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Google’s John Mueller answered an interesting question about why mobile and desktop search rankings can differ. Mueller offered several factors related to personalization to explain why the two kinds of searches sometimes are different.

Why Do Desktop and Mobile Search Rankings Differ?

The person asking the question was interested in learning how to diagnose the reason why a site might not perform as well in mobile search as it does in desktop search.

Here’s the question:

“Why… How are desktop and mobile ranking different when we’ve already been switched to mobile first indexing?”

Google’s John Mueller pointed out that indexing and ranking are two different things.

Just because we’re in a mobile-first indexing environment doesn’t mean that the mobile and desktop versions will be ranked equally because they were indexed as mobile.


“So, mobile first indexing is specifically about that technical aspect of indexing the content.

And we use a mobile Googlebot to index the content.

But once the content is indexed, the ranking side is still (kind of) completely separate.”

Mobile and Desktop Rankings Are Contextually Personalized

Mueller next explained that for some situations the context of the searcher and the device that is used can alter rankings.

He explained that for some searches the needs of the users are different depending on the device and that can influence rankings.

John Mueller Explaining Why Mobile and Desktop Searches are Different

“And it’s normal that desktop and mobile rankings are different.

Sometimes that’s with regards to things like speed.

Sometimes that’s with regards to things like mobile friendliness.

Sometimes that’s also with regards to the different elements that are shown in the search results page.

For example if you’re searching on your phone then maybe you want more local information because you’re on the go.

So we tend to show …a different mix of different search results types.

And because of that it can happen that the ranking or the visibility of individual pages differs between mobile and desktop.

And that’s essentially normal. That’s a part of how we do ranking.

It’s not something where I would say it would be tied to the technical aspect of indexing the content.”

Page Speed and Mobile Factors for Ranking Differences

The person asking the question next asked a follow up question about diagnosing these ranking differences.

He asked if lower mobile rankings are an indication that mobile page speed factors are the cause.

Google’s Mueller answered:

“…Mobile friendliness is definitely a factor.

There might also be other factors that play in there, specifically with regards to mobile and desktop.

These are kind of the differences that are always a bit around with regards to mobile and desktop search results.

Sometimes it’s also just because it’s a different device or a different connection to the Internet so we use different settings essentially for personalization.”

Difference in Rankings is Due to Personalization

Google’s John Mueller confirmed that mobile indexing is just indexing and separate from the ranking part of the algorithm.

He also revealed that personalization plays a role in the occasional differences in search rankings between the mobile and desktop searches.

Mueller explained that the needs of someone on a mobile device may be different from the needs of someone on a desktop device.

So if one is trying to diagnose why there are differences in ranking between devices then maybe it may be useful to see why the top ranked sites mobile versions might be preferable over the lower ranked pages within the context of a mobile device and personalization.

It’s possible there may be clues there to help diagnose the issues.


Watch John Mueller answer the question at the 49:10 minute mark

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How Mobile Apps Are Changing Desktop Software

When Apple launched the iPhone App Store in 2008, few people recognized how revolutionary it was. Four years later, everyone can see that the App Store has uprooted the software industry, creating an app craze that has spread far beyond smartphones.

To find out how app stores are changing desktop software, PCWorld spoke to software makers and research analytics firms. Not surprisingly, many developers are enthusiastic about the easy distribution and streamlined billing that app stores provide, yet these stores also introduce challenges–some that are unique to desktops, and others that have plagued smartphones since the dawn of the iPhone App Store.

Desktop Apps vs. Mobile Apps: Same Model, Different Tastes

Although smartphone app stores have given rise to small-footprint, single-use programs, developers aren’t ready to write off desktop apps. The developers I spoke with believe that full-featured software is far from dead, and that it will continue to have its place in desktop app stores.

Bill Taylor, a product manager for voice-recognition software firm Nuance Communications, believes that the small scale and limited functions of smartphone apps are a byproduct of technical limitations, such as weak processors and low storage capacities on early handsets. More-capable devices, with more-powerful microprocessors and memory, he says, will lead to more-capable apps.

So far, Taylor’s instincts seem to be correct. On the Mac laptop and desktop, users are willing to pay more for great software. Among the top 100 Mac App Store applications, the average selling price is $22.54, according to market research firm Distimo. That’s about $20 more than the average price for the top 100 iPhone apps. The Mac App Store is the desktop equivalent of the wildly popular App Store for iOS devices, which aims to simplify the way Mac users discover and purchase applications for their computers.

