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Wipro is one of the leading names in the IT industry. In these 75 years of their growth, they have expanded each of their wings and gained success in each of them. Today, we analyse their digital marketing strategies and see how they’re performing digitally.

This case study is about Wipro, an Indian multinational organisation that specialises in IT services and consulting. In this case study, we analyse their digital marketing strategies and how they have worked in the last few years.

About Wipro

Wipro Limited (formerly Western India Palm Refined Oils Limited) is an Indian multinational organisation that specialises in information technology, consulting, and business process outsourcing. Delaporte will be Wipro’s CEO and Managing Director beginning in July 2023. Its headquarters are located in Bangalore, Karnataka, India.

Wipro provides customers in 67 countries with cloud computing, cyber security, digital transformation, artificial intelligence, robots, data analytics, and other technology consulting services.

Founder

Mohamed Premji founded the company on December 29, 1945, in Amalner, India, as Western India Vegetable Products Limited, afterwards abbreviated to Wipro. After Mohamed Premji’s death in 1966, his son Azim Premji took over as chairman of Wipro at the age of 21. 

History

WIPRO initially began as a maker of vegetable and refined oils under the brand names Kisan, Sunflower, and Camel. During the 1970s and 1980s, the company focused on new potential in the IT and computing industry, which was still in its infancy in India at the time. The company’s name was changed from Western India Vegetable Products Limited to Wipro Products Limited on June 7, 1977. 

The name was changed again in 1982, from Wipro Products Limited to Wipro Limited. Wipro was listed on the New York Stock Exchange in 1999. Wipro became the second Indian IT business to reach $1 billion in yearly revenue in 2004.

Wipro spun off its non-IT operations into a new company called Wipro Enterprises in 2012. Prior to the demerger, these companies, primarily in consumer care, lighting, furniture, hydraulics, water treatment, and medical diagnostics, accounted for approximately 10% of Wipro’s overall revenues. 

Wipro’s SEO Strategies

SEO is an important factor of every digital marketing strategy. If your website isn’t optimised for search engines, nobody will probably ever visit your website through an organic search. Let’s look into all of Wipro’s SEO and strategies and see how they are performing!

Wipro’s Website Strategies

Wipro’s website has an authority score of 67 and generates 1 million worth of organic search traffic to their website.

They have optimised their website to receive 3.1 million website visits, out of which 1.4 million visitors are unique. The amount of time each visitor spends on their website is 10 minutes 18 seconds and has a bounce rate of 40.91%.

Wipro’s On-page SEO Strategies Wipro’s Off-page SEO Strategies

Off-site ranking factor optimisation entails increasing search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. Wipro’s website has 3.1 million monthly visits and targets 135K keywords.

As evident in the graph below, the number of backlinks to Wipro’s website has constantly risen after it experienced a significant dip in November 2023. 

The number of new backlinks to Wipro’s website has always been more than the number of backlinks lost. This resulted in the inclined graph of Wipro’s backlinks, as you can see in the graph above.

Business and industrial are the topmost category contributing to Wipro’s backlinks. The other types contributing equally are computers and electronics, jobs and education, and internet and telecom.

Looking at the backlink types, it is apparent that Wipro receives most backlinks (1.3M) in the form of text.

Wipro’s Social Media Strategies Wipro’s Instagram Strategies

Wipro’s Instagram account (@wiprolimited) has a total of 106K followers as of July 2023.

The following kind of posts can be found on Wipro’s Instagram feed. 

Below, you can see a post by Wipro supporting pride in the pride month, June. Similarly, they have also published posts for different festivals and special days.

They also promote their events through posts to encourage people to join in and get wider participation.

Wipro’s Facebook Strategies

Wipro’s Facebook account has over 14 lakhs followers and likes. Their posts on Facebook are the same as the ones on Instagram. 

Wipro’s Target Audience

Wipro bases its client targeting on demographic, geographic, and behavioural factors. Their target market/clientele would be high-end businesses looking for premium IT services and business solutions. 

Wipro’s Best Campaigns 1. One touch less

The brand’s latest campaign shows its concept of touch-free lighting through an intriguing scenario, with a focus on the message of “one less touch” in our daily routines. As a doctor returns home from duty in the middle of the night, the film begins. Instinctively, his hand reaches for the switchboard to turn on the lights, but he swiftly backs up and commands the lights to turn on with his voice, avoiding any physical contact. As he continues to look for snacks, an innocent yet severe voice interrupts him, saying, “Alexa, turn on the Wipro dining room lights,” and then adds, “Sabka khayal rakthe hai.” “Kud ka kaun rakhega?”

The campaign elegantly captures the story of our frontline heroes as they strive to keep their loved ones safe at all times, while also demonstrating the benefits of this “contactless” lighting range in their daily routines.

Conclusion

Wipro employed these techniques to safeguard and grow the company’s reputation in the digital economy. If you want to create a digital marketing strategy for your business, you’ve come to the right place. Digital Scholar, the world’s first agency-style training institute, offers digital marketing courses to aspiring marketers, entrepreneurs, students, and those who want to flourish in the digital space. If you want to learn more about Digital Scholar and your options, call them right away at +91 9513632705.

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Snapdeal’S Digital Marketing Strategies: Detailed Case Study

Snapdeal is one of the largest e-commerce platforms in India, offering a wide variety of products across categories. It is also one of the most popular shopping destinations for Indian shoppers.

Snapdeal offers a convenient and hassle-free shopping experience to its users. It has a user-friendly interface and a wide range of products.

Founded in 2010, Snapdeal has come a long way quickly. Today, it is one of the most visited e-commerce websites in India.

The logo of Snapdeal is a simple yet powerful one. It is a blue and white circle with a yellow “S” in the centre, which is meant to represent a camera lens. The company chose this logo because it wanted to show that they are a company that is all about capturing moments and memories.

