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The term “content” has become a real buzzword. You hear it thrown around a lot with people saying you need to jump on content creation and hire content marketing services right away.
Everyone who says you need to be on top of content creation is correct. In a digital world, content is the best solution for engaging with and attracting audiences. After all, the average consumer spends around 8 hours a day online.
As modern humans, we’re constantly consuming some form of content, whether for work, education, or entertainment. Various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) curate all manner of content, including videos, images, and posts. Then, they push it directly in front of audiences around the world.The Enduring Power of Content Marketing
As an older form of marketing, many people mistakenly assume that content is dead. However, that belief couldn’t be further from the truth. Content has become such a highly effective method of marketing that many companies are doubling, tripling, and even quadrupling their production to attract the right audience.
The future of marketing flows through content. More and more businesses in all different industries are coming to realize this. The result has led to marketing agencies devoting more resources and hires to focus on content marketing services. They’re tackling the brainstorming, creation, and implementation of successful content marketing strategies.
The question then becomes, why is content growing in popularity? Let’s take a closer look at some of the most common factors behind the growth of content marketing services and how they can benefit businesses like yours.Reasons for Content Growth and Why You Will Benefit
The subsequent proliferation of content has made it harder for businesses to stand out from one another. It’s become more challenging to achieve a high ranking on search engines and social media. The competition for the top spot is fierce.
While this might sound off-putting at first, the benefits of content far outweigh the challenge of outranking your competitors. What it really means is that your online content quality needs to be better.
The message of anything you create has to be on-brand for your business and your audience. The content itself also needs to be unique and exciting. In doing so, you set yourself apart from everyone else and get closer to the top of search results and social media.
There are so many incredible benefits of content marketing services and content creation. It’s versatile, it’s affordable, and most importantly of all, it works. A content marketing campaign can include a wide range of original content, including email marketing, audio content, and social media marketing. If you haven’t started making content yet or you’re not putting enough time and attention into it, here are a few benefits that could help motivate you to get moving.It’s Versatile
When most people think of content marketers, their minds tend to jump straight to blog posts. You may even have a blog on your website that you update periodically. While they’re well-known (and can be incredibly effective), blog articles and other forms of written content are just the tip of the iceberg.
You have other pieces of content like pictures, infographics, and, more recently, memes and GIFs. Video content is also skyrocketing in popularity. Not only do you have a variety of content forms, but you also have various platforms on which to share them.
You can post a blog article or video to your website. You can create visual content like a meme, infographic, or other image and share it on your social media pages. Or, you can even go live on some social platforms and interact directly with your audience in real time.
Another part of what makes content so versatile is that it’s shareable. You can put a snippet of your blog post on your company’s Facebook page, share an article you wrote on LinkedIn, or post a small segment of a live interview you did.
What’s more, you can repurpose your content in a variety of different ways. For example, you can transform a long-form blog post or lengthy video into an easily digestible infographic. You can take a picture that you shared and create a blog post that tells its story. Videos can become written articles that are much easier (and faster) to skim through.It’s Affordable
There is one thing you should keep in mind, though. Creating high-quality, relevant content that can stand out against your competitors does take time, especially if you’re splitting your time between creating content for your blog and social media pages.
It may also take a while before you start seeing the rewards of your efforts and meeting your business goals. If you have a lot of responsibilities on your plate, having a content marketing agency on your side can be a substantial asset.It’s Effective
Content marketing can be incredibly effective when you do it well. In fact, it’s the most effective search engine optimization strategy. Websites that publish blog content typically have 434% more search engine-indexed pages than those that don’t create any.
Having more types of content means search engines have more pages to index and show potential customers in the search results. Also, boosting your content offers additional opportunities to rank for relevant keywords. This could lead to more website visitors and boost your online presence.
However, more doesn’t always mean better. Just because you publish several posts a week doesn’t necessarily mean you’ll have more website traffic. Your content marketing efforts should be geared at making compelling content to reach a wider audience. The most effective digital marketing strategy makes your target audience want to stay and learn more. In other words, it gives them a reason to linger on your website and explore around.
