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“The only constant is change.”
As cliched as the phrase might be, it’s the perfect way to describe every marketer’s relationship with search engine optimization (SEO). Google’s algorithm is continually changing, which means that your SEO strategy is constantly evolving with it.
Luckily, Google’s webmaster guidelines clearly spell out what they’re looking for:
Make pages primarily for users, not for search engines.
Don’t deceive your users.
Avoid tricks intended to improve search engine rankings.
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
This post will explore why the most effective marketing teams aren’t putting all their eggs in one basket – because they know focusing on SEO alone isn’t enough.SEOs Bring a Lot More to the Table Than Technical Skills
Before companies even begin to outline a digital marketing strategy, a lot of marketing teams are increasingly looking for well-rounded individuals who can combine an analytical understanding of SEO with the creativity required for engaging content (also known as a T-shaped marketer).
For example, Fractl (my employer) and Moz scraped more than 75,000 job listings and found that the volume of “SEO job” listings peaked between 2011 and 2012.
Only one job title containing “SEO” cracked the top five while more generalist positions such as Digital Marketing Manager and Marketing Manager were much more prevalent — indicating that SEO knowledge is a desirable skill when paired with many other marketing competencies.
These insights indicate that more brands are looking at their search marketing efforts through a different lens.
Although a technical SEO strategy is necessary, Google also places weight on the quality of your content.Alt Attributes Don’t Answer Questions; High-Value Content Does
Keep in mind that the technical aspects of SEO — URL structure, headers, alt attributes, etc. — shouldn’t be overlooked. In fact, the above study also revealed that job titles containing “SEO” were averaging more than $100,000 annually.
Clearly, companies want people who know what they’re doing. However, relevant alt text isn’t what convinces someone to stay on your site; quality content does.
The “quality content” debate isn’t anything new to most marketers, but the latest SearchMetrics Report on ranking factors offers a new approach by coining the term “holistic content.” According to the report, holistic content incorporates relevant keywords that are similar to your target keywords in order to answer search intent more completely.
In other words, additional keywords are used to provide more comprehensive content, and if “you write a very good, readable text with lots of high-quality content,” not only will you generate more shares but your site will “rank equally well with search engines for many different keywords at the same time.”
Quality requires you to look beyond an extensive keyword list, though. An easy way to ensure your on-site content is up to Google’s high standards is by actually looking for what would signal low-quality content.
Below are red flags that are in your control and easily managed:
Broken links: Crawl your site and make sure there aren’t any “404 errors.”
Inaccurate information: Any sources you link to should be credible, whether they are internal or external links.
Page load speed: Having a fast-loading site can help you rank higher.
Comprehensiveness: Your content should answer all questions related to a specific topic.
Quality content also plays a big role in your ability to generate backlinks – an authoritative backlink profile is a key ingredient Google looks at when determining rankings. Sites will link to your content so long as it provides value, and below are three ways to ensure it does:
Your content offers something unique and original: You’re likely sitting on a ton of internal data that no one else has access to — share it!
There are actionable tips throughout: Usually someone lands on your content because it provides answers to a particular problem. Make sure they leave with insights they can use once they’re done reading.
It can stand alone as an evergreen resource: This is the holy grail for content — think laterally so that you answer every question possible, but also make sure it’s presented in a way that’s easy to digest.
The biggest thing to keep in mind is that your content should provide answers to real questions. This is what gets others to link to your content — and the more backlinks you have, the more value Google will add.The Web Is Inherently Social, Which Makes Social Shares Valuable
While mining backlinks, you’ll notice a lot of social shares pop up — and they shouldn’t be overlooked, particularly when you think about how the web works.
People go online to share ideas, maintain relationships, and build new audiences. These are inherent social characteristics, which is why an effective SEO strategy places a lot of value on social media.
SEO alone can’t get your content in front of a large audience, but the increase in traffic that comes from highly shareable content is something Google will reward.
So what are some ways social media and SEO interact?Social Media Profiles Typically Rank High on Branded Queries
Although social share counts don’t have a direct impact on your site’s ranking (according to Google), social profiles are typically some of the top results when people search for brand names.