About Snapdeal [History]

Snapdeal is an e-commerce firm based in New Delhi, India. Rohit Bansal and Kunal Bahl founded the company in February 2010. As of 2023, Snapdeal has over 300,000 sellers and 500,000 products listed on its platform. The company is backed by SoftBank, eBay, and Nameless Ventures.

Snapdeal was started as a daily deals platform but later evolved into a full-fledged e-commerce marketplace. The company offers a wide range of products in electronics, fashion, home & kitchen, sports, books, and more. Snapdeal has a convenient return policy and offers EMI options on select products.

How Did Snapdeal India Come Into Existence?

In 2014, Snapdeal raised $134 million from SoftBank and eBay. 

In 2024, the firm was valued at $1 billion in 2024. 

In 2024, Snapdeal acquired Freecharge, an online recharge and utility payments platform, for $400 million. 

The acquisition helped Snapdeal enter the digital payments space.

In 2023, Snapdeal was in talks to be acquired by Flipkart, but the deal fell through. Since then, the company has struggled to raise funds and has laid off several employees. Snapdeal is now looking to focus on its core e-commerce business and is betting big on artificial intelligence and machine learning.

What Can Marketers Learn from Snapdeal’s Marketing Strategies?

In recent years, e-commerce in India has been booming, with big players such as Flipkart and Amazon leading the way. However, Snapdeal has carved out a significant niche in the highly competitive Indian e-commerce market.

One of the key reasons for Snapdeal’s success has been its smart marketing strategy. Here are some lessons that marketers can learn from Snapdeal’s marketing playbook:

1. Keep your target audience in mind

When devising your marketing strategy, it’s important to keep your target audience in mind. This is something that Snapdeal has done extremely well.

The company’s marketing campaigns are always highly relevant to its target audience of young, urban, middle-class Indians. 

For example, its recent “Shop from Home” campaign targeted stay-at-home mothers looking for convenient ways to shop for their families.

2. Use a mix of offline and online channels

Another smart marketing move by Snapdeal is its use of a mix of online and offline channels. 

3. Offer value-added services

In addition to selling products, Snapdeal also offers a range of value-added services that make it a one-stop shop for all your needs.

For example, the company offers insurance and warranty plans on electronic products, making it a safe and reliable option for customers.

4. Focus on the customer experience

Finally, Snapdeal has always placed a strong emphasis on the customer experience. The company offers a hassle-free returns policy and is always quick to resolve customer queries and problems.

These are some lessons that marketers can learn from Snapdeal’s marketing strategy. 

By following these tips, you can develop a marketing strategy that is sure to be successful.

What Are Snapdeal’s Digital Marketing Strategies?

Snapdeal is one of the largest e-commerce companies in India. The company has over 300 million registered users and sells everything from clothes to electronics. To reach its large customer base, Snapdeal uses a variety of digital marketing strategies.

Some of Snapdeal’s digital marketing strategies include search engine optimization (SEO), content marketing, and social media marketing.

Snapdeal’s digital marketing efforts have helped the company become one of India’s most popular e-commerce platforms. The company’s website receives over 50 million unique visitors per month, and its app has been downloaded over 10 million times.

Snapdeal created an ad revolving around pets. This ad is created to celebrate the special bond between humans and their pets. It also encourages people to shop for their pets at Snapdeal.

Snapdeal’s Website Strategies

The e-commerce sector in India is booming, and Snapdeal is one of the leading players in the game. The company has seen tremendous growth in recent years, and its success can be attributed to many factors.

One of the most important Snapdeal website strategies focuses on customer satisfaction. The company goes to great lengths to ensure that its customers are happy with their purchase experience. This includes offering a wide range of products, excellent customer service, and competitive prices.

Another key Snapdeal website strategy is its focus on mobile users. The company has developed a mobile app that makes it easy for users to browse and purchase products. This is a crucial strategy in a country where many people do not have access to a desktop computer.

Finally, Snapdeal has also successfully built strong relationships with its suppliers. This has allowed the company to access high-quality products at competitive prices. These relationships have also been crucial in helping Snapdeal expand its reach into new markets.

Snapdeal’s Social Media Marketing Strategy

It is no mystery that social media has taken the world by storm. Social media platforms like Facebook, Twitter, and Instagram have become extremely popular among netizens in India. This is where companies and brands are now busy promoting their products and services.

One such company that has taken social media marketing by storm is Snapdeal. Snapdeal is an e-commerce company based in India that offers a wide range of products and services for those who are not aware.

We will be taking a look at Snapdeal’s social media marketing strategy.

Snapdeal’s social media journey began in 2012 when the company started its official Facebook page. 

The company slowly but surely started gaining traction on the social media platform with engaging content and timely updates.

In 2014, Snapdeal took things up a notch by launching an aggressive social media marketing campaign. The company ran various contests and promotions, which generated a lot of buzz on social media.

The company’s social media marketing efforts paid off, and it soon became one of the most popular e-commerce brands in India.

The company’s social media presence continues to grow by leaps and bounds.

Snapdeal’s social media marketing strategy can be divided into three main parts:

1. Focusing on Engaging Content

2. Running Contests and Promotions

3. Building a community

Focusing on Engaging Content

To achieve this, Snapdeal creates content that is not only informative but also entertaining. The company also posts regular updates so that its followers always have something new to read or watch.

Running Contests and Promotions

Another important part of Snapdeal’s social media marketing strategy is its focus on running contests and promotions. The company knows that people love freebies and discounts. Therefore, it regularly runs various contests and promotions on its social media platforms.

The company also makes sure to announce the winners of these contests on social media, which further generates buzz and helps in the promotion.

