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“Link building is dead” is a phrase I’ve heard from a number of marketing consultants over the past few years.

It wasn’t too long ago, following the emergence of social media, and then Google+, that I heard many social media experts predicting that the importance of links would die off eminently.

These opinions have since been shredded as link building maintained its position as one of the most important marketing activities to increase search visibility.

From my perspective, consistently delivering great results in search has primarily been due to the impact of high quality backlinks that I’ve built for my clients over the last nine years.

Link Building Has Evolved

The role of a link builder has developed over the years, to the point where “link building” perhaps isn’t the best name for the services many agencies now offer.

Typically, the modern link Builder gets involved in PR and brand building a lot more often – forcing link builders into working much more closely with the SEO and social media teams. Because of this, many link building specialists are having to learn a broader range of skills, and develop their knowledge of marketing, more than ever before. Data capture, content creation, email marketing, and social all play into developing a successful link building strategy.

This need for an expansion of skills began after Google began to clean up their search results – resulting in penalties for sites with unethical link building strategies and backlink profiles, both manually and algorithmically.

The shortcuts a number of link builders used are no longer a path to success, whether it be short-term or long-term. And the introduction of the Google Penguin algorithm update has certainly forced an increase in the skills of the average link builder from two years ago and pushed them towards building a clean backlink profile for their clients and/or businesses.

Matt Cutts Says Links Have Many Years Left

If we rewind our tapes all the way back to June 2012, Google’s head of web spam, Matt Cutts, spoke to Search Engine Land Editor-in-Chief Danny Sullivan, Mr. Cutts said:

“There’s this perception that everything will go social or that links will go obsolete, and I think it’s premature to reach that conclusion. I don’t doubt that in ten years things will be more social and those will be more powerful signals, but I wouldn’t write the epitaph for links quite yet.”

Just this past week however, Matt Cutts said that “over time there will be less emphasis on links” – referring to the Google search results. He did conclude that part of his speech with:

“I still think backlinks have many, many years left in them, but inevitably what we’re trying to do is figure out how an expert user would say, this particular page matched their information needs. Sometimes backlinks matter for that.

So I think over time backlinks will become a little less important.

Inevitably over time there will be a little less emphasis on links, but I would expect that for the next few years we will continue to use links in order to assess the basic reputation of pages and of sites.”

Why Link Building is Still Valuable

Working with numerous e-commerce clients, organic search is still the biggest referer of traffic and sales for the majority of these.

When the majority of your traffic is coming from organic search, it is important to maintain and improve your position in the search results. And if you’re not ranking in the search results you’re missing out on a wealth of traffic – it’s important for you to be there.

Getting to the top of Google still requires both SEO and link building – there have been a lot of changes in Google’s search algorithm over the past couple of years. There’s been a number of warnings for the type of links to avoid in order to keep within the guidelines. But links remain core to Google’s algorithm.

The goalposts haven’t really changed much over the years though. The shortcuts some SEOs and webmasters were taking – ie paid links, bulk directory submission, and mass anchor text links are now out of the equation. If anything, this makes it a fair playing field. The company who can make their brand the most popular and who produces the most successful campaigns rises to the top.

There’s no getting away from link building if you want to rank in Google. At least not in the near future. Link building isn’t about directory submissions etc. – it’s about building a brand, creating exposure, and ultimately, building a following.

Google Search Results Without Backlink Relevance

In February this year, Matt Cutts said in one of his videos on the Google Webmasters YouTube channel that Google has internally tested their search engine results without links and it was a disaster:

“We don’t have a version like that [search engine that excludes any backlink relevance] that is exposed to the public. But we have run experiments like that internally and the quality looks much, much worse. It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.

So we’ve played around with the idea of turning off backlink relevance. And at least for now backlink relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results.”

The Internet Relies on Links

Simply put, Google and internet users in general have always relied on links. If you’re old enough to remember the internet before Google and search engines, links were navigational tools to get from one place to another.

Directories were created and became popular for being a list of links or resources to help you find what you were looking for.

Google results are essentially a list of links. You search for a product, place, or ask a question and you’ll be shown a list of relevant links (hopefully they’re relevant) to what you’re looking for.

Your Business Relies on Links

Links are still the number one factor is getting your website visible in Google.

Perhaps it’s because I don’t work exclusively on social media, but all of my clients receive more traffic and conversions from search engines and referrals than from social. Here are a couple of examples:

Screenshot taken 13/05/2014 from Google Analytics

While links influence search rankings, they remain important. And even Matt Cutts has said they will be around for many more years.