A content marketing agency can create the type of content that makes visitors want to stay, poke around, and even make a purchase. It provides them with relevant, useful information that can help establish you as an authority in your industry. Not only that, but visitors spending more time on your website can also help to boost your search engine rankings.It Has Longevity
While you’ll likely have some content that has a set relevancy period (such as seasonal information or temporary changes happening within your business), most of what you create should always be relevant to your site visitors. It’s evergreen content. Like evergreen trees, which stay green year-round, evergreen content is sustainable and long-lasting.
A quality agency that offers content marketing services has the experience and skill to create a long-lasting content strategy for your business. It can create the type of content that continues to bring in organic traffic and attention over long periods. This can help to keep your business relevant in the long run too.It Shows Your Personality
Today, a vast majority of businesses have a website. The internet itself is home to more than 600 million blogs. Not every business website and blog is in direct competition with you. However, you’ll still be up against quite a bit. Essentially what this means is that you’ll have to work hard to stand out in your industry. A good content strategy allows you to do just that.
With a content marketing team, you can showcase your personality and your voice. It enables you to show off what makes you different, and ultimately better, than your competitors. And, you can do all of these things (and more) in a way that’s easy to share with your target audience.
Establishing and maintaining a personality for your brand makes it easier for your audience to connect with you on a more personal level. They’re more likely to be drawn to companies that exhibit human qualities. They’re also more likely to latch onto companies that have personalities similar to their own. Your content makes it possible to achieve these connection goals.Why Is Content a Smart Investment for Your Business?
The saying “content is king” has always been and continues to be true. Today’s consumers are hungry, and content is the main course on the menu.
Opting out of content creation is a misstep you don’t want to make. Rather than delaying your business growth, set it on a course for success by investing in high-quality content marketing services.
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You may have learned a lot about search engine optimization (SEO) when creating your digital marketing strategy. SEO is crucial in building your brand and making it easier to find online, and content marketing is important to boosting your search rankings and drawing potential customers onto your site.
Optimizing your content for SEO could give you an ROI of 22:1. You may not have time to stay on top of your content in-house, which is where SEO content writing services come in. With these services, you leave the content to the writing experts, saving yourself time while reaping the benefits of producing sharable, high-quality information. The creation of SEO content provides an affordable way to reach your target audience and potentially increase your profits without demanding significant financial investment or resource utilization.What Are SEO Content Writing Services?
SEO content writing differs slightly from other content in that it involves creating content with a specific focus on appealing to search engines and their respective algorithms. An SEO content strategy will involve crafting and publishing various types and frequencies of content on your website or blog or in external publications that promote your site through backlinks.
Search engine optimization is an important component of digital marketing strategies because it helps you increase your search engine rankings. Most searchers (75%) won’t navigate past the first page of search results. If you’re not paying attention to your SEO performance, you could get lost (or buried) among the crowd in results pages. Just think, how many times have you traveled all the way to page 17 of Google for a query? Probably never. To rank higher in search, a search engine’s algorithm needs to establish your site as a credible result for your target keywords, which can be accomplished with SEO content writing services.Why SEO Content Writing Services Provide a High ROI
You may be tempted to write your own content, but using SEO content writers may be more beneficial for your business. Content tends to be pushed aside when things get busy, but a content writing service helps you stay on top of content marketing and benefits your business in a multitude of ways. It is a misconception that just anyone can write a blog post or service page, and it be successful. Quality content is the mixture of creative narrative and technical strategy coming together to appeal to both readers and algorithms — this is the specialty of SEO content writers.SEO Content Is Backed by Keyword Research
Keyword research is an essential step in creating SEO-driven content, but it’s easy to skip. It involves a series of tasks to determine the best keywords and phrases people use to find services and products that may relate to your company. To conduct this research, content strategists typically use an SEO keyword research tool such as Ahrefs, Surfer SEO, or SEMrush.
Keyword research offers valuable insights into what keywords your business should target with your content creation. Strategists take into account keyword difficulty, monthly search volume, and more when creating a content plan.
Keyword difficulty measures how difficult it will be to rank for a certain keyword. You may find yourself focused on a keyword or phrase with too high difficulty for your site’s domain rating. SEO content writing services will provide you with strategists who can determine the best keywords to target to yield the maximum results based on your business’s current digital presence.
