they haven’t had a reasonable conversion rate or think it takes too long to create one. However, these days you don’t need to hire a designer or developer to build a highly converting landing page.


One of the most robust tools on the market for creating landing pages is Leadpages. It offers a variety of different features like:

Website builder

Landing page builder

Pop-ups and alert bars builder

Facebook Ad builder

In terms of creating landing pages, you will be interested to know that it offers mobile responsive themes, drag and drop page building, unlimited A/B testing, plenty of integrations with popular tools, real-time optimization tips, and a huge base of templates to choose from.


If you want a tool whose sole focus is landing pages, you can give Landingi a try. When it comes to building landing pages, Landingi boasts very similar features such as simple drag and drop builder, huge list of integrations, split testing, responsive templates, and decent analytics.

You can even send your design files and the team will import it into your Landingi account.

When should you create landing pages?

There are a lot of solid landing page builders out there and most of them offer more or less the same features. With that in mind, workflow and pricing will play the biggest role in deciding which one is best for you.

Two main elements differentiate a landing page from your run of the mill pop-up offers:

Landing pages give you more space to work with and build a high-conversion copy.

Properly built landing pages eliminate unnecessary distractions and keep visitors focused on your unique selling proposition.

Because of these differences, landing pages are more suitable for targeting prospects that are closer to the bottom of your funnel. Why? As you can imagine, it takes more persuasion to convince someone to start a trial or buy a product than to leave you their email address in return for some checklist.

Here are a few additional situations where landing pages can be really useful:

You can build landing pages that welcome referral traffic generated from affiliate marketing.

Funnel mapping tools

Based on the sales funnel diagram, it seems like the funnel has a linear structure. But in reality, the marketing funnel is not that simple.

People are attacked by tons of information every day. When they come across your product, they might want to see and try other options. It might take weeks or even months before potential clients get back to your funnel and make a purchase. Things get messy over time, and this is where funnel mapping can help.

The stages of your funnel

Lead magnets

Landing pages

Traffic sources and more

Simply put, funnel mapping is just a visual representation of your sales funnel. This representation includes everything:

Let’s take a closer look at some of the best tools for funnel mapping out there.


Creating a funnel may sound easy at first, but the devil is in the details. Try Funnelytics – an app that allows you to design your sales funnel with a drag and drop feature. You can use templates of marketing funnels and customize them.


Funnelflows is another neat tool that can help you build and visualize your marketing funnels. What separates it from similar mind-mapping tools is that it is built specifically for this purpose. You can use a wide variety of premade elements to quickly visualize any type of marketing funnel.

When do you need to visualize your funnel?

While many marketers will at least outline their funnels on a piece of paper or a whiteboard, sometimes that isn’t enough.

If you need to build a complex funnel with a lot of branching, building an accurate visual representation can point you to potential problems, as well as give you ideas on how to further optimize the whole process.

On top of that, having it in a digital format allows for easier sharing and collaboration with both clients and different team members.

Lead generation tools Intercom Snitcher

Another interesting tool used for lead generation you can give a try is Snitcher.

Snitcher integrates with your Google Analytics account to retroactively identify who has visited your site, how they found it, and give you an idea of what they were looking for. It also gives you an ability to segment those visitors based on their company’s attributes and actions they performed on your website.

However, keep in mind that people who did not directly leave you their contact information often aren’t ready to buy so be very careful how you approach them. If you are too pushy, likely, you will never get a response.

Do you need lead generation tools? Email automation tools

How often do you use emails to interact with your customers? Do you notify them about new products, features, and useful guides? Do you wish them a happy birthday? Emails can help you increase conversions in by more than 14%.


Nurture sequences

Email sequences

Automated email follow-ups

For instance, when a person requests a freebie or uses the contact form. Email automation allows you to build a relationship with potential clients by educating them about your product and sending them all kinds of useful content (e.g. whitepapers).

In essence, email automation is a crucial part of email marketing as it allows you to automate your whole lead nurturing process.