Although app-store skeptics like to dismiss these stores as a place for silly diversions rather than serious desktop software, that stigma has more to do with the difference between phones and full-size PCs than with the app-store business model. On the iPhone, games are the dominant category, according to data from market researchers at Distimo and AppFigures. In the Mac App Store, however, utilities are the most popular, and productivity apps are among the top three categories (although, to be fair, so are games and entertainment apps). The data suggests that on desktop computers, fart apps and other time wasters aren’t such a hot commodity.

‘People Love Installing Software’

Healy Jones, vice president of marketing for OfficeDrop, noticed this shift away from the Web immediately after his company released mobile and desktop apps for its document-scanning service.

“We had a thesis that people did not want to install software; that the cloud meant that people could use a browser to interact with software and would never have to install anything. We were completely wrong,” Jones says. “People love installing software.”

Kevin Foreman, vice president of consumer and mobile applications for Inrix, wants to capitalize on the shift away from the Web. In the past, the company has licensed its traffic data to Web-based services such as MapQuest; but with Windows 8, Inrix will launch its first native app for desktops to help people avoid congestion before they get in the car.

Software Redux: The Web Is Out

“We used to live in a world of applications … and the world told us all, stop downloading apps, because you can get viruses and stuff, and we all moved to the Web,” Foreman says. “We’ve come full circle. Now we’ve moved back to an app-based world.”

I won’t get into the debate over the merits of native apps versus the open Web. Plenty of ink has been spilled elsewhere on that topic. But given what developers have discovered firsthand, we may see users clamor for native desktop apps, where they previously deemed Web apps to be sufficient.

Next Page: At the Whim of the Gatekeeper

Application Migration: From Desktop To Mobile

Chief information officers are facing serious questions about how to mobilize their workforces with the applications they need. Yet many corporations have hundreds of internally developed desktop applications built for executives and staff, and they need a replicable application migration strategy to take these applications mobile.

From a Desktop to a Mobile Mindset

Because legacy desktop applications can lock businesses into outmoded thinking and technology stacks (“we’ve always done it this way”), moving a desktop application to mobile may mean a change in mindset for you and the business units you support.

When mobilizing an application, you can add features that enable workers to be more informed, responsive and productive, transforming how your company does business. For example, mobilizing a work order application can allow a dispatcher to send work orders directly to employees’ smartphones, saving both the company and its employees time and money by allowing workers to leave their homes and go straight to job sites instead of having to meet up at the central office for assignments.

Adding camera support to the newly mobile work order app enables workers to photograph or livesteam video of a damaged piece of equipment at a client location directly from the app. Field workers can now leave their digital cameras back at the office, and no longer have to trek through rush-hour traffic to spend time downloading photographs in the office at the end of their day.

With mobile apps, technicians in the field can also receive push alerts on their smartphones when their managers assign a new work order to them, and managers can establish alerts at important parts of a workflow that require attention from technicians in the field. The addition of alerts also benefits senior management and executives, as corporate back-end applications can send them notifications about major market shifts or events that require immediate management response and critical decisions. Mobility increases productivity by providing employees with crucial information right at their fingertips.

Executives also benefit by having real-time access on their smartphones to critical business decision data and applications. By building alerts into an application, they can have access to real-time data that is proactively sent to them, allowing them to make quick decisions and resolve potential issues before they occur.

Design Your Mobile App UI/UX Around Critical Info

Desktop applications are designed for a large screen, often with dashboards showing key data. Even if your employees are carrying a large-screen smartphone, you’ll need to redesign your app’s screen to focus on the critical pieces of information that a mobile worker needs to do their job. In the case of an inventory reporting application, you may want the mobile app screens to show surplus stock, low inventory or other information that requires direct action on the part of the user so that they can, for example, take immediate pricing action based on this data to reduce inventory.

Another option to explore is creating multiple job-based micro-apps to replace your desktop application, reducing data requirements even further. For example, a line manager may have an app on their phone that monitors the quota on the manufacturing line they supervise, and the executive over that manager may have two apps for pricing and sales. In the desktop days, both of these business users likely accessed the same application.