SEO content strategists also consider monthly search volume on Google and other search engines. Together, these metrics help you prioritize your content marketing strategy in order to give your website pages the best opportunity to rank on the first page of search results.SEO Content Increases Organic Traffic
Working with an SEO content marketing agency gives you access to strategists who can assess what interests prospective customers. Professional SEO writers can then create pieces of content around these topics to increase organic traffic to your site, helping establish a steady flow of online engagement with your site.An SEO Content Strategy Keeps Content on Track
Even if your in-house marketing team isn’t pushing content aside, they are working on it while juggling other tasks. Working hand-in-hand with a content marketing agency provides you full access to dedicated SEO experts who can provide reader-friendly content that’s grammatically correct, informational, and provides unique value to users.
With a content strategy, you can plan and connect topics for broader engagement. When you can see what you’ve published on a calendar, you can align it with social media posts or link it back to other pieces on your website. A content strategy also makes it easier to brainstorm seasonal content or align features with special events, launches, or new additions.
Content strategists can also help you identify silos, which are a way to structure content into different themes based on seed keywords. This organizational structure makes it easier for readers to find articles based on their interests. It can also improve engagement since it helps readers navigate your site with ease.Working With Professional Writers Brings Authority
If you’re not familiar with the Google algorithm, it’s based on E-A-T: expertise, authoritativeness, and trustworthiness. The algorithm uses these factors to determine if a site is a credible response to various internet searches. Google also has a search quality evaluation team to help ensure that the algorithm classifies search results with these criteria in mind.
When your content is authoritative and credible, it helps establish your website as a good fit for various search terms. You want to create trustworthy content so that people will see you as an expert in your field; and at the end of the day, you want to provide a satisfactory answer to the individual. Working with a content marketing agency gives you access to professional SEO writers who know how to write compelling content that ranks.
Like other digital marketing trends, SEO strategy is an ever-changing landscape. Professional content writers stay on top of new trends and best SEO practices, so you don’t have to. A dedicated content team can create content that consistently keeps you at the top of search engines.Optimized Product Descriptions Help Users Convert
SEO copywriting is not limited to just blog posts and articles. It can refer to any part of your website, including your company history and even your product descriptions. Instead of sticking to basic copy for your products and services, you can have an expert writer optimize them to improve your site’s online visibility.
SEO content writers can create compelling descriptions for your products and services, helping them rank in searches and persuading people to buy or inquire. These descriptions are often made to appeal to your potential customers, highlighting the benefits of your products or services.
Getting creative with titles, meta descriptions, and meta tags helps you communicate your brand personality to prospective customers. It’s a way to solidify your first impression. Dedicated SEO content writers will highlight your value proposition and position each product as a potential solution to your customers’ problems.
Optimized product descriptions also give users a better shopping experience. It allows customers to find the products and services they’re actually interested in. Since they can’t physically see and feel your merchandise, they rely on your copy to visualize the merchandise. These product descriptions also help shoppers compare various products and services more accurately.Quality Blog Posts Expand Your Reach
Blogging is still one of the best ways to expand your online reach — nearly 90% of marketing professionals publish blog content as part of a digital strategy. Hosting a blog gives you the option to cover a variety of topics of interest to potential customers. A high-quality blog helps establish you as an expert in your field and lets you build relationships with current and potential customers.
You can measure your blog’s ROI by assessing how much new traffic you get. Measure your conversion rate to see if it improves after you start posting blogs. Additionally, look at how many new followers you’ve gotten on your blog, email list, and social media profiles to assess potential increases in brand awareness.Competitor Research Gives You an Advantage
In an SEO content marketing strategy, competitive analysis isn’t limited to keyword research. SEO content uses competitive analysis to position your brand as the industry authority. SEO content writing service teams stay on top of what your competitors are discussing, allowing you to provide compelling content that draws in more users.
Competitor research also helps you assess your competition’s most successful content and apply findings to your own. You may find they’re covering topics you hadn’t considered or thought wouldn’t interest your customers. You can also see where they may rank higher than you and apply these practices to your website.
You might find that a competitor’s website is optimized for local search engines, helping them show up in Google Maps and other related searches. Look through their site for localized headlines and keywords to see how you can improve your own.Elevato Digital’s SEO Content Writing Services
If you’re ready to turn your content writing over to the experts, trust Elevato Digital to help you reach your business goals. We offer a comprehensive selection of content writing services that effectively boost your SEO and drive traffic to your site.