Building a Community

Snapdeal also puts a lot of emphasis on building a community on its social media platforms. The company encourages its followers to interact with each other and participate in various discussions.

This helps promote the brand and builds loyalty among the followers. Snapdeal has successfully managed to create a strong social media presence.

Snapdeal’s Facebook Marketing Strategy 

One of India’s most popular e-commerce platforms, Snapdeal, has been making waves since its inception in 2010. The company sells everything from clothes to electronics and has a loyal customer base. But how does Snapdeal stay relevant and keep its customers coming back for more?

The answer lies in their social media strategy and their Facebook marketing strategy.

Snapdeal’s Facebook marketing strategy is just one part of its overall social media strategy, but it’s crucial. By being active on the platform and using it to drive traffic and sales, Snapdeal has made sure that they stay relevant and top-of-mind for their customers.

Snapdeal’s Twitter Marketing Strategy

Twitter has become one of the most popular social networking platforms worldwide. Businesses have noticed this and use Twitter to reach out to potential customers.

Snapdeal’s Twitter marketing strategy and how it has helped the company grow its business. One such business is Snapdeal, an online marketplace in India. Snapdeal has successfully used Twitter to reach out to its customer base.

Snapdeal started using Twitter in 2009 and has used it extensively to engage with its customers. The company has social media experts who monitor Twitter 24×7 and respond to customer queries and complaints.

Snapdeal has also used Twitter to run promotional campaigns. For example, the company ran a campaign called ‘Tweet to Win’ in which it gave away prizes to lucky winners who tweeted about the campaign.

This promotional campaign was a huge success and helped Snapdeal reach out to more potential customers. The company has also used Twitter to launch new products and services.

Overall, Snapdeal’s Twitter marketing strategy has been very successful in helping the company to engage with its customers and promote its products and services. The company’s use of Twitter has also helped to increase its brand awareness and reach.

 Snapdeal’s Instagram Marketing Strategy 

Instagram is one of the most popular social media platforms, with over +600K active users. It is a great platform for businesses to connect with their customers and promote their products and services.

The company uses Instagram as a marketing platform to connect with its customers and promote its products.

Snapdeal’s Instagram marketing strategy is based on the following pillars:

1. Use of high-quality images and videos

2. Use of Instagram Stories

3. Use of influencers

4. Use of hashtags

5. Use of shoppable posts

1. Use of high-quality images and videos

Snapdeal uses high-quality images and videos to promote its products on Instagram. The visuals are eye-catching and help to grab the attention of the users.

2. Use of Instagram Stories

Snapdeal makes use of Instagram Stories to promote its products. The stories are short and informative and help to engage the users.

3. Use of influencers

Snapdeal uses influencers to promote its products. The influencers have a large number of followers and help to reach a wider audience.

Snapdeal uses hashtags to promote its products. The hashtags help to reach a wider audience and promote the products.

5. Use of Shoppable Posts

Snapdeal uses shoppable posts to promote its products. The shoppable posts help the users to purchase the products.

Overall, Snapdeal’s Instagram marketing strategy is based on high-quality visuals, stories, influencers, hashtags, and shoppable posts. This strategy helps the company to reach a wider audience and promote its products.

What are your thoughts on Snapdeal’s Instagram marketing strategy? Share with us.

Snapdeal’s SEO Strategy

Snapdeal is one of the leading online marketplaces in India, with a wide range of products across categories. The company has been investing heavily in SEO to ensure that its products and services are easily discoverable by users.

Snapdeal India’s website has a domain authority of 77 and 2,610,063 organic keywords.

Snapdeal is getting 15 % traffic for their brand names and 85% of the traffic is coming from SEO. 

Here’s a look at some of the things that Snapdeal is doing to make sure its products are visible on search engines:

1. Focusing on long-tail Keywords

Long-tail keywords are specific and niche, and they are less competitive than popular keywords. This makes it easier for Snapdeal to rank for them. The company focuses on creating content around long-tail keywords to make sure users easily find its products.

2.Optimizing Product Pages

Product pages are the most important pages on any e-commerce website. Snapdeal makes sure that its product pages are optimized for search engines by using the right keywords and providing relevant and targeted content.

3. Creating Informative Blog Posts

In addition to optimizing product pages, Snapdeal is also creating informative blog posts to attract users. The company’s blog posts are packed with information about various products and services, making it easy for users to find what they’re looking for.

4. Utilizing Social Media

Social media is a powerful tool used to reach out to potential customers. The company is also using social media to drive traffic to its website.

5. Investing In Paid Advertising

Snapdeal’s focus on SEO is paying off.

Users are discovering the company’s products and services, and its website is receiving a lot of traffic. By investing in SEO, Snapdeal will be able to maintain its position as one of the leading online marketplaces in India.

 Snapdeal’s Email Marketing Strategy 

The firm went from scrapping its group coupon business to becoming a billion-dollar business in just two years. How did they do it? By leveraging the power of email marketing, they could boost their sales significantly.

The Email Marketing Strategy That Helped Snapdeal Grow Into a Billion-Dollar Business.

The email campaigns that work well for Snapdeal include segmentation, sophisticated targeting, automated responses, and email marketing analytical tools.

The Snapdeal team uses the flexibility and massive scalability of Octane’s cloud computing platform to effectively leverage the power of email marketing, helping the company scale up very quickly.

Snapdeal’s Mobile Marketing Strategy 

Snapdeal is one of the leading online marketplaces in India, and they have a very strong mobile marketing strategy. As of March 2024, Snapdeal had 70% of its traffic and 60% of its orders coming from mobile devices.

One key element of Snapdeal’s mobile marketing strategy is its focus on personalization. They use data gathered from a customer’s past behaviour on the site to provide them with personalized recommendations for products they might be interested in.