For example, when I look up “Adidas” in Google, their Twitter and Facebook profiles rank 4th and 7th respectively, while the sport brand’s most active social channels are highlighted in the sidebar:
Social channels make the experience of getting to know your brand more fun and engaging, but they also let Google know you’re the real deal.Social Networks Are Search Engines, Too
Facebook gets 2 billion searches per day. That means that a lot of people are using sites other than Google to get answers.
Brands should expand their concept of SEO to extend beyond traditional search engines.
Remember – social channels actually can serve as the initial source of information about your brand.Amplify Your Content With Paid Social After the Initial Launch
Facebook, Twitter, and LinkedIn all have paid amplification options that can help you reach larger audiences, and considering more than 75% of B2C marketers are using paid social, it’s definitely a tactic worth investing in on your best content since these platforms tend to be a bit of an echo chamber.
Both SEO and social both help to build your brand identity to naturally attract visitors.
However, what social does that SEO can’t do is get your content in front of a much larger audience organically — which indirectly generates more backlinks and referral traffic that will help you rank higher.URLs Draw Attention, but CTAs and Automation Drive Conversions
If you decided to focus solely on the more technical SEO tactics we’ve looked at up to this point, you could generate more traffic (albeit not as successfully). However, more visitors means nothing if people aren’t converting, which is why you can’t forget about how the sales funnel impacts your inbound strategy.
You can think about the sales funnel as three steps:
Be Seen. This is where all of the tactics we discussed earlier come into play. More than 80 percent of consumers use a basic online search to find out more about a brand, and an SEO strategy that combines a mix of on- and off-site content is crucial to optimize your search rankings.
Build Trust. This is where quality content kicks in. Providing valuable on-site content is how you distinguish yourself as a thought leader in your industry (and generate emails if you gate it).
SEO helps a lot with the first step, but engaging your audience is what pushes them further down the funnel.
One way to drive engagement is through CTAs, or calls to action. CTAs can range from entering an email address to making a purchase.
Another way to drive conversions is through automated email workflows.
Although blasting your subscriber list with the subject line “content marketing agency services” won’t help you rank any higher for that term, the email should include resources that your target audience will find useful — an essential element for any high-converting content.
There’s also a hidden bonus to email marketing.
A newsletter, for instance, can include widgets that allow readers to easily share content on their social channels. This can help drive the top-of-the-funnel awareness we looked at a bit earlier.
The regular email activity generated by automated workflows like newsletters is what encourages people to share your content with others. More shares means more people potentially seeing and engaging with your content, which improves the chances that your content will rank higher.SEO Is Essential, But Ineffective in a Vacuum
Google’s algorithms are constantly changing. These changes are out of your control, which is why an effective marketing strategy shouldn’t focus solely on SEO.
You need to think of SEO as a companion to your social and content strategies.
Your ultimate goal should be to answer your audience’s most pressing questions through valuable content — and in return, they’ll reward you with more traffic.
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Not Enough Devices? Here’s Why You Need More
I love a good smartphone. I work for Samsung, and I carry a Galaxy S II that I’ve been “testing” for an extended period of time. I use just about every feature on it. I listen to music. I navigate. I talk and text. I take pictures and video. I’ve even read books on it. I’m not pushing my product, I can hardly name a smartphone on the market that cannot do these things. But I just read Jon Pilon’s column on chúng tôi about consolidating all of your gadgets. You know, because most people want to carry around only one gadget, instead of a half dozen. Right?
Well, I’m not so sure. Pilon makes some interesting suggestions about why you should ditch your laptop, your MP3 player, your GPS device, your home phone, digital camera, and eBook reader. I can’t say I completely disagree. A good tablet can take the place of all of these things. However, there still might be a reason to stick with the multiple gadget plan.
Okay, Pilon’s suggestion here is something of a cop-out. If you have a laptop, he suggests ditching it for a desktop and a tablet. I can definitely see his logic, but that’s the exact opposite of what he’s claiming to suggest. That’s more gadgets, not less. Personally, I have both. Frankly, I have quite a few tablets, but that’s part of my job. I’ve traveled on business with just tablets, no laptop, and it didn’t work out. For short, fun trips, the tablet can suffice, but I still need the professional power and variety of input methods available on a laptop.
Pilon makes a good point about a desktop acting as a media server. My next PC will probably be an HTPC or mini computer with a ton of storage and a dearth of processing power. But I’ll still need my laptop. I’ll just keep it for an extra few years.