Our team of strategists will start by gaining an understanding of your business, your content goals, and the type of content you’re interested in. Next, we conduct a competitive analysis and keyword research to create an effective content marketing strategy. Professional content writers use this strategy to write original content for your website which is then thoroughly edited. Finally, we report back to you so you can see how the content is ranking and how well it converts.What Types of SEO Content Does Elevato Produce?
When you consider content, you may think of blog posts, videos, and social media, but our team offers a full content strategy covering each part of your online presence. Blog posts can effectively draw people to your website, and well-written service overviews and product descriptions flesh out your services to your customer base.
Our team helps you add value to your most loyal customers with whitepapers you can offer as an exclusive bonus. Or you can use whitepapers to go in-depth about a specific topic relevant to your core audience. Highlight customer successes, delve into a specific yet common pain point, and offer a step-by-step account of your solution.
We can do an SEO audit of your website to strengthen each page, enhancing your online visibility. And we can round out your content strategy by helping you craft email marketing newsletters and offers that resonate with potential clients.
Stop trying to write SEO content on your own while you’re focused on running your business. Turn this task over to the professionals at Elevato Digital and increase your organic traffic. Schedule your free consultation to learn more about how we can help you improve your digital presence.
Examples of rich, long-form, long-haul, brand-led content that don’t add to the noise
Let’s face it, success in marketing generally is difficult. In digital channels we can only see this getting harder and harder. In fact research this week by EMC showed evidence that there’ll be 32 Billion connected devices on the Internet by 2023. How brands get cut-through in the volume of traffic and data on that scale is therefore huge. Of course, with all the potential, it also reveals vast opportunity for those that can get it right.
What works in this emerging reality? There’s no “one size fits all answer”, and yet rich, visual and long-form content marketing – complimenting real-time, social media and micro content – uses much higher levels of consideration and quality, it’s already demonstrating where brands can steal a march on their noisier, less considered competitors. We’ve seen long form content work wonders for brands such as Patagonia, more on that in a minute.
In a world where consumer attention and time are scarce it’s tempting to think that all content has to be created for the ADD culture. But it’s simply answered by strategy, what’s right for your brand vs your objectives. Your channels and market, and the unmet needs of your consumer base. We’d suggest a mix of micro and long form content is more likely the right obvious.Long form content marketing?
There’s no trick to understanding the term - It’s marketing, delivered through content such as writing, audio, or video, and it’s long – meaning longer than a 30 second TV spot, a one-page magazine ad, or a billboard. Longer than a casual 200-300 written blog post. Think 1500+ words, or a 1 min+ video explainer.
It’s harder to create, more expensive, and so much more likely done poorly – therein the opportunity. Typically longer text articles with visual content embedded – for the sake of this blog post I include other in-depth content that takes time and effort. We’ve seen ebooks come and (for now) go from many brand agendas, even quality infographics have fallen out of favour amongst the deluge. Richer long form pieces such as video are now staples of a quality marketing agenda, as are next generation apps and interactives. What do all these have in common? They enable the much mooted ‘storytelling’ that marketers love at the minute. There’s a narrative – time for a start, a middle and an end – you can’t do that in micro-content.
What makes for successful rich and long form content, is there a formula? Probably, yes:
It’s always about the intended audience, your consumer, first and foremost
The brand has a purpose and a permission to talk about the subject, it’s credible because it is or because it’s designed a way to be
There’s narrative, this is why we see journalists now so popular in effective content marketing teams – they know how to source and structure the story
You, the brand, by virtue of the piece add a tangible value amongst the wider of-the-moment and Oreo-esque noise, somehow, otherwise save it ’til you do
Quality – it’s not easy or quick – quality this is what matters most in long or short form. It sets apart brands on the content landscape in terms of structure, language, design and engagement
A B2B example in our very own industry is Moz’s original beginner guide to SEO is a great example, visited more than a million times, which according to Majestic SEO has garnered over 36,000 inbound links. Success, you might say?
“Content marketing is a marathon and not a sprint. The only way that brands will mature is if they stop with the tactical approach and actually take a long-term strategic approach backed by sound marketing objectives. The best indicator of content marketing effectiveness is if you have a strategy at all. It’s that simple.”