Follow Google’s guidelines and stay clear of link schemes. Keep your link building clean, develop your brand, and I promise you you’ll reap the benefits in the end – just don’t stop building links. And be sure to mix this up with PR, SEO, social, and email marketing to build a proper online marketing strategy for your business.

Featured image credit: chúng tôi Used under license.

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How Not To Sully Infographics With Drunkenness: Lessons In Link Building

I ignored the opportunity to link build with infographics for far too long. As an engineer turned search engine professional, the idea of creating art scared me. I prefer complicated puzzles and problems over design, but after seeing so many others succeed I decided to go all in.

So, a few months back, we created a Beer in Colorado graphic. I’m by no means an infographic expert, which you’ll see as you read on, but some of the work we did will hopefully be useful for your next (or first) infographic project.

Promotion Strategy

We chose Colorado beer as our topic, because we wanted to piggyback onto Colorado’s annual Great American Beer Festival (GABF). In the beer blogging world GABF is akin to the “Superbowl of beer.” The number of beer bloggers that cover this event is astonishing, which is what got me salivating at the link prospects. However, the toughest part would be reaching those bloggers. We chose to focus on four different promotion strategies.

1 – Contacting Beer Bloggers and Beer Associations Directly

We launched the graphic a few weeks before the event by contacting individual beer bloggers and beer-related sites to ask them for feedback on our graphic. Every email was personalized, and we reminded them of the upcoming beer festival with the hope that they would post our graphic on a page or post dedicated to the GABF.

2 – Contacting Infographic Bloggers

3 – Press Release

We used Google Trends to look at the most popular GABF press coverage from 2009 in order to determine the best timing for our press release and press contact. The most significant stories about the event occurred the Saturday before and then the day of, so we timed our 2010 press outreach and release accordingly.

4 – Social Media

We ran an ad on Facebook targeting beer fans in Colorado with an ad headline designed to challenge viewers. It read: “Think you know beer? Check out this Colorado beer trivia.” We had limited success, but it did help our page get some spontaneous “likes.”

Lesson: Infographics Should Contain Hearty Data

The most stinging criticism from the infographic bloggers we contacted had to be that our infographic was light on data. Unlike some of the most successful infographics we bench-marked, we didn’t include a data-intensive graph or diagram. The reason? I didn’t think any of the numerical data I found was very interesting.

Lesson: An infographic needs some strong numerical data to meet the standards of infographic critics, as well as to have some value as a reference material.

Lesson: Get Community Buy-In Before You Begin

The point: Had I contacted these people earlier and gauged their interest in participating, we might have had a much more successful product.

Lesson: Design For The Web

When we conceived our plan, I wanted to be sure that the final graphic would be available in both web and print resolutions. As a result, our designer started his design with print resolution in mind and then scaled things down to web resolution, which caused a problem: the text from the print version was too small to be legible in our web version when scaled down. As a result, we had to create two distinct graphics – one designed for web, and one designed for print. I would have saved some time and money had we planned for this originally.

In terms of the best size, I found that our 600px wide graphic had the best embed rate. The 500px wide graph, despite being fairly legible, wasn’t quite big enough for most bloggers that used our graphic.

Results

Our graphic garnered dozens of good quality links from beer bloggers, exposed Spork Marketing to local breweries, and helped me develop a process for our next infographic. Our cost-per-link was incredibly low when compared to some other projects we’ve done—low enough, in fact, to be cost-effective for some of our small business clients.

The Samsung Foldable Phone Needs To Explain “Why” Not Just “How”

The Samsung foldable phone needs to explain “why” not just “how”

If the rumors and teasing is true, Samsung is about to show us its long-anticipated foldable smartphone. Variously known as the Galaxy X or, more recently, the Galaxy F, the folding phone is expected to make its debut – or at least get a preview – at Samsung’s Developer Conference on Wednesday in San Francisco, CA. The question is, has Samsung got more than a hardware showcase for us?

It’s no great surprise that Samsung has the technology to make a foldable display. After all, the company has been showing off prototype panels for some years now. Back in May 2024, in fact, Samsung Display had a rollable screen demo that could coil up and unfurl, hypnotically, over and over again.

The big issue was never really whether Samsung could make a rollable or foldable screen. More important was whether it could make it at scale, and with a degree of quality that would allow it to live up to the typical lifespan – and mistreatment – of the average mobile device. A folding phone will soon lose its luster if the screens show a tendency to crease, or worse still crack altogether.