For some users, the case can be made to combine multiple applications into one mobile app. For instance, a field sales rep could benefit from one app that includes views into customer relationship management (CRM), and enterprise resource planning (ERP) data from a single interface. It’s about helping employees work most efficiently based on the data they require.

Lastly, it’s important to ensure that you have a consistent user experience throughout all of the applications you build and deploy. The goal should be to have the users able to use the application with little to no training, so that when new applications are rolled out they know how to use them to perform their jobs.

Bridge the Divide With MBaaS

A major back-end consideration is how to get the legacy data from your enterprises to your new mobile app. You can use mobile-backend-as-a-service (MBaaS) or another cloud-based micro-service platform to transform your application data into a mobile-friendly REST API to bridge the gap between mobile and the legacy enterprise. Samsung has partnerships with several MBaaS providers including:

An MBaaS can manage your application’s database replication from on-premise to a cloud backend, opening data access to mobile users. These platforms include tools for secure app development and security policies, and you can integrate them with an enterprise mobility management (EMM) solution.

Making the changes to mindset, UI and database replication are key elements in application migration from desktop to mobile, enabling you to deliver mobile apps that are specific, quick and responsive to your business needs.

Our enterprise solutions and technologies are designed to provide the balance of security and productivity businesses need to keep up with an increasingly mobile workforce.

Google Rankings And Nofollow Anchor Text

I recently saw a poll in a private Facebook Group where many people voted that nofollow links can help rank a site because of the anchor text. Can nofollow anchor text help rankings?


Take note that in September 2023, a few months after this article was published, Google made a substantial change to how nofollowed links are handled. Beginning in September 2023, Google is treating the nofollow link attribute as a hint. What that means is that Google may or may not obey the nofollow attribute.

Previously Google treated nofollows as a directive, meaning that Google would obey the nofollow and drop the link from the link graph and not count it for link purposes.

Read more about Google nofollow hints:

How Google Treats Nofollow Links.

How Google Nofollow Hints Affect SEO

Why Google Changed Nofollow to Hints

Anchor Text Without Links

There are two theories floating around about how nofollow links help a site rank.

The first theory states that a nofollow link will get republished by a spammer and that the spammer might make it a dofollow link.

That’s correct. But that argument assumes that a few spam links will make a meaningful impact on rankings.

For ranking keywords that matter, keywords that make money, no, absolutely no. A few spam links will not help a site rank.

The second theory suggests that search engines will pick up the anchor text and use that for ranking. There are many problems with that guess about what Google does.

And let’s make it clear, that theory is purely just a guess. There is nothing to support that idea.

There is no research.

There are no patents.

There are no statements from Google that anchor text from nofollow links are used.

There is nothing, zero, to substantiate the idea of nofollow anchors being a ranking factor. ZERO.

Links and the Link Graph

Nofollow links are dropped from the link graph. The Link Graph is the map of the Internet.

The nofollow removes the link from existence. It does not exist for Google.

This has always been the case. John Mueller is on record stating this as far back as 2012:

“We take these links out of our PageRank calculations, and out of our algorithms when they use links.”

Nofollow Anchor Text are Just Words

Google takes it out of the PageRank calculation. And that includes the anchor text and this is why:

Because the link that the anchor points to does not exist for Google, the anchor text becomes words, just words.

Words are Not Links

So how could Google use words as anchor text when there is no link associated with them?

Setting aside the fact that there are no patents and no research papers about using nofollow anchor text for ranking, the whole idea of using words (without links) as anchor text does not make logical sense.

Those words are disconnected from the link (because there is no link) and because of that they are disconnected to the website that the link points to… because there are no links.

Google has even made a video dedicated to explaining that nofollow links do not help rank a site in any way.

The idea that nofollow anchor text can influence rankings makes zero sense in at least three different ways. It’s on the same level as a belief in fairy tales.

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Fun Fact: Nfts And Art Are Two Entirely Different Things

Not to sound like a non-fungible naysayer, but NFTs aren’t actually art. That’s the honest truth of the matter. While art is undoubtedly one of the most robust use-cases for NFTs, there’s a reason that legacy art institutions and even the powers that be at Wikipedia continue to dispel the correlation between NFTs and art.

Creators of all types are using NFTs to store, share, and disseminate their unique intellectual property (IP). Beyond art, NFTs are used by scientists, healthcare professionals, game developers, and many others. The distinction between NFTs as a type of tech, and art as a single use case of that tech, has never been more important. If we hope to broaden the horizons of Web3 and onboard a more diverse assortment of people onto the blockchain, this is something we need to talk about.