SendinBlue is a powerful email automation software that enables you to send the right message at the right time. You can quickly build great looking emails, use their machine-learning algorithm to decide when is the best time to send them, track analytics, and more.


ActiveCampaign is another popular marketing tool used by over 60,000 companies, from bloggers to big corporations all over the globe.

When is the time to invest in email automation tools?

The idea behind it is simple – the welcome email triggers after they opt-in for one of your lead magnets. You send a series of emails that tell them a bit more about your brand and delivers another piece of useful content.

If that sounds like something you want to try out, you will need to invest in email automation tools.

Here are a few additional situations in which email automation tools are necessary:

You plan to run weekly or monthly email newsletters.

You are starting an online store and plan to build an email list to notify people about offers like discounts and contests.

Over to you

Building a sustainable funnel involves a lot of testing and you will rarely get it right on your first try. Luckily, there are plenty of tools on the market that can help you optimize this process by solving specific problems you encounter at different stages of the funnel.

Huawei Watch Fit 2 Review

The Huawei Watch Fit 2 is one of the latest smartwatches from Huawei with an emphasis on fashion as well as fitness. 

It’s a little cheaper than Huawei’s own Watch GT 3 Pro and Watch GT Runner, but is also a bit pricier than the Fitbit Charge 5, and the recently-launched Huawei Band 7. It sits somewhere in the same price bracket as the running-centric Polar Pacer. 

The Watch Fit 2 is therefore better suited towards people who are more interested in light exercise or who are just starting a Couch to 5K-type program, and/or people who want a smartwatch that’s something of a statement piece as well as an exercise aid. 

Design and build

Lightweight and low-profile

Single physical control

Different designs for fitness devotees and the fashion-conscious

Essentially a refresh of the first Watch Fit’s design

The Huawei Watch Fit 2’s design is simple yet stylish – it’s a rectangular case with rounded corners, and a single button on the side. 

The watch case measures 46 x 33.5 x 10.8mm, and while that’s not as flush to your wrist as, say, the Fitbit Charge 5, the profile is still pretty low, meaning most long-sleeved garments ought to slide nicely over the top. 

Like the original Watch Fit, it looks more like a miniaturised phone than the likes of the Huawei Watch GT Runner or Polar Grit X Pro, whose circular displays and chunky straps mimic traditional watch designs. 

There are three versions of the Huawei Watch Fit 2, Active, Classic, and Elegant Editions, and it’s easy to tell who these are all aimed at. 

The Active models are made from plastic, feature silicone straps, and are clearly geared more towards people who aren’t likely to mind if their watch gets rained on, or caked in a bit of mud. 

The Classic version features an aluminium body and a leather strap, and is a bit pricier, while the Elegant watches are pricier still, but feature a very fetching Milanese mesh strap which fastens with a magnetic strip instead of the typical buckle. 

Thomas Newton / Foundry

The version I was sent was a silver Elegant model, and the magnetic clasp was very nifty indeed. Having said that, the mesh strap did often move around on my wrist a bit during runs in the park. While I never felt that the thing would fall off, it did make me wonder if the accuracy of the heart rate monitor would be compromised. 

Regardless of which version you opt for, the internal components and functions are the same. 

Thomas Newton / Foundry

Display and audio 

1.74in AMOLED display is vibrant and responsive

336 x 480 pixels, 336ppi

Internal mic supports voice calls over Bluetooth

Skip music tracks, answer calls, and pick up phone notifications

The Watch Fit 2’s display is bright, detailed, and responsive, all of which makes it easy for you to read messages and action commands whether you’re mid-exercise or in the middle of a meeting. The speaker’s also loud enough for you to be able to easily hear encouragements from the virtual coach when working out, and the speaker combined with the internal mic lets you answer and take calls via Bluetooth. 

Huawei doesn’t list the maximum brightness of the AMOLED display, but I can confirm that it’s more than bright enough for you to be able to check your pace, distance, time and the rest when outside on a sunny afternoon. 