Even then, though, longevity is just a matter of engineering. A not-insignificant problem to overcome, sure. Arguably, though, no less of a challenge than, say, making 7nm SoCs at scale, or squeezing increasing numbers of megapixels into a smartphone-sized camera module.

No, the biggest hurdle the Galaxy F – and indeed any foldable device – faces is broader than that, and less easy to pin down. Samsung needs not only to demonstrate that it can make such a device, but convince us that it should. Because in the end, while sheer technological trickery may sell some units, the market as a whole needs to be persuaded there’s a point to it.

Alternative form-factors have long struggled to gain traction in the smartphone space. Sliders, clamshells, handsets that rotate or flip… they’ve all seen some degree of interest, more or less, but none have made a dent in the regular candybar shape. There’s a lot to be said for a relatively nondescript slab, the majority of one side of which is taken up with display. It’s what people know, and it’s what people trust.

How convincing that is will depend on how well the hinge mechanism is designed, of course. If the folded Galaxy F is still bulky – think something along the lines of Microsoft’s hefty Surface Book hinge, only shrunk down to phone-scale – then it may well be too large for most pockets. It has to be easy and quick to operate, and it can’t seem in any way fragile.

Beyond that, though, there’s the challenge of proving the software is ready for such a screen. We’re expecting the Galaxy F to be Android-based, but it’s not like Google’s smartphone and tablet platform is really set up to accommodate displays that switch between two sizes and two aspect ratios.

I admit, the sheer geek-appeal of a folding smartphone triggers no small amount of interest in me. It’s a thoroughly sci-fi affair: a movie prop come to life. I want to believe it’ll not only be mesmerizing in its technological prowess, but functional and practical in its use-cases, too.

Then, though, I remember early curved smartphone screens, and how device-makers floundered trying to persuade us they were as useful as they were eye-catching. I remember the dearth of good tablet-specific apps on Android, which has undoubtedly contributed to a waning of high-profile tablets running the OS. And, most pressing of all, I remember that first-generation products, even if they get a decent chunk of their to-do list right, inevitably cost a premium that’s too rich for most consumers to stomach.

Samsung can’t afford to show us the “how” of the Galaxy F folding phone, but not explain the “why” to us as well. Without convincing use-cases, and the software to back that up, it’ll be all too easy to dismiss the device as a gimmick.

5 Tips To Run A Sustainable Link Building Campaign

Do I want to do link building?

As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis.

While the answer being overwhelmingly no for the majority of the population, the main reason being the time that needs to be dedicated to the campaign, everyone knows that link equity is a necessary part of the equation for a successful run.

Do I Need to Do Link Building?

The answer to that question depends on your perspective of the industry and where your site falls from an equity standpoint.

To me, sites fall into three buckets which determine how much time and effort need to be dedicated to these types of campaigns:

Unestablished.

Established.

Big brand.

If your domain authority (yes, we all know this isn’t a real thing, but it’s widely accepted so let’s get over it) is low because you haven’t been paying attention to your search presence (for shame), then you are probably going to need to spend a sizable amount of time here just to get off the ground.

Being an established site means that while you don’t hold big brand equity, you have been building your authority up over time and can compete on terms that are important to your business and probably have some form of link building in the mix.

The three buckets above are not just to characterize sites by equity, it also characterizes them by the challenges they face from a link building perspective:

Unestablished: Have to launch a campaign from scratch, most likely has zero resources to dedicate to this effort and even less budget.

Established: Have established search processes and budget but are most likely paying a third party so they don’t own the process or relationships.

Big brand: While links are naturally coming in, most of them are pointing to the home page, which doesn’t help the site as a whole. On top of that, most big brand sites are glacial when it comes to changing processes and development.

So now that we understand how sites stack up against one another from a link perspective, or at least how you can easily place where your site stands, what do you do next?

Getting Started with Sustainable Link Building

These days you simply can’t just “start doing link building” as there are many questions that need answers:

Who is dedicating the time to this?

What’s the process of identifying links?

How do we avoid appearing unnatural?

Can I trust this won’t trigger some type of penalty against my site?

While all of these are important questions that need answers, they still don’t speak to the more important over-arching one, “How do we do link building in a sustainable way?”

Sadly, most folks are still doing link building like it’s 2004.

People are burning calories on these campaigns, but they aren’t burning them in a smart way. Thinking a little bit differently about how you approach this effort will bring much more value in the long-term.

Below are practices and ideas that you can try to run a sustainable link building campaign that won’t burn out in six months or burn your website down.

1. Look Before You Reach…Out

Let’s use data people!

Link building campaigns are typically very myopic in scope as most people think this way:

Look for a relevant site with high domain authority.