Joe Pulizzi, Content Marketing Institute“Marathon not a sprint” – a cliche?
It may sound a cliche – but in an industry accustomed to 1–3 month campaign sprints, it’s easy to understand why quick-burst solutions, lacking in strategy and integration, also appeal to early adopters of content marketing. Brands budget this way, agencies have been designed to serve those quick bursts, the peaks of activity.
It’s about designing for the long-haul. To get traction, content campaigns need a fair amount of time, and once that starts to happen, you need the appropriate resources to continue to publish consistently and build momentum. Create a valuable channel for your brand to communicate with your consumer, increasing the likelihood of people returning to that later and of course referring that content to their networks.Three great ideas for long haul content
Content hubs. All the rage with digital agencies with a penchant for web development, from our perspective, there’s no question that a centre-piece for a brand platform is critical as a means to drive a conversion. It’s not that there’s a specific rule as to what constitutes a hub. Our current favourite of a brand that’s truly defined itself and promotes content (albeit infrequently on low levels) it Patagonia. Their campaign, The Footprint Chronicles tracks the company’s textile chain and planetary impact – the focus on lessening the impact on the planet holds no bars. It ties beautifully to another recent campaign Worn Wear that seeks to drive an anti-consumerist approach to Black Friday – driving the message of clothing repair of long loved Patagonia items. Practically begging people to not buy more – a first and a great idea that’s on-brand and speaks to a specific audience? You’d have to think so.
Rich video content. We’ve long been in love with Chipotle’s approach to video based campaigns, as the brand pursues its quest to destroy fast food and target younger, earth conscious demographics. Check out Back to the Start and the Scarecrow hub, film and accompanying game – is there better long-form, long haul content marketing out there right now – probably not? Then there’s this beautiful piece by Qatar Airways, sponsor of for Barcelona FC. Video, once part of a wider campaign is still likely the most powerful tool to demonstrate brand narrative – it’s not cheap and yet there’s a longevity to it.Time to get your long-form on
So what’s there to learn here? Despite our natural, human ADD deficiencies – audiences are still eager to engage with long-form storytelling when it’s worth their while, and even more so when it does something new and exciting – and relevant!
What’s more exciting to us, is that these pieces are all far from perfect. There’s so much scope to improve the output. The visuals can be as distracting as they can be inspiring. For brands, interactive long-form content provides the opportunity to be associated with powerful brand values and characteristics: innovation, design, the cool factor, quality, and – most importantly – the potential to connect with hundreds of thousands of consumers.
Businesses hang out online on all sorts of places these days; Google+, Twitter and Pinterest, just to name a few. Social media is clearly still a driving force behind company branding, customer engagement, and an excellent source to share content. A lot of us have been caught up in the social media whirlwind for quite some time now, and you might be thinking you have hit your max for both social and content marketing.
If you find yourself nodding along in agreement, it’s time to hit the brakes. LinkedIn is on the rise as one of the most popular social networking platforms in 2023. In fact, a recent study has shown that LinkedIn beats Twitter at content marketing.
Not only that, its purpose is to connect with like-minded business owners in your field. It can even be used as a source for lead generation and luring in top talent to add to your company — and it’s all possible by using it as a content publishing platform.LinkedIn’s Transformation as a Content Publisher
Initially, LinkedIn served as a professional networking platform for business professionals. As the need for powerful and engaging content grew, LinkedIn users began requesting the ability to publish content directly on the platform.
LinkedIn listened to their audience and opened a content publishing option to premium members. In early 2014, LinkedIn slowly began to unlock its publishing feature and allow all members to use it as a content marketing tool. LinkedIn moved forward with this decision as an effort to help businesses better build their brand and reach an untapped pool of audiences.Benefits of Publishing Content on LinkedIn
While there are thousands of resources online where you can print and distribute your content, LinkedIn should be near the top of your list.
With that, Quick Sprout published a pretty impressive infographic containing some eye-opening stats, such as:
LinkedIn generates 184 million unique visitors per month
It has a conversion rate that is 3 times higher than Facebook and Twitter
It has 172,000 sign ups per day
There are over 2 million groups to join and network with those in your industry
Starting to see the benefits of LinkedIn yet?LinkedIn Offers SEO Benefits
While creating fresh and relevant content will certainly help your SEO, you can double your efforts by publishing original content on LinkedIn. Since the social platform has a high domain authority (in other words, Google likes it), it can help you expand your organic reach in the search engines.