The 9-axis IMU sensor, comprising an accelerometer, gyroscope, and geomagnetic sensor is clever enough to detect when you’re raising your arm in order to check on your vitals, powering on the display so that you can get a quick look at things. As with the Huawei Watch GT 3 Pro, there’s no way to adjust the sensitivity of this tilt-to-wake feature, but it’s good enough as it is. 

Even if you’ve worked up a sweat, actually using the Watch Fit 2 is rarely a hassle, although more physical controls might have made this easier. 

Thomas Newton / Foundry

Software and features 

HarmonyOS 2.1

Interface can be customised – to a point

No NFC support, so Huawei Wallet doesn’t work

The Huawei Watch Fit 2 runs on HarmonyOS 2.1, and offers a user experience similar to what you get on watches like the Watch 3 and Watch GT 3 series. 

The responsiveness of the display is complemented well by a reasonably logical layout which affords you a degree of customisation, although there are limits to what you can do. 

Swipe right from the home screen and you’ll move through a series of panels, or ‘cards’ as Huawei calls them. These are things like shortcuts to the SpO2 (Pulse Oximetry) reader tool, heart rate monitor, call log, and weather widget, all useful stuff that you’d likely want to have close to hand when exercising. 

But you can’t, for example, pin controls for basic functions, like volume, or brightness, as cards. And while you can add a shortcut to training plans you create on the Huawei Health mobile app, you also can’t add a shortcut to any specific workout routines. 

It’s nice to be able to customise things like the appearance – I added a fancy art deco-type background to mine – but the customisation feels skin deep. 

Other useful features include the Ringing tool, which causes your phone to ring if you’ve lost it, but also emits a voice which says ‘I’m heeeere’ in a way that’s not at all creepy. Music controls are simple, but effective, and whenever a text message comes through, you’re given the option of replying with a number of pre-set responses, or swiping the message away. 

Frustratingly, given that the Watch Fit 2 doesn’t feature an NFC sensor – and therefore doesn’t support NFC payments – there’s still a Huawei Wallet icon on the Watch Fit 2’s menu. You can launch the app, but all it’ll do is prompt you to complete the set-up process on the Huawei Health mobile app. Which you won’t be able to complete, because… the Watch Fit 2 doesn’t feature an NFC sensor. 

Thomas Newton / Foundry

Fitness and tracking

97 workout modes

Plan and manage routines with the Huawei Health mobile app

Takes about a minute for the GPS to lock

Exercise records can be exported as GPX, TCX, and KML files

Huawei has added a wide range of workout guides to the Watch Fit 2, mostly centred around running, walking, cycling, and swimming, but there are also programs designed to track your efforts on cross trainers and rowing machines. While there’s no program specifically for things like yoga or lifting weights, you can still record exercise times and your heart rate as a generic ‘other’ workout routine. 

For the most part, you’ll likely be recording workouts on an ad-hoc basis, or picking from a number of pre-set courses, ranging from the gentle ‘Run/Walk-Primary’ to the more intense ‘HIIT Run’.

You can plan out longer routines in greater detail via the Huawei Health apps (iOS, Android). These have simple layouts, and are easy to navigate. As well as acting as a dashboard from which you can look up daily step counts, and drill down into things like sleep data.  

The Huawei Health app lets you share results of your efforts, either in the form of a JPEG, which is good for social media bragging, or in the form of GPX and KML files, should you wish to share your routes with other people on platforms which can accept these files. You can also offload heart rate, calories burned, and cadence in the form of TCX files, if you want to use this data elsewhere. 

Thomas Newton / Foundry


Good longevity

Charges quickly

Magnetic charging cable is fiddly

Huawei says that you’ll get between 7-10 days’ worth of power off of a single charge, and based on my observations, I’d say that’s an accurate estimate. 

It depends greatly on what you’re doing. If you’re working out every other day, you’re likely to need to reach for the charging cable sooner, but if you’re not exercising as frequently, you’ll be able to go further on a single charge. 