Send out prospecting email asking for a link.

Hopefully get a response and work out a deal, rinse, repeat.

2. Get More Specific

Are you focusing on the domain as a whole?

The problem with this approach is that you are only focusing on the overall domain authority, which, as I referenced before, is actually not a real thing even though it is a widely accepted metric.

So why are we basing our efforts on a made-up number?

The solution?

Get more specific.

It makes more sense to dig down and look at the individual pages that make up a domain you would like to link to and what their backlink profiles look like.

If they have strong page authority and you have a piece of content (or can create one) you believe would make sense for them to link back to, that’s a smarter way to find linking opportunities.

If you are selling baseball tickets to a certain game, wouldn’t it make sense to get a link to that page from someone writing a specific piece of content about that game or the teams playing?

This analysis isn’t hard to do if you are looking at the right data. You can set up a simple table and match up URLs:

Your URL # of Backlinks Page Authority / Equity / TrustFlow Topic / Category Their URL # of Backlinks

Page Authority / Equity / TrustFlow

If you want to get crazy (and really don’t want to do any manual work) you can also pull rankings from large indexes such as SEMrush for each URL you discover in your link tools and do some math that calls out which URLs rank for the same keywords, which would indicate they are about the same thing.

It would look something like this:

Your URL Page Authority / Equity / TrustFlow # of Backlinks Their URL Page Authority / Equity / TrustFlow # of Backlinks # Common Keywords Avg. Rank

Total MSV

If you’re worried about where you can get the backlink data, there are many tools for large sets of links to do this type of analysis (e.g., Majestic, Ahrefs, Link Research Tools).

Most of these tools will have the URLs categorized already, but even if you have to roll up your sleeves and look at what the content on the page is, that is better than blindly sending out emails with no data behind them.

This approach can also help with your outreach because you can include the rationalization of why that site should link to you and the shared benefits you two could potentially provide to one another over time.

3. Form Partnerships

There is absolutely nothing wrong with forming alliances with sites and writers that are doing things related to your business.

A lot of negativity clouds around this approach because people start throwing around “guest blogging” and “link networks”, which really isn’t what this approach is about.

First off, there is nothing wrong with guest blogging if you do it the right way.

The problem with guest blogging stemmed from a network of sites that were trading them back and forth in an unnatural way, not because Google felt like too many relevant people were writing for each other’s sites.

If you find like-minded folks who run websites in your industry and you feel there is a mutual benefit to contributing to each other’s sites, then you should do that, just do it in moderation and keep expanding the pool of folks you are partnering with.

4. Work with Influencers

In this world, nothing can be said to be certain except death and that people are going to talk about stuff on the internet.

No matter what product or service you sell, there are people who are considered experts on that product or service – and a lot of other people are listening to these experts.

Your job is to find them.

Most influencers – whether they are writers, vloggers, or speakers – actually aren’t that hard to get a hold of.

Mine YouTube for folks who are reviewing products or services like yours and send them a message to see if they are open to being sponsored.

Most of the time they will partner with you for a free product or a small fee (depending on how popular they are).

They will just have to disclose that they received compensation for the review per Google’s guidelines, which isn’t a big deal.

Or they won’t, but you didn’t hear me say that.

5. One Last Thing: Don’t Buy Links

I can’t believe I still actually have to say this, but buying links shouldn’t even be on your radar.

This is an outdated, time-consuming, soul-crushing methodology.

And let’s be serious – you can do better.

While link [building / earning / whatever you want to call it] isn’t the most fun activity, it’s a necessary evil of our trade and shouldn’t be ignored.

Conclusion

Now that you’ve read this, figure out which bucket your site falls into, pull some data, and start making smarter decisions.

Featured Image Credit: Paulo Bobita

A Guide To Linkable Assets For Effective Link Building

Not all content is made equal, and not every blog post receives external links.

Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page.

Instead of establishing a link building program around outreach, having a linkable content asset can earn you links and improve your outreach response rates.

This article will help you get started creating linkable content so you can build a natural link profile in less time.

Let’s start by defining a linkable asset.

What Is A Linkable Asset?

Linkable content assets refer to high-quality content pieces created to attract backlinks from other websites, either via promotional efforts or link building outreach strategies.

These assets can be presented in various formats, such as infographics, written articles, videos, online tools, or downloadable documents.

An optimal linkable asset is a thorough, long-form resource that surpasses top-ranking content in the same niche. Your content should provide value, be unique, and cater to the interests of your target audience.