Another key element of Snapdeal’s mobile marketing strategy is to push notifications. They send out timely and relevant notifications to their users, which has helped them increase their conversion rates.

Snapdeal’s mobile marketing strategy has been very successful so far, and it is one of the key reasons why they are one of the leading online marketplaces in India.

Snapdeal’s Top Digital Marketing Campaigns

The company has been at the forefront of digital marketing campaigns, using a variety of channels to reach its target audience. We’ll look at some of Snapdeal’s most successful digital marketing campaigns.

1. Brand Waali Quality Bazaar Waali Deal Campaign

This was a highly successful email marketing campaign that Snapdeal ran in 2024. The campaign’s objective was to increase brand awareness and drive sales during the festive season.

#BrandWaaliQualityBazaarWaaliDeal The idea behind this campaign was to offer quality products at unbeatable prices, and the email campaign was very successful in driving sales. The brand ambassadors Ritesh Deshmukh and Genelia D’Souza were featured in the email campaign, and they did a great job of promoting the brand.

Some of the key learning from this ad are:

-The importance of a strong value proposition

-The power of celebrity endorsements

– The campaign created a sense of urgency

Overall, this was a very successful campaign that helped Snapdeal increase sales during the season.

2. The ‘Dil Ki Deal’ Campaign

This was another email marketing campaign that Snapdeal ran in 2024. The campaign’s objective was to increase brand awareness and drive sales during the festive season. 

The idea behind this campaign was to offer quality products at unbeatable prices, and the campaign was very successful in driving sales. The classic version of the Dil Ki Deal campaign was still entertaining. 

The campaign has already sparked a lot of interest and excitement among the general public. 

Some of the key learning from this ad are:

The importance of a strong value proposition

The purpose of the campaign was to develop a sense of urgency

The power of emotion in marketing

The video has been loved and appreciated by people of all age groups. 

The USP of the video is that it is emotional but, at the same time, heart-touching. It has a simple message which is very relatable.

3. #BharatKoTaiyaarKartaHaiSnapdeal Campaign

Snapdeal has launched a new initiative called #BharatKoTaiyaarKartaHaiSnapdeal. The initiative aims to bring more small businesses online and help them sell to a larger customer base.

According to a press release, the campaign acknowledges the everyday joys in its customers’ lives. The ad campaign ties in with the narrative, integrating the goods used by the family throughout their regular lives and how they contribute to making life enjoyable every day.

Some of the key learning from this initiative are:

-The importance of local businesses and small businesses online

-The need to focus on customer needs and pain points

-The power of emotion in marketing

-The power of youth empowerment

The film’s connection to Snapdeal’s focus on high-quality, value-priced goods that allow millions of mid-income families to fulfil their needs is strong. The result is an emotional and heart-touching ad that should resonate well with the target audience.

Conclusion

Snapdeal has been very successful in its digital marketing campaigns. The company has used a variety of channels to reach its target audience and has been very successful in driving sales. The company’s focus on customer needs and pain points and the power of emotion in marketing has been very effective.

Since 2010, Snapdeal has dominated the internet market. They’ve successfully executed campaigns around major events. Although their road to success was difficult on other well-known e-commerce platforms, Snapdeal eventually achieved the recognition it deserved.

Snapdeal is a company to watch out for in the future.

Do you wish to learn about digital marketing strategies?

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They will guide you through the course material step-by-step so that you can understand it easily. The Agency Styled Online Digital Marketing Course is a project-based learning experience that includes SEM, SEO, social media management, etc.

Check out this free digital marketing course and start your learning today

Top 10 Digital Marketing Strategies For Jewelry Brands

Over the past few years, numerous jewelry brands have been launched. Apart from physical stores, many have also opted to open a social media account for sales and marketing. Due to the pandemic, it was impossible to run an offline store, and many have shifted their business to an online forum. This has led to an increase in jewelry brands on social media platforms. In this article, we will discuss digital marketing tips for jewelry brands, and how they can scale up their brand.

As the jewelry industry braces for another holiday season, it’s more important than ever for brands to have a comprehensive digital marketing strategy in place. While there are many moving parts to a successful digital marketing plan for Jewelry brands, we’ve compiled 10 essential tips that should be at the core of every jewelry brand’s strategy.

The internet has assisted brands in creating an online presence and enabled consumers to expand their choices and interests in terms of jewelry and jewelry brands. However, it has also resulted in the rise in competition for every jewelry brand. While few brands have excelled in their digital marketing strategies, some brands still struggle to gain visibility amongst the consumers. 

This blog will take you through a few digital marketing tips that are essential for a jewelry brand to gain visibility, consumers, and sales.

Top 10 Digital Marketing Strategies for Jewelry Brands To Boost Sales

Here are the top 10 digital marketing tips for Jewelry brands, that you can learn, plan, implement and so no;

1. Website

Having a website is one of the first and most recommended digital marketing tips for Jewelry Brands. Irrespective of whether you run a small business, an online business, or a  showroom for jewelry, create a website for your brand. Many think that if they have a page on social media, it will be sufficient. Well, having an easy-to-navigate and straightforward website is more appreciated by customers.

Source: Tipsyfly

A strong website is essential for attracting more visitors and considerably increasing revenue, whether you have an online store or a showroom. Choose a design that is simple and tells your brand’s motive and story. In addition to being aesthetically pleasing, the great design also provides an unrivaled user experience, allowing for a smooth transition from a curious potential customer to a committed customer. On the other hand, a beautiful design needs to be accompanied by unique content that keeps your audience interested. You’ll also need various web pages on the homepage that provide detailed information about your business, as well as landing sites that act as e-commerce portals for a specific product range.