The difference between art and NFTs

As we understand it, fine art, PFP, photography, and the other various forms of visual NFTs all fall into the “art” category of the NFT space. It’s no surprise that this is the most popular and profitable sector of the NFT market, as art continues to be the NFT use case that finds media attention through ground-shaking sales figures. Yet, as previously mentioned, art is only one use case for NFTs, and one misunderstood at a fundamental level.

Whether or not an artist decides to mint one of their pieces as an NFT, the art will always exist independently of that NFT. And if the art one day just completely disappeared — which has happened before — the NFT would still remain intact and unfazed, cozily tucked in its block of origin.

A set of Doodles NFTs with some of the images missing, illustrating what can happen to NFT media files.

So, art and NFTs are fundamentally different. Even in the case of digital art, there is a divide between token and media. So let’s consider an NFT as the culmination of these two unique parts: a token, and its media.

Put simply, an NFT is a blockchain token that is represented visually (or audibly) through a media file. This can be a picture, GIF, video, song, PDF, whatever. That Bored Ape you missed out on buying back in summer 2023? It’s a token and a picture of a cartoon ape. In this way, a token seems mutually inclusive with its media, but in actuality, these two parts are very different entities.

An NFTs token is not coupled with its media. While the token itself exists on the blockchain, the media lives elsewhere and, in contrast with the token, is quite vulnerable to degradation. This means the media file could disappear, leaving only the token behind.

How an NFT works is, while the token is stored immutably on the blockchain, its digital image files are often stored via a distributed sorting system like the InterPlanetary File System (IPFS for short). These types of systems were created for storing and accessing files, websites, applications, and data. Systems like IPFS exist somewhere between centralized file servers and peer-to-peer file-sharing services, allowing users ease-of-access to digitally stored files.

But file storing isn’t free: If the user isn’t paying for it, someone else is. And just as website admins must pay for their sites and media to be stored on servers, NFT platforms must pay to have JPEGs stored via IPFS. This means that when collectors purchase an NFT, they are depending on a marketplace to pay storage fees so that the media files don’t disappear.

All this to say that, fundamentally, NFTs are a token and a type of technology, while art — and the expression of human creativity — exists independently of that technology. The same case can be made for NFT gaming, music NFTs, literature NFTs, and others. While blockchain technology is constantly leveling up, the fact of the matter currently is that an NFT token and its media are two different things.

The importance of the distinction

Some might argue that the difference between art and NFTs is just semantics, and that the storage method doesn’t matter in the grand scheme of crypto-art. But unlike other forms of art, NFTs have a fatal flaw. While someone would be hard-pressed to destroy a famous painting or steal a prominent piece of digital art, NFT media, through nothing more than negligence, could cease to exist.

The need for change is apparent, as even those like the revered NFT writer and builder Jason Bailey have been outspoken on the problem while working to create solutions. For NFTs to be considered trustworthy as a technology, and perhaps for traditional art folks to believe in their viability, they must live up to their purported permanence in more ways than just through a token ID.

I can go first. I’m petrified that off chain assets (images, media, and data) will disappear. So worried that I started a company (ClubNFT) to help solve it.

— Artnome (@artnome) February 22, 2023

We understand the NFT ecosystem exists at the intersection of tech, finance, and art, but it’s become difficult to ignore the fact that these three sectors do not exist equally within the NFT microcosm. Rather, NFTs are a product of blockchain technology. And as blockchain-based assets, they are often represented through art (or games, movies, songs, etc.), and are given worth through their financial (and cultural) value.

The tech aspect of NFTs is often overlooked by many because the art and financial traits of NFTs are much more appealing. But the tech is what allowed art powerhouses like Damian Hirst and Tom Sachs, in addition to marketplace dominators like XCOPY and Beeple, to truly flourish.

Of course, NFTs are holistically about much more than just money, art, and the other traits and buzzwords that keep them in mainstream media. But for blockchain-powered Web3 to continue to live up to its potential, misconceptions that conflate NFTs with art are worthy of correction.

How To Stop/Turn Off Reddit Notifications On Mobile And Desktop

Are you getting distracted by Reddit notifications on your desktop or mobile device? Turn the notifications off and Reddit won’t bother you anymore. You can enable and disable either all or certain Reddit notifications on your supported devices.