For an efficient traffic flow to your website, links must direct users to a specific webpage. Therefore, the asset should either be an HTML page, or integrated within a page.

There are a wide variety of linkable assets, one of which is the History of Google Algorithm Updates, published by the Search Engine Journal (SEJ).

Based on data from Ahrefs, this page has successfully gathered nearly 3,000 referring domains.

Well-established brands tend to receive more links compared to new or lesser-known sites.

SEJ has built a solid reputation for producing high-quality SEO content, and its trusted name in the field has played a significant role in the success of this particular asset.

The efficacy of a linkable asset often depends on a site’s proven expertise, experience, authority, and trust (E-E-A-T) within its domain.

Enhancing or establishing E-E-A-T can increase the appeal of your content to publishers. Now, let’s briefly delve into the concept of E-E-A-T.

Applications Of E-E-A-T In Linkable Content

Google’s Search Quality Rater Guidelines introduced the concept of E-E-A-T, which helps users assess content quality.

E-E-A-T has become increasingly significant in SEO, content marketing, and link building. To optimize a linkable asset, ensure it demonstrates each of these elements:

Expertise: Showcase the author’s knowledge and understanding of the topic through education, experience, or publications.

Experience: Highlight the author’s firsthand knowledge of the subject via personal experience, interviews, or research.

Authority: Establish the author’s reputation and credibility through credentials, affiliations, or the quality of their work.

Trustworthiness: Demonstrate the author’s honesty and integrity through transparency, neutrality, or avoiding conflicts of interest.

While the Quality Rater Guidelines and E-E-A-T don’t reveal the algorithm’s workings, Google claims that raters who follow these guidelines achieve similar results. Optimizing an article for E-E-A-T can improve its Google ranking and shareability.

Pro tip: Address questions real people ask in your niche to exhibit expertise and experience.

The emergence of generative AI, such as ChatGPT, has raised questions about demonstrating E-E-A-T in AI-generated content. Next, let’s explore generative AI in content creation.

Harnessing Generative AI Content Ideation

Generative AI is revolutionizing how content marketers conduct research, develop ideas and create content. Tools like ChatGPT, Google Bard, and Bing Chat can significantly reduce research time and provide compelling content topics.

As AI content generation is still emerging, search engine and publisher policies on AI-produced content continue to evolve.

Incorporating subject matter expertise (SME), personal experiences, case studies, and in-depth topic exploration can ensure that AI-generated content remains authentic and avoids plagiarism.

How To Get Content Ideas With ChatGPT

Select a topic or niche, then prompt ChatGPT with “Act as HubSpot’s blog idea generator and provide a list of 20 unique long-form content ideas for [topic/keyword].”

Choose relevant, unique, and searchable ideas, and refine them by comparing them to top-ranking content on Google.

How To Create An Outline With ChatGPT

Prompt ChatGPT with “Act as [industry blog or person] and create a comprehensive outline for an article ‘[title]’, using contemporary content marketing techniques.”

An editor will then refine the AI-generated outline.

Update the outline to include the questions and answers from Bard, and modify the ChatGPT-generated sections from an experienced expert’s perspective, deciding which sections to include or remove.

Pro tips: Use tools like ZeroGPT or ChatGPT AI Classifier to ensure your content doesn’t seem too robotic.

When To Use ChatGPT Vs. Other Generative AI

Bing Chat & Google Bard can access their individual search results and current content, while ChatGPT receives monthly updates and lacks internet access.

Utilize Bing Chat & Bard for research and rely on ChatGPT for titles, outlines, and process lists.

Generative AI has the potential to enhance topic selection and outlines for linkable assets and even address some downsides of linkable content assets.

Next, let’s examine the pros and cons of linkable content assets.

Pros And Cons Of Linkable Assets

While high-quality linkable assets can generate substantial links and traffic, this link-building strategy has drawbacks.

Pros

Scalable link acquisition: Using informational content allows link opportunities across numerous topical areas.

Enhanced organic visibility: Long-form informative articles can attract thousands of monthly visits across various keywords.

Relationship building: Linkable content assets help establish relationships with influencers or industry experts, fostering collaboration and trust.

Long-term value: Relevant and valuable content assets can continue to attract backlinks and traffic over time.

Brand exposure and credibility: Linkable assets can boost your brand’s reputation as an industry expert, increasing trust and credibility.

Cons

Links not targeting ideal pages: Links typically target the asset, but a commercial page may be preferable for improving ranking.

Time and resource-intensive: Creating high-quality linkable assets can be challenging for smaller businesses or teams due to the required time, effort, and resources.