Don’t forget, you can also optimize your own profile for professionals to locate on LinkedIn. A few simple tweaks to your headline can make all the difference.Fewer Distractions so Visitors Can Focus on Your Content
Think of how easily distracted you are when you are on Facebook; the photo of a cuddly puppy or your cousin’s new baby can easily get you sidetracked. Let’s not even get into the black hole known as Pinterest.Taking Content Beyond Blogs
Even though LinkedIn’s publishing platform caters to blogs and articles, you can do so much more with LinkedIn in term of content marketing. Its publishing platform not only allows blogs, but it also encourages sharing for SlideShare slideshows, photos and videos. With LinkedIn, you are encouraged to go the extra mile with your content marketing efforts.Strength (and Sales) in Numbers
Imagine influencing a group of professionals who are ready and able to make buying decisions. It’s entirely possible with LinkedIn’s publishing tool, and it is super targeted to leaders and brands who are ready to buy your products and services.LinkedIn Content Marketing Score Gives Insight to Your Best Content
Measuring the effectiveness and success of your content marketing can be an uphill battle. However, LinkedIn saw the need for a program designed to rate the quality and effectiveness of user content. With that, LinkedIn’s Content Marketing Score was born.How LinkedIn Content Marketing Works
The Content Marketing Score uses its own algorithm to determine the success of your content marketing efforts on LinkedIn. First, it measures engagements from your company pages, LinkedIn groups, influencer updates, and employee statuses. It then gives you a score based against your competitive set.
The best part about LinkedIn’s Content Marketing Score is that it gives recommendations on how to improve your score that will help you achieve a better reach and engagement level.
This puts you in the position where you are always striving to add quality and relevant content to attract new customers.Use LinkedIn Groups to Generate New Content Ideas
Engagement on LinkedIn is one of the keys to success on their platform. With that said, LinkedIn groups offer a lot of potential to not only network, but generate new content ideas and interact with other professionals.
As you interact with groups on LinkedIn, keep in mind that remaining helpful and informative is your best route to success. Keep questions and interesting takeaways on the backburner, as these can easily turn into new blog topics, slideshows, and more.
This can help with your efforts to continuously feed your LinkedIn audience with new content and not lose steam along the way.4 LinkedIn B2C Marketing Content Marketing Techniques
You might think that LinkedIn is only effective for B2B marketing and prospect searching, but there are opportunities to reach customers in B2C fashion. In fact, Content Marketing Institute found that 71% of marketers use LinkedIn to market B2C.
With that said, here are a few techniques you can use on LinkedIn to keep your content B2C friendly.
Make your content quick to absorb: One of the biggest differences between B2C and B2B content marketing is that B2C customers are often looking for immediate solutions. While many B2B customers need time to analyze and weigh cost factors, B2C content needs to be quick and to the point.
Focus on what consumers care about: Generally, customers care about themselves and meeting their own needs. Always cater your content to your audience and describe exactly how your products and services will yield the results that they are looking for.
Aim to entertain: B2B content marketing can consist of whitepapers and studies, but B2C can be a little more lax and creative. Put a creative spin on your content to help your company cut through the noise.
Education is key: Whether you are marketing B2B or B2C, education is crucial for establishing yourself as a thought leader.Ways To Use LinkedIn For Content Curation
Curating content is quickly becoming a solid foundation of many content marketing strategies. While there are all kinds of techniques to curating content to share with your audience, LinkedIn is perfect a perfect spot to find some of the best content on the ‘net. Here’s why:
Many marketers are focused on generating compelling content specifically for their LinkedIn audience. With this in mind, it’s safe to say that most content you will find on LinkedIn will be polished, educational, and full of helpful information that your audience will love.
Since LinkedIn offers the ability to post images (think infographics) and slideshows, you will have direct access to multiple types of media to share in one convenient place.
LinkedIn offers all of the benefits that content curation brings: establishing yourself as a thought leader, building new relationships, showcasing new points of view, and engaging your target audience.