[aquote]Sure, you’ll lose the ability to be interrupted by phone calls, but, um, that might not be such a bad thing.[/aquote]
This seems like the most controversial suggestion, right? Keep your old MP3 player? Well, yes, actually. I use my phone for music all the time. For streaming services like Spotify and Rdio, you need a connected device. But sometimes I want something smaller. Much, much smaller. Something tiny, with a clip or a necklace, that I can wear and forget. It won’t fall out of my pocket. I won’t snag the cord on the arms of the elliptical machine. If I drop it, I won’t worry too much. For working out or walking around, an MP3 player might be best. Sure, you’ll lose the ability to be interrupted by phone calls, but, um, that might not be such a bad thing.
Sometimes, I also want something bigger. I have a moderately-sized music collection; just under 90GB worth of tunes. A device like an iPod classic, with its 120GB hard drive, is a perfect solution for me when I’m on long haul trips. Like, a month away. It also makes a handy backup device for my media. Oh, and I can use that extra 30GB of storage as a spare hard drive for transferring files. I don’t usually need every song I own with me at all times, but if the urge strikes to be extra prepared with just the right tune, a larger device with a small, spinning hard drive still offers the best storage to cost ratio.
Location-based services on cell phones and connected devices are the next big thing. But I could still see a good argument for keeping a dedicated GPS device in your car. For one thing, there is room for a much larger, more powerful antenna. An antenna that is always exposed to the sky, instead of stuffed in your pocket or your bag.
Most good mapping apps today let you download and cache your maps so that navigation works even when you’re offline. But with a standalone GPS, at least you know you’ll never need a connection. Plus, a built-in GPS device doesn’t hog the power socket in your car, so you can charge your phone and use GPS.
I gave up my home phone for a long time, and I lived just fine without it. But there are benefits to a home phone that you cannot match with a cell phone. For one thing, you always know where to find a home phone. In fact, you always know where to find a few home phones, if you put one in every room. Sure, you can lose the cordless, but they all come with beeping homing devices these days, so they are easier to find. If you lose your cell phone, you can call it to hear it ring, but only if you have another phone on you.
[aquote]I miss being able to call an apartment where a few friends live, and talking to whoever picks up the phone first.[/aquote]
Your home phone will not run out of battery, at least if you have a wired backup. I always do. In case of blackouts, the phone service still usually works (unless, of course, you have a VoIP line). But even when the power is on, I’ve still made the mistake of forgetting to charge my phone for a couple days, and it’s dead when I need it most. If somebody were trying to call, I would have missed them if I did not have a home number.
I also like the idea that a home phone number is a way to call a place, and not a person. When you call a cell phone, you are calling wherever that phone, and hopefully its owner, happen to be at the time. This just feels limiting. I miss being able to call an apartment where a few friends live, and talking to whoever picks up the phone first. I miss talking to my friends’ parents for a few minutes, just some catching up and small talk, before getting through. There is no device more personal than a cell phone, and yet, skipping the home phone may remove some significant interpersonal relationships.
Cameras on cell phones today are amazing. You can truly leave the point and shoot camera at home for most applications. However, there are still limitations in the technology. For 90% of your shooting, these may not matter, but if you are serious about image quality and you want shots that are future-proof, there are a few things to consider.
There is no zoom on your phone. I’ve seen a couple phones with optical zoom, but most rely on digital. Digital zoom is the same as cropping. You don’t actually get closer to your subject, you just see less of your photo. Optical zoom actually magnifies light to get a closer image.
Standalone cameras have larger sensors. While the high-megapixel sensors on camera phones means you’ll see an undeniably larger and perhaps sharper image, the true measure of image quality is sensor ratio. That is, the number of pixels per inch of sensor real estate. Larger pixels are better. Standalone pictures also have more features than most camera phones. Don’t get me wrong, my phone can handle face detection, panorama stitching, and even some macro work with aplomb. But you’ll find more nuanced controls, like aperture control and better shutter speed selection, on a dedicated camera.
Besides, the same battery argument applies to both GPS devices and camera. While your phone may make a great camera for most shots, if you’re spending a day taking constant pictures, you will drain your battery much faster. Better to use a point and shoot, and keep your phone charged longer. Or even better, use a DSLR, which sips battery power and can last for hundreds of shots on a single charge.