Make sure you have categories that divide all the jewelry. It makes shopping easy and smoother. Insert a call to action element on your website and keep updating your images. If you have a showroom, add your address, contact details, and timings so that if customers want to visit the store, they will find the place easily. Remember to even add a form where customers can ask queries right on the website. 

2. SEO

Off course, if you have a website the 2nd follow-up digital marketing tip for Jewelry brands you have to do is SEO for your Jewelry website. Everything starts with a search on a search engine. For example, customers type white metal earrings, websites that have a good ranking, and those that sell this type of jewelry will be shown on the first page. Your website should be on the first page when customers type a keyword, and you should optimize your website for this to happen. Optimizing your website is changing and altering specific components so that search engines can grasp what it’s about and give it a higher ranking.

First Page Results

Create an ultimate SEO checklist, together with numerous link-building tactics and SEO plugins, to ensure your business appears on the first page of the world’s most popular search engine. A thorough keyword research and competitor analysis to determine what your target audience is looking for is an intelligent method to figure out what works. If your site is not optimized for search engines, you’re missing out on many potential visitors, which means you’re losing sales to your competitors.  

3. Jewelry Blogs

Keeping updating Jewelry blogs on your website is a highly recommended digital marketing strategy for Jewelry brands. So, do not forget blogging! As you know, the internet helps in making informed decisions while shopping. Blogging is the key to that. Blogging will increase the traffic to your website. A website having a blog can result in 434% more indexed web pages on average. It means that it can have a positive effect on your ranking. Blogging also has the potential to increase your conversion rate. 

Your blogs need to be informative and engaging. You can write about all aspects of jewelry. Right from how to buy jewelry, tips to keep in mind, or suggestions on what type of jewelry to suitable for occasions or outfits. You can even mention your own products and suggest to the readers how they can style them. 

4. Google My Business

Having a Google My Business is the best digital marketing tip for Jewelry brands. If you have a shop or a showroom, list it on Google My Business. Google My Business will increase the walk-in traffic to your store, and it will appear on Google searches which will increase traffic to your website and give directions to your store. Potential customers can read reviews as well. 

5. Reviews

Getting reviews from your clients or customers is great insight for the Jewelry brands and a great digital marketing strategy for Jewelry Businesses. Ask your customers to give reviews. Reading positive reviews regarding a store or business will increase the traffic to your website and your store. You can even add reviews on your website as testimonials. Reviews and ratings are always beneficial to the business. 

Source: Antique Jewelry Mall

6. Social Media Accounts

Having social media account for the Jewelry business is the 6th of the digital marketing tips for Jewelry brands but it is also the most required digital marketing strategy for the Jewelry business. Improve your social media strategy if you haven’t already.  Social media has become a game-changer for jewelry brands. Many small businesses started by just creating a page on social media platforms and selling over there. Being active on these platforms will increase sales. Many customers have agreed that they have purchased products after they saw them on social media, and also, the personal interaction they had with the brand led them to purchase from the brand.  

Instagram pages of Two Jewelry Brands

Make creative campaigns, posts, and videos on the platforms like Facebook, Twitter, Instagram, Pinterest, and Snapchat to spread your brand awareness. Ensure that you know the latest trends taking place on these platforms so that you can make relevant content. For example, in the above image, you can notice Malabar gold and diamonds following a theme for Karva Chauth as it is the upcoming festival. You can even drop teasers or hints of your new release on social media. Social media will help bring in the buzz for your brands, essential for a brand to survive and thrive, among others. 

7. Influencer marketing

Influencer marketing is helping jewelry brands a lot. Just a story or a post tagging the brand is assisting brands in getting tons of traffic to their pages and websites. This traffic is most of the time converted into sales. It is because influencers have the power to make their followers purchase from brands.  

Source: Mediakix

Use social influencers to harness the power of word-of-mouth marketing. You do not always have to target influencers who have millions of followers; even micro-influencers have the potential to bring in awareness to your brand. You can collaborate with them or send packages of your products. 

8. Newsletters

Send emails to your customers. It is a cost-effective method, and it will help customers remember your brand as they will be receiving emails or letters from you. You can have a sign-up sheet for your newsletter in your jewelry store and on your website or ask for their email addresses when they purchase a product from your brand. Sending Newsletters to your audience is another important digital marketing strategy for Jewelry brands.

Your open rates and engagement will be considerably higher, plus you’ll save money. In the newsletter, you can mention discounts, sales, products of the month, or new releases. Have fun and engaging content in the newsletter. 

9. Ads

It will enable you to concentrate on the relevant people. The important thing to remember is to use the vocabulary and search terms that your patients will use while looking for information.

10. Re-targeting Conclusion

Making an effective digital marketing strategy can take time, but the results will be exceptional. We are living in a digital era, where shopping has become an online phenomenon. Keep in mind these tips before implementing a strategy to have better results.  Always remember, that digital marketing tips or strategies will help you gain visibility, sales, and loyal customers. If you want to learn Digital Marketing to improve your business online, you can Join an online digital marketing course now and understand while learning digital marketing. 

How To Write An Awesome Case Study That Converts

Anyone can write nice things about their own brand.

But backing them up with real-life examples?

That’s another thing altogether.

Glowing promises and ambitious slogans aren’t always enough to convince consumers to try your brand.

A well-constructed case study provides can be the ideal format to showcase the benefits of your product or service – and persuade visitors to become buyers, clients, or loyal customers.

However, writing a compelling case study is no easy task.

Some things you will need to do:

Thoroughly analyze your actions when working on a certain project.

Gather customer feedback.

Summarize all your mistakes and victories.

Draw conclusions that convince readers of your professionalism and ability to help them achieve their goals.

But it will take some hard work and creative inspiration to get those increased conversions and larger sales you’re looking for.

This detailed guide will help you navigate the thorny path to writing a brilliant case study.