If you are curating content, be sure to add LinkedIn to your curation efforts for some variety and new opportunities.LinkedIn: The Missing Link to Your Content Marketing Strategy
LinkedIn is clearly becoming a powerful platform to generate, share, and create content. Regardless of your profession, if you aren’t using LinkedIn for your content marketing, you are depriving yourself of serious branding, networking, and client discovery potential.
An infographic explaining how inbound marketing works together with content marketing
Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it.
Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search.
The ‘free bonus’ is that you’re link-building and gaining social signals for search engine optimisation as well creating great content – something so often over-looked and under-valued.The Content Marketing model infographic
This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.Content marketing blueprint
People liked it so much we thought it deserved a more polished design with Smart Insights input – so here it is along with a few notes.
Have a look, and please let us know what you think.A simple model that still requires hard work to implement
While not making light of the reality of hard work involved in considering how to integrate this model with your wider plans, including ongoing social and search marketing, I hope the simplicity of this process still really jumps out. We’ve have much more detail on how to apply it to create a content marketing strategy here:
Recommended Guide: Content marketing strategy
: Content marketing strategy
Our 88 page Ebook features a workbook format with checklists and examples that makes it quick to scan to develop a strategy and apply the practical tips and tools.Excellent branded content
You’re not in the game without it, I’m afraid.
It’s easy to over-egg the channels, especially social media, yet even social media experts will tell you that without the objects around which to socialise and share there is little chance of interaction or sharing.
And, for most of us, the best object is relevant, quality, branded content (by definition that’s not quick or easy!) that’s exceptionally well seeded.Develop a connected hub
This may be a fascinating and well considered hub like American Express’ Open Forum or something relatively simple like Eloqua’s much applauded and popular Revenue blog.
Don’t over state it – it’s still a blog but it’s a brilliant and relevant one. Design your hub in line with other assets, think about the positioning (how great is Elqoua’s Revenue proposition considering they sell marketing software), and then get your quality content on there.
The high end will consider the awesome but extremely pricey Gigya, or cheaper Janrain.Publish and promote
This is the crucial step, the bit that really is hard work.
How and where to seed with influencers in your market, the portals and the bloggers who have the credibility and reach that you need.
And, don’t forget the social networks, communities and forums where your audience is already talking about related stuff.
‘Free’, no, ‘Easy’, no – since when was great marketing ever easy though?Spark interaction
All that content needs to drive somewhere, to your content hub most likely, although the idea of ‘fulfilment’ can take place anywhere, really.
Suffice to say that in return for making it worth someone’s while to interact with you,you capture new potential customers and, more importantly, their permission to continue an ongoing dialogue that moves them, presumably, towards the sale of a product or service.
The focus is on the relationship, which is why email and social media combine so well.
Relationship building or interaction takes place wherever your audience is, in social network, on your site, etc.Sell
I toyed with omitting this from my blueprint list but, at the end of the day, it’s the commercial reason we create valuable content.
If you’re offering a solution your target market finds very valuable, then content marketing is simpler for you.
Focus on providing valuable solutions to your target market, don’t pitch and scream about your products off the bat. People are looking for solutions, not your product or service.
Offer them what they need and want – the secret to effortless selling.Free SEO prizes
The issue of miss-selling of ‘SEO’ by so many of the agencies plying this trade is almost too tempting to ignore here. In my experience these agencies are often guilty of making what’s actually quite a simple process (I did not easy!) seem like a dark art. I’ll avoid the temptation to pursue this now and keep my supporting thoughts to myself until another time!
If you succeed in creating great content, you should benefit from two free bonus prizes in relation to your natural search marketing:
Free prize #1 – If you (or your SEO agency) follow this content marketing process, I hope its ability to drive link-building is evident. The most important factor in gaining the desired search rank is: develop content worth re-sharing and worth linking to!!
Free prize #2 – Your quality content, well marketed on the most relevant sites, ensures that you develop a brand footprint in Google and Bing that’s wider than the one ordinarily enjoyed by your chúng tôi don’t have to directly rank for everything; indeed, this is increasingly hard to do.Imagine an extreme example – the BBC website picks up on your content and publishes it, quantum leaping you up in SERP visibility. Who equates to the BBC in your market?For example, a Gap travel company might strive to have content worthy of Lonely Planet or relevant specialist blogs or forums, such as niche opportunities in volunteer travel or snowboarding.