For example, after 8 days, including a full working week, 1 workout, and 1 stag weekend, I was on 9% battery. 

The supplied USB-A charging cable is a little fiddly to connect to the underside of the Watch Fit 2, and doesn’t easily stay in place. As is typical of most smartwatches, there’s no mains adapter in the box, just the cable. 

Using a 2013 MacBook Pro’s USB port, I was able to get to 55% charged in half an hour, and 97% in an hour, taking about an hour and ten minutes to fully charge up. 

Using a Huawei SuperCharge 22.5W mains adapter scavenged from an old Huawei P20 Pro review unit, I was able to go from empty to 87% full in half an hour, taking 53 minutes in total to charge up from flat. 

Thomas Newton / Foundry

Price and availability

The Huawei Watch Fit 2 is available to buy now, directly from Huawei. 

On Huawei’s UK site, the Active Edition is priced at £130, while the Classic Edition models are £160. The most expensive Elegant Edition models cost £190. 

You can also pick up Active Edition and Classic Edition models from Amazon UK, which is selling them for £129 and £159, respectively. There’s also currently a deal on at Amazon which sees you getting either version of the watch with some Huawei FreeBuds 4i bundled in, for £189.98, and £219.98 each. 

Currently, only the Active Edition versions of the Watch Fit 2 are listed on Huawei’s Australian site, but it’s not possible to buy directly.

Instead, buyers should head to Auptimal, which is selling the Active Edition Watch Fit 2’s for AU$299, and the Classic Edition with the white leather strap later in the year, or MobileCiti, which has stock of Active Editions only, for AU$298.

Amazon Australia lists both Active Edition and Classic Edition versions of the Watch Fit 2, but was out of stock at the time of writing. 

U.S. pricing and availability information was not available at the time of writing. 


The Huawei Watch Fit 2 is a great-looking and easy-to-use smartwatch that’s geared towards health tracking, and comes with some useful extra features, such as the phone locator and Bluetooth calling. With the most expensive option priced at under £200, it’s more affordable than some competitors. 

While there are a lot of options, you have less control over the fitness data than you would with other smartwatches, which might frustrate some, but those after a smartwatch which looks great and can help people kick start a new fitness regime, it’s a very compelling offer. 


Dimensions: 46 x 33.5 x 10.8 mm

Weight: 30g

Water resistance: 50m (5ATM water-resistant)

Display: 1.74in AMOLED

Resolution 336×480, 336ppi

Case: Polymer and metal, with plastic, leather or Milanese mesh straps

Connectivity: A-GPS;Bluetooth 5.2 and Bluetooth Low Energy (BLE);

Charging: Magnetic charging Type-A USB cable;

OS: HarmonyOS 2.1

App support: Huawei Health app supports iOS 9.0 or above, Android 4.4 or above

Will Social Signals Replace Links?

What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.

What I’m suggesting is that we’re moving ever closer to a place where social signals and social sharing are going to become increasingly dominant factors in Search Engine Optimization. Currently in the world of SEO, link building and having inbound text links to your website anchored by keywords remain a very dominant force.

However, if you take a look at some of the more recent Google algorithm updates, including both the Panda and Penguin releases, we see that Google is starting to assign even greater value to certain links, and devalue spam links. Other ranking factors, including the usability of a given website and the quality of its content, are becoming increasingly important in the game of search engine rankings as well. These signs tell us that the satisfaction of a website’s visitor can determine the sites search engine rankings.

Will Social Signals Become The New Link?

Devaluing Inbound Links

If, in fact, social signals do become the “new” link, this will necessarily create some changes on the part of major search engines. One such change may be a devaluing or reduction in emphasis on the value of inbound links to a website. While inbound links are likely to retain a certain degree of weight when considering all ranking factors, they’ll likely lose their place as the ‘holy grail’ of search engine optimization.