You might want to stop certain Reddit notifications if they pop-up every now and then on your device. And, you might be interested in turning off all Reddit notifications if you only use the platform to read content and not be notified about anything.

Table of Contents

Turn Off Reddit Notifications on Desktop

Since Reddit doesn’t offer an official desktop app, using Reddit on a desktop basically means using the Reddit website. You can turn the site’s notifications off in any of your web browsers.

Stop Certain Reddit Notifications

You can stop certain Reddit notifications, like the trending posts notifications, from the web version of Reddit.

Access Reddit in your preferred web browser on your computer. Then, ensure you’re logged into your Reddit account.

On Reddit, select your profile icon at the top-right corner and select User Settings from the menu.

On the following screen, select Notifications from the top menu bar.

You can now enable and disable various notifications for Reddit. To stop a notification, find that notification in the list and turn the toggle next to it to the off position.

Repeat that for all the notifications you want to disable.

Reddit automatically saves changes, so you don’t need to select any button.

Stop All Reddit Notifications

An easy way to stop all Reddit notifications is to block the site notifications in your web browser. This way, your browser will prevent the site from sending you any alerts.

Nearly all the popular browsers have the option to block site notifications. In the following example, we’ll use Google Chrome.

Open Google Chrome on your computer.

Select the Chrome menu (three dots) at the top-right corner and choose Settings.

On the Settings screen, select Privacy and security from the sidebar on the left.

Select Site settings on the right pane.

Scroll down the Site settings page and select Notifications.

Select the search box at the top and type chúng tôi in it.

When Reddit appears in the search results, select the three-dots menu next to it and choose Block.

Reddit is now blocked from sending you any notifications in your browser. Know that Reddit will still continue to send notifications in your other browsers if you use the site in those browsers.

To unblock Reddit notifications, select Reddit on the Notifications screen in Chrome, select the three-dots menu next to it, and choose Allow.

Stop Reddit Notifications on Android

Reddit’s Android app offers all the notifications that you get to see on the platform’s web version. This means you can toggle any notification on or off right from your handheld device.

Disable Certain Reddit Notifications

You can selectively stop Reddit notifications on your Android device if you don’t want to stop notifications altogether.

Launch the Reddit app on your Android device.

When the app launches, select your profile icon at the top-left corner.

In the menu that appears, select the Settings option.

On the Settings screen, from under the General section, tap Account settings for username where username is your actual username.

Tap Manage notifications from under Contact Settings.

Reddit now shows all notification types on your screen. Select the toggle for any notification to turn that notification off. Tap the toggle again to turn on the notification.

Like the web version, Reddit for Android automatically saves your changes.

Disable All Reddit Notifications

If you don’t want to receive any notifications from Reddit at all, the best way to make this happen is to prevent Reddit from sending notifications in the Settings app. You can reverse this change anytime you want, though.

The option names below might slightly vary depending on your Android device.

Pull down from the top of your Android device’s screen and select the cog icon. This opens the Settings app.

In Settings, tap Apps & notifications.

Find Reddit in the apps list and tap it. If you don’t see the app, tap See all apps.

Select Notifications on the following screen to manage Reddit’s notifications.

At the top, turn off the All “Reddit” notifications toggle.

Your phone now blocks all notifications originating from the Reddit app.

Turn Off Reddit Notifications on iOS

Reddit’s iOS app offers the option to enable and disable any notification you want. If this doesn’t suffice, you can use the iOS Settings app to disable all notifications at once.

Disable Certain Reddit Notifications

Use the Reddit app itself to turn off select notifications.

Open the Reddit app on your iOS device.

Select your profile icon at the top-left corner.

Choose Settings from the menu that appears.

Select your username from the Account Settings section at the top.

Tap Manage notifications.

Here, find the notification you want to stop and tap its toggle. The notification will be turned off.

To turn a notification back on, tap its toggle again.

Disable All Reddit Notifications

The iOS Settings app offers an option to help you turn all Reddit notifications off.

Launch the Settings app on your iOS device.

Tap Notifications on the following screen.

Scroll down the Notifications screen and find and tap the Reddit app.

Turn off the toggle that says Allow Notifications at the top.

This change overrides any other changes you make in the Reddit app. For example, no matter what notifications you enable or disable in the Reddit app, the app won’t send you any notifications.

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