I don’t currently own an eBook reader, but it is high on my list. I’m currently using my tablet for eBooks. Happily, books I buy for my tablet are compatible with the eBook reader I’ll be buying. And, I don’t see myself giving up reading on my tablet or, occasionally, my smartphone. I have a digital version of a field guide for my Nikon DSLR, and it’s great to have the complete manual with pictures available on all my portable, connected devices.
[aquote]For reading, E-Ink is better. It’s sharper.[/aquote]
So why am I getting an eBook reader? Easy. E-Ink. For reading, E-Ink is better. It’s sharper. It has better contrast than even the best sAMOLED+ screens on the market, at least for pure black and white. Even more important, though, I can read it on the beach. I would not take my tablet to the beach. Between the sun and the sand, a tablet is not a good match for beach use. But a smaller e-reader, with its e-ink screen, is a fine option, if you’re careful around the natural elements.
Plus, there is again the battery issue. EBook reading probably drains less battery than any other task you’ll perform on a smartphone or tablet, aside from music listening, perhaps. But even so, a dedicated eBook reader can last a month on a single charge, if not longer. I will keep using my tablet to read, in the dark and out in the field. But when I’m reading for the long haul, I can’t wait to get my hands on a real e-ink device.
So, there you have it. Buy more gadgets. Keep your cell phone, and use if for all of these tasks. Your phone does a fine job at any of these, and technology is improving quickly, so it will keep getting better. But there are plenty of benefits to finding the right device for the job, and carrying around so many devices that you’re sure to have enough technology on hand.
The team at Austin Retina Associates focuses on eye problems — ranging from macular degeneration to retinal detachments — and they see hundreds of people a day at 14 locations in and around Central Texas. Like many healthcare organizations, they’re well aware that mobility is essential to providing the speed and service their customers expect, but they struggled to find the right device for their needs. They also had cost to consider, and while they were willing to invest to increase mobile productivity and customer service, they have to keep an eye on overhead.
“With all the decreased reimbursements we’re seeing with insurance companies, we’re constantly looking for ways to provide good care and have good technology but cut down costs at the same time,” says practice administrator Stephanie Collins.
The company had previously made the move from bulky laptops to more portable 2-in-1 devices, but they weren’t happy with the product they selected. Users had a laundry list of complaints: they were under-powered, suffered from poorly made keyboards, featured inadequate, small displays and had short battery life, lasting only 3 to 4 hours without needing a charge — and then requiring lengthy recharge times.
“We find we have to have a powerful system to run the clinics,” says IT director David Cox. “We tried going with a lesser device for the price, but we ended up having to buy more accessories — like keyboards and additional battery packs, and they still weren’t lasting until lunch.”
Greater Productivity With the TabPro S
To see how a Windows 10 2-in-1 device might increase productivity, we challenged Austin Retina to set aside their myriad other devices and try to get through their workday using only the Samsung Galaxy TabPro S. The experience gave them a clear look at how the right device can have a massive impact on productivity across roles.
“The Samsung Galaxy TabPro S has made our staff more productive,” says Cox. “It gives us better mobility, has better battery life, and [users] can actually carry the device around instead of being tethered to an AC adapter all day.”
More Mobility While Maintaining Windows Functionality
According to Collins, mobility is crucial for staff ducking in and out of patient rooms. “I spend all day on my tablet or cell phone answering emails, phone calls and text messages,” she says. “With the Galaxy TabPro S, I can move from office to office. Before I was just chained to my desk or my work wouldn’t get done.”
Technicians shadow physicians as they’re seeing patients, taking notes on treatments and diagnoses so that the doctor is free to fully focus on the patient. These techs then run between the medical examination room and the back of the office to check out and retrieve medication. With a device at their side, staff can automatically assign the medicine to the patient and then have them sign for it on the touchscreen when they return to the room, streamlining the process and minimizing patient wait time. Users also reported liking how lightweight and portable the devices were, enabling them to get work done in makeshift spaces or tight quarters when they’re not helping with patients.