Social Shares Within A Domain

In the evolution of SEO best practices, we’re likely to see movement toward increasing value placed on the quantity and quality of social signals contained within any particular domain. If that is the case, then the next obvious question becomes “How will Google index wall posts within the Facebook environment to find social shares?”

Social Signal Overflow

Social sharing typically happens when people ‘like’ or ‘tweet’ an individual URL or blog post within your website. Take, for instance, a piece of content that has received 500 ‘likes’ on Facebook, could the value of that amount of social sharing then overflow to improve the rank of all the remaining content on your website?

Most commonly, we see the sharing of article-style blog posts but not the sharing of the service-related pages that a company would typically want prospective customers to see on a search engine. Case in point, if you happen to work as a consultant or software provider, it’s far more likely for the average site visitor to share content that demonstrates your thought leadership than the content that only speaks to your product features or service offerings.

What Types of Penalties Will Google Use For Social Signals?

If Google does elect to issue future penalties, as it did with its Panda and Penguin updates, it may decide to punish certain types of social sharing rather than reward them. If that does happen, what would that look like and why would that happen?

Page Rank by Social Influence

Let’s consider that Google may assign a ranking or weight factor for individuals who do share in the social sphere but who might be considered spammers. Let’s say that you run a local HVAC company whose service area spans 20 miles, and yet your Facebook fan page has hundreds of ‘Likes’ from fans halfway around the world. It’s conceivable then that your rank would be negatively affected by what Google might construe to be a gaming of the system if the interactions or profile of your followers are deemed lacking or spammy.

Penalties from Social Signals

As in the past, it’s likely that fraudulent efforts to build reach through social channels will receive a strong SLAP by Google and its competitors. The more significant a ranking factor these social signals become, the more likely we are to see both positive and negative consequences depending upon our adherence to the rules.

Additional Penalties for Lack of Usability

In Google’s Panda update, we noticed more weight being given to the usability of a site as well as a corresponding penalty for those sites lacking in user-friendliness as measured by a visitor’s time on site. The penalty issued is a response to what’s deemed as low-quality content which fails to engage readers or hold their attention, thereby decreasing the length of the average visit.

If a particular piece of content is being shared socially yet fails to receive inbound links or adequate time on that page, Google’s algorithm may regard the imbalance as an indication of social spamming.

Is The End Near for Links?

When can we anticipate social signals overtaking traditional link building in the evolution of SEO? Perhaps not this year, but in looking ahead, businesses should anticipate such a shift as an eventuality; giving careful consideration to the power of social signals not only within your own domain but of those signals contained within the domains that link to your website.

Last but not least, do not exclude proven linking strategies including generating more inbound links to your site, properly anchored by those keywords for which you wish to improve your rank.

Culture Wars Rage Within Science Fiction Fandom

The Hugo Awards are one of the most prestigious prizes in science fiction and fantasy literature. They are career-defining honors for those authors skilled and lucky enough to win one, and a lifetime goal for the rest. But this week, for the first time in the 62-year history of the awards, two nominees have withdrawn their work from consideration in response to a controversy that has embroiled the entire industry. Fans are calling the controversy “Puppygate,” and despite the silly name, it has the potential to tear the foundations of science fiction fandom apart.

The ripples of the controversy spread far beyond the World Science Fiction Convention, or Worldcon, whose members award the Hugo every year. Worldcon was the very first science fiction convention, the granddaddy of better-known, modern-day megashows like San Diego Comic Con. Unlike those shows it is a sedate, un-glamorous event, with nary a Hollywood celeb to be seen. In the greater science fiction community, fans describing Worldcon tend to use terms like “venerable” and “old-fashioned,” at least when being polite.

Staid though their reputation may be, organized science fiction fans of the Worldcon stripe are notoriously prickly and anti-authoritarian. Some refer to themselves as “trufans” as opposed to the world at large, deemed the “mundanes.” In this contrarian spirit, the Hugos have never been especially politically conservative. The awards have been given to an increasingly diverse variety of ambitious works, a trend that reached its peak in 2014, when for the first time the majority of the Hugo-winning works were not by white men, but rather by women or ethnic minorities, a diversity reflected in the nontraditional structure and content of their work. Some people had a problem with that. Enter the Puppies.