1. Choose Your Topic

Look for the most relevant examples that will appeal to your target market.

Irrelevant niche cases are unlikely to attract the audience you want.

If the majority of your clients are healthcare centers, for example, there is no point in writing a case study about a client from the retail industry.

Gear your content to your readers. Write about issues that will resonate with them.

2. Select a Suitable Client

Companies with hundreds or even thousands of clients may find it challenging to choose a sufficiently notable case for consideration.

Whether you choose a loyal long-time customer or a relatively new client, the main thing is to demonstrate how you faced an exceptional challenge and overcame it.

A big name client alone doesn’t make for an awesome case study.

Serving a market giant may add stars to your reputation, but it won’t be worth much in terms of converting customers if your analysis is superficial and meaningless.

It is important to highlight measurable results.

Your case study should demonstrate to readers how your company handles challenges in a professional way, with satisfactory results for all involved parties.

3. Hold an Interview & Collect Data

Accurate and detailed data is important when writing a convincing case study.

You can collect your data by conducting an interview with your chosen customer.

Start your conversation with a few ice-breaking questions to create a light and relaxing mood. Then gradually dig deeper to discover their opinions on the outcome of your joint project.

Important: Be sure to record your interview or take notes!

To get more detailed answers, you should ask open-ended questions. Dig into the “why” and “how” elements.

For example, if your client says, “Your solution is great. It simplified the lives of my employees,” ask for specific examples of how lives were simplified.

If at all possible, prompt your client for quantitative details.

An ideal answer would be something like, “Thanks to your solution, our company achieved a 20% revenue increase in three months. The number of clients grew by 634, and time spent decreased by 34%.”

Now you have measurable metrics that can be used to verify your product’s impact.

Here are some sample questions that will elicit detailed answers:

Did our solution pay off? What is the ratio between expenses and revenues as a result of this project?

Did new opportunities open up for your brand that were unattainable before?

How did you measure the success of this solution? What metrics did you use?

Even if the customer asks to remain anonymous, an abundance of specific data will increase the credibility of your case study.

4. Structure Your Case Study

With your client’s testimonial and accurate data at hand, you can proceed to outline your case study.

Use your outline to plan the writing of your case study in a way that will be engaging and reader-friendly.

Break your story down into steps that highlight how you resolved the issue.

Do more than merely state a problem and mentioning that you solved it.

Describe the intermediate stages to your readers in a step-by-step format.

Imagine reading a book without chapters, with only a prologue and epilogue. You would be left wondering what happened in between.

Your case study should answer the questions: who, what, where, when, and why, and conclude with a resounding how.

Title

A title is the first element your potential clients will come across, so make it attention-grabbing and informative.

Your title should answer the following questions:

Who is this case study about?

What challenges did they face?

How was the problem addressed?

For example: “Online Retailer Sees Sales Double with PPC”.

Executive Summary

Start your case study by providing a short (1-2 small paragraph) profile of your client.

Smoothly transition to the reason you became involved.

What circumstances prompted the client to contact you?

The Challenge

Detail what obstacles your client faced, and describe their background prior to your intervention, to draw readers closer to the problem and demonstrate why your services are in demand.

The Challenge section should answer the following questions:

How did your client handle their daily processes prior to contacting you?

What obstacles did they face?

Did they try to solve the problem on their own? How exactly?

What results did they hope to get?

What state was the project in when it was assigned to you?

The Solution

The Challenge and Solution sections are essentially a question and an answer.

You have defined a certain problem, and now you will explain how it was solved.

Start by describing the research process, in particular:

Metrics collected during the initial analysis of the project.

Initially available tools, technologies, and resources.

Weak and strong aspects of the company.

Your client’s mission and corporate values.

Advantages of competitors that the client hoped to outrun.

Differences between the client’s strategy and those of market leaders. Gaps to be filled.

Manual processes to be automated and excessive costs to be cut.

The client’s ultimate goal for the project.

Several budget-friendly solutions, and what criteria informed your selection.

Provide detailed information on the chosen solution:

What tasks would it accomplish?

What benefits were expected?

How much time was needed to get the desired results?

What resources were needed?

Once you describe your research process, provide a step-by-step strategy showing how your solution was implemented.

Conduct a retrospective analysis and recall all your project-related moves.

Compile an outline, placing events in chronological sequence.

Then detail each step and substantiate the feasibility of decisions made.

Show that every minute of the customer’s time and every dollar from the project budget were well-spent.

After reading your case study, prospective clients should come away with an idea of exactly what you would do to realize their goals.

Do not simply write “we chose cutting edge technologies” or “we used the best practices.” These are vague and abstract statements.

Clearly state exactly what was done to arrive at a satisfactory solution.

Results / Achievements

Showcase the contrast between the project’s initial state and its success resulting from your efforts.

Emphasize the fact that you helped your client accomplish their goals.

Summarize positive changes in a concise bulleted list.

Provide measurable metrics.

If you continue working with the client after the project’s completion, list the metrics you plan to use for ongoing analysis, maintenance, and planning.

5. Pay Attention to Your Writing Style

In the first case, the study comes off as a dry, boring, and lifeless report written in niche lingo. Avoid complex professional terms, or at least provide comprehensive definitions.

Hopefully, the majority of your readers will be prospective clients, not colleagues.

Readers may not know about specific tools, terminology, and metrics, so present data in an easy-to-read and digestible form. Consider “callout” boxes for any obscure terms.

You want to emphasize the fact that your staff is capable of managing complex problems, but don’t overdo it.

Speak with expert authority, and back up all your recommendations with facts. Otherwise, your story won’t seem credible.

Try to find a happy medium between these two extremes.