No guarantee of backlinks: High-quality content does not guarantee backlinks or SEO rewards.

Difficult to measure success: Assessing the impact of linkable assets on SEO can be challenging, as it might take time for search engines to recognize and reward acquired backlinks.

Competition: Increasing competition for backlinks and organic visibility makes it harder to stand out.

Using Linkable Assets For Link Building

Content can be tailored for specific link-building techniques or audiences, or created for a general niche.

Technique-first

This approach focuses on creating content for a specific link-building technique and audience.

Identify sites, forums, bloggers, or influencers interested in a particular topic, create content that appeals to them, and distribute it through email outreach or promotion to earn links.

Examples of technique-first methods include the Skyscraper technique, ranking statistical articles, niche forums, competitor link building, and guest posting.

Content-first

This strategy involves creating content for an audience or niche, then finding links for that piece. Use existing content or create new content that appeals to an expert audience.

Ideation techniques can involve a subject matter expert (SME) focus group or answering questions without solid answers online.

Next, let’s explore some examples of assets that you can recreate.

Types Of Assets

Creating content to secure links has been a significant focus of link builders since Brian Dean published an article about the SkyScraper technique in 2013 and many before that.

However, there are a lot of content types that work well for securing links. The options for content types seem limitless.

The following is a narrowed-down list of asset types that can improve outreach response rates and earn links under the right circumstance.

Statistical Roundup Lists

This article will aggregate statistics from reputable studies and then organize them into appropriate categories so they are easy to search.

SEJ has a great example of a linkable asset with the roundup of 71 Mind-Blowing Search Engine Optimization Stats.

These are organized into organic traffic, spending, local search, users & search behavior, link building (my favorite topic), Google search, and SEO vs. other marketing channels.

Unique Research Study

These assets are unique studies with accompanying methodology and insights published in a blog article or a general webpage.

These assets are typically surveys, analyzing company data, or compiling & analyzing data from resources like Google Research, chúng tôi or Kaggle.

Ahrefs publishes a lot of data. This study is one example, claiming “90% of content gets no traffic on Google.”

This asset has charts from the study embedded into the article, making both the images and the article linkable.

Listicles Of Companies, Tools, Or People

The term “listicle” is a portmanteau of the words “list” and “article.”

The format of a listicle is easy to skim to find the most relevant information quickly. However, a listicle can oversimplify a complex topic.

The great thing about these articles is that they can be created in almost any industry.

The article 12 Free Logo Makers You Can Try Right Now from a promotional printing company Quality Logo Products, shows that this technique can be used in any niche.

This article provides examples of potential logos along with the pros & cons for each logo maker.

With any listicle, showing examples of using the tool or items is a way to demonstrate experience and build stronger trust with the audience.

Informative Infographics

An infographic is a visual representation of information, data, or knowledge designed to convey complex information quickly and clearly.

Infographics often use a combination of charts, graphs, icons, illustrations, and text to present the information visually appealingly.

The carbon budget infographic by World Resources Institute uses a graphic of the earth to explain how much of the carbon budget (i.e., the amount of carbon the earth can produce before the temperature rises by 2 degrees) will be used by 2045.

Excel & Google Sheet Templates

An example is “Excel budget templates,” which has up to 100,000 average monthly searches.

This technique is very popular with B2B SaaS and project management (PM) software but can be used in any niche. ProjectManager is one of the PM sites producing Excel budgeting templates.

This example is simple but has secured over 100 referring domain links.

More Asset Types Planning Tools

A planner is an online web app that simplifies planning a specific task. The tasks can be for a simple consumer or a business planning task.

Calculators As Content

An online calculator can take the shape of an investment calculator, home improvement, or even a depth calculator.

Checklists Or Cheatsheets

These lists of steps or tasks to complete a specific project can come in the form of an online app, excel template, or pdf.

Conclusion

Creating a linkable asset that publishers, bloggers, and general websites will leverage can reduce outreach time and even earn links without any outreach.

Although these pieces are time-consuming to create, they can reduce the overall time to find links.

An asset can be a complex research study or a simple Excel template to organize planning.

Next time you’re launching a link building campaign, create a piece that is easily linkable.

More resources:

Featured Image: Marynchenko Oleksandr/Shutterstock

Real Estate Link Building: 4 Of The Best Tactics

The modern age has proved that all businesses should have a strong social media presence. The buyers of today rely a lot on the internet to secure the things they desire. Therefore a striking online presence is can be a game changer for businesses.