The staff loved the sturdy and responsive track pad and keyboard that allows them to type without an on-screen keyboard eating up precious screen real estate, and — as their business is on the road to becoming a paperless environment — they liked being able to quickly remove the keyboard and have patients sign forms on the touchscreen.
Increased Battery Life
Cox was blown away by the TabPro S’ battery life, which went days without needing to charge — useful when supporting multiple locations as far as 100 miles away.
“I used that thing for three days and never had to charge it,” Cox says. “I can be on the road between remote sites. I can get a call that something is down, I can quickly pull over, use my phone as a hot spot, dial in and fix it without even being on site.”
Cox, Collins and their colleagues say that they consider the Samsung TabPro S Challenge a success and found this Windows 10 2-in-1 a valuable addition to the team.
“We found that the Samsung Galaxy TabPro S has been more effective for us because it gives us the price point we can afford with the functionality of a device that costs twice as much,” Cox says. “The Samsung Galaxy TabPro S is night and day better than what we have now. They’re half the price, half the weight, half the thickness, yet have all the functionality.”
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Python though is a higher-level language with data centric libraries and easy to read syntax, it cannot perform the tasks efficiently at all the stages
A data science job requires programming knowledge. Data science mostly uses Python programming language. These are some ideas data science job seekers usually come across. Most of the opinions on the internet revolve around these ideas, which are only partial truths. Search for ‘most desirable data science skills’ only to find Python as one of the top skills required for data science. Indeed, Python, as a programming language has ruled the data science world ever since it was developed. This doesn’t mean learning Python alone would be sufficient to land a data science job. The reason might be on the part of the project’s requirement with respect to Python’s features or the aspirant’s programming capability – depending on python would be like putting all the eggs in one basket. Python, the popular language which is presumed to be indispensable for a data scientist is losing its ground to other programming languages. A data science project goes through different stages from data extraction to data modelling to model deployment. Python though is a higher-level language with data-centric libraries and easy-to-read syntax, it cannot perform the tasks efficiently at all the stages. The newcomers include SQL, R, Scala, Julia, etc with benefits like better Cloud Native performances and the ability to run on modern hardware, etc.Python Vs Others – a comparison:
SQL comes into the picture when we look at how much and where the companies store data. For a successful database analysis, the data should be retrieved simultaneously from servers, which Python lags way behind when compared to the query language, SQL. No wonder SQL though holds equal importance appears trailing Python in the list of required skills. SQL is used for data retrieval which is an essential step for even getting started with the project. Employers look for people who are multitaskers within the data science domain adept at basic skills because most part of data science project involves gathering and cleaning data. Perhaps this is the reason why SQL has ranked higher than Python in the Stack overflow survey. SQL syntax comes in different formats which companies use according to the demands of the project. MySQL, and SQL Server, are a few of them, you need to give a try.
R was the most popular language for data science application in 2024-16 overtaken by Python in the last 2 to 3 years. R is more for seasoned pros for it is coded heavy and has a steep learning curve. Given the emerging trends which suggest machine learning moving away from data, there is very much chance that R might become the must-learn language for beginners. Whether to use R or Python shouldn’t be a question because the purpose or the data analysis goal differs. R is optimized for deep statistical analysis which data researchers employ for deep analytics and data visualisation features while Python is more suitable for data wrangling. When Burtch Works did a comprehensive survey of data scientists and analytics professionals, R was found more popular with experienced pros and Python with beginners.
Julia, an emerging language is still considered an add-on. It shares many features with Python, R, and other programming languages like Go and Ruby, it’s worth learning right in the beginning because it has the potential to replace Python for its superior performance. With Julia, it is possible to achieve C-like performance, and hand-crafted profiling techniques without optimization, which in Python’s case, is impossible. Why employ Python in the first place if Julia can make the job better? Besides, Julia is good at working with external libraries, and memory management by default, and otherwise.Looking beyond the Python paradigm
As said in the beginning, programming knowledge is not the be-all and end-all solution to securing a data science job. It is pretty much an obscure fact that employers look for problem solvers rather than number crunchers. Learning coding without paying attention to why you are doing it will take you nowhere. Learning data structures will not teach how to apply them to a given database for a particular problem. Well, there are many contenders like Scala and Swift which are fast making their way into the list of viable if not popular programming languages. To survive as a data scientist, better to let Python let be a necessity rather than a sufficient requirement.More Trending Stories
Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them.