Here are some tips that will help you develop a persuasive writing style:

Tell a story, don’t just list facts: The structure of a case study can be compared to the structure of a novel. Both have an introduction, a conflict, a climax, and a resolution. Describe your work on the project like a seamless plot, allowing readers to immerse themselves in your story. Infuse tension, suspense, and progress to make your case study truly exciting.

Present the issue you addressed as the antagonist, and your client as the protagonist: You play the role of a supporting character who helps the protagonist overcome challenges and arrive at a happy ending.

Show the situation from your client’s point of view: Don’t get so caught up in storytelling that you forget to showcase your client’s opinions. Remember, your client is the key figure in your story, and their point of view matters. Provide direct quotes to add credibility to your case study, but make sure the facts listed in your client’s quotes are not repeated in your own copy.

Quotes from your team members may also be useful: This will help visitors to your site get to know who will work on their projects.

Your main task is to satisfy the interest of potential clients: Do not use complex terms or describe technical nuances. A case study is a story about a real-life event, not a presentation for a professional conference.

Remember your formatting: It can be tedious to read lengthy pieces of text, so split them into paragraphs, and use numbered and bulleted lists, headers, subheaders, and other formatting tools. Sentences should be concise and deliver a single key thought.

6. Use Visuals

Use visuals to break up blocks of text and deliver important information in a bright and engaging way.

Embed key data in charts and tables. Take screenshots, or use images with your client’s products and logo.

7. Double-Check

Be sure to proofread and edit your case study.

Once the last line is written, take a break and look at it with fresh eyes after a day or two.

You will be better able to find minor mistakes and add new details.

8. Promote Your Case Study

When the final version of your study is polished and readable, publish it in a special section for case studies on your website, make announcements on social media, and include it in your email marketing campaign to attract more readers.

Consider filming a video version of your case study for release on YouTube.

Send tweets, using quotes from your client and team members.

Doing so will tell you whether you have chosen the right presentation style and promotion channels.

Common Mistakes

Even if you follow all the above tips, beware of common mistakes that can undermine the goals of your case study.

Avoid these detrimental tactics if you want to write a top-notch success story:

Too many writers: Involving a large number of colleagues or client representatives in writing your case study can become messy. Divergent viewpoints and bruised egos can quickly undermine your objectives and sabotage your efforts.

Forgetting about your target audience: Many specialists write about the things they know, using language that is common to them, without thinking about the potential reader. The success story of your project is not a personal diary. Draw a profile of the average visitor to your site and focus on their needs and interests.

Too lengthy case studies: Provide only the most valuable details, data, and conclusions. It is hard enough to keep readers focused on your content in the age of information. If your success story is filled with fluff, potential clients may quickly drop it and go elsewhere for more useful data.

Expecting huge victories and overlooking small achievements: Some companies believe that only large projects deserve to be featured in case studies, and published twice a year. However, visitors to your site may think you only had only two successful projects, and the rest, if any, were failures. Small achievements also matter, helping to build your good name brick by brick.

Summary

Keep your case study concise and to the point, and incorporate some of the above tips to improve your writing skills and boost conversions.

More Resources:

Transforming A Traditional Business Into A Digital Powerhouse: Strategies And Best Practices

Most conventional businesses have been digitally disrupted. Business leaders are, therefore, expected to transform the respective business model toward serving new markets while breaking through existing market restrictions towards meeting the needs of a broader customer base.

In the modern era, over 80 percent of business executives aim at prioritizing the digitization of businesses. Most of them realize that not digitizing the organization might lead to the overall loss of competitive edge. In turn, it will affect business profits. This is the reason why most businesses nowadays aim at digitizing and transforming the respective modes of operations.

What is the Digital Business Model?

Digital businesses can be regarded as the all-new, better business model of executing operations in an industry. It shifts completely away from the notions of the pre-set rules. The modern business model harnesses the internet and cutting-edge technologies -facilitating intelligent and speedy execution of business processes while enabling a thrilling customer experience. Most conventional agencies or companies have evolved to serve as digital business ventures by leveraging high-end digital innovations towards addressing the specific needs of customers.

Digital transformation of traditional businesses can be regarded as the foundation change in the manner in which an organization operates, engages, and communicates with end customers. It can be depicted as the disruption of the conventional way of operations towards becoming more digital. It is also concerned with cultivating a high-end digital culture while upskilling the individuals in the organization as it takes an entire team to work through the transformational stage.

Important Steps for Traditional Businesses to Ensure Digital Transformation

Digital transformation serves to be a lengthy and complicated process. Therefore, it is crucial to follow a strategic approach -right from the start. This implies that you should aim at building a digital transformation framework such that you are capable of revisiting a step to observe whether or not improvements can be implemented. Some useful strategies are −

Understand Your Core Reason

An important aspect of digital transformation is understanding the core reasons and motivations for going digital. It is important to understand that no businesses will ever be the same. Therefore, it is crucial to understand why your business strives to embark on the digital journey in the first place.

Think about the primary reasons for your digital transformation. Is it aimed at improving your customer experience? Or, do you wish to improve the overall efficiency of business processes or manage your data seamlessly? Once you are aware of the core reasons, you can make further plans to ensure that your objectives are fulfilled.

Pay Attention to Leadership & Talent

Every business looking forward to becoming digital should understand the core merits and demerits. Businesses should also incorporate the notion of the important processes involved in the stage of digital transformation. Most important, however, is paying attention to existing talent and capabilities to ensure the overall success of your digital transformation efforts. It is because business leaders who tend to be familiar with digital technologies will effectively improve the overall chances of attaining success.

Find the Existing Gaps Analyze In-house Capabilities

Beyond the domains of technology, the given stage is about looking at existing talent. There is no meaning of digital transformation for your business when digital skills are not present to steer the same. What are the core digital skills required for driving digital transformation?