An online presence in real estate cases is far more important. Real estate is one of the most competitive and high-value industries. To get ahead in line, it is essential to build a strong online presence so that your customers, sellers and investors are familiar with your company. This can be accomplished by superior quality real estate link building. Establishing strong backlinks with relevant websites can not only help with brand building but also play a crucial role in building credibility for your real estate website. 

However, it’s easier said than done and requires a bit of work but we assure you, practising good quality real estate link building is surely worth your time. To put it simply, it can be accomplished with a great link-building strategy, along with ensuring that your website has top-notch SEO practices. It should also be kept in mind to create quality backlinks because quality backlinks can be of a lot of assistance to you, whereas inaccurate linking can tend to be harmful to your online brand identity.

Before diving deep into the “do”s and the “don’t”s of how you can build superior quality backlinks, let’s talk about what backlinks are and how they play a crucial role for businesses. Backlinks, also known as inbound links, is the process of linking one website to a completely different website that comes under the same business niche category. Backlinking plays a crucial role in establishing the authenticity of your website. If your website has a high volume of backlinks, Google crawler bots run through your website content and certify your website as a credible source of information. 

Even in the case of real estate business and website development, generating good quality backlinks with other prominent websites within the real estate niche can tend to improve the SERP ranking of your website.

As we have already mentioned, backlinks can make or break your online business presence. With the implementation of good quality backlinks that are backed by rigorous research and a proper strategy, the website traffic can exponentially increase, along with improved website ranking, and better domain authority. Even the conversion rate will significantly increase if the target audience discovers your real estate website. If you’re looking for a detailed overview, here are a few reasons why backlinks matter:-

Backlinks build up authority and trust for many search engines. This allows your page to appear in search results quite often.

Backlinks act as signals to search engines that verified, and relevant sources are vouching for your content. Therefore, it is beneficial in nature.

It may not be a believable fact, but about 97% of real estate buyers use Google to search for real estate. This is one of the easiest ways to get information as it doesn’t require a lot of legwork. Available houses, prices and virtual tours can be carried out from the palm of your hands. Therefore the smartest way to stay ahead in the competition is to backlink or link building. So that your website is on the top of search results. 

Here are a few ways to build quality backlinks:-

1. Networking

Link building is a lot like making connections in real life. Moreover, the real estate industry is a lot like that. You need need to know people, and you need to make connections. In fact, it is considered that the” who you know part of the equation” is more important than the “what’s on the market part of the equation”. In other words, the real estate industry is heavily reliant on collaborations. It is impossible to gain success in the real estate business without collaborations. Therefore, it is suggested that you use this network to build backlinks. The easiest way to do this is to reach out to local sources, bloggers and websites by sending them a polite request via email. Your visibility in your local area will increase significantly, and local searches would frequently showcase your business. The additional benefit of backlinks is the fact that by linking to your content, a person or a business will assure others that you are a genuine and trusted brand. Moreover, try to gain as many quality links as you can, as the more links you secure, the more recognition your business will get. That eventually means that more customers would, be flocking to your website.

2. Geo-Targeted Content 3. Testimonials and Reviews

The reality of running a successful business in the 21st century has good reviews and testimonials. Testimonials are very effective in accelerating your conversion rates. How many times have you been quite unsure about a specific website? What did you do to resolve your query? You must have definitely checked its insights and domain authority to verify if the website is credible. This is exactly what most newcomers and users usually do. 

You need to expand your network and connect or engage with other businesses. Try to leave good reviews for the businesses that have helped you. It can be either an online or a local business. Give them a positive review on yelp or on google. You can also leave your own profile link on their site. Make sure to ask them before leaving your own profile link. This will boost not only their clientele but yours as well. 

Moreover, it will create goodwill between your business and theirs. Once this is attained, a lot of companies would be glad to provide you with a backlink. You can also ask your existing customers to write you a review. Customer reviews are very beneficial in nature as potential customers do trust the words of previous customers. Therefore the easiest way to go with this would be to send your existing customers a polite email to comply with your request.

4. Forums

Forums are an excellent place to promote your business. Buying or selling a property can be a very arduous job. To ease confusion, a lot of people rely on forums like Reddit, Quora and local sites. These forums answer a lot of real estate-based questions and can be an excellent place to promote your business. 

However, just promoting your business might not solve your problem. It may have negative consequences. The best way to go with this would be to provide valid information and be genuinely helpful. Try to be systematic with your approach. Firstly help people find a solution and then use your credentials. 