Salesforce is an increasingly popular CRM solution that has revolutionized customer relationship management. It provides businesses with many tools to assist in managing customer relations, sales and operations. The platform is cloud-based, user-friendly and very affordable, making it a top choice for many.Attractive Choice for Businesses
Businesses are increasingly turning to Salesforce for its user-friendliness and cost-effectiveness. Its simple interface allows companies to get up and running quickly, while the affordability of its services makes it a viable choice for businesses of any size. Furthermore, the cloud-based architecture of Salesforce allows access from any device at any time and place, enabling businesses to stay connected to their customers no matter where they are.
With its powerful tools to streamline sales processes, track customer data and create tailored reports, Salesforce is an appealing option for businesses of any size. It also offers extensive customization options, allowing businesses to configure the CRM to their individual requirements. Not to mention the comprehensive customer support and a wealth of third-party integrations with the package, all these features make Salesforce an attractive choice for businesses.What Makes Salesforce So Popular?
Thousands of companies use it to manage customer relationships, sales, marketing, and customer service. The platform is known for its user-friendly interface, powerful analytics, and comprehensive customer data. It is also highly customizable, allowing businesses to tailor the system to their needs.
What makes Salesforce so popular? The combination of features, such as its intuitive user interface, ability to integrate with other apps and services, and comprehensive customer data, makes Salesforce stand out from other CRM platforms. Additionally, the platform constantly evolves, with new features and updates constantly added.
This allows businesses to keep up with the latest trends and technologies easily. Salesforce also offers a robust support system, with help from its experts and third-party vendors. Finally, its cost-efficiency is unmatched, allowing businesses to scale quickly and easily. With all these features and more, it is unsurprising that Salesforce is so popular.How Salesforce Can Help Your Business
Thousands of businesses of all sizes have tapped into the world-leading customer relationship management platform, Salesforce, to understand better, serve and grow their customer base. Its comprehensive suite of tools allows businesses to streamline their sales, customer service, and marketing operations, gaining a competitive edge.
Creating targeted customer experiences
Streamlining sales processes
Easier customer data management
Powerful analytics to identify trends and uncover opportunities
Salesforce gives businesses a competitive edge. It allows them to transform how they do business and gain insights into their customer base to understand their needs better. This helps them to deliver the best possible customer experience, increasing customer satisfaction and driving success.How to Get Started with Salesforce
Are you looking to leverage the power of Salesforce for your business? With an intuitive, user-friendly interface, this platform can help you manage customer relationships, sales, and marketing activities. Using Salesforce, you can track customer data, glean insights, and strengthen customer connections. Moreover, managing your sales pipeline and closing deals quickly is easy. To start with Salesforce, this step-by-step guide will help you get up and running.Steps to Get Started With Salesforce
Sign Up − The first step to starting with Salesforce is to sign up for a Salesforce account. You can do this by signing up for a free trial or purchasing a plan that meets your business’s needs.
Install the App − Once you’ve signed up for Salesforce, you’ll need to install the Salesforce app on your device. This will give you access to all of the features and tools of Salesforce.
Create Reports − Once you’ve connected your data sources, you can create reports to track your sales performance and customer relationships. Salesforce provides a variety of reporting tools to help you create comprehensive reports.
Create Dashboards − Use your reports to visualize your data and uncover insights. Salesforce provides several customizable dashboards to help you get the most out of your data.
Integrate With Other Applications − Salesforce can be integrated with several other applications, such as email marketing, social media, and more. This will help you better manage your customer relationships and maximize your sales performance.
Leverage Automation − Leverage Salesforce automation tools to streamline customer relationship management processes and maximize lead conversion.
Get Support − If you have any questions or need help, Salesforce provides various customer support options to help you get the most out of the platform.Conclusion
Salesforce is the leading customer relationship management platform for businesses of all sizes due to its user-friendly interface, powerful analytics, and comprehensive customer data. Its cost-efficiency, accessibility, and wide range of features make it an attractive choice for businesses seeking to optimize customer relationships, sales, and operations. With its intuitive user interface, ability to integrate with other apps and services, and robust customer support, Salesforce offers businesses a powerful and cost-effective solution that can help them take their business to the next level.
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