Whether you want to know what to do if your site is not mobile-friendly or you’re facing complex indexing issues, we’ve got the information that you need.
Learn how to fix these common problems so that Google can start indexing your pages again.1. You Don’t Have A Domain Name
The first reason why Google won’t index your site is that you don’t have a domain name. This could be because you’re using the wrong URL for the content, or it’s not set up correctly on WordPress.
If this is happening to you, there are some easy fixes.
Also, your IP address redirection may not be configured correctly.
One way to fix this issue is by adding 301 redirects from WWW versions of pages back onto their respective domains. If people get directed here when they try searching for something like [yoursitehere], we want them to land on your physical domain name.
It’s important to ensure that you have a domain name. This is non-negotiable if you want to rank and be competitive on Google.2. Your Site Is Not Mobile-Friendly
A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.
No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.
The first thing I recommend doing with this issue is running your site through Google’s Mobile-Friendly Testing Tool.
If you don’t get a “passed reading,” you have some work to do to make your site mobile-friendly.3. You’re Using A Coding Language In A Way That’s Too Complex for Google
If this is a problem for you, I recommend running through Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site really is (and make any fixes that might need to be made).
If your website isn’t passable on their standards yet, they offer plenty of resources with guidelines about all manner of design quirks that can come up while designing a responsive webpage.
Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.
It could even be that you have too much content on the page for a user’s browser to handle or if you’re using an old-fashioned server with limited resources.
Use Google Page Speed Insights – This is one of my favorite tools I’ve found in recent years and helps me identify what sections of the website need urgent attention when improving its speed. The tool analyzes your webpage against five performance best practices (that are crucial for having faster loading sites), such as minimizing connections, reducing payload size, leveraging browser caching, etc., and will give you suggestions about how you can improve each aspect of your site.
Use a tool like chúng tôi – This tool will let you know if your website is loading at a fast enough pace. It will also allow you to see, in detail, the specific elements on your site that are causing you issues. Their waterfall can help you identify significant page speed issues before they cause serious problems.
Use Google’s Page Speed insights again – See where you can make improvements to load times on the site. For example, it might be worth exploring a new hosting plan with more resources (pure dedicated servers are far better than shared ones) or using a CDN service that will serve static content from its cache in multiple locations around the world.
Ideally, make sure your page speed numbers hit 70 or more. As close to 100 as possible is ideal.
If you have any questions whatsoever regarding page speed, you may want to check out SEJ’s ebook on Core Web Vitals.5. Your Site Has Minimal Well-Written Content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues even breaking the top 50.
In our experience, content that’s less than 1,000 words does not do as well as content that is more than 1,000 words.
Are we a content writing company? No, we are not. Is word count a ranking factor? Also no.
But, when you’re judging what to do in the context of the competition, making sure your content is well-written is key to success.
The content on your site needs to be good and informative. It needs to answer questions, provide information, or have a point of view that’s different enough from other sites in the same niche as yours.
If it doesn’t meet those standards, Google will likely find another site with better quality content that does.
If you’re wondering why your website isn’t ranking highly in Google search results for some keywords despite following through SEO best practices like adding relevant keywords throughout the text (Hint: Your Content), then one culprit may be thin pages where there really should be more than just 100 words per page!
Thin pages can cause indexing issues because they don’t contain much unique content and don’t meet minimum quality levels compared to your competition.6. Your Site Isn’t User-friendly And Engaging To Visitors
Having a user-friendly and engaging site is crucial to good SEO. Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated or aggravated.
If you only have one product listed per category instead of several, then this could be why your content isn’t ranking well with Google! It’s important not only to target keywords within each post but also to make sure that all related posts link back to other relevant articles/pages on the topic.
Do people like sharing your blog? Are readers being wowed by your content? If not, then this could be why Google has stopped indexing your site.
If someone links directly to one specific product page instead of using relative keywords like “buy,” “purchase” etc., then there might be something wrong with the way other pages link back to that particular product.