The Puppies have responded to this perceived (though unsubstantiated) threat by stuffing the ballot box. The Hugos are a close race, often decided by a very small number of votes. Since it only costs $40 to register for Worldcon voting rights, the Puppies organized an Internet campaign to sweep the ticket for this year’s Hugo nominations. The campaign was a wild success. Stories, authors, and editors promoted by the Puppies dominated this year’s nominations, thanks to voters mostly foreign to the Worldcon community, an invasion of virtual carpetbaggers.

Author John C. Wright won an unprecedented 6 individual nominations (one was later rescinded due to eligibility issues). A previously unknown Finland-based micro-press, Castalia House, had record-smashing multiple nominations in almost every major category, and conservative Castalia editor Vox Day (née Theodore Beale) was nominated for both Best Long- and Short-Form Editor.

This orchestrated takeover of the nominations, mostly by people who never set foot in a WorldCon, has caused a serious furor in the fan establishment, many of whom feel it runs counter to the anarchic, barn-raising ethos of the fans who established WorldCon. They have dubbed it “Puppygate.”

But Puppygate isn’t only about the exploitation of a procedural loophole in Hugo voting rules. The members of the Puppies themselves are also controversial. Recent nominee John C. Wright is a long-time professional writer, but he is perhaps better known for his views on LGBT activists and allies, who he has called “disgusting, limp, soulless sacks of filth” and other, less-printable slurs (Wright has recently deleted the “sacks of filth” post from his blog, but the Internet never forgets). Big winner Vox Day is an outspoken white supremacist and campaigner against women’s education and suffrage, who is on the record as supporting the Taliban’s attempt to assassinate Nobel Peace Prize winner Malala Yousifazi, finding it “scientifically justifiable.”

The fact that the Puppies have courted assistance from the anti-feminist GamerGate movement is another strike against their claims of political neutrality. The extent of the collaboration between the two groups is difficult to quantify, but it’s clear the Puppies and GamerGaters see each other as kindred spirits. The Puppies themselves claim that they are politically and culturally diverse and not a racist or sexist movement – their ostensible concerns are that science fiction is too “literary” and “ideological” – but many fans find it difficult to reconcile these claims with the positions of the Puppies’ leading luminaries.

No nominated author has ever before withdrawn their work after accepting a spot on the Hugo ballot.

Some of the authors on the Puppy slates claim to have been entirely unaware of the political aims and positions of the movement, and were thus taken unaware by the ensuing furor. On Wednesday, first-time nominees Annie Bellet and Marko Kloos both withdrew their works from Hugo consideration. Both cited their unwillingness to be nominated for what they perceive to be political reasons instead of the merits of their work, and Kloos made a further point of specifically repudiating Vox Day’s influence. This action is entirely unprecedented – no nominated author has ever withdrawn their work after accepting a spot on the Hugo ballot. Further, the rules have no provision for what to do in that circumstance. As of Thursday night, Worldcon administrators had replaced Kloos’ and Bellet’s works with entries that did not make the initial ballot cutoff, an action which is sure to spawn even more controversy.

For most of its history, science fiction fandom was sheltered from the worst aspects of the increasingly polarized political climate. Trufans, safe in their bubble, were wholly unprepared for this kind of culture war. Can traditional science fiction fandom repel the invaders and return to the benign, anarchic status quo, or will they have to adopt the tactics of their enemy in order to survive, losing a part of themselves in the process?

Either way, the winners of the 2024 Hugo Awards will be announced on August 22nd.

2024-04-20, 12:40: This sentence has been edited for clarity. Some nominees have declined a nomination in the past, but before 2024 a nomination once accepted had not been withdrawn. 

Update the detailed information about Where Links Fit Within The Marketing Funnel on the website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!