Do you have existing digital skills in your company? Do you have access to a specialized training program that is capable of upskilling existing employees such that they have access to core digital skills or digital literacy?

Hire a Digital Leader to Drive Initiatives

It will be a strong decision to select the right person. It is because you will be choosing someone with a new type of business expertise while bringing the individual to a higher level. You can think of bringing into effect the in-depth knowledge and expertise of a qualified digital leader from outside to deliver results for your business.

Emphasize Domain Expertise and Digital Expertise

Domain expertise will include getting ample experience in different aspects of a particular business or industry. You can look forward to elevating the status and power of digital leaders while creating a mechanism to get them together with domain experts.

Audit the Business

To understand where you are headed to, you are expected to understand the current positioning of your company. Review what systems or processes are in place. You should also evaluate how effectively these systems or processes are operating. If you are leveraging digital technologies and tools, you should understand them in detail along with their operations. Examine the operations of the organization, how the systems are structured, and how they operate.

Conclusion

Digital transformation for modern businesses is a complicated process. To top it all, the individual aspect of the process is just as crucial as the technology itself. You can look forward to driving ample sales and success with a reliable digital agency as you go ahead with developing relationships online and embedding digital solutions within your organization.

Case Study Ii – Creation And Alteration Of Vouchers Through Vb

 PDF

The following interface has been designed for Receipt Voucher Entry.

On hitting Option Create, it enters a new form designed for Receipt Creation as shown below.

The Masters created in TallyPrime are collected and being displayed for selection by the user. Collections pertaining to Cash or Bank Ledgers and Party Ledgers have been written in a TDL File which must be associated before executing this VB code.

The VB Code for the same is:

Dim ComboString1 As String

Dim ComboString2 As String

Dim ComboString3 As String

Dim ComboString11 As String

Dim ComboString21 As String

Dim ComboString31 As String

ComboString11 = Combo1.Text

ComboString21 = Combo2.Text

ComboString31 = Text5.Text

ComboString1 = Combo1.Text

ComboString2 = Combo2.Text

ComboString3 = Text5.Text

If chúng tôi = “” Or chúng tôi = “” _ Or chúng tôi = “” Or chúng tôi = “” Then MsgBox “Enters All The information”, _

vbApplicationModal, “Voucher Creation”

Else

date2 = Format(Text1.Text, “dd/mm/yyyy”) Temp = Str$(Text4.Text * -1)

If InStrRev(ComboString11, “&”) Then ComboString1 = Replace(ComboString11, “&”, “” & “”)

End If

If InStrRev(ComboString21, “&”) Then ComboString2 = Replace(ComboString21, “&”, “” & “”)

End If

If InStrRev(ComboString31, “&”) Then ComboString3 = Replace(ComboString31, “&”, “” & “”)

End If

‘ Response from Tally – ServerHTTP.responseText responsstr = ServerHTTP.responseText

XMLDOM.loadXML (responsstr)

MsgBox “Response String ” + responsstr Set CHILDNODE = _

XMLDOM.selectNodes(“ENVELOPE/BODY/DATA/IMPORTRESULT/LASTVCHID”) MsgBox “Voucher Created with MASTER ID ” +

CHILDNODE(0).Text, ,”Voucher Creation”

Else

MsgBox “Failed to POST”

End If

responsestr = ServerHTTP.responseText chúng tôi = “”

Text5.Text = “”

End If

End Sub

Similar to Master Import, the following VB Code snippet sends the above generated XML Data to TallyPrime which is running at a predefined port.

ServerHTTP.send xmlstc

On creating Vouchers in TallyPrime, it sends the Response is parsed and Master ID is displayed as shown above.

The above Screen displays the Receipt Entry created from the external Interface. 

The above Interface is designed for Receipt Alteration based on Master ID of all the Vouchers. It lists the Master IDs of all the Receipt Vouchers in the List Box. On selection of a Master ID, it extracts all the Info pertaining to the selected Voucher as shown in the next figure.

The above Interface displays the details of the Voucher pertaining to the selected Master ID. Only Alteration of Amount and Narration have been allowed in the external interface alteration.

Amount has been altered from 12000 to 12600. On hitting Alter, XML Fragment will be generated and sent to Tally running at a predefined port.

XML generated for Altering the above is:

Dim ComboString1 As String

Dim ComboString2 As String

Dim ComboString3 As String

Dim ComboString11 As String

Dim ComboString21 As String

Dim ComboString31 As String

ComboString11 = Text2.Text

ComboString21 = Text3.Text

ComboString31 = Text5.Text

ComboString1 = Text2.Text

ComboString2 = Text3.Text

ComboString3 = Text5.Text

If InStrRev(ComboString11, “&”) Then

ComboString1 = Replace(ComboString11, “&”, “” & “”)

End If

If InStrRev(ComboString21, “&”) Then

ComboString2 = Replace(ComboString21, “&”, “” & “”)

End If

If InStrRev(ComboString31, “&”) Then

ComboString3 = Replace(ComboString31, “&”, “” & “”)

End If

date2 = Format(Text1.Text, “dd-mmm-yyyy”) If chúng tôi = “” Then

MsgBox (“Please enter some value”) Text4.SetFocus

Else

Temp = Str$(Text4.Text * -1) xmlstc = _

responsstr = ServerHTTP.responseText

MsgBox “Save Successful”, vbOKOnly, “Voucher : “

Else

MsgBox responsstr MsgBox “Failed to POST”

End If

Text1.Text = “”

Text2.Text = “”

Text3.Text = “”

Text4.Text = “”

Text5.Text = “”

Text6.Text = “”

Text7.Text = “”

End If

End Sub

On executing the above code, the Tally Voucher containing the above selected Master ID gets altered with the given Amount and Narration details.

The above TallyPrime Screen displays the Voucher which has been altered from an external interface application.

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