Make sure all products listed on category pages also exist within each respective sub-category so users can easily make purchases without having to navigate complex linking hierarchies.7. You Have A Redirect Loop
Redirect loops are another common problem that prevents indexing. These are typically caused by a common typo and can be fixed with the following steps:
Find the page that is causing the redirect loop. If you are using WordPress, find HTML source of one of your posts on this page or in an .htaccess file and look for “Redirect 301” to see which page it’s trying to direct traffic from. It’s also worth it to repair any 302 redirects and make sure they are set to 301.
Use “find” in Windows Explorer (or Command + F if Mac) to search through all files containing “redirect” until you locate where the problem lies.
Fix any typos so there isn’t a duplicate URL address pointing back at itself then use redirection code like below:
Status codes such as 404s don’t always show up in Google Search Console. Using an external crawler like Screaming Frog, you can find the status codes for 404s and other errors.
If all looks good, use Google Search Console on-site to crawl the site again and resubmit it to indexing. Wait a week or so before checking back in with Google Search Console if there are any new warnings popping up that need attention.
Google doesn’t have time to update their indexes every day, but they do try every few hours which means sometimes your content may not show up right away even though you know it’s been updated. Be patient! It should be indexed soon enough.8. You’re Using Plugins That Block Googlebot from Crawling Your Site
One example of such a plugin is a chúng tôi plugin. If you set your chúng tôi file through this plugin to noindex your site, Googlebot will not be able to crawl it.
Set up a chúng tôi file and do the following:
When you create this, set it as public so that crawlers can access it without restrictions.
Make sure your chúng tôi file does not have the following lines:User-agent: * Disallow: /
The forward slash means that the chúng tôi file is blocking all pages from the root folder of the site. You want to make sure that your chúng tôi file looks more like this:User-agent: * Disallow:
Where JS comes into play as an issue is when the JS prevents crawling by doing shady things – techniques that may be akin to cloaking.
If you have rendered HTML vs. raw HTML, and you have a link in the raw HTML that isn’t in the rendered HTML, Google may not crawl or index that link. Defining your rendered HTML vs. raw HTML issues is crucial because of these types of mistakes.
If you’re into hiding your JS and CSS files, don’t do it. Google has mentioned that they want to see all of your JS and CSS files when they crawl.
Google wants you to keep all JS and CSS crawlable. If you have any of those files blocked, you may want to unblock them and allow for full crawling to give Google the view of your site that they need.10. You Did Not Add All Domain Properties To Google Search Console
It’s important to make sure that you’re not missing any of your domain variations when adding them to GSC.
Add them to GSC, and make sure that you verify your ownership of all domain properties to ensure that you are tracking the right ones.
For new sites that are just starting out, this is likely to not be an issue.11. Your Meta Tags Are Set To Noindex, Nofollow
Sometimes, through sheer bad luck, meta tags are set to noindex, nofollow. For example, your site may have a link or page that was indexed by Google’s crawler and then deleted before the change to noindex, nofollow was set up correctly in your website’s backend.
As a result, that page may not have been re-indexed and if you’re using a plugin to block Google from crawling your site then that page may never be indexed again.
The solution is simple: change any meta tags with the words noindex,nofollow on them so they read index,follow instead.
If you have thousands of pages like this, however, you may have an uphill battle ahead of you. This is one of those times where you must grit your teeth and move forward with the grind.
In the end, your site’s performance will thank you.12. You’re Not Using A Sitemap
You need to use a sitemap!
A sitemap is a list of all the pages on your site, and it’s also one way for Google to find out what content you have. This tool will help ensure that every page gets crawled and indexed by Google Search Console.
If you don’t have a sitemap, Google is flying blind unless all of your pages are currently indexed and receiving traffic.
It’s important to note, however, that HTML Sitemaps are deprecated in Google Search Console. The preferred format for sitemaps nowadays are XML Sitemaps.
You want to use your sitemap to tell Google what the important pages of your site are, and you want to submit it regularly for crawling and indexing.13. You’ve Been Penalized By Google In The Past And Haven’t Cleaned Up Your Act Yet
Google has repeatedly stated that penalties can follow you.
If you’ve had a penalty before and have not cleaned up your act, then Google won’t index your site.
The answer to this question is pretty straightforward: if it’s penalized by Google, they may not be able to do anything about it because penalties follow you around like an uninvited friend who drags their feet on the carpet as they walk through each room of your house.
If you’re wondering why would you still exclude some information from your website since you’re already in trouble with search engines?