Other Approaches to Real Estate Link Building

The above-mentioned ways are some of the most commonly used methods for building links. There are several other ways as well to build links, and some of them are briefed below:-

1. Studying Competitors

An analysis of your competitor’s website could be the push that your website needs. It is considered a great starting point and your strategy will evolve in time to suit your website. The systematic approach would be to google important keywords and note down the commonly used keywords and then the analysis of the competitor’s link should be done to plan out an effective strategy.

It is an easy task to build backlinks from sites that have already linked back to your site. Your google search console and google analytics account will easily help you find out which of those sites they are. Moreover, it is also suggested to look at preexisting sites to check if they are working fine.

3. Uniqueness

Every brand is unique. Every brand has a different aim, mission statement, taglines and other aspects that make it uniqueTherefore while building backlinks, this uniqueness can be of significant value and can help you build up quality backlinks.

4. Start Small

It may be a difficult task to build larger links during the initial stages. The best way to deal with this is to take things one step at a time. Start small and gradually build big connections. This way you can systematically build up a larger network of links.

5. Guestographics

Another interesting yet creative way to get relevant backlinks is through the utilisation of Guestographics. Guestographics are infographic content that can be offered to other relevant websites of your niche in exchange for a backlink on their website. Instead of posting the original infographic on your website, network with other real estate websites and exchange guestographics to build a creative yet efficient backlink into your websites.

6. Interview Link Building

If you like interacting with people, this link-building strategy is made for you! Interview prominent experts from the real estate business and leverage this content to build a successful backlink to another website. These interviews are read frequently by viewers, giving your content a chance to be utilised by other relevant websites. Once they do it, they link it to your website, thus generating a superior quality backlink for your website.

7. Business Citations

Did you know that your business citation and your online GMB profile can be an excellent way to generate great quality backlinks to your website? Many SEO experts and digital marketers make great use of the business citation to increase audience traction into your website, boost the prominence of your real estate website, and in turn, generate a higher ROI for your business.

8. Skyscraper Link Building

If you’re a fan of organically boosting your backlinking game, the skyscraper technique will be the best for you! In fact, this technique has been known to bring the best quality backlinks to websites belonging to any niche. In order to successfully receive quality backlinks through the skyscraper technique, ensure that the content that you have generated for your website is impeccable. Use your networking strategies to reach out to relevant websites and ask them to link with your page instead. Implementing the skyscraper technique can be a bit tricky. However, it is preferred by most marketers owing to its excellent result-bearing capabilities.

Know How To Differentiate A Good Backlink from Spammy Backlink

There are instances where backlinks may work exceptionally well. There are also instances where backlinks do the exact opposite. It is a true fact that backlinks are very useful. However, there is one major defining factor which is quality. Backlinks from verified and reputed sources tend to do well. There are various ways to determine the quality of backlinks.

According to Google, these are some of the criteria that low-quality backlinks have:-

The directory links may be of low quality.

Comments from forums or vlog posts that contain links.

Links embedded in a widget that are typically keyword rich, low quality or hidden.

Paid placements that make content with links pass page rank.

Given below are a few features that ensure that the backlink comes from a credible website:

1. Categorization

To choose a potential candidate it is essential to see if the content on their site is relevant to the content on your side. The categories of the website should have some relevance to your website. It is also acceptable if the sites aren’t similar but have common aspects. If the candidate fits this criterion, the site can offer good quality backlinks.

2. Domain Rating/Domain Authority

It is extremely essential that the domain rating or the domain authority isn’t lower than 20 or 30. Anything below that won’t be considered a good quality link and will be of little to no use to you.

3. Site Traffic

It is extremely essential before building links to know the amount of traffic the website generates. Knowing that will allow you to prepare for it or reconsider. It is considered that a properly functioning backlink should bring in 1000 unique visitors monthly. However, it may take some time and increase over time.

4. Content

Content is a major factor when it comes to backlinks. High-quality content is required for a backlink to be successful. The content should also be relevant and should have some connection or relation to your website. Special care should be taken to find out proper website with appropriate content. It should seem genuine.

It is best to avoid sites that have links to casinos, adult sites, and scholarships. These sites are known to be spammy. Therefore these are considered low-quality backlinks, and it is best to not use backlinks from these sites. 

Final Words

Having a well-developed network of backlinks will immensely affect your real estate business. It is one of the only ways to stay ahead of the competition. Whilst traditional marketing methods like print media and real estate brochures can be expensive, this method of acquiring traffic is one of the most efficient and cost-friendly methods. It can be done by you, or if you are unsure there are link-building companies that can be of assistance to you. To put it in simple words creating links is all about creatively using ideas and having the right mindset. It may look like a lot of work, but your business will be reaping the benefits of it for years to come.

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