The thing is that even though there are ways out of being penalized, many people don’t know how or can no longer make those changes for whatever reason (maybe they sold their company). Some also think that just removing pages and slapping the old content onto a new site will work just as well (it doesn’t).
If you are penalized, the safest route is cleaning up your act from before entirely. You must have all-new content, and re-build the domain from the ground up, or do a complete content overhaul. Google explains that they expect you to take just as long getting out of a penalty as it did for you to get into one.14. Your Technical SEO Is Terrible
Make no mistake: purchasing technical SEO from chúng tôi is like purchasing a Lamborghini from a dollar store: you’re likely to get a counterfeit item rather than the real thing.
Doing technical SEO correctly is worth it: Google and your users will love you.
Let’s take a look at some common problems and solutions, and where technical SEO can help you.
Problem: Your site is not hitting Core Web Vitals numbers
Solution: Technical SEO will help you identify the issues with your Core Web Vitals and provide you with a path to correcting these issues. Don’t just put your faith in a strategic audit – this won’t always help you in these areas. You need a full technical SEO audit to unearth some of these issues, because they can range from the downright simple to the incredibly complex.
Problem: Your site has crawling and indexing issues
Solution: They can be incredibly complex and requires a seasoned technical SEO in order to uncover them and repair them. You must identify them if you’re finding that you are having zero traction or not getting any performance from your site.
Also, make sure that you haven’t accidentally ticked the “discourage search engines from indexing your website” box in WordPress.
Solution: Again, Technical SEO is here to rescue you from the abyss. Some sites are in so deep that you may not see a way out other than deleting the site and starting over. The nuclear option is not always the best option. This is where an experienced technical SEO professional is worth their weight in gold.Identifying Website Indexing Issues Are A Challenge, But Well Worth Solving
Content, technical SEO, and links are all important to maintaining your site’s performance trajectory. But if your site has indexing issues, the other SEO elements will only get you so far.
Be sure to tick off all the boxes and make sure you really are getting your site out there in the most correct manner.
And don’t forget to optimize every page of your website for relevant keywords! Making sure your technical SEO is up to par is worth it as well because the better Google can crawl, index, and rank your site, the better your results will be.
Google (and your website’s traffic) will thank you.
Featured image: Shutterstock/Sammby
Ok time for an example:
It is generally agreed in the industry that ranking first on a search will get you somewhere between 35-45% of people looking for that keyword. This number is usually half for 2nd place and continues to drop from there. The second page sites are lucky to receive 5-10% collectively and likely receive many repeat customers, which would inflate the percentage.
If your site ranked first for “Anniversary Gifts” even at the conservatively low estimate of 35% that is 70,350 visitors a month. Before we even get into purchasing that is 70,350 people viewing your site, reading about your products, finding out about your brand and acknowledging your existence. If your site is designed to be user friendly (which is part of the SEO) then the users are likely to have a pleasant experience, share that experience with friends, and return to your site when they need another anniversary gift.
The best part of all this is the fact that everyone who is looking for your keywords is also looking for your type of business, people who type “anniversary gift” in Google are, more likely then not, looking to buy your hypothetical product(s).
Lets take a look at what the difference would be if we didn’t rank first:
Page Rank Traffic Count Paying Customers Revenue at $15 a customer Missed Revenue 1st 35 70350 704 $10,552.50 $0.00 2nd 16 32160 322 $4,824.00 $5,728.50 3rd 11 22110 221 $3,316.50 $7,236.00 4th 8.5 17085 171 $2,562.75 $7,989.75 5th 7 14070 141 $2,110.50 $8,442.00 6th 6 12060 121 $1,809.00 $8,743.50 7th 5.5 11055 111 $1,658.25 $8,894.25 8th 4.5 9045 90 $1,356.75 $9,195.75 9th 4 8040 80 $1,206.00 $9,346.50 10th 3.5 7035 70 $1,055.25 $9,497.25 On 2nd page 1 2010 20 $301.50 $10,251.00
The missed revenue shows what you are loosing by not ranking first, to make this worse, what your loosing is what your competition is gaining. And here is a graph to show how steep the difference is.
Everyone sees different benefits when it comes to SEO- what do you find valuable that others may not be aware of?
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